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Salesforce to Power Personalized Customer Engagement for Arcos Dorados

World's Largest Independent McDonald's Franchisee Will Use the Salesforce Platform and Marketing Cloud to Deliver Highly Targeted Coupons and Offers to Customers Both In-Store and Online Salesforce, the global leader in CRM, announced that Arcos Dorados — McDonald's master franchisee in 20 countries in Latin America and the Caribbean — has selected Salesforce to create more personalized engagement with customers of its more than 2,100 restaurants, 2,700 dessert centers and 300 McCafés. Arcos Dorados will use Salesforce…

Gong.io Extends A1 Funding Round With Investment From Cisco Investments

Funding to Help Gong.io Fuel Growth in Collaboration and Communication Markets Gong.io, the market leader in Conversation Intelligence for sales teams, announced that it has received an investment from Cisco Investments in an extension of its A1 funding round. "We're thrilled to have Cisco Investments join Gong as an investor," explained Amit Bendov, Gong.io CEO. "Cisco Investments' involvement will help fuel our continued growth and expedite our penetration into the collaboration and communication markets. We…

New Relic Announces Executive Promotions Designed to Drive Continued Global Customer Success

EVP of Global Sales Erica Ruliffson Schultz Promoted to Chief Revenue Officer; SVP of Global Technical Sales, Services and Support Roger Scott Promoted to EVP, Chief Customer Officer New Relic Inc., provider of real-time insights for software-driven businesses, announced the promotion of two executives designed to drive the continued growth and success of the company’s customers around the world. EVP of Global Sales, Erica Ruliffson Schultz, has been promoted to Chief Revenue Officer. Reporting into New Relic CEO and…

Oracle Financial Services Global Survey Divulges Consumer Expectations for Digital Banking

67% of the Consumers Surveyed Have Switched to Digital and Become Open to Non-Bank Options Research from the New Digital Demand in Retail Banking shows that integration of banking needs to be better equipped with a customer’s digital lifestyle. The service should be instant, integrated with social platforms, and most certainly, with data being the driving force. In their latest report, Oracle has revealed the results of their survey which delved into a customer’s behavior, sentiments, and preferences on the banking…

Index Exchange Announces Promotions To Brace For Revenue Growth

Index Exchange has announced the promotion of executive team members due to speedy revenue growth and expansion for 2018. The company looks to establish itself as the independent leading global advertising exchange. The changes come in at a time of unparalleled proliferation for Index Exchange. Alex Gardner, former Senior Vice President, Partner in Development has been promoted to the position of Chief Revenue Officer. Gardner’s duties would involve overseeing combinational sales and divisional services, and shall remain…

New CMC Study: Digital Behavior Is Powered by Culture Across Demographic Segments

The trade group, Culture Marketing Council (CMC): The Voice of Hispanic Marketing conducted a study which reveals groundbreaking results on digital behavior across demographic segments. The study said that culture is the driving force behind digital behavior in respect to how information is shared, what platforms are chosen, how demand is absorbed, percolation outside of in-culture spaces and across non-Hispanic African American, non-Hispanic White and Hispanic segments. Organic diversification and a sturdy presence in…

OPTIZMO Joins the International Association of Privacy Professionals

OPTIZMO Will Continue to Promote Effective Privacy Practices Throughout the Digital Advertising Ecosystem OPTIZMO Technologies, the industry leader in email suppression list management, announced that is has joined the International Association of Privacy Professionals (IAPP) to support effective privacy practices throughout the email and digital advertising industries in 2018 and beyond. The IAPP is a resource for professionals and companies looking to thrive in today’s rapidly evolving information economy. It is the…

Oktopost Officially Named a Facebook Marketing Partner

Leading B2B Social Engagement Platform Oktopost Has Been Recognized by Facebook as an Official Badged Marketing Partner Oktopost, the only social engagement platform for B2B enterprises, recently announced its acceptance into the Facebook Marketing Partner Program. Designed to empower and connect between world-class marketing companies, the Facebook Marketing Partner program upholds that Oktopost has a proven track record of enabling B2B marketers to drive successful organic lead-generation efforts on Facebook while…

UK-Based Marketing Automation Firm Force24 Promotes Jake Sweeney & Lee Senior

Jake Sweeney Started in January 2014 as a Hands-On Account Executive, While Lee Senior Joined as Account Executive in November 2013 Force24 - the team behind the UK-built marketing automation platform – has announced some pivotal changes at its Leeds headquarters. The tech firm has promoted Jake Sweeney to the newly-created Head of Strategy role. Having joined the business in January 2014 as a hands-on account executive, he has amassed a wealth of experience working with both SMEs and FTSE100 firms. This first-hand…

Grapevine Launches New SaaS Model for Advertisers

The New Offerings Are the Result of Significantly Streamlined Operations Focusing on Data and Managed Services for Enterprise Customers Grapevine, the world’s leading end-to-end social media influencer marketing platform with more than 150,000 opted-in content creators reaching more than one billion subscribers, announced a new subscription-based product offering for SMB’s and agencies to help marketers fully own the influencer marketing channel. The new offering provides advertisers with Grapevine’s entire suite of…

Yieldify Appoints Luke Oubridge As Chief Operating Officer

Luke Oubridge Joins Yieldify Directly From His Role as CEO of Fintech Business Red Deer Yieldify -- the customer journey optimization company -- announced that it has appointed Luke Oubridge as its Chief Operating Officer. Formerly of Red Deer and Oracle Maxymiser, Luke brings over 20 years’ experience in technology and finance. Luke’s experience as a leader in the technology industry includes five years at Maxymiser, where as VP EMEA he was responsible for 250 staff and two-thirds of the global Maxymiser business,…

I-COM Announces The 2018 Award Winners at I-COM Global Summit

IBM, Omnicom Media Group, Barclaycard and Mindshare Were Among the Winners Announced Yesterday, April 10th, at the I-COM Global Summit 2018 in San Sebastian, Spain. The I-COM award winners were announced on April 10, during one of the most anticipated parts of the I-COM Global Summit 2018: the I-COM Gala Awards Dinner. The 9th edition of the world's leading marketing data & measurement strategy event is being held in San Sebastian, Spain, gathering the brightest of the Smart Data Elite to discuss and network under the…

Demandbase Extends ABM Collaboration with Salesforce Pardot Integration

Integration Combines Contacts in Pardot with Artificial Intelligence-Powered Insights from Demandbase’s Conversion Solution Demandbase, the leader in Account-Based Marketing (ABM), announced, at the 5th Annual ABM Innovation Summit, an expanded collaboration with Salesforce to provide marketing and sales teams with more comprehensive account and contact level insight. The integration will automatically combine real-time intent data and account insights from Demandbase's artificial intelligence (AI) powered Conversion…

Bizible Unveils Bizible Discover

Bizible Discover Is a New Product That Gives B2B Marketers Unprecedented Visibility into Marketing and Sales Performance and Revenue Generation MarTech 150 Company, Bizible, has announced the upcoming debut of its new product, Bizible Discover, which will be generally available in early May. The leader in data-driven marketing growth with revenue attribution and planning solutions unveiled Bizible Discover to enable marketing teams with new ways to visualize and analyze their multi-touch attribution and customer journey…

Demandbase Launches ABM Analytics to Transform ABM Measurement Strategies

Account-Based Measurement Functionality to Provide Comprehensive Performance Metrics for Audiences and Programs Across the Funnel Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of ABM Analytics, a new analytics functionality within the ABM platform, which leverages the company’s patented account identification technology. ABM Analytics helps marketers view the performance of their ABM initiatives across the full funnel from advertising to pipeline and revenue, to understand the progression…

Cogint Inc Announces Corporate Name Change to Fluent Inc

Cogint Inc, a leading data-driven marketing services firm uniquely built on a pay-for-performance model, today announced it will change its name to Fluent Inc. This rebranding is the culmination of recent strategic changes at the company, including the successful spin-off of Red Violet, the appointment of former Merkle COO, Don Patrick to its Executive team and the appointment of former Epsilon CEO, Andy Frawley, to its board of directors. As part of the name change, the Company will continue to be publicly traded on the…

DoubleClick Search and adMarketplace Partner to Launch Engine Track Reporting Integration

The Partnership Also Allows Marketers to Create DoubleClick Clickserver URLs Within the AdMarketplace Platform In a move that will help search advertisers centralize performance metrics and coordinate investment strategy, DoubleClick Search integrates adMarketplace as a founding Engine Track partner. DoubleClick Search helps advertisers create, manage, and grow their digital marketing campaigns. With Engine Track, advertisers can now view their adMarketplace cost and conversion metrics directly within the DoubleClick…

CAKE by Accelerize Introduces Data-Driven Attribution Technology

Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology Accelerize and its digital marketing software division CAKE announced the availability of its Data-Driven Attribution (DDA) modeling and a multi-touch attribution (MTA) scoring system which evaluates the impact of each touchpoint in the customer journey. Leveraging advanced algorithms and machine learning, the DDA modeling and MTA scoring extend the marketing intelligence technology…

Cisco, Olav Thon Gruppen, Samsung, Moleskin Among the Winners of 2018 Markie Awards

Oracle Honors the Best of the Best Customer Experience Heroes at the 2018 Markie Awards To celebrate the legendary efforts of the people and organizations that push the boundaries of innovation to create closer connections with their customers, Oracle announced the winners of its customer experience awards, including the coveted Markie Awards which have recognized innovation and excellence in modern marketing for more than a decade. Also Read: What Happened At Oracle’s Markie Awards Last Year? The awards cover 36…

Lucidity Debuts Marketing Analytics Protocol On The Ethereum Blockchain

Ethereum Blockchain Delivers Supply Chain Transparency & Resolves Data Discrepancies Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, announced the public launch of its marketing analytics protocol on the Ethereum blockchain. The company, which has been quietly building its solution since its founding in 2017, is focused on tackling the digital advertising industry’s data discrepancy problems through a decentralized system that verifies a single, auditable set of data analytics…