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IAB Tech Lab Launches Ads.txt Aggregator as Part of Ongoing Effort to Combat Ad Fraud

New Tool Provides Comprehensive Resource to Confirm Authorized Ad Sellers The IAB Technology Laboratory recently released ads.txt aggregator – a critical tool to support its ads.txt anti-fraud initiative. This service provides daily updates on publishers’ approved ad sellers, making it easier for marketers, agencies, and platforms to eliminate fraudulent inventory sources, and fight against domain misrepresentation. Ads.txt (Authorized Digital Sellers), which launched in May 2017, allows publishers to list their…

Google to Acquire Velostrata, a Leader in Enterprise Cloud Migration Technology

Google Recently Announced the Agreement to Acquire Velostrata Google announced that it has entered into an agreement to acquire Israel-based Velostrata, a leader in enterprise cloud migration technology. As more and more enterprises move to the cloud, many need a simple way to migrate from on-premises and adopt the cloud at their own pace. This helps them take advantage of what the cloud has to offer—speed, scalability, and access to technologies like advanced data analytics and machine learning. Also Read: Move…

Zailab Gains Momentum, Expands Footprint In North America

Zailab, a Growing SaaS Company, is Setting Up Office and Welcoming New Faces to Drive Their North America Expansion The new kid in the tech-startup block recently launched in the USA in March 2018 at Enterprise Connect Expo where they're out of the ordinary truck booth that turned heads. Since their launch in March, Zailab has been gaining momentum and settling into their new environment. Introducing the new face of ZaiLab in America, Michael Cibelli, who has joined the company as vice president of sales and marketing.…

Vidmob Raises $6.4 Million in Additional Capital Taking Its Total to Over $20 Million

With the Fresh Raise, VidMob Will Expand Its Creative Insights Platform and Grow Internationally to Meet Growing Client Demand VidMob announced that it has closed an additional $6.4 million extension to its previously announced Series A financing. The additional funding will be dedicated to growing the company’s Engineering and Data Insights teams and expanding the company’s presence with the opening of a London office. VidMob focuses on building technology solutions aimed at making human creativity more scalable,…

SPLICE Software Receives 2017 CUSTOMER Magazine Workforce Optimization Innovation Award

Emergency Management Solutions Honored for their Exceptional Innovation and Commitment to Improving the Customer Experience SPLICE Software announced that TMC, a global, integrated media company, has named its Emergency Management Solutions as a 2017 CUSTOMER Workforce Optimization Innovation Award winner. The solutions have two components: Data-Driven Dialogs let users issue critical automated voice messages to deliver catastrophe warnings, post-catastrophe service updates, branch closure notifications…

Campaigner Launches Landing Pages to Help Marketers Take Customer Engagement One Click Further

New Feature Extends Personalization Capabilities Beyond Email and Offers Comprehensive Campaign Management Campaigner Inc, the email marketing brand of j2 Global, recently announced its new Landing Pages feature, enabling advanced marketers to take engagement with customers one click further than ever before. Campaigner Landing Pages improve marketers’ ability to personalize content for each subscriber, drive lead generation, and track and report engagement for comprehensive campaign management on one consolidated…

Outbrain Enters Into a Strategic Partnership With IAS

Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, and Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced they have formed a partnership to bring IAS’ brand safety solutions to Outbrain’s brand marketers. The partnership represents a significant addition for marketers working with Outbrain, the most trusted and largest content recommendation company…

RTB House Bids on Innovation, Opening AI Marketing Lab

RTB House Once Again Challenges Itself and the Advertising Industry with Its Creation of The AI Marketing Lab RTB House, a global company that provides state-of-the-art retargeting technology for top brands worldwide, welcomes a new research division, AI Marketing Lab. It will research and develop cutting-edge martech solutions for both publishers and advertisers. After successfully deploying deep learning algorithms throughout 100 percent of its campaigns, RTB House once again challenges itself and the advertising…

Criteo’s Global Commerce Review Highlights Mobile-First Psyche of Customers

Results Reveal that On-the-Go Omnishoppers Lead to Highest Lifetime Sales Value, Along With Driving Higher Conversion Rates and In-App Sales on Mobile vs. Shopping Apps Criteo, a commerce marketing company, has disclosed its Global Commerce Review conducted for Q1 2018. The report analyzes purchase and browsing data from more than 5000 retailers spread across 80 countries. The outcome indicates that present-day shoppers opt for purchases on-the-go, and they are active across every browsing environment. Jonathan Opdyke,…

TIBCO’s Enterprise Integration PaaS Now Available in AWS Marketplace

TIBCO Cloud Integration Can Equip Customers to Seamlessly Connect Applications TIBCO Software Inc., is a global leader in API management, analytics and integration. TIBCO announced the availability of TIBCO Cloud Integration on the Amazon Web Services Marketplace (AWS). TIBCO Cloud Integration is a pillar of the TIBCO Connected Intelligence Cloud Platform. TIBCO Cloud Integration is an iPAAS (Integration Platform as a Service) that allows users to seamlessly connect cloud, on-premises and IoT (Internet of Things)…

PlaceIQ Selected for Best Attribution and Analytics Technology in the Ad-to-Action Awards

Ad Action Recognizes PlaceIQ Offerings to Produce Valuable and Advanced Customer Insight for Brands PlaceIQ, is the company which is building a new consumer-behavioral model with location insights and data. PlaceIQ announced that its LandMark Data offerings and Place Visit Rate (PVR) have been named the best attribution and analytical technologies, in addition to also being the best location intelligence platform in the Ad-to-Action awards. Ad-to-Action Awards Ad-to-Action awards is produced by industry trade group…

Keith Kaplan Joins Digital Remedy Board of Directors

Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers and influencers, announced that Keith “Kappy” Kaplan has been appointed to the company’s Board of Directors, effective May 9, 2018. His appointment follows the acquisition of CrowdHere and the elevation of its former CEO Nick Pahade to COO and President of Digital Remedy. Kaplan most recently served as the Global President of Monetization for King Entertainment, a division of Activision Blizzard. Also Read: Oracle’s Moat Is Now a…

Publishers Clearing House Delivers 92% Audience Data Match Rate

Publishers Clearing House Achieves Industry Leading Consumer Engagement At Scale Across Owned Properties, Apps And Social Media; Delivers Higher Match Rate Compared to Facebook, LinkedIn, and Adobe Ad Cloud Publishers Clearing House (PCH) has announced a series of substantial growth and engagement milestones that showcase PCH’s engagement with consumers that equals and often surpasses well-known publishers and marketers. Read More: ABM Company Azalead is Now Jabmo Currently, PCH reaches more than 70% of all US…

MuleSoft Announces Titan, the Next Major Release of Anypoint Platform to Build Secure, Multi-Cloud Application Networks

Latest Release Strengthens Application Networks with New Runtime, Advanced Security and Monitoring Capabilities, and Flexible Multi-Cloud Deployment Model MuleSoft, a provider of the leading platform for building application networks, announced Titan, the latest release of Anypoint Platform that features new capabilities to easily deploy, secure and monitor composite applications across cloud environments. Anypoint Platform unlocks the power of API-led connectivity, allowing organizations to connect apps, data and devices…

Foap Expands Service Offering: Adds Video Creation to its Popular Missions Technology Platform

Brands Around the World Now Have Access to One-Of-Kind, Authentic Video Content from the Foap Community of Nearly 3mm Global Content Creators Foap, a marketplace that connects brands and marketers with its global community of nearly 3 million content creators to generate exclusive, authentic visual content, announced that they will be expanding its popular Missions platform to include video. Brands around the world have leveraged Foap Missions to generate one-of-kind images for social media and digital marketing…

Nevion Announces Record Year, Reporting a Healthy 16% Overall Revenue Growth in 2017

Virtualized media production solutions provider sees impressive growth, led by IP networking solutions and services  Nevion, the award-winning provider of virtualized media production solutions, has reported 47% growth in IP and software defined networking solutions and 67% growth in its services business. Nevion’s overall revenue has grown by 16% year-on-year. This growth reflects a shift in the market from pure hardware towards software-defined technologies and from product sales to solutions and value driven…

ProsperWorks Study Reveals the True State of CRMs in the Relationship Era

ProsperWorks Survey Shows that Business Relationships are Becoming More Complex Driven by Changes in Customer Adoption, Engagement, and Expectations, While CRM Innovation Languishes ProsperWorks, has announced a new study that measured the attitudes of sales and marketing professionals toward the state of customer management and the state of CRM innovation. The new report, titled, “The State of Customer Management in the Relationship Era,” shows that today’s digital workforce isn’t satisfied with the rate at which CRM…

AdSemble Rolls Out New Open Display Certified Partner Program in May

The New Certified Partner Program Allows Marketing Professionals to Create Digital Billboard Ads for Their Clients While Earning a Commission on Every Campaign AdSemble, a leading online marketplace for digital out of home advertising, is set to launch their new Open Display Certified Partner program at the end of May. The Open Display Partner Program enables marketing and advertising agencies to expand their offerings to clients while being compensated for every campaign created using their unique promo code. “With…

E-commerce Veteran, Kevin Rodgers, Tapped by PriceSpider as New Director of Sales

Former Google Exec Brings Over a Decade of Experience to Clients of Top Retail Tech Provider PriceSpider — an industry pioneer in creating advanced retail technology solutions for brand manufacturers and retailers—is proud to announce the recent onboarding of Kevin Rodgers as its new director of sales. After over 13 years of helping Google Inc. build and scale sales and operations teams across digital media and e-commerce, Rodgers will be stepping into his new role as PriceSpider’s demand among brand manufacturers…

Sage Business Cloud Customers to Benefit from Faster Invoicing with Extended Microsoft Integration

Simplifying Invoice Process for End-Customers with ‘One-Click’ Payment; Helping to Reduce the Burden of Late Payments for Sage Customers Sage, the market leader in cloud business management solutions announced its extended integration with Microsoft to deliver a swift, seamless payment experience from within the Outlook email application. With Microsoft Outlook accounting for over half of business email boxes, this new feature will enable Sage Business Cloud customers to get paid faster with no extra cost to their…