SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management Suite

SAP SE fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a new suite of applications, SAP® C/4HANA, to help businesses serve and retain customers. SAP also announced the SAP HANA® Data Management Suite, the industry's first comprehensive data management solution that enables companies to turn data sprawl into business value. The announcement was made by SAP CEO Bill McDermott at the company's annual SAPPHIRE NOW® conference. SAP C/4HANA is an…

Snappy Kraken Named Finalist in Social Media Leadership Category

MarTech Company Recognized in Category of "Social Media Leadership" (Technology Providers) Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced they have been selected as finalists for the WealthManagement.com 2018 Industry Awards, the only awards program of its kind to honor outstanding achievements by companies and organizations that support financial advisor success. "We were blown away to be selected as a finalist in this our first…

Vendavo Acquires Navetti; Boosts Strategic Price Management Solutions

With Navetti, Vendavo's Commercial Excellence Platform Adds Robust Functionality in Rules-Based, Customer Value-Focused Strategic Price Management Navetti, a leading European provider of price optimization solutions, recently announced that its owners and management have accepted an offer to merge with Vendavo, a leading American provider of cloud-based commercial excellence solutions. Combining the resources of the two companies will create a dynamic global force in intelligent price management solutions with quick…

Sift Uses Digital Element’s Geolocation, Proxy Data to Improve Mobile App Targeting Solution

NetAcuity Edge Ensures Mobile Ads Are More Accurately Delivered on an International Scale Digital Element, the global geolocation data and services provider, announced that Sift, a mobile advertising technology provider utilizing artificial intelligence (AI) and machine learning, has selected its NetAcuity EdgeTM datasets to use within its mobile app targeting solution, ensuring that clients’ ads are more accurately delivered both in the United States and abroad. With more than 1.4 billion unique profiles of smartphone…

Now Open For Entries: The 2018 Bynder x OnBrand Video Awards

OnBrand'18 Will be Held on October 11 at SugarCity Events in Amsterdam Bynder, the global leader in digital file management, is launching the second edition of the popular OnBrand Video Awards—a competition recognizing companies making incredible branded video content. Brands are invited to demonstrate their best storytelling and videography skills for the chance to win tickets to OnBrand’18—Europe’s leading branding conference—in Amsterdam, and a €2000 gift card for travel and accommodation. The 2017 winner Feed Me…

NetElixir Announces New Integration with Bing Ads to its Paid Search Recommendation PlatformLXRGuide

New Capabilities Allow SMBS to Manage and Optimize Their Search Campaigns on Bing, as Well as Google Adwords, Dramatically Increasing Revenue and Campaign Performance Retail search marketing company NetElixir has enhanced its paid search recommendation platform LXRGuide by integrating with Bing Ads, allowing marketers at small to medium size businesses to optimize search marketing campaigns they run on Bing. These new capabilities complement the platform’s existing features for Google Adwords. Retailers can now manage…

PubMatic and Ringier Partner to Drive Programmatic in the Romanian Market

Ringier Becomes PubMatic’s Preferred Partner in Romania as the Publisher Adopts its Header Bidding Technology PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced a partnership with Ringier Romania, the leading publisher in the country and part of the world’s largest international media company, Ringier AG, to help further develop programmatic in the Romanian market. The partnership sees Ringier become PubMatic’s preferred partner in Romania and Ringier adopt PubMatic’s…

VuePlanner Delivers Context and Brand Suitability for Pre-Buying YouTube Video Advertising Campaigns

VuePlanner Allows Buyers to Build Contextually Relevant Youtube Segments Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube. “YouTube offers an incredible opportunity to reach video consumers at the moment they are most engaged with the content they care about. Through VuePlanner we’re enabling buyers to view YouTube inventory pre-bid, providing better video-level targeting by curating the most contextually relevant video content environments…

Intersection Launches Place Exchange, the First True Programmatic Exchange for Out-Of-Home and Place-Based Media

Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP Intersection, the leading smart cities technology and media company, announced the launch of Place Exchange, the first platform to bring the full benefits of programmatic buying to out-of-home (OOH) and place-based media. Integrated with leading DSPs, Place Exchange’s patent-pending technology offers agencies and advertisers the opportunity to fully unify buying and measurement of out-of-home…

Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers

Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The announcement was made at the AdMonsters 2018 Ops Conference in New York. Today, programmatic advertising has passed the tipping point, and has become a highly complex and non-transparent landscape. The…

Personalizing Email Marketing Is The Key to Success In 2018

Why Email Marketing matters Email marketing is the act of sending emails to multiple recipients for commercial purposes. It is an integral component of a B2B marketer’s agenda for leveraging sales and attracting consumer engagement. Email marketing is the most cost-effective marketing tool. It is convenient to manage and establishes direct contact with customers. According to the Direct Marketing Association, email marketing on an average sees a 4300 percent ROI for businesses in the US. The advantages of emails in…

Magnetic Launches AI-Powered Audience Segmentation Platform

Artificial Intelligence company, Magnetic, announced the launch of Magnetic Live Audiences, the first AI-optimized audience segmentation product. With Magnetic Live Audiences, media buyers are now able to tap into the power of AI in an entirely new way, without having to switch buying platforms or change workflows. As advertisers and agencies continue to grow investment in automated buying, the need for timely and accurate audience targeting has never been more paramount. Consumer behavior is becoming increasingly…

Ansira Acquires SaaS-based Platform Brand Protection Agency (BPA)

BPA is Based in Dallas, TX, and Will Integrate Fully with the Ansira Dallas Office Ansira Partners Inc., a leading data-driven, technology-enabled marketing solutions provider, announced its acquisition of Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. BPA is based in Dallas, TX, and will integrate fully with the Ansira Dallas office under Adam Vandermyde, Executive Vice President of…

Hubspot and Taboola Announce Strategic Partnership, Turning on Content Discovery for 40,000 Brands

Partnership will Integrate Taboola’s Campaign Manager in HubSpot To Allow Brands to Start Campaigns in Real Time Taboola, the leading discovery platform, announced a partnership with HubSpot, a leading CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform. Taboola’s partnership with HubSpot will serve over 40,000 marketers with direct access to Taboola’s content discovery platform.…

Really Simple Systems CRM Releases Final Phase of GDPR Compliance Tools

Really Simple Systems Announced Its Own Compliance With GDPR in September 2017 Leading CRM vendor, Really Simple Systems, has launched the final phase of its development to enable customer compliance with the new General Data Protection Regulation (GDPR). This latest release provides a full suite of GDPR compliance tools with the Really Simple Systems' Marketing Module, enabling customers to collect, record and manage mailing consents. The product launch comes in the rush for organizations to comply with the…

Industry Influencers To Speak at DMCNY Program in NYC

Myths and Realities Culled from Early-, Mid- and Late-Stage Digital Transformation Cases in Marketing to Be Shared “Digital transformation” – moving from offline to online – has transformed direct and data-driven marketing organizations profoundly over the last two decades, and a Direct Marketing Club of New York (DMCNY) program slated for Thursday, June 7, 2018, will tap industry agency and consultant experts to seek to dispel perpetuating myths and realities about how such transformation can successfully be implemented.…

Unifi Software Announces New AI Capabilities to Its Data Platform

Unifi Now Automatically Discovers Similar Datasets and Auto-Recommends Search Queries Using AI and Advanced Natural Language Processing Unifi Software, a leader in providing a seamlessly integrated suite of self-service data tools, announced significant new advances to its data platform to make the process of cataloging data and discovering datasets even faster and easier for business users, data stewards and data analysts alike by extending its use of artificial intelligence (AI) and natural language processing (NLP).…

Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards

Integrated Digital Marketing Campaign Created for Toyota Wins Gold Stevie in 2018 American Business Awards, Digiday Content Marketing Award and Communicator Award Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced with agency partner DSplus, that it was named the winner of a Gold Stevie Award in the 16th Annual American Business Awards, received a Digiday Content Marketing Award and a 2018 Communicator Award. Award Highlights for the 2018 Toyota CH-R Launch…

Varick Appoints Paul Dolan as Chief Executive Officer

Paul Dolan Joins Varick to Drive Company Vision Ahead of 10-Year Anniversary Varick, an audience-centric digital marketing company, announced that it has welcomed Paul Dolan as its first ever Chief Executive Officer. Paul brings over twenty years of industry leadership experience to Varick, with a track record of building and leading technology-enabled, data-driven media businesses. As Chief Executive Officer, Paul will oversee the corporate strategy, technology roadmap and employee development at Varick, while also…

Allison+Partners First Global Agency to Adopt Proof Analytics

Proof Analytics Software Platform Became Available in Early 2017 Proof Analytics announced that top marketing communications agency Allison+Partners will roll out its award-winning business impact analytics software to the firm’s clients worldwide in a phased approach over the next 12-24 months. Proof is the first business impact analytics software company to enable marketing and communications professionals to quickly deliver an irrefutable portrait of their correlated business impact. Allison+Partners is the first…