Rhonda Wunderlin, Chosen For SIIA Software And Services Board Of Directors

Rhonda Wunderlin Also Served as a Board Member for KaiNexus and Oracle Marketing Cloud Customer Advisory Board Informa Engage a renowned leader in marketing services, announced that Rhonda Wunderlin, VP of Performance Management has been elected to the SIIA Board of Directors (Software and Information Industry Association). SIAA is the trade association of digital content and software, thus benefitting its members with the deliverance of advocacy, leadership and marketing information. Wunderlin has been elected for a…

FlippingBook Online Unveiled To Boost SEO For High Content Discovery And Ranking

FlippingBook Documents Can Considerably Search Engine Reputation of a Brand or a Firm despite the Ratings  FlippingBook, a software maker which converts PDFs into interactive online documents, has now introduced SEO for FlippingBook Online. The company is now offering features that make FlippingBook documents more attractive for higher lead-generation. In their latest version, the documents delivered by FlippingBook Online are completely optimized for search engines. This ensures content have a higher possibility of…

TwentyThree Unveils New ABM Tool, Allowing Seamless Video Integration Into Campaigns

New ABM Tool Will Allow Marketers to Share Relevant Content to Create Far More Effective and Targeted Campaigns TwentyThree, the Copenhagen and San Francisco-based video marketing platform, is launching a new Account-Based Marketing tool that will allow marketers to integrate video seamlessly into ABM campaigns, follow prospects, and engage with targeted accounts. Also Read: TwentyThree First to Support Publishing of LinkedIn Video The new ABM tool will allow marketers to share content that is only relevant to that…

dataxu Announces TotalTV For Media Companies

TotalTV Utilizes Audience Intelligence, Analytics, and Automation to Improve Yield for Advertisers Across Linear and Digital Video dataxu, a leading software provider for marketing professionals, announced its new solution for media companies, TotalTV. This solution enables owners of high-quality TV content to offer audience-based targeting and unify disparate distribution channels and consumer devices — including connected, addressable, and/or linear TV — into a single source of inventory. TotalTV improves yield for…

TripleLift Expands Leadership Team for Publisher and Mobile-Focused Growth Initiatives

Native Advertising Firm Recruited Rubicon Project, Hearst Digital Media and Publishers Clearing House Executives TripleLift, the world’s largest native advertising platform, announced the expansion of its global leadership team, with Jacqueline Quantrell joining as global chief revenue officer; Jason Kleinman as general manager of branded content; and Tom Anderson as general manager of mobile. “As traditional display gives way to native advertising, the direct experience of our new leadership in technology, media and…

Cision Enhances Support For Global Communications Cloud

New Cision Communications Cloud Features Via Machine Learning Include Improved Sentiment And Enhanced Localization Cision Ltd, a leading global provider of earned media software for marketing communication professionals and public relations services. The software at Cision’s allows users to identify the right influencers, craft and distribute meaningful stories and measure impacting insights. Cision announced improvements in the Cision Communication Cloud user interface. The latest improvements include identification…

Oracle Partner Openprise Launches Data Orchestration Platform

Openprise Helps Marketers in Data Preparation, Decision Making, and Execution with Oracle Marketing Cloud Integration Openprise, an Oracle Partner Network’s (OPN) Silver Level and Cloud Standard Member, announced that it has launched a data orchestration platform on the Oracle Cloud Marketplace. Oracle customers can seek trusted service providers and business applications for unique customized solutions, including those that extend to Oracle Cloud Applications. The Oracle Cloud delivers enterprise-related services at…

Substantial Market Potential Stimulates Additional $6 Million Funding Round For OnQ

onQ's Clients Compass from 1000 Publishers, Content Providers and Organizations to Egypt's Ministry of Education, Latter Through a Partnership with Imagine Education onQ is an innovative platform that humanizes the digital experience and modifies the connection of how consumers and organizations interact in the digitalized ecosystem. The company announced the closing of an early second stage equity financing, totaling to $6 million. Also Read: onQ Secures $7M Funding In Early Stage Financing Round The same group of…

Euclid’s Survey Reveals The Shopper Of The Future Has Arrived, Stores Shaped For The Past Must Catch Up

A New Euclid Survey Reveals That Consumers Increasingly Want – and Expect – an Amazon-Like Experience in Stores Euclid, the leading data platform for offline attribution and store visit retargeting, revealed results of a new survey that found consumers, particularly millennials, increasingly expect an “Amazon-like” experience when shopping in-store. According to the survey, retailers must develop engaging, convenient experiences to meet these changing demands Euclid’s “The Store of the Past Meets the Shopper of the…

Yippy (YIPI) Announces Sales Distribution Alliance with Davinci TI

 Yippy, Specializes in the Development of Search-Based Applications, Data Normalization, Compression/Optimization and Aggregation Yippy, an enterprise data unification company known for its leading EASE 360 search and insight engine, announced that it has entered into a sales distribution alliance with Davinci TI, a leading search and analytics technology firm based in Barcelona, Spain. Also Read: Terry Clontz to Advise Yippy (YIPI) Board of Directors “Davinci is well known for our expertise in search, security…

Totango Releases The Spark Platform For Customer Success With Goal-Oriented Executive Console

New Data-Driven Solution Spark, to Get Faster Results Totango, the leader in customer success solutions for the enterprise, released Spark to provide customers with proven business results quickly. Spark, the next generation customer success platform, guides enterprises through the successful completion of each stage of the customer journey with relevant information, analytics and best practices to enable them to achieve their business goals faster. Spark is designed for large enterprises to expedite the implementation…

eGain To Showcase Customer Success And Solution Innovation At Digital+AI Day 2018 London

Consume Innovation Easily and Leverage Best Practices to Deliver Digital Experience (DX) and Customer Success eGain, the leading provider of cloud-based customer engagement solutions, is hosting eGain Digital+AI Day on May 14, 2018, at The Brewery in London and will showcase customer success and innovative solutions to enhance customer's digital experience. According to multiple research studies, 70-90% of digital transformation initiatives fail, largely due to point-solution spaghetti and unsynchronized innovation.…

Informatica Announces Intelligent Metadata APIs And Enhanced AI Algorithms For Enterprise Data Catalog

New Capabilities for Informatica Enterprise Data Catalog Simplify Democratization of Data and Accelerate Self-Service Analytics Informatica, the enterprise cloud data management leader, announced the launch of its reimagined Enterprise Data Catalog with intelligent APIs and deeply enhanced AI algorithms, powered by the CLAIRE engine, for self-service data discovery by any line-of-business user. With new, intelligent APIs, users can have one-click access to the rich content of Enterprise Data Catalog from within their own…

Salesforce Acquires B2B Commerce Platform CloudCraze

The Acquisition of Cloudcraze Will Enable Salesforce and its Customers to Take Full Advantage of The Shift to Digital Commerce In March, Salesforce had signed a definitive agreement to acquire CloudCraze, a leading B2B commerce platform built natively on Salesforce. CloudCraze had received $30.6 million in funding, including a $20 million round in 2017 that included participation from Salesforce Ventures and Insight Venture Partners. CloudCraze powers B2B commerce experiences for some of the leading global companies…

The Tailwinds for Augmented Reality Advertising Are Too Strong for CMOs to Ignore: Boston Consulting Group

New Study by the Boston Consulting Group Revealed That More Than 80 Million People Alone in the US Engage with AR Monthly The ubiquity of the smartphone and its integrated camera has brought about a new era of consumer behavior. One specific form of camera marketing, the use of augmented reality (AR), is quickly gaining traction according to a new report released by The Boston Consulting Group (BCG). The report is titled Augmented Reality: Is the Camera the Next Big Thing in Advertising? “While no one can predict…

Salesforce to Power Personalized Customer Engagement for Arcos Dorados

World's Largest Independent McDonald's Franchisee Will Use the Salesforce Platform and Marketing Cloud to Deliver Highly Targeted Coupons and Offers to Customers Both In-Store and Online Salesforce, the global leader in CRM, announced that Arcos Dorados — McDonald's master franchisee in 20 countries in Latin America and the Caribbean — has selected Salesforce to create more personalized engagement with customers of its more than 2,100 restaurants, 2,700 dessert centers and 300 McCafés. Arcos Dorados will use Salesforce…

Gong.io Extends A1 Funding Round With Investment From Cisco Investments

Funding to Help Gong.io Fuel Growth in Collaboration and Communication Markets Gong.io, the market leader in Conversation Intelligence for sales teams, announced that it has received an investment from Cisco Investments in an extension of its A1 funding round. "We're thrilled to have Cisco Investments join Gong as an investor," explained Amit Bendov, Gong.io CEO. "Cisco Investments' involvement will help fuel our continued growth and expedite our penetration into the collaboration and communication markets. We…

New Relic Announces Executive Promotions Designed to Drive Continued Global Customer Success

EVP of Global Sales Erica Ruliffson Schultz Promoted to Chief Revenue Officer; SVP of Global Technical Sales, Services and Support Roger Scott Promoted to EVP, Chief Customer Officer New Relic Inc., provider of real-time insights for software-driven businesses, announced the promotion of two executives designed to drive the continued growth and success of the company’s customers around the world. EVP of Global Sales, Erica Ruliffson Schultz, has been promoted to Chief Revenue Officer. Reporting into New Relic CEO and…

Oracle Financial Services Global Survey Divulges Consumer Expectations for Digital Banking

67% of the Consumers Surveyed Have Switched to Digital and Become Open to Non-Bank Options Research from the New Digital Demand in Retail Banking shows that integration of banking needs to be better equipped with a customer’s digital lifestyle. The service should be instant, integrated with social platforms, and most certainly, with data being the driving force. In their latest report, Oracle has revealed the results of their survey which delved into a customer’s behavior, sentiments, and preferences on the banking…

Index Exchange Announces Promotions To Brace For Revenue Growth

Index Exchange has announced the promotion of executive team members due to speedy revenue growth and expansion for 2018. The company looks to establish itself as the independent leading global advertising exchange. The changes come in at a time of unparalleled proliferation for Index Exchange. Alex Gardner, former Senior Vice President, Partner in Development has been promoted to the position of Chief Revenue Officer. Gardner’s duties would involve overseeing combinational sales and divisional services, and shall remain…