Centro Integrates with Tapad for Cross-Device Advertising Performance on Programmatic Platform

Marketers Using DSP Basis by Centro Can Leverage Tapad’s Technology for Extended Cross-device Reach Centro, a provider of enterprise-class software for digital advertising, announced that its Basis Programmatic Ad Platform has licensed Cross-device Marketing Technology from Tapad, the company reinventing personalization for the modern marketer. Media professionals using Basis can now drive better performance by identifying a person across the different devices he or she uses, serving ads in the most optimum environment,…

Five Disruptive Trends in Social Media Marketing Strategies

In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of mobile ads created the biggest buzz. Lately, B2B companies are more involved in catering to the ideas of social media marketing technologies, since it delivers efficiently and has a wide outreach. Here are five disruptive trends in social media marketing strategies that every marketer should know in 2018. Mobile Chatbots Chatbots have now being programmed to think, feel…

Nuxeo Recognized as a “Strong Performer” in Digital Asset Management by Independent Research Firm

Analyst Research Cites Focus on Next-Generation DAM Capabilities and Strong Product Roadmap; Credits Nuxeo for Strength in Scalability, Workflows and Approvals Nuxeo, the leading cloud-native Content Services Platform, announced that the company has been recognized as a “Strong Performer” in The Forrester Wave: Digital Asset Management for Customer Experience, Q2 2018, an evaluation of top Digital Asset Management (DAM) vendors by Forrester Research Inc., a leading global research and advisory firm. The Forrester Wave:…

Gartner Report Names Storybulbs as “Cool Vendor” in Personalization for 2018

Storybulbs Drives Customer Success through Personalized Videos Storybulbs, the company which helps brands engage and connect with customers using Personalized Videos, is proud to announce that it has been named as a “Cool Vendor” in the Gartner Cool Vendors 2018 Report. Gartner, a globally renowned research, and analysis firm has selected new Cool Vendors in key areas of technology and published a series of reports. The reports evaluate innovative and interesting vendors in digital marketing and commerce that are…

Riding Rapid Growth, ViralGains Moves to New Headquarters

VIralGains Records Over 500% Three-Year Growth as Demand for Insight-Driven Video Advertising Rises ViralGains, the industry's only digital video advertising journey platform, announced the opening of its new headquarters in the heart of Boston’s financial district. Located at 10 Post Office Square, the space allows for engineering, data science and marketing team expansions, which are being driven by the increased demand for ViralGains’ ad solutions. The company has recorded a three-year growth rate of over 500 percent,…

Microsoft Acquires Semantic Machines, Advancing the State of Conversational AI

Combining Semantic Machines’ Technology with Microsoft’s Own AI Advances, Microsoft Aims to Deliver Powerful, Natural and More Productive User Experiences AI researchers have made great strides in recent years, but we are still at the beginning of teaching computers to understand the full context of human communication. Most of today’s bots and intelligent assistants respond to simple commands and queries, such as giving a weather report, playing a song or sharing a reminder, but aren’t able to understand meaning or carry…

Seventh Sense Launches New Partnership Program

The Firm Also Announces Participation in Hubspot’s Apps for Agency Services Program Seventh Sense, the leading sales and marketing software system, has announced its participation in HubSpot’s Apps for Agency Services Program. The program is designed to bring together partner communities so they can expand service offerings. Seventh Sense will be enhancing their email marketing strategies by offering Seventh Sense subscriptions to HubSpot agencies. Seventh Sense has also decided to debut the Agency Partner Directory and…

iMatrix Hires Aubrey Williams as Director of Sales and Training

Aubrey Williams Brings Over 15 Years of Experience in Sales, B2B and B2C iMatrix is a leader in providing online marketing solutions for small to medium-sized businesses who are looking to expand within the local market. iMatrix has hired Aubrey Williams as its Director of Sales and Training. In his role, he will develop and execute strategies for sales, account development, and the iMatrix training programs. Prior to joining iMatrix, Williams was the Director of Inside Sales at Sound—a VCA company and global…

Turner’s Donna Speciale Joins Digital Remedy Board of Directors

Digital Remedy, a white-labelled ad operations and sales solution for publishers, advertisers, and influencers, announced that Turner’s President of Ad Sales Donna Speciale has been appointed to the company’s board of directors, effective immediately. Her appointment follows the acquisition of CrowdHere and the elevation of its former CEO Nick Pahade to COO and president of Digital Remedy. “Donna is widely recognized as one of the best industry strategists, having foreseen how TV should be folded into the video category,”…

Google, Kaon Interactive and Lenovo Disrupt Enterprise Sales With Breakthrough Standalone Virtual Reality Headset Experience

Trio Will Accelerate VR Sales and Marketing Applications for Fortune 500 Companies Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that it is extending its commitment to drive virtual reality adoption in the enterprise with the Google Daydream VR standalone headset. In January at CES 2018, Lenovo unveiled an innovative Daydream VR headset called the Lenovo Mirage Solo with Daydream. A first for the Google Daydream platform, the Mirage Solo functions…

Tunity Launches B2B Analytics Division to Measure Uncaptured OOH TV Audiences

Tunity Analytics Provides Data and Insights on Overlooked Tv Audience to Networks and Advertisers Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, announced the debut of Tunity Analytics. An industry first, Tunity Analytics captures minute-by-minute OOH audience data on consumer usage of linear channels. This enables broadcast companies and advertisers to see next day (and soon real-time) estimates of these numbers for all major competitive channels by…

engage:BDR Enters into New Programmatic Advertising Agreements with Two of Asia’s Largest Programmatic Advertising Companies

Continues the Rapid Expansion of Its Programmatic Advertising Business into the Fast-Growing Chinese and Indian Markets engage:BDR has announced that it has signed agreements with two of Asia’s largest programmatic advertising companies to integrate them into the engage:BDR programmatic platform. The first of the two Company’s is Chinese based Yeahmobi and the second has requested that its identity remain confidential for commercial reasons. The projected 2018 calendar year revenue for these two contracts is AUD $4…

Outreach Secures $65 Million In Series D Funding To Increase Revenue Team Productivity And Return

More Than 2,400 Companies Use Outreach's Machine Learning Technology to Generate High-Quality Leads, Close Deals and Retain Customers Outreach, the leading Customer Engagement Platform, has secured $65 million in Series D financing, more than doubling the company's valuation over its Series C round. The round was led by Spark Capital and includes investment from Sapphire Ventures as well as from existing investors DFJ Growth, Four Rivers Group, Mayfield, MHS Capital, Microsoft Ventures and Trinity Ventures, bringing…

Braze (Formerly Appboy) Opens New International Office in Singapore

Leading Marketing Automation Company Braze (Formerly Appboy) Expands Global Footprint in APAC with New Singapore Office Braze (formerly Appboy), the leading customer engagement platform that delivers messaging experiences across push, email, apps, and more, announced the opening of its new office in Singapore. This physical entry into the Asia-Pacific (APAC) region further cements the company's commitment to its investment to continue delivering and supporting our existing customers and expanding further into the region.…

Top 5 Email Marketing Tools For Every Business

Make Email Marketing Your Priority The impact of social media resurgence could have offset the business value of email. To an extent, it could even render emails obsolete and ineffective. However, going by B2B trends, contrary to such claims, a statistics report by Radicati shows 2.8 billion people use email and this number is expected to grow over 3 billion by 2020. Most businesses send out tons of emails on a daily basis. So, how do you organize the clutter and sort out the prospects? Email Marketing is a key to…

Blue Prism to Collaborate with Microsoft to Strategically Provide Access to AI Technology

Collaboration Gives Blue Prism Customers Access to the Microsoft AI Platform, Microsoft Azure Machine Learning and Analytics Capabilities Running on Azure Blue Prism, a leading Robotic Process Automation (RPA) provider, announced that it has been selected to provide access to Microsoft's cutting-edge AI technologies, expertise, advice and support as the company incorporates Microsoft AI into its Digital Workforce. As part of this ongoing collaboration, Blue Prism is now the only RPA vendor to achieve both Microsoft…

Manzama and OnePlace Partnership Brings Market Intelligence to Client Lifecycle Management

The Partnership Allows Bringing Key Information Provided by the Manzama Intelligence Platform Directly into Their Oneplace CRM Environment  Manzama and OnePlace announced a partnership which will allow for seamless integration of Manzama data and insights into OnePlace’s Client Lifecycle Management solution for Professional Services firms. The integration allows organizations to bring in key information provided by the Manzama Intelligence Platform directly into their OnePlace CRM environment for better access and…

Insights Network Study Shows US Consumers Want Privacy and Protection of Personal Data

Nine out of 10 Consumers Think it is Unethical for Personal Info to be Shared Without Consent, Says Study All our personal data continues to be a major source of revenue for companies like Google and Facebook, but we consumers have still been unable to leverage our data for profit. To further drill into the details, Insights Network commissioned a survey of 1,000 consumers in the United States and found that the respondents are eagerly awaiting a change in the data sharing landscape. Consumers want an increase in…

TechSee Named a Gartner “Cool Vendor” for 2018

Techsee’s Technology Focuses on the Combination of Deep Learning Image Recognition and Augmented Reality Techsee, the leader in intelligent visual support has been selected as a “Cool Vendor” in Gartner’s May 2018 Cool Vendors in CRM Customer Support and Service Report. Techsee’s technology focuses on the combination of deep learning image recognition and augmented reality. This helps the enterprise deliver a fundamentally new way of providing technical support for customers within their neighborhood. Techsee…

Communications Industry Investing More in Technology

Results from the Second Annual PRSA/APPrise Mobile Technology Survey The Public Relations Society of America (PRSA) and APPrise Mobile’s second annual Technology Trends survey found professionals are increasingly spending on technology, with the focus majorly on mobile and improvisation of analytics. PRSA is the world’s largest organization for Public Relations professionals. APPrise Mobile is a B2B enterprise/native platform which enables organizations to effectively communicate via mobile. Companies recognize the…