Lavan Will Oversee All Digital Strategy Efforts, Leading the Company’s Development in Activating Client Data In Real-Time And Helping to Grow Revenue Streams
Target Data, a leader in people-based marketing, driving client revenue through addressable marketing execution, announced today that demand-side platform (DSP) and programmatic veteran Joseph Lavan has joined its executive team, serving as Vice President of Digital Strategy reporting to Marshall Gibbs, Target Data’s COO.
Lavan will oversee all digital strategy efforts for Target Data, leading the company’s development in activating client data in real-time and helping to grow revenue streams. Lavan brings over 8 years of experience in the Programmatic Display space serving most recently as the Vice President of Data and Insights with Netmining where he was an early adopter of activating data sets from both online and offline in real-time.
“The rise of people based people-based advertising has been a theme of 2017, and one which I expect to continue for years to come. I’ve worked with Target Data for years on the partner side of the business and loved my interactions with their people and what they do. I’m excited for the opportunity to skate to where I think the puck is moving, and unleash the expertise of Target Data across all addressable media channels,” said Lavan.
“I am very excited to welcome Joseph Lavan to the Leadership Team, Target Data. Joseph has been a leading practitioner working at the intersection of data-driven marketing, programmatic execution and leveraging first party data throughout his career. He will be strategically enhancing Target Data’s digital execution capabilities so we can continue to deliver the very best people-based targeted marketing programs across all forms of digital media,” said Marshall Gibbs.
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Based in Chicago, Target Data is a leader in people-based marketing, driving client’s revenue through addressable online and offline marketing execution. Using customer and transaction data, Target Data creates cross-channel campaigns that target actual people, not segments or audiences. Marketing is tied directly to revenue enabling precise measurement and refinement. Target Data is committed to partnering with clients to help them spend their marketing dollars smarter.