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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Horizon Media Taps 4C For Its Advanced TV Platform, Pivot

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Video Platforms
Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global leader in data-driven media and marketing, continues to lead the way in the application of data science and audience targeting to advance linear television. The agency is pleased to announce an agreement with 4C, a marketing technology company, which will deliver more value to its advanced TV platform, Pivot, while offering clients more precise data-driven audience targeting.…

Receptiv Announces Three Part Media Guarantee to ensure Reliable, Safe and Engaged Media

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Native & Programmatic Advertising
Key Partners report Receptiv Platform Engagement Levels Double Google and Facebook and Viewability and Human Attention Scores Similar to Traditional TV viewership. ReceptivTM, the leading mobile video advertising platform focused on delivering high performing video across mobile environments, announced a three part media guarantee that ensures all mobile video inventory is reliable, brand safe and -- an industry-first -- engaged. With an expected $147B to be spent on mobile in 2018, viewability, fraud, and safety remain…

Mobile Growth Summit 2018 Announces Speakers From Facebook, Google, Dropbox, Pandora, Reddit and Others

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Mobile
North America’s Largest Mobile-only Growth Conference To Include Sessions on Cryptocurrency, Virtual Reality and More Mobile Growth Fellowship, the mobile industry's largest network of user acquisition and growth leaders, announced an impressive lineup of speakers and content for its upcoming Mobile Growth Summit 2018. North America’s largest mobile-only growth and marketing conference, Mobile Growth Summit will bring together more than 1,000 attendees and 100 speakers to share insights on how to grow mobile app…

ZoomInfo Named Finalist in 2018 Stevie Awards for Sales & Customer Service

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B2B Data
Zoominfo’s Salesforce Plugin Accelerates Opportunity Generation Through Perfected Outreach Zoom Information, Inc., the world’s leading corporate contact database, was named a Finalist in the Sales Enablement category for Best Sales Enablement Solution-New Version, in the 12th annual Stevie Awards for Sales & Customer Service, and will ultimately be a Gold, Silver or Bronze Stevie Award winner in the program. More than 2,500 nominations from organizations of all sizes and in virtually every industry were evaluated in…

SiriusDecisions 2017 B-to-B Buying Study Reveals Buyer Behavior and Preferences in Decision-Making Process

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B2B Data
SiriusDecisions’ Study Empowers Audience-Centric Marketing by Offering Detailed Insights into Engagement Levels, Decision Drivers, Content Impact, Interaction Preferences and More SiriusDecisions, the leading global B2B research and advisory firm released 23 new Buyer Insight Reports based on the findings from its 2017 B-to-B Buying Study. SiriusDecisions’ 2017 study is designed to help marketing leaders gain a comprehensive understanding of b-to-b buyer behavior and preferences throughout the entire buying decision…

Facebook Viewed As Least Brand-Safe Platform, LinkedIn Most Safe, According to GumGum Research

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Brand Safety
Survey Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken Any Action GumGum, an artificial intelligence company with deep expertise in computer vision, today released market research findings, conducted in concert with Custom, Digiday Media’s creative content agency, examining the brand safety crisis impacting the advertising industry. The in-depth study investigates how brands, agencies and publishers are addressing this issue while also examining the ways to help…

IAB Tech Lab Launches New International Digital Measurement Compliance Program

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Native & Programmatic Advertising
Japan’s Cyber Communications Inc Is First to Complete Audit & Secure Verification The IAB Technology Laboratory officially launched the new IAB Tech Lab Measurement Compliance program, providing a new option for assessing companies’ implementations of critical industry measurement standards. The new measurement compliance offering will focus on companies based outside the U.S., supporting 43 national IAB markets. IAB Tech Lab introduced a range of technology compliance programs last year to verify accurate…

H Code Media Launches New Data-Driven Content Division

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Native & Programmatic Advertising
H Code Media Cracks the Code Delivering Culturally Relevant Content Marketing Campaigns to US Hispanics at Scale H Code Media, the leader in digital advertising for the US Hispanic market, announced the launch of a new division called H Code Studio — a full-service content studio combining the identity of a brand, the storytelling of a production house, and the scale of a digital platform. The studio will be led by Jeffrey Duque and Diana Pieretti, formerly of IM Studio+/Impremedia. This is the first time data science…

Pureprofile Extends Confirmit Relationship

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Analytics
Data Collection, Panel Management and Analytics to Underpin Global Growth Leading provider of data, insights, programmatic and lead generation solutions, Pureprofile has announced it will extend its 10-year relationship with Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement, and Market Research. ASX-listed Pureprofile was founded in Sydney in 2000 and will continue to use the Confirmit Horizons platform for its data collection, panel management and analytics solutions.…

YouAppi Doubles Mobile User Conversion Rates With Powerful Re-Engagement Solution

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Audience Data
New Solution Works in Parallel with User Acquisition Tools to Accelerate Growth and Deliver Higher Return on Ad Spend YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. YouAppi Re-Engagement offers unprecedented…

SaleScout Data Solutions Announces New Vice President of Marketing

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B2B Commerce
Marketing Strategy Veteran Jean Chen Joins Executive Team at Growing Sales Intelligence Company SaleScout Data Solutions, a leading B2B sales and marketing data provider used by enterprise companies to accelerate growth and revenue, has named Jean Chen as vice president of marketing, reporting to CEO Chris Lynde. “We are very fortunate to have Jean join our executive team. I had the pleasure of working with her at MDC Partners where she was one of our brightest and most talented marketing strategists,” said Lynde.…

Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo

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Audience Data
Users of This New Product Will Be Able To Access And Target High-Quality Audiences Generated With Real-Time First And Third-Party Data Mintigo, the leader of predictive marketing and sales technology, announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return from Account-based Marketing (ABM) investment. Users of this new product will be able to access…

Episerver Named a Visionary in Gartner’s Magic Quadrant for Digital Experience Platforms

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B2B Commerce
In The Last 12 Months, The Company Added Omnichannel Campaign Management And Real-Time Personalization Capabilities Backed By AI And Customer Journey Analytics, As Well As Enhanced User-Generated Content (UGC) and Distributed Order Management System (Doms) Features To The Platform Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, has been positioned in Gartner's "Magic Quadrant for Digital Experience Platforms." Gartner published the report on 17…

MPP Global and Dynamic Yield Partner to Automate Personalized Customer Experiences

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Customer Experience Management
MPP Global, the world’s smartest subscription platform, and Dynamic Yield, the world’s first personalization technology stack, announced a partnership to help clients automate individualized experiences that maximize customer lifetime value. The marriage of MPP Global’s eSuite platform and Dynamic Yield’s machine learning powered personalization engine will provide media and retail companies with a personalized and tailored subscription marketing and management solution that integrates seamlessly. Also Read: Eight Ways…

Mobile Marketing Association Germany Boosts Board Membership

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Mobile Marketing
The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile Marketing Association (MMA) Germany recently announced the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes, and WallDecaux, outdoor advertising giant and part of the JCDecaux Group, the largest Out-of-home (OOH) advertising corporation…

OpenX Announces GDPR Publisher Compliance 4 Months Ahead of EU Deadline

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Privacy and Regulations
Publishes Open-Source Data Processing Agreement and Resources For Publisher Partners to Support Compliance with GDPR OpenX, the world’s leading independent advertising technology provider, announced that it is one of the first advertising exchanges globally now in compliance with its publisher obligations under the General Data Protection Regulation (GDPR) — a full four months before the May deadline. As a free and open contribution to the ad tech community, OpenX is also making available a GDPR-ready data processing…

All About Jazz And Gupshup Launch Bix… The Jazz Bot

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Intelligent Assistants
A jazz bot you say? Isn't that an oxymoron? Please explain. We will. All About Jazz and Gupshup—the leading bot developer—have created a nimble bot that doubles as All About Jazz's friendly concierge to help you find jazz content you value most. It also learns from your interactions with it and refines its recommendations until you are simpatico with “Bix." Yes, “Bix the bot" is highly intelligent, adapts to your needs, and maintains a 24-7 work schedule to provide prompt and friendly assistance. But can he…

Eyeota Secures $12.5M in New Funding

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Audience Data
Eyeota’s Series B Funding Follows a Year of Steady Growth in All Regions, Accelerated by the Company’s Expansion into North America Eyeota announced that it had raised $12.5 million Series B funding. The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives. This round of funding was led by Jolt Capital SAS, an independent private equity firm,…

NetLine Corporation Introduces Real-time Dynamic Reporting and Interactive Data Visualization Tools

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Audience Data
Innovations Bring Enhanced Reporting Capabilities and Visibility to Customers NetLine Corporation announced the release of several advanced features on its Portal lead generation platform. This latest release of Portal updates includes new Real-time Dynamic Reporting, Impressions Reports, and the ability to generate leads for Live Events. These enhancements allow self-serve and full-service clients to quickly and confidently optimize their lead generation campaigns with greater variation in content offerings and…

IBM and Salesforce Strengthen Strategic Partnership

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Sales Enablement
Companies To Deliver New Solutions To Enterprise Customers Leveraging IBM Cloud and Watson Services with Salesforce Quip and Salesforce Service Cloud Einstein IBM and Salesforce, the global leader in CRM, announced an expansion of their strategic partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights. With this expansion, Salesforce has named IBM…