AdRoll and Magento Commerce Announce Strategic Partnership to Help Online Stores Drive More Growth

AdRoll Launches Magento 1 & 2 Integration to Help Its 37,000 Customers Create Demand and Drive Revenue Through Personalized Marketing and Ads AdRoll, the e-commerce growth platform, announced the launch of a new integration with Magento Commerce, the worldwide leader in cloud digital commerce innovation. With this news comes a formalized strategic partnership, making it easier than ever for AdRoll customers using Magento to solve for cart abandonment and drive more sales through high-performing marketing and ad…

Tech Essence Appoints Mary Keane-Dawson as Chairperson of the Board

Mary Keane-Dawson Is One of the Most Well-Known Figures in the UK Digital Media Scene and an Experienced Business Leader Tech Essence, the marketing platform revolutionizing partner marketing, announced the appointment of Mary Keane-Dawson, Co-Founder and CEO, TRUTH, as Chairperson of the board. Keane-Dawson has been an advisor to the company since its launch in 2013. The appointment reflects the growth of Tech Essence and its position as a serious contender to established players such as Performance Horizon, Cake and…

Time For Better Browsing UX: Google’s Chrome 66 Puts A Vigil On Autoplays

The New Feature in Chrome 66 Blocks Autoplays on Sites Automatically For long, browsing experiences turned bitter with unwanted auto-plays on site or page visits. Internet enthusiasts can now breathe a sigh of ‘autoplay relief’. The latest Chrome browser by Google – Chrome 66, is the reason for the relief. Chrome 66 brings a much-appreciated feature in which it shuts autoplay videos on sites as it automatically blocks them. The idea surfaced in January and is now a reality. Chrome 66 has additional features apart from…

Atlas Protocol – New Blockchain Advertising Project by xGoogler Blockchain Alliance

Former Google Engineers Cheng Li and Duran Liu Announced the Launch of Blockchain Advertising Project, Atlas Protocol, a Decentralized Digital Marketing Protocol Built on the Nebulas Public Blockchain Last week New York City saw the launch of Atlas Protocol, a new blockchain advertising project by xGoogler Blockchain Alliance (GBA). A first application-layer protocol developed by Nebulas, Atlas Protocol, leverages the open source blockchain platform’s decentralized PageRank algorithm. The Vision Duran Liu, the…

FriendlyData Launches Fetch – A New Augmented Intelligence Data Platform

Fetch Allows You to Ask Questions About Organization's Data in Plain English and Returns the Results in a Suitable Format FriendlyData recently announced the launch of Fetch - a Natural Language Search Interface for enterprise data. Fetch enables non-technical team members to access data quickly and easily, using their own language, without the need for expensive developers or database professionals. Fetch allows you to ask questions about organization’s data in plain English and returns the results in a suitable…

NYIAX and Rebel AI Unveil Their New Preferred Partnership

Integration of Rebel AI's Passport Into the NYIAX Marketplace Delivers Blockchain-Based Transparency and Safety Across Advertising Contract Buying, Selling and Trading NYIAX, the world’s first guaranteed advertising contract marketplace, announced its preferred partnership with Rebel AI, a technology startup focused on securing media trading between advertisers and publishers, at the Global Blockchain Summit in Denver, Colorado. Developed in partnership with Nasdaq, NYIAX combines a patented Financial Matching Engine℗…

More Creative Power To Interactive Content With Instant Magazine’s Drag & Drop Editor

Instant Magazine Introduces Interactive Drag & Drop Editor, Will This Change Adobe's Long Rule over PDF? Instant Magazine, an Amsterdam-based startup, has introduced an all-new Drag & Drop editor. The editor will provide communications and marketing professionals a choice to move out of legacy slide decks and PDFs and welcome measurable, interactive, and responsive communication assets. In the last three years, Instant Magazine has bagged some renowned brands as clients such as Volvo, Philips, KPMG, PwC, and…

Bottos Creates A New Marketplace For Data In The AI Ecosystem

Bottos Utilizes the Blockchain to Promote Data Sharing to Drive AI Innovation and Competitiveness Bottos is poised to boost innovation in the AI ecosystem by creating a new decentralized P2P data sharing network. The Bottos Data Marketplace utilizes blockchain technology to provide a marketplace to connect artificial intelligence companies and data providers. For Bottos, it's a simple equation: Blockchain + Data x AI. AI systems continue to become more accessible and affordable; the barrier to growth is acquiring the…

BrandFIT Influencer Marketing Platform Simplifies Digital Campaign Delivery Across The Globe

BrandFIT 's Online Platforms to Revolutionize Advertising Industry BrandFIT has developed a unique online platform enabling brands to directly access and hire celebrities and influencers to endorse their products and services through any social media network. “Social media advertising is a multi-billion-dollar industry and accounts for one-third of all advertising expenditure. We have developed a platform that connects brands with the appropriate social media influencers to effectively and authentically execute…

Meredith Corporation Bolsters Video Team To Enhance Strategy And Growth

Andrew Snyder Elevated to Senior Vice President, Head of Video, Meredith Corporation Meredith Corporation named Andrew Snyder, Senior Vice President, Head of Video, effective immediately. In this role, Snyder oversees digital programming and production, business affairs and studio operations, and video revenue strategy. Reporting to Stan Pavlovsky, President Meredith Digital, Snyder oversees the portfolio's digital video business with the exception of the Entertainment and Television Groups. "A digital media…

Adobe Acquires Sayspring to Bring Voice-Based Digital Experience to Life

Sayspring'Pricing Plans Will See a Major Overhaul, Will Release New Updates in the Future Adobe is all set to enhance its voice-based technology with Sayspring. The New York-based, year-old startup allows creators to design voice applications without coding. This will prove beneficial for Adobe’s future plans. “We have been actively experimenting with voice interfaces across our product offerings over the past few years, and we’re excited to take the next step forward with the acquisition of Sayspring, Inc.,” said…

Voicera Acquires Dubai-Based AI Company to Expand Virtual Assistant ‘Eva’

Voicera Reveals New App to Provide Eva with Predictive Highlights Voicera is disrupting note-taking app technology forever! With its latest acquisition of Dubai-based Wrappup, a pioneer in AI-based voice technology would eliminate human effort for collaboration teams at an enterprise level. The notion of sitting in a boardroom with notepads would be history as Voicera’s Eva begins to summarize details with an AI-backed system. Recommended Read: 7.ai Removes Time, Cost and Risk Barriers to Chatbot Deployment Wrappup’s…

DemandJump Names Seasoned Sales Pro Joe Kuntz as CRO

Joe Kuntz  Would Lead Strategy and Sales Operations for Leading Marketing Customer Acquisition Platform DemandJump has announced that it has hired veteran sales pro, Joe Kuntz as the CRO. Joe would be in-charge of the revenue generation operations, bringing in his experienced goal-oriented leadership to build a connective solution for the company. Read Also: Fireside Chat with Shawn Schwegman Joe has over two decades of experience in sales, strategy and leadership growth. Most recently, he was the EVP of Sales…

BookingBug Raises $13.4 Million In First US Funding Round Led By PeakSpan Capital

Financing Round and 100 Percent Year-On-Year Growth Indicates BookingBug's Continued  Momentum and Industry Demand across the Globe BookingBug, the world’s leading appointment and scheduling platform announced that it has closed $13.4 million in Series C funding from PeakSpan Capital and Downing Ventures. This round of financing brings the company’s total funding to $17.2 million. Brands, agencies, and resellers use the BookingBug platform to create a secure, data-driven and integrated system for the entire customer…

Celebrus Advances CDP Leadership Further With New Product Features

Latest Update Consolidates Celebrus as Enterprise CDP of Choice for Banking and Insurance Sectors D4t4 Solutions Plc has announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP). Continuing its commitment to creating the industry’s most advanced unified system for customer data, Version 8 Update 19 delivers a host of new features that broaden the appeal of Celebrus to enterprises focused on deepening customer engagement. Adobe Experience Cloud integration for optimizing…

Clutch Among 18 Startups Participating In Salesforce Accelerate Program

Clutch Is the First Participants of Salesforce Accelerate Program to Offer a Cross-Cloud Loyalty Solution for Salesforce's Mid-Market Customer Clutch, a loyalty and consumer management platform, has been chosen to join 18 startups in the Salesforce Accelerate program. Clutch’s next-generation loyalty strategy uses embedded machine learning based on behavioral and transactional data to help brands identify, understand and motivate their customers. The solution will be available as an app that is integrated with Marketing…

Rhonda Wunderlin, Chosen For SIIA Software And Services Board Of Directors

Rhonda Wunderlin Also Served as a Board Member for KaiNexus and Oracle Marketing Cloud Customer Advisory Board Informa Engage a renowned leader in marketing services, announced that Rhonda Wunderlin, VP of Performance Management has been elected to the SIIA Board of Directors (Software and Information Industry Association). SIAA is the trade association of digital content and software, thus benefitting its members with the deliverance of advocacy, leadership and marketing information. Wunderlin has been elected for a…

FlippingBook Online Unveiled To Boost SEO For High Content Discovery And Ranking

FlippingBook Documents Can Considerably Search Engine Reputation of a Brand or a Firm despite the Ratings  FlippingBook, a software maker which converts PDFs into interactive online documents, has now introduced SEO for FlippingBook Online. The company is now offering features that make FlippingBook documents more attractive for higher lead-generation. In their latest version, the documents delivered by FlippingBook Online are completely optimized for search engines. This ensures content have a higher possibility of…

TwentyThree Unveils New ABM Tool, Allowing Seamless Video Integration Into Campaigns

New ABM Tool Will Allow Marketers to Share Relevant Content to Create Far More Effective and Targeted Campaigns TwentyThree, the Copenhagen and San Francisco-based video marketing platform, is launching a new Account-Based Marketing tool that will allow marketers to integrate video seamlessly into ABM campaigns, follow prospects, and engage with targeted accounts. Also Read: TwentyThree First to Support Publishing of LinkedIn Video The new ABM tool will allow marketers to share content that is only relevant to that…

dataxu Announces TotalTV For Media Companies

TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading software provider for marketing professionals, announced its new solution for media companies, TotalTV. This solution enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices — including connected, addressable, and/or linear TV — into a single source of inventory. TotalTV improves yield for…