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IAB Tech Lab Launches New International Digital Measurement Compliance Program

Japan’s Cyber Communications Inc Is First to Complete Audit & Secure Verification The IAB Technology Laboratory officially launched the new IAB Tech Lab Measurement Compliance program, providing a new option for assessing companies’ implementations of critical industry measurement standards. The new measurement compliance offering will focus on companies based outside the U.S., supporting 43 national IAB markets. IAB Tech Lab introduced a range of technology compliance programs last year to verify accurate…

H Code Media Launches New Data-Driven Content Division

H Code Media Cracks the Code Delivering Culturally Relevant Content Marketing Campaigns to US Hispanics at Scale H Code Media, the leader in digital advertising for the US Hispanic market, announced the launch of a new division called H Code Studio — a full-service content studio combining the identity of a brand, the storytelling of a production house, and the scale of a digital platform. The studio will be led by Jeffrey Duque and Diana Pieretti, formerly of IM Studio+/Impremedia. This is the first time data science…

Pureprofile Extends Confirmit Relationship

Data Collection, Panel Management and Analytics to Underpin Global Growth Leading provider of data, insights, programmatic and lead generation solutions, Pureprofile has announced it will extend its 10-year relationship with Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement, and Market Research. ASX-listed Pureprofile was founded in Sydney in 2000 and will continue to use the Confirmit Horizons platform for its data collection, panel management and analytics solutions.…

YouAppi Doubles Mobile User Conversion Rates With Powerful Re-Engagement Solution

New Solution Works in Parallel with User Acquisition Tools to Accelerate Growth and Deliver Higher Return on Ad Spend YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. YouAppi Re-Engagement offers unprecedented…

SaleScout Data Solutions Announces New Vice President of Marketing

Marketing Strategy Veteran Jean Chen Joins Executive Team at Growing Sales Intelligence Company SaleScout Data Solutions, a leading B2B sales and marketing data provider used by enterprise companies to accelerate growth and revenue, has named Jean Chen as vice president of marketing, reporting to CEO Chris Lynde. “We are very fortunate to have Jean join our executive team. I had the pleasure of working with her at MDC Partners where she was one of our brightest and most talented marketing strategists,” said Lynde.…

Mintigo Launches Predictive Audiences: AI-Empowered ABM for Marketo

Users of This New Product Will Be Able To Access And Target High-Quality Audiences Generated With Real-Time First And Third-Party Data Mintigo, the leader of predictive marketing and sales technology, announced the launch of Mintigo Predictive Audiences. Powered by artificial intelligence (AI), this solution allows customers of Marketo Inc., the leading provider of engagement marketing technology, to maximize their return from Account-based Marketing (ABM) investment. Users of this new product will be able to access…

Episerver Named a Visionary in Gartner’s Magic Quadrant for Digital Experience Platforms

In The Last 12 Months, The Company Added Omnichannel Campaign Management And Real-Time Personalization Capabilities Backed By AI And Customer Journey Analytics, As Well As Enhanced User-Generated Content (UGC) and Distributed Order Management System (Doms) Features To The Platform Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, has been positioned in Gartner's "Magic Quadrant for Digital Experience Platforms." Gartner published the report on 17…

MPP Global and Dynamic Yield Partner to Automate Personalized Customer Experiences

MPP Global, the world’s smartest subscription platform, and Dynamic Yield, the world’s first personalization technology stack, announced a partnership to help clients automate individualized experiences that maximize customer lifetime value. The marriage of MPP Global’s eSuite platform and Dynamic Yield’s machine learning powered personalization engine will provide media and retail companies with a personalized and tailored subscription marketing and management solution that integrates seamlessly. Also Read: Eight Ways…

Mobile Marketing Association Germany Boosts Board Membership

The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile Marketing Association (MMA) Germany recently announced the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes, and WallDecaux, outdoor advertising giant and part of the JCDecaux Group, the largest Out-of-home (OOH) advertising corporation…

OpenX Announces GDPR Publisher Compliance 4 Months Ahead of EU Deadline

Publishes Open-Source Data Processing Agreement and Resources For Publisher Partners to Support Compliance with GDPR OpenX, the world’s leading independent advertising technology provider, announced that it is one of the first advertising exchanges globally now in compliance with its publisher obligations under the General Data Protection Regulation (GDPR) — a full four months before the May deadline. As a free and open contribution to the ad tech community, OpenX is also making available a GDPR-ready data processing…

All About Jazz And Gupshup Launch Bix… The Jazz Bot

A jazz bot you say? Isn't that an oxymoron? Please explain. We will. All About Jazz and Gupshup—the leading bot developer—have created a nimble bot that doubles as All About Jazz's friendly concierge to help you find jazz content you value most. It also learns from your interactions with it and refines its recommendations until you are simpatico with “Bix." Yes, “Bix the bot" is highly intelligent, adapts to your needs, and maintains a 24-7 work schedule to provide prompt and friendly assistance. But can he…

Eyeota Secures $12.5M in New Funding

Eyeota’s Series B Funding Follows a Year of Steady Growth in All Regions, Accelerated by the Company’s Expansion into North America Eyeota announced that it had raised $12.5 million Series B funding. The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives. This round of funding was led by Jolt Capital SAS, an independent private equity firm,…

NetLine Corporation Introduces Real-time Dynamic Reporting and Interactive Data Visualization Tools

Innovations Bring Enhanced Reporting Capabilities and Visibility to Customers NetLine Corporation announced the release of several advanced features on its Portal lead generation platform. This latest release of Portal updates includes new Real-time Dynamic Reporting, Impressions Reports, and the ability to generate leads for Live Events. These enhancements allow self-serve and full-service clients to quickly and confidently optimize their lead generation campaigns with greater variation in content offerings and…

IBM and Salesforce Strengthen Strategic Partnership

Companies To Deliver New Solutions To Enterprise Customers Leveraging IBM Cloud and Watson Services with Salesforce Quip and Salesforce Service Cloud Einstein IBM and Salesforce, the global leader in CRM, announced an expansion of their strategic partnership, bringing together IBM Cloud and Watson services with Salesforce Quip and Salesforce Service Cloud Einstein to enable companies to connect with their customers and collaborate more effectively with deeper insights. With this expansion, Salesforce has named IBM…

Reklamstore Accepts Payments Through Cryptocurrencies For Their Latest Product

ReklamStore, a leading data-driven digital advertising platform, announced recently that they have started accepting payments with cryptocurrencies for their newest product ReklamStore DSP. It is an easy to use advertising platform that everyone can create their own campaigns across all online channels. ReklamStore DSP uses real-time bidding technology and programmatic advertising in its core features. "We created this product for everyone who wants to promote their products/services. And we really think that it’ll be…

Businesses Invest in Social Media Marketing to Support SEO Strategy

Clutch Survey says that More Than Two-Thirds (68%) Of Businesses That Focus On Paid Search Hire An SEO Company, Compared To Just 37% That Rely On In-House Staff Social media marketing is the leading SEO service priority among U.S. businesses in 2018, according to new research from Clutch and Ignite Visibility. Over 90% of businesses that invest in SEO also invest in social media. The survey of 303 marketing decision-makers at US businesses reveals that most tend to shape their SEO strategy based on the SEO services…

Decibel Insight Appoints Even Walser as Chief Revenue Officer

Even Walser's Hire Comes Amid Momentum as Leading Brands Increasingly Turn to Decibel Insight’s Digital Experience Analytics to Understand, Optimize and Measure Their Customer Experiences Decibel Insight, a leader in digital experience analytics for enterprise businesses, announced that it has appointed Even Walser as Chief Revenue Officer. Walser joins the company as brands are increasingly investing in solutions to better understand and improve the digital experience, particularly in the US market where the company…

Jellyfish Dynamix Launches As Technology Solutions Provider for DoubleClick, Google Analytics 360 Suite and Google’s Cloud

Leading Digital Marketing Agency Creates Technology Solutions Group Building On Doubleclick Certified Marketing Partnership. Global digital marketing leader Jellyfish Group announced the launch of an exciting new division, Jellyfish Dynamix. A technology solutions group, Jellyfish Dynamix evolved from the company’s early participation as a DoubleClick Certified Marketing Partner and Google Analytics Certified Partner. The Group specializes in providing access and support to DoubleClick, Google Analytics 360 Suite, Cloud…

Idea Grove Becomes HubSpot Platinum Certified Agency Partner

Texas Boutique More Than Doubles the Size of Its Digital Practice in 2017 to Emerge as the Leading Growth Agency for B2B Tech Companies in Dallas, Austin and Nationwide Idea Grove, a growth agency for B2B technology companies, announced it has achieved Platinum Certified Agency Partner status with HubSpot, the world’s leading digital marketing and sales platform. HubSpot’s Certified Agency Partner Tier program acknowledges agency partners who execute digital marketing services to the highest standard, while also…

Talpa Network Selects Tealium’s AudienceStream as Backbone for its Smart Data Platform

Talpa Network Boosts Its Efforts To Become A Global Media Company By Enhancing Audience Data Potential And Reaction Time With Tealium’s AudienceStream Tealium, the leader in real-time customer data solutions and enterprise tag management, has today announced its partnership with Talpa Network – the leading media company in The Netherlands – to optimise audience data potential through Tealium’s AudienceStream technology. Tealium AudienceStream is the market-leading Customer Data Platform (CDP), combining robust audience…