Diennea Launches EmailSuccess For Sending High Volumes Of Emails

Diennea, a Leading Digital Direct Marketing Technology Provider, Launched EmailSuccess, a Proprietary Software Solution for Sending High Volumes of Emails, up to 15 Millions per Day Diennea, a company specialized in digital direct marketing technologies for over 20 years, recently launched EmailSuccess, a high-performance, on-premises MTA server solution that simplifies sending high volumes of emails and managing deliverability for companies. The company launched its proprietary software solution at Mailcon. The event,…

Qumu Appoints Chance Mason as New Executive VP of Worldwide Sales and Business Development

Enterprise Video Leader Adds Industry Veteran Chance Mason, Digital Media Pioneer, To Accelerate Revenue Growth And Drive New Customer Acquisition Qumu, a leader in enterprise video, announced the hiring of video delivery and new media innovator Chance Mason to lead worldwide sales and business development. As Executive Vice President of Worldwide Sales and Business Development, Mason will leverage his 15 years of sales and operational leadership experience in the video platform market to accelerate Qumu’s customer…

CoinDesk Partners with Revcontent to Monetize 1000% Traffic Growth

Because of the Exclusive Partnership with CoinDesk, Revcontent Advertisers Are Able to Reach an Audience of over 12 Million Unique Visitors per Month This past year, Bitcoin and Cryptocurrency took the world by storm when the value grew by over 1200 percent in just one year. As people scrambled to learn about this hot market, websites like CoinDeskprovided dedicated content to help teach people how to profit. CoinDesk is the leading digital media, events and information services company for the digital asset and…

Intema Solution Inc to Integrate Blockchain to its Predictive Marketing Products

The First Project Will Be A Coupon Solution That Incorporates This Blockchain Solution into eFlyerMaker, Intema’s Email Marketing Application Intema Solutions Inc announced that it will launch a project to develop a Blockchain set of applications using its Artificial Intelligence and predictive marketing products. This will strengthen the company’s position in the marketing industry and open new avenues in complementary business lines. The first project will be a coupon solution that incorporates this Blockchain…

Drift Introduces Sequences: Email That Helps Customers Buy

Conversational Marketing and Sales Platform Sets Out To Kill Spammy Sales Email Once And For All; Announces New Email Platform That Will Put The Buyer Experience First Drift, the world’s first and only conversational marketing and sales platform, announced the launch of Drift Sequences, a revolutionary new way for sales reps and prospects to communicate. With context of conversations happening outside of email, Machine Learning to manage unsubscribes automatically, and the ability to send personalized messages to each…

French Digital Commerce Agency Altima Joins Accenture Interactive

Altima is Known For Creating Engaging Customer Experiences For Digital Commerce, Mobile Commerce Accenture has completed the acquisition of Altima, a French agency specializing in digital commerce. Altima is known for creating engaging customer experiences for digital commerce, mobile commerce and in-store commerce for prestigious French and global brands. It offers a wide range of expertise including experience strategy, user experience design, digital marketing services and the implementation of multi-channel business…

Oliver Wyman Acquires Digital Transformation Agency Draw

Draw Will Join Oliver Wyman Labs, Within its Digital Practice, Boosting Capabilities In Digital Strategy, User Experience Design, Web Development, CRM, and Front And Backend Development Oliver Wyman, global management consultancy and wholly owned subsidiary of Marsh & McLennan Companies has acquired Draw, a digital transformation agency. Draw will join Oliver Wyman Labs, within its Digital practice, boosting capabilities in digital strategy, user experience design, web development, CRM, and front and backend…

WPP’s Data Investment Management Division Launches Growth Consultancy Kantar Consulting

Kantar Consulting is Formed From The Merger Of Four Founding Brands; Kantar Added Value, Kantar Futures, Kantar Vermeer and Kantar Retail Kantar, WPP’s data investment management division, announced the launch of Kantar Consulting, a specialist sales and marketing consultancy designed to ‘switch on growth’ for brand owners and retailers. With its combined creative and analytical heritage, Kantar Consulting is unique in combining retail, sales, ecommerce and marketing expertise, a deep understanding of how consumers…

GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett

Location Technology Pioneer Strengthens Senior Leadership as Global Demand Rises for Location Data and Insights in North America and Abroad GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, announced the appointment of Chief Marketing Officer, Eric Hadley and Senior Vice President of North America Sales, Jeff Hackett. Eric Hadley brings more than 20 years of marketing and sales leadership experience to GroundTruth. As a…

Penske Media Expands Partnership with Outbrain

Outbrain Enables Penske Media Corporation to Improve Reader Loyalty and Total Revenue Following a successful test of Outbrain Engage, Penske Media Corporation (PMC) expanded its strategic partnership with Outbrain, the leader in personalized content discovery. Outbrain delivers significant revenue for publishers like PMC through sponsored content, while personalizing the editorial content for readers. Also Read: Penske Media Appoints New Vice President Of Revenue Operations PMC has been an Outbrain distribution…

HS2 Solutions Acquires LunaMetrics

Combination Strengthens Analytics and Insights Capabilities and Expands National Presence Digital transformation agency HS2 Solutions announced that it has completed the acquisition of LunaMetrics, an award-winning analytics consultancy that specializes in using data to help businesses illuminate the bridge between marketing, user behavior and ROI. The acquisition brings an industry-leading digital and web analytics consulting offering to HS2’s broad range of digital transformation capabilities across strategy,…

PublicRelay Partners with Consumer Technology Association To Power Communications Media Hub Nerve Center At CES 2018

This Is the Third Year for the Media Intelligence Partnership PublicRelay announced that the company is partnering with the Consumer Technology Association (CTA) for the third consecutive year to provide real-time communications intelligence and coverage analytics at CES 2018, produced by CTA and running in Las Vegas from January 9-12, 2018. PublicRelay will operate the Communications Media Hub Nerve Center at CES, monitoring news coverage, delivering daily trending data, and providing real-time media analysis about…

Datonics’ Audience Data Now Available Through The Neustar Identity Data Management Platform

Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles. Datonics offers marketers 500+ pre-packaged and an unlimited number of custom keyword-derived segments, based on high-quality search, purchase intent, life-stage and…

Account-Based Marketing Leader Terminus Acquires BrightFunnel

Terminus Adds Marketing Analytics and Multi-Touch Attribution to Build Modern B2B Platform for Executing and Measuring Go-to-Market Initiatives Terminus, the leader of the account-based marketing (ABM) movement, announced that it has acquired BrightFunnel, the pioneer in B2B marketing analytics and attribution. The acquisition accelerates Terminus’ vision of building a platform that unifies B2B go-to-market teams as they create, measure, and operationalize account engagement in support of efficient growth and exceptional…

Brandlive Launches Enterprise Live Video Platform for Mobile Devices

Mobile App Makes it Possible for Brands and Retailers to Broadcast Live HD Video From Anywhere and Across Owned & Operated Channels Brandlive, the omni-channel live video platform, has announced the rollout of its new mobile app. The app makes it easier for brands and retailers such as adidas, Cabela’s, The North Face, REI, and others to go live to their audiences with increased agility and flexibility. Built on the needs and requirements of sophisticated marketers, the platform is helping to shape the way live video…

Swrve Introduces Intent Engine With Support for Real-Time Audience Profiling

Real-time Intent Represents Major Step Forward in Empowering Organizations to Deliver Meaningful, Effective One-to-One Customer Communications Swrve, the leading Customer Interaction Platform, announced the general availability of its Intent Engine, delivering comprehensive, real-time, behavioral insight relating to every customer or prospect, and supporting more effective communications as a result. With the Intent Engine, Swrve customers can read and target consumer intent and propensity, meaning the interactions these…

MindTickle Raises $27 Million in Series B Funding to Accelerate Product Innovation and Global Expansion

MindTickle, a company revolutionizing how businesses prepare and train their sales teams, raised $27 million in Series B funding to accelerate product innovation and global expansion. Canaan Partners led the round, with participation from existing investors Accel Partners, New Enterprise Associates (NEA), and Qualcomm Ventures, the investment arm of Qualcomm Incorporated. MindTickle’s total amount raised is now $41.3 million. MindTickle is the most comprehensive, data-driven sales readiness platform in the market. The…

Ogury’s New Machine Learning Algorithm Lituus, to Offer Next Level Audience Targeting for Brands and Marketeers

Ford, One of the World’s Leading Automotive Brands and a Beta Tester of This New Solution, Has Already Achieved Outstanding Results for Its New Ford Fiesta Pre-Launch Campaign. Ogury, the mobile data platform that provides the most comprehensive view of mobile user behavior globally, is today enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising…

Consumers Expect Mobile Apps to Launch in Three Seconds or Less, says PacketZoom

Study Reveals That Forty-Four Percent of Users Abandon a Poor Performing App and Thirty-Two Percent Uninstall It Altogether PacketZoom, the company re-defining mobile application performance via in-app mobile networking technology, announced today its consumer study results showing the importance of mobile app network performance and its effect on mobile app users. 66% of consumers reported that reliable mobile app performance is “very important”  - second only to mobile app security. “Based on these findings it…

Education, IT, E-Commerce and Financial & Legal Services Are the Leading Bot Verticals

Analysis Based on the 6,022 Bots Developed Using SnatchBot’s Platform in 2017 With 30 million users chatting with bots created using the SnatchBot bot building platform through October 2017, the company discovered that the average bot session length was one minute and 32 seconds. According to SnatchBot, 11.8% of users abandon their bot session while 14% escalate to a human-based chat. In addition, the company reports that in 80% of the bot sessions, the user writes ‘Thank you’, during the chat session, indicating…