Ugam Releases Key Insights from Amazon Prime Day 2017


Global Leader In Data And Analytics Offers Findings On Top Products, Categories And Competitors

Ugam, a global leader in data and analytics, released its report, titled “Amazon Prime Day Insights 2017.” By analyzing this year’s 30-hour Prime Day event, Ugam uncovered data on the best-selling products, categories and competitor pricing.

The report’s hypothesis was based on Amazon’s Prime Day promise to offer deals across hundreds of categories, including televisions and voice-assisted devices. Conducted from July 6-12, 2017, the analysis used Ugam’s proprietary big data technology to analyze deals across categories and compare them across retailers.

Key takeaways from Ugam’s report included the following:

– The fast-growing “Home, Garden & Tools” category dominated the Prime Day 2017 deals, followed by the “Electronics, Computers & Office” category.

– To add to its rich repository of customer data, Amazon attempted to make Alexa a part of every Prime household in the US by offering the lowest prices ever on voice-assisted devices.

– On Prime Day, the price difference between the Echo (on Amazon) and Google Home (on Walmart, Target and Best Buy) was a mere 10%, compared to the regular 28% price difference. By dropping Echo’s price by 50%, Amazon beat Google Home’s discounted price on Prime Day.

– On Prime Day, Amazon didn’t always have the lowest-priced televisions, as 40% of its best-selling televisions were priced higher than other retailers.
Mihir Kittur

“By smartly marketing Prime Day, Amazon has succeeded in creating an annual shopping event during what was once a stagnant period for spending,” says Mihir Kittur, co-founder and chief commercial officer at Ugam. “Retailers need to evaluate the market share shift caused by Prime Day to determine its impact on their businesses.”

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