Partnership Makes 1010data The First Big Data Analytics Platform To Offer Location-Based Consumer Insight Via PlaceIQ’s Landmark Analytic Data Set
PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced a partnership with 1010data, the only out-of-the-box solution of its kind that combines self-service data management and analytics at scale with analysis-ready data sets. The 1010data Insights Platform is the first analytics offering to host PlaceIQ’s LandMark data set to deliver consumer location intelligence across the U.S.
PlaceIQ’s location-based LandMark data set is the first of its kind to be hosted on 1010data’s industry-leading platform, which is used by over 875 of the world’s largest retail, CPG and financial services companies. 1010data users can now quickly and easily access consumer location data and combine these location-based insights with other data sources hosted on the 1010data Insights Platform for a holistic view of the consumer journey. This partnership marks the first publicly announced platform distribution deal for LandMark.
Built on an understanding of billions of anonymous location-enabled daily device movements, LandMark is used by brands and top agencies for sophisticated consumer analytics and insights across verticals such as retail, CPG, and travel. These insights are foundational to a wide range of business decisions, including advertising strategy and planning, customer segmentation, merchandising, product development, and investment strategy.
1010data’s Insights Platform is an end-to-end, integrated platform that can ingest data at the most granular level and be used for all activities in the journey to turn data into actionable insights. The platform powers the acquisition, management, analysis, reporting, visualization, and sharing of data–all in one place. LandMark’s consumer location data set complements the 1010data Insights Platform’s broad selection of licensed and proprietary data that provides a full picture of the consumer and how they spend.
Nadya Kohl, EVP of Business Development and Marketing, PlaceIQ, said, “Portability of data and versatility of insight make LandMark unique. LandMark is a free-standing data set, designed to be widely accessible and platform-agnostic and is thus ready for nearly any type of client use case. It’s also what makes integrations with leaders like 1010data possible. We are pleased to launch LandMark distribution with 1010data’s best-in-class enterprise data platform and look forward to supporting our joint clients as they further refine their view of the customer journey.”
“Consumer location data is a critical input to help brands and merchants understand and monitor rapidly changing consumer behavior in order to identify ways to improve performance. With LandMark, our customers will get deep visibility into the quickly evolving trends of where, when and how consumers shop and buy. We chose PlaceIQ as our first location data partner because we believe that LandMark is among the most reliable in the market today,” added Steve Albert, EVP and CRO of 1010data.