PeerLogix Awarded Second US Patent That Enables Advertising, Tracking and Analysis of Over-the-Top Consumer Data and Households

PeerLogix, Inc., the established standard for tracking non-subscription based Over-the-Top (“OTT”) engagement data, announced that the US Patent and Trademark Office has granted patent application No. 14/219,828 that allows PeerLogix to track and collect data on streaming and downloading internet content such as movies, television series and music. The audience activity data can be aggregated and catalogued in any way relevant to making determinations on user interest. The patent is the second granted to the Company, which…

EZ Texting Named as a 2019 Top Rated Marketing Tool by TrustRadius

SMS marketing software receives Top Rated badge for the Mobile Marketing category based on customer reviews and ratings EZ Texting, the #1 SMS marketing software for business, has been named one of the Top Rated 2019 Marketing Tools by TrustRadius. TrustRadius, the most trusted site for B2B software reviews, honors EZ Texting with the Top Rated Mobile Marketing badge in the Marketing Tools category awarded to companies with the highest consumer ratings in their categories. “This year EZ Texting was the only product to…

Import.io Hires Industry Leaders to Meet Web Data Integration Market Expansion with Enhanced Engineering, Sales and Delivery

Web Data Integration leader brings on tenured team leads to drive Import.io’s market share in burgeoning industry Import.io, the leading Web Data Integration solution provider, announced the hiring of three key team members to meet the demands of the rapidly expanding Web Data Integration market. The company brought on a new VP of engineering, VP of worldwide sales and a VP of delivery and managed services to drive annual recurring revenue (ARR) in this multi-billion-dollar market. Import.io hired Masa Karahashi as its new…

V-Click Technology Officially Launched

Technology-Driven Marketing Solutions for Southeast Asian Companies to Target and Capture China’s Lucrative Consumer Market V-Click Technology, the joint venture formed between VGI Global Media Plc, Thailand’s number one online to offline (O2O) solutions provider across advertising, payment and logistics platforms and iClick Interactive Asia Group Limited, an independent online marketing and enterprise data solutions provider in China, is officially launched. The suite of technology-driven digital marketing and media…

Survey Shows Majority of Marketers Fail to Meet Consumers’ Expectations for Customer Engagement

Customer engagement thought leader identifies 60% of marketers still rely on single-channel customer engagement strategies, despite consumer demand for omnichannel experiences While the news is filled with ecommerce and retail concerns over how to best engage with customers to increase conversion and to create loyalty, Maropost’s inaugural industry survey has identified a large gap in the importance marketers place on managing customers, and the strategies and technology most use to connect and engage with customers. The…

Leading French Insurance Provider AG2R LA MONDIALE Chooses Vlocity to Digitally Transform Sales and Customer Operations

Vlocity Inc., a leading provider of industry-specific cloud software, announced that AG2R LA MONDIALE has contracted to use Vlocity Health applications to transform sales and customer operations in order to better serve its health and protection, retirement and savings markets. Vlocity Health, which runs natively on the Salesforce Platform, will enable AG2R LA MONDIALE to increase agency productivity, improve customer engagement, and support ongoing business agility. AG2R LA MONDIALE will replace several legacy sales and…

LogMeIn Releases Grasshopper Connect for Small Businesses

Grasshopper Connect empowers users to take control of their business communications and streamline productivity with unified inbox LogMeIn, Inc. announced the release of a new Unified Communications (UC) product for small businesses called Grasshopper Connect. The new application brings together all forms of business communication into one simple, easy-to-use inbox, and enables small businesses to create a professional identity through a dedicated business phone number all on their existing mobile phone. Grasshopper…

Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform The release of Web Leads 3.0, the new extension for Google Analytics, means that…

Connekt Technologies Launches Turn-Key Commerce Destination Featuring Aggregated Merchandise from Numerous Entertainment Franchises

Pop FTW creates a one-stop shop for consumers to purchase officially licensed merchandise from brands across the entertainment spectrum Connekt Technologies, an innovative technology company activating smarter TV experiences that audiences love, has launched Pop FTW, an online storefront featuring licensed merchandise from over 30 shows and titles across the movie, television and entertainment spectrum. Marketing Technology News: VaaS and USB are Helping to Drive Growth in the Video Conferencing & Collaboration Market…

GameStop Doubles-Down on Retail Innovation, Partners with R/GA to Re-Design the Future of the Cultural Gaming Experience

GameStop Corp. announced a strategic partnership with global innovation design firm, R/GA, to strengthen its focus on creating unique in-store experiences as part of its strategic move in re-affirming its place in the video gaming culture. The partnership with R/GA’s Austin and Chicago teams is part of GameStop’s broader business transformation strategy to evolve its efforts in cultivating innovative customer-centric opportunities to bring video game culture to life in every neighborhood. GameStop’s renewed customer-first…

NinthDecimal Updates Location Conversion Index with New Foot Traffic Analytics

NinthDecimal, the leading omni-channel marketing platform, today announced the launch of the industry’s first multi-touch attribution (MTA) solution for foot traffic measurement. MTA is part of a major update to NinthDecimal’s flagship measurement product, Location Conversion IndexTM (LCITM). This industry breakthrough revolutionizes how publishers, brands, and agencies apply real business metrics to drive billion-dollar decisions. “We work with NinthDecimal as our measurement partner and they have helped us change how we…

Yandex.Taxi Expands into the Regions

Yandex, a technology company that builds intelligent products and services powered by machine learning, announced that MLU B.V. (“MLU”), Yandex’s ride-sharing and food delivery joint venture with Uber, has agreed to acquire the IP and call-centers of the Vezet group of companies in Russia. The current shareholders of Vezet will receive new shares in MLU, representing up to 3.6% of the issued share capital of the company at closing, together with up to $71.5 million in cash, subject to certain operating and integration…

BlueJeans Gateway for Microsoft Teams: Promotion for Free Cloud Interop Licenses

The Modern Workplace Choice to Connect Existing Conference Rooms to Microsoft Teams Meetings Blue Jeans Network, Inc. announced a new promotion for IT and business leaders to enjoy free cloud video interop for Microsoft Teams with its BlueJeans Gateway. BlueJeans Gateway, a Microsoft-certified cloud video solution, is the easiest way to bring the power of Teams meetings into your conference rooms and huddle spaces. BlueJeans’ pure SaaS solution interoperates with thousands of room system configurations, including Cisco,…

Rackspace and Tech Mahindra Partner to Lead with New Go-To-Market Strategy

Partnership Enables Cross Selling Opportunities and a Broader Spectrum of Services Rackspace announced a strategic partnership with Tech Mahindra Ltd., a leading provider of digital transformation, consulting and business reengineering services and solutions, which will enable cross-selling to the Tech Mahindra customer base, joint product and services offerings, and improvements to Rackspace’s internal business applications and processes. With this partnership, Rackspace will execute a new go-to-market commercial model…

New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts

Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing efforts. Marketing Technology…

Synup Announces New Executive Hires and Expansion in 2019

New NYC Headquarters and Enterprise Practice Highlight Explosive Growth Synup, the leading SaaS platform powering customer acquisition, advocacy and loyalty for global brands and their business locations, announced that it has deepened its executive leadership bench and moved into a new headquarters in the heart of New York City.  Ashwin Ramesh, CEO and founder of Synup, has also moved to New York to direct the company’s rapid expansion.  Synup helps brands deliver the most accurate and engaging content across devices and…

Tremor Video Expands Its Advanced TV Solutions

By Combining Capabilities with Rhythmone’s Yume, Tremor Video Adds to Its Suite of Connected TV Advertising Solutions Tremor Video, the leading programmatic video platform, announced that it has combined its capabilities with YuMe by RhythmOne, a leader in Advanced TV solutions. The new integrated company provides advertisers with even more impactful brand storytelling on one of today’s most popular digital platforms. This combined offering now provides brands and agencies with the most cutting-edge Connected TV (CTV)…

Inpixon to Acquire Indoor Mapping Leader Jibestream

Inpixon, a leading indoor positioning and data analytics company, announced that it has signed a definitive agreement to acquire Jibestream Inc., a premier provider of indoor mapping and location technology. Jibestream offers a full-featured geospatial platform that integrates business data with high-fidelity indoor maps to create smart indoor spaces. Jibestream states their solution is deployed in hundreds of buildings globally including numerous marque venues such as Mall of America, The Pentagon, Westfield World Trade…

mGage Collaborates with Oracle Marketing Cloud to Deliver Optimized Omni-Channel Marketing and Make Mobile Marketing Easier

mGage, a Vivial company and Gold level member of Oracle PartnerNetwork (OPN), announced that it has integrated with the Oracle Responsys SMS Public Aggregator Network (SPAN) to provide an easier way for organizations around the world to manage their SMS campaigns. Oracle’s SPAN portal, available within the Oracle Marketing Cloud, offers customers an easy to use, self-service application where they can directly find, request and manage SMS services based on their needs and preferences. The result is a more optimal customer…

Crate.io Receives 2019 IoT Evolution Industrial IoT Product of the Year Award

CrateDB Cloud for Iot Honored for Exceptional Innovation in Managing and Scaling Industrial Time-Series Data Across a Multitude of Businesses and Use Cases Crate.io, developer and supplier of the IoT database technology CrateDB with a focus on Industrial IoT use cases, announced that CrateDB Cloud for IoT has received a 2019 IoT Evolution Industrial IoT Product of the Year Award from IoT Evolution World, a leading magazine and website covering IoT technologies. The award honors “the best, most innovative products and…