S4M Launches the First Online Drive-To-Store ROI Calculator

S4M, a privacy compliant martech company specialized in drive-to-store campaigns, has completed a study analyzing the Cost Per Incremental Visit (CPIV) of more than a hundred marketing campaigns that aimed to increase in-store traffic. Using the proprietary data from the study allows S4M to be the first to provide CPIV benchmarks and to create a new online tool using this data to calculate the return on investment for drive-to-store campaigns. Incremental Visits: The New Standard for Assessing Campaign Effectiveness…

Matrix Solutions’ 2018 Ad Spend Churn in America Report Unveils Two in Three Advertisers Return to Advertise on Broadcast, One in Three…

New Report from Matrix Solutions Yields Churn Data Across Brand/Advertiser, Platform and Industry At a time when metrics and KPIs rule all decision making in the media buying process for advertisements, a new report examining churn across broadcast, digital broadcast and radio found that broadcast is least likely to experience churned accounts at a 36.34 percent churn rate; followed by radio with a churn rate of 43.76 percent; with digital broadcast proving the most volatile with a churn rate of 50.09 percent.   However,…

Experian Reinforces Its Commitment to Help Companies More Accurately Identify and Better Connect with People

New Whitepaper and Advertising Week Panel Discussions Aim to Educate Marketers on How Data and Technology Can Drive Better Customer Experiences Customer identity is the foundation of any successful business, yet many businesses still struggle to properly identify their customers. According to recent research from the Data & Marketing Association (DMA) and Winterberry Group, only 15 percent of businesses can identify their audiences accurately and consistently. To help, Experian  unveiled a new whitepaper designed to…

iHeartMedia, Jelli and Foursquare Team up to Launch New Attribution Product for Advertisers

iHeartMedia, Jelli and Foursquare announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare. “iHeartMedia continues to reach more Americans than Google, Facebook and TV and the advertising community can now be taking further advantage of the scale and effectiveness of broadcast radio to build a brand, and…

LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution

Accelerates LiveRamp’s Pursuit of Providing World’s Largest Omnichannel Identity Graph LiveRamp, an Acxiom company, announced it is expanding the availability of LiveRamp’s AbiliTec offline identity resolution platform to its martech ecosystem partners. Since taking ownership of the platform from Acxiom earlier this year, LiveRamp has enhanced the offering to not only serve the needs of marketers, but also those of marketing technology companies. The addition of AbiliTec to LiveRamp’s IdentityLink portfolio…

Tyler Seguin Retains SBX Group as Exclusive Sales and Marketing Agency

SBX Group Set to Work with the Will Sports Group to Significantly Diversify, Expand and Grow Tyler Seguin's Off-Ice Business Opportunities and Portfolio SBX Group announced that five-time NHL All-Star and Stanley Cup Champion, Tyler Seguin, has retained the firm as his exclusive sales and marketing agency. As an agency highly skilled in developing and monetizing top tier entertainment assets, SBX Group will work with Seguin and his sports agency, The Will Sports Group, to expand and create multiple lines of business:…

TapClicks Secures $10 Million in Funding from Boathouse Capital

Company to Enhance AI and Machine Learning-Based Unified Marketing Intelligence and Workflow Management Solution TapClicks, the global SaaS leader in marketing analytics, reporting and workflow, announced a $10 million investment from Boathouse Capital, a private equity firm with over $350 million under management. The funding will drive customer and revenue growth through product innovations and accelerated sales and marketing. An early innovator in smart solutions for marketing business intelligence, TapClicks will…

ZaiLab Enters US Channel Through New Supplier Partner Relationship with Intelisys

ZaiLab, a next-generation software company specializing in omnichannel, cloud-based contact center software, announced its new Supplier Partner relationship with Intelisys, a ScanSource company and the nation’s leading Technology Services Distributor. Just ahead of Channel Connect, Intelisys’ annual partner event—to be held this year in Monterey, CA—ZaiLab prepares its debut appearance as a Supplier Partner. The SaaS company recently launched in the United States as part of its global footprint expansion program, which…

FastSpring Bolsters Global Presence with New Offices and Senior Level Hires

New Hires, Doubling of Office Space and Employee Count Comes as a Result of the Company’s Successful Ecommerce Platform and Strategic Customer Counsel FastSpring, a global leader in ecommerce management for digital businesses, announced new senior-level hires along with expanded office spaces in Santa Barbara and Amsterdam. These developments are part of FastSpring’s broader vision to power billions in transactions with innovative commerce solutions that connect people globally in one digital economy, empowering…

Complex Networks Simplifies Image Management with Cloudinary

Cloudinary Helps Major Media Brand Boost Site Performance, User Engagement and SEO, all while Delivering Major Time Savings in Media and Workflow Management Cloudinary, the end-to-end media management solution for the world’s top brands, announced that its customer Complex Networks, a leading global lifestyle brand and media company, is seeing a 20% boost in user engagement thanks to optimized media and faster page load times, and a 50-90% time savings in overall media management with Cloudinary. Complex Networks’…

FormAssembly Grows 63 Percent in Enterprise and Compliance, Launches New Customer-Centric Initiatives

FormAssembly, a leader in enterprise data collection and management solutions, announced a 63 percent year-over-year growth in its enterprise and compliance offering, leading to overall company growth and award recognition. The company also announced the launch of two new customer-centric initiatives: the Certification Program and the VIP Program. “We continue to remain focused on our customers’ needs and doing whatever it takes to help them become better stewards of the data they collect,” said Cedric Savarese, founder…

Flipboard Designs Popular Editorial Franchises for Next Generation Storytelling

"The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" Showcase Flipboard Curation In New Environment Flipboard rolled out a new storytelling experience for its most popular destinations. Using custom layouts and designs, "The Daily Edition," "10 for Today," "Vote 2018," "The Culturist" and "The Insight" are the first editorial franchises that showcase the future of storytelling on the Flipboard platform. Each editorially curated franchise is filled with articles and videos that take the…

Infor Supports Digital Transformation at John Henry Foster

Infor Customer Experience Solutions Enable Holistic View of the Customer Infor, a leading provider of industry-specific cloud applications, announced that John Henry Foster, a leading distributor of industrial compress air systems along with robotics and automation components, has successfully deployed a suite of Infor Customer Experience (CX) solutions to help future-proof the organization with integrated systems and improved data quality to enhance the customer experience. To differentiate themselves in the…

Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video

Video Platform One of First to Integrate with PubMatic Cloud, Launched in June Connatix, the next-generation video platform for publishers, announced a new partnership with PubMatic to bring increased transparency to programmatic video. One of the first partners to integrate with PubMatic Cloud—a solution launched in June for publishers and tech companies looking to implement and control programmatic technology—Connatix can now more readily provide programmatic buyers with increased visibility into the nature of…

Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation

Company Top-Ranked in Both Strategy and Current Offering Categories Seismic, the global leader in sales and marketing enablement,  announced that they have been recognized as a Leader by Forrester Research in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. The report states that Seismic is an ideal fit for enterprises that seek a “best-in-class solution”. In addition, the report notes that Seismic’s recent acquisition of SAVO Group “signals that Seismic is looking to put more distance between the…

HG Data Acquires Pivotal iQ

Acquisition Redefines Technographics Globally and Expands HG Data’s Enrichment Offerings HG Data announced that it has acquired Pivotal iQ. This acquisition extends HG Data’s position as the world’s leading technographics provider by adding Pivotal iQ’s IT contract data, spend intelligence and an intuitive interface that helps businesses generate better insights. The combined company delivers the industry’s highest quality and broadest technology usage data relied upon by sales and marketing teams to accelerate pipeline…

Mitek and JanusID Deliver Real-Time Identity Verification to SMBs

Mitek , a global leader in mobile capture and digital identity verification solutions, and JanusID, the Netherlands-based identity organization providing one-click secure website access, announced a partnership to deliver a new, real-time, end-to-end identity verification online app, CheckedID. This new app is powered by Mitek’s Mobile Verify, AI-based identity proofing, which enables small and medium sized businesses (SMB) to onboard customers and employees quickly and in compliance with EU regulations. Mitek’s…

Confirmit Announces Inaugural AIR Award Winners

Market Research Businesses Recognised for Innovation and Excellence Confirmit announced the winners of the 2018 AIR (Achievement in Insight and Research) Awards. The company inaugurated the AIR Awards this year to recognise Confirmit customers who are driving forward the Market Research industry by innovating and delivering insights that enhance business performance. Ken Østreng, CEO at Confirmit, says of the programme: “Confirmit has been a fundamental part of the Market Research industry for over 20 years. Since then…

DAX Named As Exclusive Distribution and Monetization Partner for America 2.0 Podcast

A New Political Drama Podcast Featuring Laurence Fishburne and Patrick J. Adams Will Be Available forDownload on iTunes From September 19 DAX, the world's largest digital audio advertising platform, created by Global, the UK-based Media & Entertainment group, today announced that it is the exclusive distribution and monetization partner for AMERICA 2.0, a new political drama serial. Directed by J.S. Mayank (Someday, EMIT) and co-created by J.S. Mayank and David Carlyle (Ethereal Pondering of a Sightless Gaze), the…

MRP Prelytix 2.2 Enhances AI-Driven Personalization

Latest Predictive Analytics Software Optimizes Dynamic Display Advertising MRP, the leading global provider of AI-powered customer acquisition software and services, announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update. Cited as a Leader in The Forrester New Wave: ABM Platforms, Q2 2018, MRP Prelytix 2.2 offers new functionality to help B2B marketing and sales teams activate audiences and acquire new customers faster and more cost effectively.…