Moira Smalley

Moira Smalley

Provide in-depth analyses of the customer relationship management (CRM) and marketing automation software spaces through research, customer interviews, and interfacing with products. Research, write and publish research notes, return on investment (ROI) case studies, guide books, and technology decision pieces weekly. Assist businesses as they make the financial business case for implementing a solution, and advise vendors on delivering maximum value to their customers.