Marketing report tool now provides access to campaign performance data for Facebook Lead Ads.
Megalytic, the leader in report automation for digital marketers, announced that their product can now be used to track and report on the performance of Facebook Lead Ads.
Facebook Lead Ads are increasingly popular with Facebook advertisers because they allow potential customers to provide accurate contact information quickly and easily with a form that is part of the ad itself.
Facebook Lead Ads are incredibly popular. We are very excited to include support for these campaigns within the Megalytic reporting tool.
According to Facebook, “When potential customers see your ad on Facebook, they can sign up for more info or request something from your business—like price estimates, newsletters, product demos, test drives and much more. By clicking your lead ad, customers will see a form that’s already filled with info they’ve shared with Facebook—like their name, number, or email. The form is mobile-device friendly and designed for the least amount of typing possible. So it’s quicker for customers to reach you—and gives you accurate, actionable info so you can reach back.”
Megalytic users can report on the performance of their Facebook Lead Ad campaigns, along with other types of Facebook advertising data in a single table or chart. Users can also combine Lead Ad data along with other performance metrics like Impressions, Reach, etc. Other Calls to Action (CTA) are also supported including Website Conversions, Page Likes, and Purchases.
In addition to Facebook Ads, Megalytic provides robust support for Google AdWords PPC reporting, Google Analytics, Search Console (SEO), and Facebook Pages data. Megalytic CEO Mark Hansen said, “Facebook Lead Ads are incredibly popular. We are very excited to include support for these campaigns within the Megalytic reporting tool. This is something that a lot of our customers have been asking for.”