River Logic Offers Solution for the Prescriptive Analytics Market

river logic

The Company Introduced A Prescriptive Analytics Platform On Microsoft Azure

River Logic has bought its prescriptive analytics platform to the cloud through Microsoft Azure and Cortana Intelligence Suite in the Microsoft Azure Marketplace. With its move to Azure, River Logic, a Microsoft Gold Competency and Co-Sell Ready Partner, brings to market a platform that facilitates collaborative business planning, what-if scenario analysis, and trade-off decision management across all business functions. Azure is a growing collection of integrated cloud services such as analytics, computing, database, mobile, networking, storage, and web, for moving faster, achieving more, and saving money.

Prescriptive analytics is a breakthrough form of advanced analytics that applies mathematics and algorithms to data and suggests a preferred course of action, rather than a forecast or a summary report. Thus, it is recognized as the most powerful form of advanced analytics (offering the highest ROI) when applied to collaborative business planning processes. River Logic’s platform approach to provide prescriptive analytics enables the customers and partners with the flexibility to rapidly configure solutions that deliver transformational value in a matter of weeks. This empowers business users to make informed, optimal, and feasible decisions that drive benefits, like additional profit equal to 2-5 percent of annual revenue, improved operational performance, and increased decision-making agility.

Simon Avenell
Simon Avenell, Partner, PricewaterhouseCoopers

Simon Avenell, Partner, PricewaterhouseCoopers, said, “River Logic provides an enabling technology on Microsoft Azure that allows us to answer many of our clients’ most important questions. This builds trust and allows authentic conversations with our customers, and it’s in these relationships that the power of our firm can be brought to clients, unlocking unmatched value for their business.”

A global leader in prescriptive analytics (optimization), River Logic has developed a single platform that brings optimization-based collaborative planning to the business user. It enables cross-industry, enterprise-wide deployment of prescriptive analytics models and the associated collaborative planning processes. It’s able to output optimal, feasible plans and provide full visibility into the “why” and “how” questions executives want answers to. Its solutions are used globally across dozens of industries as River Logic can solve unique problems for companies at almost any level of data and planning maturity.

Its product development vision focuses on the following key application aspects:

  1. Outstanding user experience
  2. Rich application experience
  3. Meaningful and valuable functionality
  4. Frequent product releases
Peter Bull
Peter Bull, Chief Technology Officer, River Logic

Peter Bull, Chief Technology Officer, River Logic said, “We didn’t want to be investing in developing base software infrastructure and worrying about deployment into different and varied IT environments. At the same time, we needed to bring forward our existing (traditional) software products as critical pieces of our roadmap. The answer was to base the product roadmap on a cloud platform where Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service (IaaS) could be utilized to meet the goals for bringing together new application experiences within the existing product. Microsoft Azure and Cortana Intelligence Suite were exactly what we needed.”

Herain Oberoi
Herain Oberoi, Senior Director of Product Marketing, Microsoft Azure

According to Herain Oberoi, Senior Director of Product Marketing, Microsoft Azure, “By taking advantage of Cortana Intelligence Suite, River Logic is able to build on our Big Data, advanced analytics and AI cloud services to accelerate the creation of its advanced business planning platform that helps organizations make better business decisions based on ‘what-if’ scenarios and trade-off management. The addition of River Logic to our marketplace lets line-of-business executives, such as those in supply chain, finance and marketing, take advantage of predictive and prescriptive analytics to better align business strategies and operational functions.”

Also Read: RizePoint Introduces New Search-Driven Analytics Tool

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