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InMobi Acquires AerServ for $90 Million to Create World’s Largest Programmatic Video Platform for Mobile Publishers

Deliver Next-Generation Mediation Capabilities And Offer High Impact Mobile Video, At Scale, While Providing The Greatest Level Of Transparency & Control InMobi, the world's largest independent mobile advertising platform, today announced the acquisition of AerServ for $90 million in cash and stock to create the industry's first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange,…

Sigstr Powers 52 Million Marketing Impressions Per Month, Grows Team by 87%

Sigstr Added Several Key Hires To Its Executive Team, Including CEO Bryan Wade, VP of Marketing Justin Keller, VP of Engineering Robert Harris and VP of Customer Success John Klein Sigstr, a SaaS platform for employee email signature marketing, is pleased to announce significant growth in 2017, more than doubling their existing customer base, adding notable new customers such as AT&T, SendGrid, LA Galaxy, Shaw Industries, Yext and more. The Sigstr platform also powered over 625 million marketing impressions throughout…

TimeTrade, Mad Mobile Partner to Offer An Integrated Solution For Customer Engagement

New Integration Gives Sales Reps Omni-Channel Appointments with Concierge Solution TimeTrade, the leader in omni-channel intelligent appointment scheduling, and Mad Mobile, a recognized leader in Unified Commerce, announced an integrated solution for optimized customer engagement through the Mad Mobile Concierge Solution and TimeTrade's industry-leading Appointments-as-a-Service platform. Retail store associates can now use Mad Mobile's leading Concierge Solution to access TimeTrade appointments with a calendar view of…

Merkle Named First Agency Global Specialized Partner for Adobe Campaign

Merkle Enables Brands To Maximize Their Adobe Experience Cloud Investments By Creating Precisely Tailored Customer Experiences With Innate Precision Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been awarded the Global Specialized Partner status for Adobe Campaign, part of Adobe Marketing Cloud. Merkle is the only agency with the Global Specialized Partner status for Adobe Campaign. It achieved this by adding Asia Pacific regional specialization to its existing…

Ceros Becomes a HubSpot Connect Certified Partner

Connect Partners Are Independent Software Vendors Who Have Built An Integration With Hubspot And Passed Certification Ceros, the cloud-based interactive content creation platform, announced that it has joined HubSpot, a leading provider of inbound marketing and sales software, as a Connect Certified Partner. HubSpot works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect Partners are independent software vendors who…

Diennea Launches EmailSuccess For Sending High Volumes Of Emails

Diennea, a Leading Digital Direct Marketing Technology Provider, Launched EmailSuccess, a Proprietary Software Solution for Sending High Volumes of Emails, up to 15 Millions per Day Diennea, a company specialized in digital direct marketing technologies for over 20 years, recently launched EmailSuccess, a high-performance, on-premises MTA server solution that simplifies sending high volumes of emails and managing deliverability for companies. The company launched its proprietary software solution at Mailcon. The event,…

Qumu Appoints Chance Mason as New Executive VP of Worldwide Sales and Business Development

Enterprise Video Leader Adds Industry Veteran Chance Mason, Digital Media Pioneer, To Accelerate Revenue Growth And Drive New Customer Acquisition Qumu, a leader in enterprise video, announced the hiring of video delivery and new media innovator Chance Mason to lead worldwide sales and business development. As Executive Vice President of Worldwide Sales and Business Development, Mason will leverage his 15 years of sales and operational leadership experience in the video platform market to accelerate Qumu’s customer…

CoinDesk Partners with Revcontent to Monetize 1000% Traffic Growth

Because of the Exclusive Partnership with CoinDesk, Revcontent Advertisers Are Able to Reach an Audience of over 12 Million Unique Visitors per Month This past year, Bitcoin and Cryptocurrency took the world by storm when the value grew by over 1200 percent in just one year. As people scrambled to learn about this hot market, websites like CoinDeskprovided dedicated content to help teach people how to profit. CoinDesk is the leading digital media, events and information services company for the digital asset and…

Intema Solution Inc to Integrate Blockchain to its Predictive Marketing Products

The First Project Will Be A Coupon Solution That Incorporates This Blockchain Solution into eFlyerMaker, Intema’s Email Marketing Application Intema Solutions Inc announced that it will launch a project to develop a Blockchain set of applications using its Artificial Intelligence and predictive marketing products. This will strengthen the company’s position in the marketing industry and open new avenues in complementary business lines. The first project will be a coupon solution that incorporates this Blockchain…

Drift Introduces Sequences: Email That Helps Customers Buy

Conversational Marketing and Sales Platform Sets Out To Kill Spammy Sales Email Once And For All; Announces New Email Platform That Will Put The Buyer Experience First Drift, the world’s first and only conversational marketing and sales platform, announced the launch of Drift Sequences, a revolutionary new way for sales reps and prospects to communicate. With context of conversations happening outside of email, Machine Learning to manage unsubscribes automatically, and the ability to send personalized messages to each…

French Digital Commerce Agency Altima Joins Accenture Interactive

Altima is Known For Creating Engaging Customer Experiences For Digital Commerce, Mobile Commerce Accenture has completed the acquisition of Altima, a French agency specializing in digital commerce. Altima is known for creating engaging customer experiences for digital commerce, mobile commerce and in-store commerce for prestigious French and global brands. It offers a wide range of expertise including experience strategy, user experience design, digital marketing services and the implementation of multi-channel business…

Oliver Wyman Acquires Digital Transformation Agency Draw

Draw Will Join Oliver Wyman Labs, Within its Digital Practice, Boosting Capabilities In Digital Strategy, User Experience Design, Web Development, CRM, and Front And Backend Development Oliver Wyman, global management consultancy and wholly owned subsidiary of Marsh & McLennan Companies has acquired Draw, a digital transformation agency. Draw will join Oliver Wyman Labs, within its Digital practice, boosting capabilities in digital strategy, user experience design, web development, CRM, and front and backend…

WPP’s Data Investment Management Division Launches Growth Consultancy Kantar Consulting

Kantar Consulting is Formed From The Merger Of Four Founding Brands; Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail Kantar, WPP’s data investment management division, announced the launch of Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. With its combined creative and analytical heritage, Kantar Consulting is unique in combining retail, sales, ecommerce and marketing expertise, a deep understanding of how consumers…

GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett

Location Technology Pioneer Strengthens Senior Leadership as Global Demand Rises for Location Data and Insights in North America and Abroad GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, announced the appointment of Chief Marketing Officer, Eric Hadley and Senior Vice President of North America Sales, Jeff Hackett. Eric Hadley brings more than 20 years of marketing and sales leadership experience to GroundTruth. As a…

Penske Media Expands Partnership with Outbrain

Outbrain Enables Penske Media Corporation to Improve Reader Loyalty and Total Revenue Following a successful test of Outbrain Engage, Penske Media Corporation (PMC) expanded its strategic partnership with Outbrain, the leader in personalized content discovery. Outbrain delivers significant revenue for publishers like PMC through sponsored content, while personalizing the editorial content for readers. Also Read: Penske Media Appoints New Vice President Of Revenue Operations PMC has been an Outbrain distribution…

HS2 Solutions Acquires LunaMetrics

Combination Strengthens Analytics and Insights Capabilities and Expands National Presence Digital transformation agency HS2 Solutions announced that it has completed the acquisition of LunaMetrics, an award-winning analytics consultancy that specializes in using data to help businesses illuminate the bridge between marketing, user behavior and ROI. The acquisition brings an industry-leading digital and web analytics consulting offering to HS2’s broad range of digital transformation capabilities across strategy,…

PublicRelay Partners with Consumer Technology Association To Power Communications Media Hub Nerve Center At CES 2018

This Is the Third Year for the Media Intelligence Partnership PublicRelay announced that the company is partnering with the Consumer Technology Association (CTA) for the third consecutive year to provide real-time communications intelligence and coverage analytics at CES 2018, produced by CTA and running in Las Vegas from January 9-12, 2018. PublicRelay will operate the Communications Media Hub Nerve Center at CES, monitoring news coverage, delivering daily trending data, and providing real-time media analysis about…

Datonics’ Audience Data Now Available Through The Neustar Identity Data Management Platform

Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles. Datonics offers marketers 500+ pre-packaged and an unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent, life-stage and…

Account-Based Marketing Leader Terminus Acquires BrightFunnel

Terminus Adds Marketing Analytics and Multi-Touch Attribution to Build Modern B2B Platform for Executing and Measuring Go-to-Market Initiatives Terminus, the leader of the account-based marketing (ABM) movement, announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2B go-to-market teams as they create, measure, and operationalize account engagement in support of efficient growth and exceptional…

Brandlive Launches Enterprise Live Video Platform for Mobile Devices

Mobile App Makes it Possible for Brands and Retailers to Broadcast Live HD Video From Anywhere and Across Owned & Operated Channels Brandlive, the omni-channel live video platform, has announced the rollout of its new mobile app. The app makes it easier for brands and retailers such as adidas, Cabela’s, The North Face, REI, and others to go live to their audiences with increased agility and flexibility. Built on the needs and requirements of sophisticated marketers, the platform is helping to shape the way live video…