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Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

Persado Platform’s AI-Generated Emotional Language Increased Engagement by 24 Percent and Delivered Deep Customer Insights Persado, the leading provider of AI-generated marketing language, announced that fifty customers, including Caesars Entertainment, are leveraging its AI platform through a one-of-a-kind integration with Salesforce. The seamless integration with Salesforce Marketing Cloud allows customers to create personalized, emotionally targeted language and content that increases customer engagement and…

SHYFT launches New Lumen UI, its Latest Analytics and Data Platform

Cloud-Based Data Visualization Interface Propels Insights for Clinical and Commercial Teams SHYFT Analytics is the pioneer in cloud data analytics provider for life sciences. Recently, it announced that it has launched Lumen, its newest data visualization platform. Lumen is developed for both commercial and clinical terms and is designed to use advanced data-driven analytical and visual information. The data will then be utilized to empower users to understand complex interactions between patients, physicians and care…

MediaVillage Announces Partnership with Maru/Matchbox for Advanced Insights

MediaVillage, a Media Industry Researcher and Publisher, Advances Media Insights with New Capabilities MediaVillage, is a leading publishing, researching and business development firm in the marketing and media industry. Maru/Matchbox is the market leader in the use of insight communities and technology to produce focused-outcomes market research. MediaVillage announced the partnership with Maru/Matchbox to use their Eye Intelligence platform for advanced data visualization and analytics. MediaVillage is the primary…

Gracenote Launches New Tool to Unify Content Search

New Data Solution Sets Empower Video Streaming Services Gracenote, a Nielsen company, is the world’s leading provider of video metadata including rich imagery, TV channel line-ups, programming and scheduling data covering 85 countries and 35 languages. Gracenote has now launched new datasets covering both On-Demand content and virtual MVPD (vMultichannel Video Programming Distributor) to completely optimize the TV Viewing experience. A new TV metadata and electronic program guide (EPG) solution from Gracenote equips…

Dropp.TV Announces Andrew McCartney as CEO

Seasoned UK Tech Entrepreneur and Former CEO in Residence of Microsoft Ventures Andrew McCartney Joins Global Shoppable Media Platform Dropp.TV Dropp.TV, the next generation of shoppable media, giving viewers the power to buy any product on any screen instantly announced that Andrew McCartney, a quintessential player in the tech scene, will serve as the company's first CEO. In 2013, Microsoft tapped McCartney as CEO in Residence of Microsoft Ventures in the UK. In this role, he helped startups around the world…

Ackroo and Benbria Announce Partnership

Benbria’s Customer Experience Platform to Complement Ackroo’s Gift Card, Loyalty and Rewards Solutions Ackroo Inc., a gift card, loyalty, and rewards technology services provider, and Benbria Corporation, developers of the Loop omnichannel customer engagement and experience measurement platform, announced that the two companies have signed a joint marketing partnership agreement to help develop and expand their customer bases. Through this agreement, Ackroo and Benbria will co-market their respective platforms to each of…

Google Bulletin Validates Vita Mobile Systems Crowdsourced, Geolocation Mobile App VITA

Google’s Pilot Validates the Overall Need for Media Localization as Well as VITA’s Geolocation, Crowdsourced Model for Sharing Pictures, Videos and Commentary on Local Events Vita Mobile Systems Inc., a technology company focusing on digital imaging in mobile devices, is preparing to launch its first social media app, VITA. VITA is a revolutionary new mobile app that uses propriety crowdsourcing, geolocation and artificial intelligence (AI) algorithms to allow users to both contribute to and experience firsthand photos,…

UpSnap Engages MarketStar as Sales Channel for Proprietary IDM Solution

UpSnap Has Engaged MarketStar to Augment the Existing Sales Organization UpSnap Inc., a leading provider of mobile and intent-based advertising solutions, announced a partnership with MarketStar, the industry-leading provider of Sales as a Service solutions, partnered with some of the largest brands and agencies in the world. Under the terms of the agreement, UpSnap has engaged MarketStar to augment the existing sales organization and act as an additional sales channel for UpSnap’s Intentional Direct Mail (“IDM”)…

Sourcepoint Launches Consent Management Platform

Sourcepoint Announces the Launch of Consent Management Capabilities, the Latest Addition in Its Toolkit to Help Publishers Engage with Consumers Sourcepoint, the publisher platform for creating trusted and transparent user experiences, unveiled its CMP (Consent Management Platform), the latest module within its award-winning Dialogue platform. Providing publishers with a robust set of tools to collect and manage consumer data preferences – in compliance with the General Data Protection Regulation (GDPR) – the solution is…

NinthDecimal Launches New Measurement Dashboard For Advanced Marketing Optimization

Visit Metrics by NinthDecimal Complements its Attribution Metrics Which Calculate Incremental Store Visits and Incremental Lift in Visitation NinthDecimal, the leading omnichannel marketing platform powering real-world conversions for brands, announced a major enhancement to its measurement platform with the addition of Visit Metrics. These new KPIs power advanced marketing optimization never before possible. Visit Metrics unlock vital insights into what is driving customer growth and customer acquisition. They sit…

Magentrix Spring 2018 Release Sets a New Standard for Partner Relationship Management Software

With Game-Changing Functionality, Channel Partner Enablement and Collaboration Are Elevated to a Whole New Level Magentrix Corporation, a leading provider of SaaS-based Partner Relationship Management solutions, announced their Spring 2018 release. They have added innovative, new features and enhancement with a focus on more ways to generate revenues, provide powerful sales enablement functionality, and boost user adoption. This release gives their clients more tools for growing sales and amplifying brand awareness.…

CARTO Reports Record Customer Acquisition Growth; Appoints George Mathew to Board

George Mathew Joins CARTO's Board of Directors; CARTO Demonstrates Growth Among Enterprise Customers CARTO, the leader in location intelligence, announced at the first US-based CARTO Locations conference, held in New York City, that it has appointed George Mathew to its board of directors. Mathew brings more than 20 years of experience in developing technology leaders and brings to the board his depth of knowledge and experience developing applications for location data. Currently, Mathew serves as CEO and Chairman of…

HubSpot Reveals New Slack Integration for a Deeper Product Connection

New HubSpot-Built Integration Connects Two Platforms—HubSpot and Slack HubSpot, is a leading CRM, marketing sales, and customer service platform. It announced the launch of a new Slack Integration, which turns Slack conversations into CRM tasks. The notifications to Slack are triggered due to activities in HubSpot, it also enables slash commands to search and post-contact records from HubSpot—all these activities enable HubSpot customers to work where they want to work. Sales is always about building relationships, but…

AppBus Appoints Anita Sands to Board of Directors

As a Member of the AppBus Board of Directors, Anita Sands Will Be Contributing to the Company’s Global Business Strategy AppBus, a digital business platform company, announced the addition of Anita Sands to the board of directors. Sands brings an in-depth knowledge of information technology, strong innovation, and enterprise information skills since she has served in various executive roles for the financial services sector. As a member of the AppBus Board of Directors, she will be contributing to the company’s global…

Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using DSP Basis by Centro Can Leverage Tapad’s Technology for Extended Cross-device Reach Centro, a provider of enterprise-class software for digital advertising, announced that its Basis Programmatic Ad Platform has licensed Cross-device Marketing Technology from Tapad, the company reinventing personalization for the modern marketer. Media professionals using Basis can now drive better performance by identifying a person across the different devices he or she uses, serving ads in the most optimum environment,…

Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

Nuxeo Recognized as a “Strong Performer” in Digital Asset Management by Independent Research Firm

Analyst Research Cites Focus on Next-Generation DAM Capabilities and Strong Product Roadmap; Credits Nuxeo for Strength in Scalability, Workflows and Approvals Nuxeo, the leading cloud-native Content Services Platform, announced that the company has been recognized as a “Strong Performer” in The Forrester Wave: Digital Asset Management for Customer Experience, Q2 2018, an evaluation of top Digital Asset Management (DAM) vendors by Forrester Research Inc., a leading global research and advisory firm. The Forrester Wave:…

Gartner Report Names Storybulbs as “Cool Vendor” in Personalization for 2018

Storybulbs Drives Customer Success through Personalized Videos Storybulbs, the company which helps brands engage and connect with customers using Personalized Videos, is proud to announce that it has been named as a “Cool Vendor” in the Gartner Cool Vendors 2018 Report. Gartner, a globally renowned research, and analysis firm has selected new Cool Vendors in key areas of technology and published a series of reports. The reports evaluate innovative and interesting vendors in digital marketing and commerce that are…

Riding Rapid Growth, ViralGains Moves to New Headquarters

VIralGains Records Over 500% Three-Year Growth as Demand for Insight-Driven Video Advertising Rises ViralGains, the industry's only digital video advertising journey platform, announced the opening of its new headquarters in the heart of Boston’s financial district. Located at 10 Post Office Square, the space allows for engineering, data science and marketing team expansions, which are being driven by the increased demand for ViralGains’ ad solutions. The company has recorded a three-year growth rate of over 500 percent,…

Microsoft Acquires Semantic Machines, Advancing the State of Conversational AI

Combining Semantic Machines’ Technology with Microsoft’s Own AI Advances, Microsoft Aims to Deliver Powerful, Natural and More Productive User Experiences AI researchers have made great strides in recent years, but we are still at the beginning of teaching computers to understand the full context of human communication. Most of today’s bots and intelligent assistants respond to simple commands and queries, such as giving a weather report, playing a song or sharing a reminder, but aren’t able to understand meaning or carry…