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NetLine Corporation Introduces Real-time Dynamic Reporting and Interactive Data Visualization Tools

Innovations Bring Enhanced Reporting Capabilities and Visibility to Customers NetLine Corporation announced the release of several advanced features on its Portal lead generation platform. This latest release of Portal updates includes new Real-time Dynamic Reporting, Impressions Reports, and the ability to generate leads for Live Events. These enhancements allow self-serve and full-service clients to quickly and confidently optimize their lead generation campaigns with greater variation in content offerings and…

IBM and Salesforce Strengthen Strategic Partnership

Companies To Deliver New Solutions To Enterprise Customers Leveraging IBM Cloud and Watson Services with Salesforce Quip and Salesforce Service Cloud Einstein IBM and Salesforce, the global leader in CRM, announced an expansion of their strategic partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights. With this expansion, Salesforce has named IBM…

Reklamstore Accepts Payments Through Cryptocurrencies For Their Latest Product

ReklamStore, a leading data-driven digital advertising platform, announced recently that they have started accepting payments with cryptocurrencies for their newest product ReklamStore DSP. It is an easy to use advertising platform that everyone can create their own campaigns across all online channels. ReklamStore DSP uses real-time bidding technology and programmatic advertising in its core features. "We created this product for everyone who wants to promote their products/services. And we really think that it’ll be…

Businesses Invest in Social Media Marketing to Support SEO Strategy

Clutch Survey says that More Than Two-Thirds (68%) Of Businesses That Focus On Paid Search Hire An SEO Company, Compared To Just 37% That Rely On In-House Staff Social media marketing is the leading SEO service priority among U.S. businesses in 2018, according to new research from Clutch and Ignite Visibility. Over 90% of businesses that invest in SEO also invest in social media. The survey of 303 marketing decision-makers at US businesses reveals that most tend to shape their SEO strategy based on the SEO services…

Decibel Insight Appoints Even Walser as Chief Revenue Officer

Even Walser's Hire Comes Amid Momentum as Leading Brands Increasingly Turn to Decibel Insight’s Digital Experience Analytics to Understand, Optimize and Measure Their Customer Experiences Decibel Insight, a leader in digital experience analytics for enterprise businesses, announced that it has appointed Even Walser as Chief Revenue Officer. Walser joins the company as brands are increasingly investing in solutions to better understand and improve the digital experience, particularly in the US market where the company…

Jellyfish Dynamix Launches As Technology Solutions Provider for DoubleClick, Google Analytics 360 Suite and Google’s Cloud

Leading Digital Marketing Agency Creates Technology Solutions Group Building On Doubleclick Certified Marketing Partnership. Global digital marketing leader Jellyfish Group announced the launch of an exciting new division, Jellyfish Dynamix. A technology solutions group, Jellyfish Dynamix evolved from the company’s early participation as a DoubleClick Certified Marketing Partner and Google Analytics Certified Partner. The Group specializes in providing access and support to DoubleClick, Google Analytics 360 Suite, Cloud…

Idea Grove Becomes HubSpot Platinum Certified Agency Partner

Texas Boutique More Than Doubles the Size of Its Digital Practice in 2017 to Emerge as the Leading Growth Agency for B2B Tech Companies in Dallas, Austin and Nationwide Idea Grove, a growth agency for B2B technology companies, announced it has achieved Platinum Certified Agency Partner status with HubSpot, the world’s leading digital marketing and sales platform. HubSpot’s Certified Agency Partner Tier program acknowledges agency partners who execute digital marketing services to the highest standard, while also…

Talpa Network Selects Tealium’s AudienceStream as Backbone for its Smart Data Platform

Talpa Network Boosts Its Efforts To Become A Global Media Company By Enhancing Audience Data Potential And Reaction Time With Tealium’s AudienceStream Tealium, the leader in real-time customer data solutions and enterprise tag management, has today announced its partnership with Talpa Network – the leading media company in The Netherlands – to optimise audience data potential through Tealium’s AudienceStream technology. Tealium AudienceStream is the market-leading Customer Data Platform (CDP), combining robust audience…

Roku Introduces New Ad Insights Suite to Better Quantify OTT Advertising Results

Offers Deeper Audience Insights and Cross-Platform Video Reach Analysis for More Precise Measurement Roku, Inc announced further advancements in over-the-top (OTT) advertising measurement by introducing Ad Insights. The new offering allows marketers to measure campaign reach and effectiveness across linear and OTT, and more accurately plan their OTT ad investments. The toolset helps brands analyze the engagement of TV audiences as they rapidly shift their viewing towards streaming. The insights are derived from Roku’s…

Taboola Announces Global Self Service Business Has a Run Rate of Nearly $100 Million in Its First Year

Taboola’s Self Service Platform Enables Thousands of Businesses to Be Discovered by Millions of Consumers Taboola, the leading discovery platform, announced that its self-service platform has now reached a run rate of nearly $100M just a year after it was released in Q4 of 2016. The new business unit empowers marketers all over the world with simple access to a billion consumers on thousands of Taboola’s publisher partners across the open web. The platform is leveraged by thousands of entrepreneurs and business owners to…

Telaria Introduces Fraud Fighter for Premium Video Inventory

Telaria’s Fraud Fighter Is Part Of An Ongoing, Platform-Wide Initiative That Reinforces To DSP partners And Their Clients That Video Inventory Transacted On The Platform Will Meet Or Exceed Industry Brand Safety Standards Telaria, Inc, a leading video monetization software company, announced a first-to-market program that offers buyers protection against fraud for premium video inventory monetized on the company’s platform, including CTV, the fastest-growing video segment in the industry. Telaria’s Fraud Fighter is part…

First Street-Level Digital Ad Network to Reach Audiences Using Mobile Insights from Pedestrian and Vehicular Traffic

Clear Channel Outdoor’s New Outdoor Smart Screens Are The First Street-Level Media to Reach Audience Groups Based On Their Consumer Travel Patterns And Behaviors Derived From Mobile Data Clear Channel Outdoor, a subsidiary of iHeartMedia Inc, announced the launch of two new digital media networks, totaling 100 dynamic IP addressable HD screens in the highly-sought after urban metro area of San Francisco, Calif. CCO will fuse the new “Digital Urban Panel” networks into its Clear Channel Outdoor RADAR campaign planning and…

RichRelevance Launches the New Era of Experience Personalization

Global Personalization Leader Bridges The Experience Gap Between Marketing And Commerce & Enables Digital Leaders to Win in Today’s Experience Economy RichRelevance, the global leader in omnichannel personalization, unveiled a strategic personalization initiative to help companies create memorable experiences across the customer lifecycle. With RichRelevance Experience Personalization, digital business leaders can bridge marketing and commerce engagements to stage unique, memorable, and individualized experiences that…

Pepperjam Names Matt Gilbert as CEO

Performance Marketing Company Appoints Mar-Tech Veteran Matt Gilbert to Accelerate Growth Pepperjam, a full-service performance marketing company, announced the appointment of digital marketing veteran Matt Gilbert as CEO. Bringing over 20 years of experience in both the digital advertising and marketing cloud industries, Matt Gilbert has a track record of increasing company market share and profitability. Gilbert joins Pepperjam from Kinetic, leading social marketing services and technology company. There, he…

Instapage Introduces New Way to Build Landing Pages with Instablocks

Building Blocks That Enable the High-Volume Creation of Landing Pages, Essential for Advertising at Scale Instapage, the post-click optimization platform for advertisers, has recently launched Instablocks, a brand new way to build post-click landing pages. Advertisers can now create “building blocks” for their landing pages — custom sections that they can reuse to quickly create pages, and in turn, scale their advertising into a high-velocity operation. Tyson Quick, Founder and CEO at Instapage, informed, “Our…

DiMassimo Goldstein Hires Wendy Lurrie

The Former Gyro NY and Gyro: human President Will Be the Agency's First-Ever Chief Client Growth Officer DiMassimo Goldstein recently expanded its C-suite, adding Wendy Lurrie, who has joined the agency as its first-ever Chief Client Growth Officer. The hire, which became official shortly before the new year, gives the New York-based agency exciting momentum entering 2018 as it looks to further solidify its position as the world's leading behavior change marketing agency. DiMassimo Goldstein, which specializes in…

Extreme Reach Names Matt Timothy Chief Revenue Officer

Matt Timothy, the New Sales Leader, Brings Extensive Experience across Video and TV Advertising to Extreme Reach Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, announced that Matt Timothy has been named Chief Revenue Officer. Matt has been consulting with the company since June in a business development role during which time his strategic thinking, industry knowledge and management skills earned him widespread support. With decades of experience in digital…

S4M Names Andy McNab As New UK Managing Director

S4M (Success For Mobile), the leading mobile advertising platform, announced the appointment of Andy McNab as the first UK Managing Director. He will lead the expansion of S4M’s activities in the UK with a strong focus on driving sales growth in the region and managing the enlarging team. “We are excited to welcome Andy to the company. UK is one of our most important markets in Europe with considerable growth prospects,” says Christophe Collet, CEO of S4M. “I am confident that he will continue to grow S4M in the UK,…

FISION’s Anna Connealy Selected as Minnesota Business Magazine’s 2018 Women Who Lead Honoree

Featured in the Magazine's January/February Issue, the Women Selected as Honorees Have Been Shattering Glass Ceilings, Taking the Lead in Their Respective Industries and Introducing New Voices to Our Business Community FISION Corporation, the nation’s leading provider of agile marketing software, announced that its vice president of customer experience, Anna Connealy, has been selected as a Minnesota business magazine's 2018 Women Who Lead honoree. A special event to celebrate the honorees will be held at the…

Evergage, Sophelle and One Step Retail Solutions Form Alliance – Enabling Retailers to Deliver Personalized Customer Experiences

Partners Working to Bridge the ‘Omnichannel Gap’ and Deliver a Richer, More Valuable Experience to Every Customer in Real Time – Online and in Stores – Using One Customer Data Platform Evergage, Sophelle, and One Step Retail Solutions announced an alliance to empower retailers to finally offer a truly unified and personalized experience for each customer across all digital channels and customer touchpoints, and during the in-store engagement. The partnership combines Evergage’s real-time personalization technology and…