RevJet’s Smart Marketing Creative Platform Enables LendingTree to Run High Volume Creative Experimentation Providing Valuable Insight on Creative Performance
RevJet, the first smart marketing creative platform, announced that LendingTree has adopted RevJet’s system for producing, approving, personalizing, serving and automatically optimizing all formats of digital ad creative. Using RevJet to take a methodical approach to experimentation, LendingTree is able to deliver a higher volume of leads to their business partners while optimizing for revenue.
“With RevJet we can find winners faster and find losers faster as well,” said Josh Eldridge, Senior Director of Marketing at LendingTree. “Overall, I look to RevJet for more test learnings sooner and wins by a greater degree.”
After just a short time working with RevJet, LendingTree has launched over a hundred sophisticated experiments to test various aspects of their ad creative. Their experiments have yielded a wide variety of results from 1.5% to 500% lift. One experiment the LendingTree team is proud of was experimenting with the alignment of call to action to user experience. This team, which has spent a decade plus in optimization, was able to beat their own control with a 66% lift.
In addition LendingTree is leveraging RevJet’s audience segmentation capabilities to provide customized, focused advertisements to target audiences. “There are a lot of struggles that RevJet helps us solve, but I think the biggest one is granularity,” Eldridge said. “RevJet allows us to target creative to browser, operating system, device type, weather patterns, day of week, publisher metrics, and then expand to include registration data with gender, age and more.”
“As one of the web’s most successful lead generation engines, LendingTree is a recognized leader in leveraging cutting-edge digital technologies to optimize campaigns for superior performance. Here at RevJet we are proud that, after extensive trials, LendingTree is using our marketing creative platform to greatly increase the impact and ROI of their current marketing spend,” said Mitchell Weisman, RevJet founder and CEO.
The RevJet Smart Marketing Creative Platform brings unprecedented sophistication and power to each digital marketing creative discipline including DCO, personalization, audience management, workflow, approvals, creative performance visualization, experimentation, and effortless self-optimizing performance competitions.
LendingTree is a leading online loan marketplace, empowering consumers as they comparison-shop across a full suite of loan and credit-based offerings. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan.