Civicom Takes Mobile Insights App ThoughtLight to NEIA 2017

Civicom Takes Mobile Insights App ThoughtLight to NEIA 2017 Fall Conference

For This Year’s NEIA Fall Conference, Civicom Showcased Its Competitive Suite of Telephone and Web-Enabled Market Research Services and Featured Its Mobile Insights App, ThoughtLight

Civicom Marketing Research Services, leading global provider of market research services, was a sponsor of the New England Insights Association (NEIA) 2017 Fall Conference. The event was held at The Conference Center in Waltham, Massachusetts on November 14.

The NEIA, formerly known as the New England Chapter of the Marketing Research Association (NEMRA), hosts seasonal events that cover the best marketing research and analytics tools and techniques of today. NEIA events empower marketing research practitioners by inviting thought leaders in spearheading interactive sessions dubbed as a “must attend” in the local market research community.

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As a leading innovative market research services facilitator, Civicom is a fervent supporter and regular attendee of market research events that drive collaborative and transformative opportunities for learning and innovation in the industry. For this year’s NEIA Fall conference, Civicom showcased its competitive suite of telephone and web-enabled market research services and featured its mobile insights app, ThoughtLight.

ThoughtLight is the latest mobile research solution offered by Civicom. The mobile app is an efficient and inexpensive option for researchers who wish to do away with costly and time-consuming market research. Ideal for capturing “in-the-moment” insights through audio, photo, video, and text responses, it is a useful tool for gathering data for shopper insights, audio diaries, patient journeys, B2B studies, and other feedback gathering needs. With ThoughtLight, researchers are equipped with various activity options and robust analytics tools while respondents are enabled with the app’s increased accessibility features such as geolocation and offline capabilities. Developed with versatility in mind, ThoughtLight can be combined with other solutions such as Civicom’s virtual IDI and Focus Group platform, Civicom CyberFacility, and online community platform Civicom Chatterbox.

ThoughtLight is only one of many of Civicom’s telephone and web-enabled services tailored for the global market researcher. As a leading services provider for market research worldwide, Civicom continues to be as versatile as it is innovative when designing solutions that would best serve practitioners in the market research industry.

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