First Analysis of European Anti-Fraud Efforts Shows 94 Percent Fraud Reduction in Tag Certified Channels

Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94…

Konnect Agency Celebrates 10th Anniversary

Innovative Public Relations & Marketing Agency Hits Milestone Amidst Constant Growth For 10 years, the media landscape has evolved from circulation to social media. Yet through it all, Konnect Agency has been providing cutting-edge media relations, marketing, and digital strategy to worldwide food and beverage, lifestyle, family, and franchise brands. From boutique beginnings, Konnect Agency is now a triple-coast PR powerhouse, with offices in Los Angeles, New York, and Austin. Its rapid succession – including…

MapBusinessOnline.com Releases Business Listings for Business Analysis

SpatialTEQ Inc., publisher of North America’s most innovative business mapping solution, announces that Map Business Online will now include access to business listings for business analysis and prospect marketing.  Map Business Online (MBO), a cloud-based business mapping software, will present the option to easily search for, purchase, and export selections of business listings based on the following search criteria: Business Name – Search for contacts by business name Business Data – Search by business annual…

PowerInbox Audience Engagement Experts to Reveal 5 Promising New Ad Channels at Affiliate Summit West 2019

Beyond Email & Social, Emerging Channels Will Give Advertisers New Options to Grow Brand Awareness & Sales PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, will reveal five new audience engagement channels that are ripe for monetization in 2019 at this week’s Affiliate Summit West in Las Vegas. Bolstered by new data that points to broader adoption of new channels beyond email and social media, PowerInbox engagement experts will demonstrate how these…

Ve Global Make First Major Acquisition as Company Continues to Grow

Ve Global has announced its first acquisition in the form of international technology company Divvit which operates at the forefront of analytics, insights and revenue attribution in digital marketing, marking a significant milestone for the fast-growing ad and martech business. The UK-founded tech company is now the majority shareholder in Divvit and has already made a financial commitment of approx. £500k to incorporate its advanced analytics and attribution solutions to Ve’s existing product offering. The deal,…

Australian Communications Leader Bastion Collective Makes Significant Investment in US-Based Agency Acquisition Model

Bastion Collective, arguably the largest privately-owned Australian communications group, is making a significant investment in the US market, opening a Southern California headquarters to anchor a new—and rapidly expanding—Bastion Collective division in America. Bastion Collective is expanding aggressively in the US, most recently with the addition of three forward-thinking Orange County and Los Angeles based communications agencies that will work in collaboration to provide a full suite of services for their clientele.…

Metadata.io Recognized as Facebook Marketing Partner

Metadata Enables B2B Marketers to Automatically Run Account-Based Advertising Campaigns Metadata.io, the automatic account-based advertising platform for predictable B2B lead generation, announced that Facebook has recognized the company with a certified badge to be a Facebook Marketing Partner. Metadata serves B2B marketers by automatically identifying target prospects, running multivariate tests and operational tasks, and optimizing paid digital campaigns in real time to ensure marketing investments provide ROI and…

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

With Inscape and Gracenote Among Its Partners, Cuebiq Connects In-Store Visitation Behavior of More Than 13 Million Households with TV and Cross-Channel Ad Exposure Cuebiq, a leader in offline location intelligence and consumer insights, announced the launch of its TV attribution solution, rounding out its existing digital and out-of-home measurement capabilities. This addition provides a cross-channel view of how the media mix, including both linear and advanced television, impacts the customer journey to…

New Report Urges Brands to Find Their Voice

BrandContent Publishes New Report into Voice Search BrandContent, award-winning content marketing agency for next generation brands, has published a new report –The Voice Search Landscape -which reveals the huge opportunity for brands to capitalise on the voice search explosion which will impact all areas of marketing. Voted Best Small Content Agency at the International Content Marketing Awards 2018, BrandContent’s voice division has compiled the report which charts the meteoric rise of voice search since 2010. The…

S4M Granted Continuation of Its MRC Accreditation

S4M, a leading drive-to-store technology provider, announces the renewal of its Media Rating Council (MRC) accreditation for HTML5 mobile web and in-application display and rich media Served Impressions, Clicks, and post-click metrics for Installs, Opens and Landings. To this day, S4M remains the only vendor accredited by the MRC for mobile post-click metrics. The Media Rating Council is a non-profit industry association established in 1963 in the United-States.  Its goal is to ensure that measurement…

Apttus Recognized as Leader in IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms

Apttus, the global Middle Office leader,  announced that IDC, an independent research firm, named Apttus a Leader in its most recent IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms 2018 Vendor. This research recognizes the value of Apttus E-Commerce – a key pillar in Apttus' Middle Office Platform, Omni. Apttus' E-Commerce solution delivers consistent, optimized buying experiences across all sales channels. In Business-to-Consumer (B2C) commerce, Apttus creates a seamless experience…

UJET Reveals Top Mobile, Cloud and Web Customer Service Predictions for 2019

UJET’s Founder and CEO Anand Janefalkar has revealed his top customer service predictions for 2019.  Exceptional customer support will mean fast access to personalized, efficient, omnichannel service by phone, live chat and mobile app. Empowering more efficient interactions by enabling end users to verify their identity and share photos, screenshots and texts with support agents using a smartphone and providing contact center managers the visibility and flexibility to optimize operations in real time are an imperative.…

Gary Vaynerchuk and VaynerMedia Announce Newly-Added Speakers and Additional Programming for Second Annual Agent2021 Conference

Conference Educates Real Estate, Auto, Insurance & Mortgage Professionals on Social Media and Digital Marketing Innovation; Takes Place 17 Jan. 2019 at Hard Rock Stadium in Miami Gardens, FL Highly successful serial entrepreneur and VaynerX Chairman Gary Vaynerchuk, along with his digital agency VaynerMedia, have just announced additional speakers and programming to their impressive lineup for the second annual Agent2021, a one-day conference educating real estate, auto, insurance and mortgage agents and brokers about…

Cision Acquires Leading Social Media Company Falcon.io

Acquisition Enhances Company's Earned Media Management Vision with Modern Social Marketing Capabilities Cision announced it has acquired Falcon.io, a leading social media company with offices in New York, Copenhagen, Sofia, Berlin, Melbourne and Budapest. Falcon.io provides brands with insights into their global content strategy and the management of comprehensive social media marketing programs through publishing, engagement, listening, advertising and measurement. The addition of Falcon.io further solidifies Cision’s…

New Platform Brands.Buzz Digitalizes Word-Of-Mouth Enabling Consumers and Businesses to Directly Support Each Other

Technology Platform Delivers Viral Marketing Results Through Instant Digital Access to Small Family and Friends' Networks. Businesses Grow While Directly Supporting the Consumers A new technology platform Brands.Buzz launches January 3rd. The patent pending concept digitalizes word-of-mouth by enabling everyday people to post marketing content to their social networks. This allows businesses access to micro networks where they can market their products in highly engaged groups. Both consumers and businesses stand to…

As Salesforce Continues to Expand Its Empire Through Acquisitions, Who Will Be Their Biggest Competition in 2019?

Salesforce Is on Victory Road with Its Trend in Acquiring Corporations and Enlarging Their Realm — Since 2014! Now, a Start-Up Formed in 2010 Is Being Vetted to Give the Behemoth Some Serious Competition The journey of Salesforce’s rise and rise to bypass corporate juggernauts such as Microsoft and Oracle has been phenomenal. The company is the undisputed leader when it comes to CRM capabilities, with thousands of clients in diverse geographies. The company continues optimizing their platform throughout this journey by…

What a Difference Commitment Makes When It Comes to B2C Content Marketing

Content Marketing Institute Releases New 2019 Research on State of Business-To-Consumer Content Marketing Content marketing may have caught on first with B2B marketers, but B2C marketers have plenty of skin in the game too: 81% say their organization is concerned with creating content that builds loyalty with existing customers. That’s according to new research from Content Marketing Institute and MarketingProfs, presented in B2C Content Marketing 2019: Benchmarks, Budgets and Trends. The research shows B2C organizations…

MarTech Interview with Jeff Nolan, CMO, Kahuna

"Email Marketing is primed for major disruption, and we really need to embrace messaging more aggressively within B2B segments." Tell us about your role and journey at Kahuna. I’m the Chief Marketing Officer at Kahuna. The story of how I got here is not uncommon. I was kicking around in between gigs and helped my good friend, Sameer Patel, with some go-to-market issues. I didn’t want a full-time gig, so I’d come in for a few hours a few days a week. As I got to know the team and product, two things happened. First, I…

Brand Safety Institute Names Two Dozen Industry Leaders to Help Design Brand Safety Curriculum

New BSI/TAG White Paper Recommends Closer Brand-Agency Collaboration, Increased Investment in Brand Safety Resources The Brand Safety Institute (BSI) named two dozen industry leaders as founding members of the BSI Editorial Board, which will help design the brand safety curriculum for BSI’s accreditation program for corporate executives. The new editorial board includes senior executives focusing on brand safety and related issues from top trade associations – including the 4A’s, IAB UK, IAB Tech Lab, ISBA, JICWEBS,…

Terminus Broadens Data Integration & Engagement Capabilities with New Account-Based Marketing Platform Release

New Integrations Make It Even Easier for B2B Marketing Teams to Identify Ideal Accounts Based on Intent and Engagement; Expanded Orchestration Features Cement Terminus’ Position as the Most Advanced ABM Platform on the Market Terminus, the #1 rated account-based marketing (ABM) execution platform, announces new features and integrations that extend the ability of B2B marketers to unify their account intelligence and better orchestrate multi-channel engagement. The Terminus platform is purpose-built to empower marketing…