IAB Launches Programmatic Training Program for Marketers, Media Buyers & Ad Sales Professionals

‘Programmatic 360: Automation Decoded’ Taps Into Industry Experts for the Skills and Tools Needed to Master the Programmatic Landscape The Interactive Advertising Bureau (IAB) today officially launched a training program geared for digital media buyers and sellers—“Programmatic 360: Automation Decoded”—an intensive educational course developed by industry authorities from companies such as LiveRamp, CBS Interactive, and Pandora. The course will provide detailed insights into the processes, tools, and strategic…

Cheetah Mobile Ranked Among Top 10 Chinese Global Brand Builders Selected by Brand Z

Innovation, Quality and Value Highlighted as Key Indicators for the Research Cheetah Mobile Inc., a leading mobile internet company with strong global vision, announced that the company has been selected as a Top 10 Chinese Global Brand Builder in this year’s BrandZ Top 50 Chinese Global Brand Builders Report, released by WPP and Kantar Millward Brown and in collaboration with Google. The analysis rated Cheetah Mobile a ‘brand power’ score of 512, placing it No. 10 among 168 Chinese brands across 12 product categories.…

Simplaex’s AI Fuels 3X Revenue Growth in 2017

Simplaex’s AI Technology to Classify, Target and Retarget Online Users Has Been Among the First Data Intelligence Companies to Fully Comply with the GDPR Simplaex, the world’s most advanced artificial intelligence-powered user classification technology, saw 2017 revenues increase 3x over 2016, headcount climb to 28, and strong market share worldwide, according to Co-Founder and CEO Jeffry van Ede. Simplaex’s success can be directly attributed to the ongoing development and application of Wallace, it’s artificial…

JotForm Introduces JotForm Cards to Increase Form Conversions and Ease Data Collection

JotForm Cards Mimic Face-to-Face Interaction, Humanizes the Mobile-Focused Form Completion Process JotForm, the fastest and easiest way to build online forms that deliver business value, announced JotForm Cards, which replaces lengthy forms with a singular card format designed to mimic face-to-face interaction. Using mobile-focused, individual questions, JotForm Cards make the form completion process easier, faster and more successful than previously possible. JotForm Cards help form builders increase conversions,…

New EIU Report Forecasts Impact of Machine Learning to 2030

For Firms Both Developing Machine Learning and Those Using It, the Reports Finds That Communication Between Themselves, and with the Public and Policymakers, Needs to Improve Australia’s economy benefits the most from machine learning under scenarios which assume upskilling in the labor force and greater investment in technology. The UK economy would be the worst hit, averaging negative growth, under the scenario that assumes insufficient policy support to address structural changes in the economy. Policymakers in all…

Reklamstore Acquires Turkey’s Leading Social Media and Search Engine Ad Tech Company, Madwords

Reklamstore Made an Important Strategic Move in Social Media and Search Engine Marketing Reklamstore acquired MadWords, which was founded by Bora Akman in 2008 as a performance marketing agency. The company was accepted in Facebook Marketing API program in 2011 and Madwords has been developing social media and search engine marketing technologies since then. Madwords helps advertisers to easily create and manage advertising campaigns and provides automatic optimization for better ROI with its campaign management…

Wylei Appoints J&J Veteran Denice Torres to Board of Directors

Wylei Inc., an AI Predictive Content technology and marketing automation pioneer, today announced the appointment of Denice Torres to its Board of Directors. Torres is a recent past President for J&J, and an industry thought leader, with a strong background in digital marketing and executive management. “The addition of Denice to the Wylei board is a major milestone for the company. Denice is a well-known and award-winning industry veteran and experienced executive. Her industry knowledge, mentoring and reach will…

Insightly CRM Opens Engineering Office in Vancouver

Insightly continues rapid expansion, having doubled headcount in 2017 Insightly, the CRM for building lifelong customer relationships, announced the opening of a new office in Vancouver, British Columbia. The office will form an engineering hub for employees building new capabilities for Insightly’s web and mobile CRM software which is used by businesses of all sizes. “British Columbia has fostered a number of successful homegrown startups in recent years, and now its attractive urban center and highly skilled…

Siftery Track Helps Companies Save Money and SaaS Confidently

Siftery launched Siftery Track to help businesses visualize and optimize their software expenditures. The product connects to an accounting system or other financial accounts and automatically generates beautiful visualizations of historic and forecasted spend by product, category, or team. “The rise of SaaS, the emergence of new software categories, and the fragmentation of existing solutions have all contributed to the growth and complexity of most companies’ software stack,” said Vamshi Mokshagundam, Siftery’s CEO.…

Lightelligence Raises $10 Million to Build the Next-Generation AI Hardware

Lightelligence Will License the Technology Exclusively from MIT Technology Licensing Office Lightelligence, the world’s first AI hardware company, is developing nano-photonics based technology to accelerate AI computation and more broadly information processing by leveraging the power of light. – namely, ultra-low latency, high throughput, and extremely high power efficiency. Lightelligence is an MIT-spinoff company working on next-generation AI hardware. They recently announced seed round financing around $10M, backed by…

Eyeota Appoints Jill Orr as Chief Operating Officer

Eyeota, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, announced the appointment of Jill Orr as Chief Operating Officer. Based in London, Jill would responsible for scaling Eyeota’s commercial and business operations as well as developing customer products, marketing and insights to support the expansion of Eyeota in all markets. “Jill is a seasoned executive, with experience driving growth across global organizations, building effective…

Viant And Factual Extend Partnership To Deliver People-Based Foot Traffic Attribution

Viant Launches Real-time Foot Traffic Attribution Report Powered by Factual’s Location Data Viant, a Time Inc. people-based advertising technology company, announced a major enhancement to their partnership with Factual, the leading location data provider and longtime Viant partner. Through a direct integration, Viant customers will have access to real-time foot traffic measurement and industry leading reporting powered by Factual’s location data through the Viant Advertising Cloud. Also Read:  Viant’s Adelphic…

Hobbs and Qubit Partner as Millions of Pounds Driven by Personalization

British designer chooses Qubit for another year to drive customer experience initiatives and differentiate Hobbs London, the global women’s fashion retailer, are continuing to make personalization a top priority by partnering with Qubit after realising an excellent performance from the Qubit Pro personalization platform in the first year. Qubit, the leaders in marketing personalization technology, provide Hobbs with the most comprehensive record of their online visitors, enabling them to match visitor behavior and…

Kitewheel Partners with Zeta Global to Bring Customer Journeys to ZetaHub

New Offering Enables Orchestration of Customer Interactions Across a Wide Range of Digital and Physical Channels Kitewheel, provider of the leading Customer Journey Hub for brands and agencies,  announced a strategic partnership with data-driven marketing technology innovator Zeta Global. The partnership will enable Zeta to seamlessly integrate Kitewheel’s industry-leading orchestration capabilities into the Gartner Magic Quadrant-rated ZetaHub. The AI-powered ZetaHub platform combines Zeta’s marketing, data and…

Zoho Launches New App Zoho Flow, Unveils New Software Zoho PageSense

Apart From its New Version of Zoho Sites Which Helps Users Build Websites with Advanced Customization Options, Zoho Launches Cloud App Integration Platform - Zoho Flow; Unveils Zoho PageSense: A Complete Website Testing and Optimization Software Zoho launched a new version of its DIY website builder, Zoho Sites. The new, clutter-free interface offers a range of advanced features, including pre-built website sections, dynamic backgrounds imagery (videos and parallax images), and more page elements. This update also expands…

EventOPS Cements Industry Leadership Position with New Hire: Michael Fuller, Chief Strategy Officer

Michael Fuller Comes with an Extensive Experience in Event Technology and the Mice Industry, Working with a Broad Range of Clients and Industries across the United States, Europe and Australasia EventOPS, the premier online tool for streamlining event management, is delighted to announce the appointment of Michael Fuller as Chief Strategy Officer. Fuller has an impressive background in event technology and the MICE industry, with extensive experience working with a broad range of clients and industries across the…

Nevion’s Renewed ISO 9001 and 14001 Certifications Highlight Company Transformation

Nevion, the award-winning provider of virtualized media production solutions, has successfully renewed its ISO 9001:2015 and 14001:2015 certifications. The new certifications underline Nevion’s corporate transformation from simply providing ’media transport and broadcast products and solutions’, to being a company focused on the ’development, sales, deployment and support of Software Defined Technologies for mission critical data networking’, including networking for media production. Developed by the International…

PandaDoc Celebrates the New Year with Key Product Updates

Pandadoc Announces Major Product Updates, Including Enhanced CPQ and Mobile Features PandaDoc announced key updates to its award-winning document management platform. Updates include Pricing table features that allow customers to lock content and provide optional items. Customers can also attach additional files to their quotes, proposals and contracts without adding them inside the body of their PandaDoc document automatically. In addition, PandaDoc has extended the functionality of its mobile app to include iPad and…

To Accelerate Growth, NetElixir Expands C-Suite by Appointing Paul Wilson to New CGO Role

Apart From Wilson, Company Also Hires CTO to Head up New Product Innovation Lab Retail search marketing company NetElixir is embarking on an aggressive growth phase for 2018. To spearhead growth, NetElixir has expanded its C-Suite with digital marketing veteran Paul Wilson, who is taking on the role of Chief Growth Officer. The company has also hired a Chief Technology Officer to lead a new Product Innovation Lab in Hyderabad, India. In this newly created role, Wilson will oversee NetElixir’s revenue and lead…

Retargeting Ad Company Zigglio Wins Facebook’s 2017 Accelerator Program

Zigglio's Offering of Inbound Caller Retargeting for Phone Call-Driven Businesses Wins Facebook's Accelerator Program Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, is Facebook’s 2017 Accelerator Program winner. After an expansive worldwide search to find and nurture the most innovative ad-tech companies on its platform, Facebook chose Zigglio as one of three companies in September for their “Growth Track” program of the H2 2017 class. The selection…