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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Award-Winning Influencer Marketing Agency Unveils Brand New Look

MTS Staff Writer 0
Influencer Marketing
A leading influencer marketing agency has undergone an exciting rebrand as its expertise in helping clients to reach the right audiences goes from strength to strength. The newly-named Influencer Matchmaker will build on over a 15-year track record of forming successful brand partnerships with some of the world’s top businesses. And with predictions that the power of the global influencer market is set to reach an all-time high by the end of this year, the agency is perfectly placed to match influencers and companies…

MediaRadar Launches Trade Show Sales Intelligence Solution to Maximize Sponsorship & Exhibitor Dollars

MTS Staff Writer 0
Native & Programmatic Advertising
MediaRadar’s newest solution aims to improve prospecting, helping sales teams to achieve better overall business outcomes  MediaRadar’s Newest Solution AIMS to Improve Prospecting, Helping Sales Teams to Achieve Better Overall Business Outcomes MediaRadar, the leading advertising intelligence and sales enablement platform, launched MediaRadar Events. This is a new solution ad sales teams can use to see which prospective brands value events, showing how much a prospect invests in event sponsorships and exhibit space.…

81% of UK Businesses Say a Shortage of Talent Is the Biggest Hurdle to AI Adoption

MTS Staff Writer 0
AI/ML
Professional services identify top barrier to the sector’s AI adoption as lack of regulation (87.5%) while financial services see a lack of transparency in AI as biggest hurdle (88.8%) The adoption of Artificial Intelligence (AI) and automation technologies in the UK is still being stunted by a lack of digital skills in businesses according to new research by Rainbird, the AI-powered automated decision-making platform.  The research, conducted by Vanson Bourne on behalf of Rainbird, surveyed senior decision-makers in…

MGS Product Jam to Focus on the Importance of Product in Mobile Growth Marketing

MTS Staff Writer 1
Mobile Marketing
Mobile Growth Summit’s Product Jam focuses on best practices for app monetization, retention, engagement, and data from a product perspective The Mobile Growth Summit (MGS) is proud to announce MGS Product Jam, a one-day event being held at the Tabletop Tap House in San Francisco on October 24, 2019. Product Jam will focus on app monetization, retention, engagement, and data from a product perspective – and is the only free event for app publishers. Product is the new marketing. The best way to improve retention…

Matrix and WideOrbit Extend Partnership to Automate CRM Data Flow for Media Companies with New API Integrations

MTS Staff Writer 0
CRM
Matrix and WideOrbit announce a new, expanded partnership to automate connectivity between Matrix’s Monarch media ad sales platform and WideOrbit’s traffic and billing system Matrix and WideOrbit announce a new, expanded partnership to automate connectivity between Matrix’s media ad sales platform, Monarch, and WideOrbit’s traffic and billing system, WO Traffic. The new partnership, a culmination of enhanced processes and workflows along with added API integrations, will increase throughput and visibility while…

Integris Software Launches Partner Program to Advance Global Data Privacy Practices

MTS Staff Writer 1
Privacy and Regulations
New program brings together organizations with the common goal of helping enterprises automate their data privacy programs Integris Software, the global leader in data privacy automation, announced the launch of the Integris Partner Program to bring together organizations and individuals around the common goal of helping enterprises automate their data privacy programs. Our partner program’s co-marketing, co-selling, and integration support benefits customers and partners alike in our combined effort to improve data…

Koupon Media and Punchh Partner to Develop Next Generation Loyalty Marketing for C-Stores

MTS Staff Writer 0
AI/ML
The new partnership will help c-store retailers deliver a data-backed, omni-channel loyalty experience to shoppers Koupon Media, the leading consumer insights engine and promotion network in the c-store industry, and Punchh, the leader in digital marketing solutions for physical retailers, announced a new partnership to develop a solution to help c-store retailers deliver a data-backed, omni-channel loyalty experience to shoppers. Through this integration with Punchh’s marketing technology, c-stores will be able to…

Big Data, Machine Learning and APIs: Marketers Share the Digital Jargon They Don’t Understand

MTS Staff Writer 1
Content Management
Despite 60% of Marketers Demanding Control of the ‘Digital Experience’, Many Do Not Understand Common Digital Terms Despite 60% of marketers wanting to ‘own’ the digital experience, many admit that they don’t fully understand digital terminology such as API, big data and machine learning. That’s according to a new study from leading content management system (CMS), Magnolia. The research, which surveyed over 200 IT professionals and 200 marketers, explores the growing disconnect between each group as they struggle to…

Nielsen Connect Partner Network Welcomes Amazon Activation Platform CommerceIQand Wellness-Focused Data Company Spins

MTS Staff Writer 0
Customer Experience Management
Nielsen announced an expansion of its Connect Partner Network. As the industry’s largest curated community of partners for consumer packaged goods (CPG) manufacturers and retailers, Nielsen’s open ecosystem has sustained significant year-over-year growth, reflecting a roster increase of nearly 40% since August 2018. Showcasing the company’s strategic strength in e-commerce and wellness trends, Nielsen welcomes two new innovators in these spaces: Amazon automation and insights company CommerceIQ and wellness-focused data…

Salesforce Positioned as a Leader in 2019 Gartner Magic Quadrant for CRM Lead Management

MTS Staff Writer 0
CRM
Salesforce improves its position on both the ability to execute and completeness of vision axes in the Leaders quadrant compared to previous report Salesforce, the global leader in CRM, announced that Gartner Inc. has positioned Salesforce as a Leader in its September 2019 Magic Quadrant for CRM Lead Management. At the time of this announcement, Michael Kostow, SVP and GM of Salesforce Pardot spoke to MarTech Series. Michael said, "“Salesforce Pardot has been focused on enabling enterprise and high-growth businesses to…

World of Books Deploys StaffConnect’s Mobile Employee Engagement Platform to Keep Its Deskless Workforce Well-Connected and Ensure Ongoing…

MTS Staff Writer 1
Customer Experience Management
Global Online Used Bookseller Leverages StaffConnect for Two-Way Communication Across its Entire Workforce to Share Company Vision, Best Practices and Values of Having a Positive Impact on the Planet StaffConnect, the leading provider of mobile employee engagement solutions for the deskless workforce, announced today that one of the world’s largest online sellers of used books, World of Books, has deployed StaffConnect’s platform to keep its workforce well-connected and up-to-speed to achieve its vision of becoming the…

PR Newswire Launches Asia-Pacific Communications Survey 2019 – Press Releases and Content Distribution Trends

MTS Staff Writer 6
Social Media Platforms
With the rapid development of technologies such as news recommender algorithms and mobile-first social media platforms, corporate communications in the Asia-Pacific (APAC) region is facing greater challenges. These include measuring, evaluating and quantifying the impact of communications across a fragmented media environment. PR Newswire Asia-Pacific Communications Survey 2019 - Press Releases and Content Distribution Trends To explore how businesses are meeting these challenges, PR Newswire, the premier global provider…

Tealium and Leanplum Form Strategic Partnership to Unify Data and Campaign Orchestration

MTS Staff Writer 1
Customer Data Platforms
New partnership enables seamless infusion of mobile campaigns with user insights gathered anywhere ​​Leanplum​, the leading multi-channel engagement platform, and ​​Tealium​, the trusted leader in real-time customer data orchestration, announced their strategic partnership to enhance marketers’ ability to create sophisticated personalized campaigns using holistic first-party data. Leveraging Tealium and Leanplum together, brands are able to break information silos and tap expansive reservoirs of captured customer data…

Ajax Enhances Online Experience with Mitek

MTS Staff Writer 0
AI/ML
Mitek’s Digital Identity Verification Solution Helps Ajax Streamline the Online Experience and Ensures Fans’ Safety and Data Privacy Mitek has announced that Ajax Amsterdam, one of Europe’s premier football clubs, will be using Mitek’s Mobile Verify with Face Comparison solution to improve online experience and bolster security for fans. Putting fan enjoyment and safety at the heart of everything they do, Ajax is committed to verifying the identities of ticket buyers. The hurdles, complying with GDPR while maintaining…

BrightTALK Introduces New Insights Feature To Help B2B Marketers Analyze Prospects’ Buying Intent

MTS Staff Writer 0
Content
BrightTALK, the leading B2B content and demand marketing platform used by eight million professionals to participate in online talks and events, announced the launch of a new intent insights tool that empowers customers to gain a unique perspective into the viewing and buying behavior of the professionals in its communities. The tool brings a new level of precision to BrightTALK’s intent-based marketing product, Intent Leads. Launched in early 2019, Intent Leads is part of BrightTALK’s full-funnel suite of demand gen and…

Blockchain Solutions Provider Aqilliz Unveils Enterprise Product Lines for the Digital Marketing Industry

MTS Staff Writer 1
Technology
Announced at ad:tech London, Aqilliz aims to facilitate a frictionless digital platform economy with authentic value discovery Aqilliz, a blockchain solutions provider that looks to restore authentic value discovery to the digital marketing landscape, officially launched at this year’s ad:tech London conference. The venture was announced during a fireside discussion titled “Authentic Value Discovery on Blockchain” between CEO Gowthaman Ragothaman and Zilliqa President and Chief Scientific Officer Amrit Kumar. Aqilliz aims…

Collabra Media Group Recognizes Outstanding Real Estate Photographers and Videographers

MTS Staff Writer 0
Video
Collabra Technology Inc., a leader in professional real estate photography and digital marketing, announces its 2019 Visual Media Awards (VMAs) for outstanding real estate imagery to three Collabra Media Group specialists from across the country. The Collabra VMAs are presented annually to honor real estate photography and videography providers for their artistic composition and technical skill. Award winners are determined by peer voting from Collabra's nationwide network of professional photographers, videographers, and…

Foodtech Startup Flashes AI and Data Science Capabilities to Scoop $5 Million

MTS Staff Writer 0
Staff Writers
A few months ago, it would have been very safe to say that mobility and Data Science have transformed the global scenario, and food-related technologies lagging behind in the race at a much lower rung of innovation. Not today... FoodTech is a bubbling ecosystem that has over 200+ start-ups competing for attention from the consumers, investors, and job-seekers. One such player in this Foodtech ecosystem, Tastewise has splashed into the 'AI-startup-pool' with their latest funding round. Pinching $5 million Series A from a…

94% of Consumers Rely Heavily on Third-Party Digital Profile Content to Choose Retailers, According to New Study

MTS Staff Writer 2
Customer Acquisition
Retailers are struggling to manage the business information and content most predictive of consumer intent and customer acquisition, according to a new study by Synup, the Intent Marketing Cloud. Synup’s The State of Retail 2019 report surveyed 837 consumers to better understand how they find, trust, and choose retail brands. It found that people in large part are leaving traditional media and websites behind, with 77% of consumers placing significant weight on a retailer’s visibility and accuracy across digital media…

Sinch Strengthens SaaS Offering with myElefant Acquisition

MTS Staff Writer 3
Customer Experience Management
Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, has entered into a definitive agreement to acquire myElefant SAS for an upfront cash consideration of EUR 18.5 million with an additional cash earnout of up to EUR 3 million within two years if certain gross profit targets are met. Founded in Paris in 2010, myElefant has built a cloud-based software platform for mobile engagement using rich, interactive messaging. Its low-code design tools let businesses create immersive media…