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Senior Digital Transformation Executive Arkadiusz Seredyn Joins Synerise

Arkadiusz Seredyn Has Previously Held Various Senior Positions at SAS and Orange Arkadiusz Seredyn, formerly Executive of Digital at Orange, has joined Synerise, a technology company providing Next Generation Growth Cloud-based on an Artificial Intelligence. As the Executive Vice President & Chief Commercial Officer, Seredyn will be responsible for commercial strategy and developing paths to drive business growth and market share. Seredyn's responsibilities at Synerise will include ownership of the customer…

Nosto Honored with Magento Thought Leader Award at Imagine 2018

Nosto Also Secures Team “Excellence” Award with Its Agency Partner Guidance and Customer, Kate Somerville Skincare Nosto, a personalization platform for online retailers, received the Thought Leader award at the annual Magento Imagine conference. Renowned as one of the eCommerce industry’s top events, Imagine brings together leaders who are paving the way for the future of B2C and B2C commerce. The Magento Thought Leader award recognizes the leading solution and technology partners that have delivered the greatest impact…

bRealTime and Clearstream Merge To Form EMX- A New Digital Marketplace

EMX Will Form More Powerful Media Solutions And Produce An Overall Lift In ROI bRealTime and Clearstream have merged to form EMX, a new programmatic marketplace. EMX will offer media solutions across supply, demand and data to publishers, tech providers and agencies. It will also include increased efficiencies, enhanced transparency and a universal lift in ROI. How does EMX work? EMX works on the principle of combining services of bRealTime and Clearstream,  to be an integrated business platform. bRealTime is an…

Unbounce Launches Analyzer Integration Program for PPC Marketers

The Analyzer Integration Program Will Empower PPC Marketers To Determine Tactics That Can Help Increase Post-Click Conversion Rates Unbounce, a leading landing page and conversion marketing platform used by marketers and agencies,  announced a new Integration Program. The Analyzer Integration Program—is designed to help PPC marketers understand the effectiveness of their landing pages by incorporating with Advertising Technology platforms. This will also help insert Unbounce’s one-of-a-kind Landing Page Analyzer tool…

DiscoverOrg Expands Professional Certification for Sales and Marketing Teams

Early Results Show Certified Discoverorg Users Set 4 Times More Meetings, See 30% Higher Email Open Rates, And Generate 20% More Qualified Leads For Their Organizations DiscoverOrg, the world’s leading sales and marketing intelligence provider, is proud to announce it has expanded DiscoverOrg University to offer hands-on professional certifications for sales, marketing, and recruiting professionals seeking to drive the quickest route to their next growth goal. The expanded program kicked off in March 2018 with a day-long…

TruSignal CEO David Dowhan Joins DMA Council for Data Integrity

Data & Marketing Association’s Exclusive Group Appoints Industry Veteran To Help Decide Data Labeling Standards TruSignal, Inc., an industry-leading predictive marketing and people-based audience business, announced that the Data & Marketing Association, or DMA, has invited TruSignal CEO David Dowhan to join its Council for Data Integrity. Dowhan has accepted the invitation and attended his first workshop in this capacity recently. In partnership with The Advertising Research Foundation (ARF) and Coalition for…

TrueCommerce Announces Unified Commerce Suite

New Cloud-Based Offering Includes Product Information Management and Next-generation B2B/B2C e-Commerce Platform TrueCommerce, a global provider of trading partner connectivity and integration solutions, has announced a cloud-based Unified Commerce Suite that provides multichannel merchants with Product Information Management (PIM) functionality and next-generation B2B/B2C e-Commerce capabilities in one offering. A component of the TrueCommerce Foundry platform, the suite enables organizations to convert visitors into…

Confirmit Launches B2B Account Health Solution

Drives Improved Business Outcomes from Greater Understanding of the Complexities Found In B2B Confirmit has announced the launch of a new solution designed to help stakeholders in B2B organizations understand the health of their account portfolios, and manage revenue risks from the frontline through to executive management. The solution directly addresses the toughest challenges facing Account Management and Customer Success teams in B2B organizations. These groups typically manage large client portfolios, work to…

ThoughtSpot Raises $145 Million To Boost Adoption of Search and AI-Driven Analytics

Hundreds of Global Enterprises, Including 3 of The Fortune 5, Leverage Thoughtspot’s Next-Generation Analytics Platform to Digitally Transform Their Businesses ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced it has successfully closed $145 million in Series D funding. The funding was oversubscribed with strong participation from both existing as well as new investors. Existing investors Lightspeed Ventures, Future Fund, Khosla Ventures, and General Catalyst participated, alongside…

NewVoiceMedia Brings Salesforce AI into the Contact Center

AI Is Being Incorporated Into a More Diverse Range of Applications and NewVoiceMedia Is Embarking Upon Its New Journey Artificial Intelligence (AI) powered by Machine Learning (ML) is permeating every industry of business today. NewVoiceMedia is doing its share in aiming to improve productivity as individuals embark upon the culture of digital transformation. John Eng, CMO of NewVoiceMedia explained the process of making Salesforce-Einstein in real-time, thus eliminating the need for batch processing which in return…

Clickatell Launches Customer Care Live Chat Named Touch Go

Clickatell Touch ensures live chat across a company’s website as well as social media platforms The enterprise version of Clickatell Touch was launched in 2016. Since then, Clickatell has been transforming ubiquitous customer care with the launch of Touch Go. Clickatell Touch brings customer engagement and care into a single business platform. "Today's consumers expect to engage with your brand on the digital channel of their choosing. They want to message your business and instantly have queries resolved, find the…

Rappier Launches ‘Unliche’ – SaaS Platform for Digital Marketing Intelligence

Powerful New Cloud-Based Self-Serve Platform to Help Companies Make Smarter Marketing Budgeting Decisions Across Channels by Leveraging the Power of Measurement of Success Metrics for Customer Acquisition, Retention and Engagement for Their Digital Properties The increasing amounts spent on digital advertising and online interactions has made it critical for marketers to determine how they should allocate spending, balance investments, and measure campaigns effectively. Fragmentation of digital media channels and…

comScore Brings Advanced Audiences to its Flagship Digital Audience Measurement Solution

Inclusion of IAB, OTT and TV Viewing Segments Allows Media Buyers And Sellers To Understand Multi-Platform Audiences Beyond Age And Gender comScore announced the addition of new Advanced Audience segments to its digital audience measurement solution, MMX Multi-Platform. The introduction of comScore Advanced Audiences™ provides MMX subscribers with a deeper understanding of digital audiences based on their interests, lifestyles and behaviors. This is part of a broader comScore initiative to integrate Advanced Audiences…

Flyt Brings Messenger Payments to Hospitality with Facebook

Flyt Has Piloted the New Technology in the Uk at Wahaca's Charlotte Street Location UK tech company Flyt was recently showcased at Facebook's annual F8 Conference keynote, alongside an announcement that its award-winning Pay at Table solution is now available on Facebook Messenger, allowing consumers to pay through Messenger apps and web. This marks the first time this type of payment service will be available via Facebook and is the first payment enabled chatbot experience on Messenger in Europe, and amongst the first…

Brave and Townsquare Partner to Re-engage Ad-Blocking Users

Partnering Will Also Include Monetizing Ad-blocking Traffic and Testing Blockchain-based Digital Advertising Brave, combines an innovative privacy browser with a Blockchain-based digital advertising platform. Whereas, Townsquare Media Inc., owns and operates a plethora of digital brands which are focused on media and entertainment. The companies announced the partnership to empower Townsquare to re-engage ad-blocking users. The companies have also vouched to test Blockchain-based digital advertising solutions with the BAT…

Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard

Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments Research Now revealed its first advertising measurement dashboard for gathering configurable insights about campaign effectiveness across all channels. These include digital, mobile, emerging and traditional channels. Marketing managers receive all campaign effectiveness insights especially when the campaign is live—thus helping in decisions to realize the maximum impact and calculate ROI. Also Read: The Rise of Video: LinkedIn B2B Video …

AdRealm and UPLTV Appoint Mei Li-Berlit as GM of European Business

AdRealm and UPLTV have Appointed Mei Li-Berlit as General Manager, based in Düsseldorf, Germany. Since the aim to build a Blockchain-driven digital advertising ecosystem was initiated, AdRealm partnered with UPLTV. UPLTV is an AI-driven global advertisement mediation center with over ten million daily impressions served, and this has helped thousands of mobile game titles improve on their performance through optimizing lifetime value. Mei Li-Berlit shall be leading AdRealm and UPLTV’s Europe’s business expansion as well…

Viant’s Data Lake Sets the Standard for Digital Advertising Transparency

Unique Combination of Proprietary Tools and Deterministic Data with Cloud-Based Scale Ushers in the Next Generation of Marketing Analytics Viant, a Meredith Corporation people-based advertising technology company, announced its cloud-based Data Lake which provides advertisers a fully transparent view of what they are getting from their cross-channel advertising investment, has launched out of beta, a major milestone for the platform. For the first time, brands, agencies and technology platforms will be able to drive…

Wavefront Partners With App-Scoop to Deliver Mobile App Solutions

Wavefront and App-Scoop Partner to Jointly Deliver Innovative Mobile App Solutions to Enterprises Looking to Digitally Transform Wavefront Innovation Society, a Centre of Excellence headquartered in Vancouver, BC, recently announced a new partnership with App-Scoop, a consulting firm providing mobile app and web app solutions. App-Scoop is the latest addition to Wavefront’s trusted partner network, a group of companies dedicated to driving mobile and Internet of Things (IoT) innovation in Canada. Wavefront and…

Adeptmind Integrates Machine Learning Technology in Decathlon’s Online Shopping Experience

Sports Retailer Wins Over Its Online Customers by Connecting Shoppers to Products Faster Adeptmind Inc, an AI company injecting intelligence into retailers’ online sites, recently announced that it has partnered with Decathlon, the world’s biggest sports retailer and online sports store, to improve its online customer engagement, create a better shopping experience, and improve sales. Adeptmind’s machine learning technology powers Decathlon’s online search efforts to ensure customers find exactly what they’re looking for…