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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Evergage, Sophelle and One Step Retail Solutions Form Alliance – Enabling Retailers to Deliver Personalized Customer Experiences

MTS Staff Writer 0
Customer Experience Management
Partners Working to Bridge the ‘Omnichannel Gap’ and Deliver a Richer, More Valuable Experience to Every Customer in Real Time – Online and in Stores – Using One Customer Data Platform Evergage, Sophelle, and One Step Retail Solutions announced an alliance to empower retailers to finally offer a truly unified and personalized experience for each customer across all digital channels and customer touchpoints, and during the in-store engagement. The partnership combines Evergage’s real-time personalization technology and…

Dentsu Aegis Network Creates Strategic Alignment between Merkle and &c in China

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B2B Data
Move Brings Together Complementary Strengths to Create Next Generation of Data-Driven Full Service Performance Marketing Agency in China Dentsu Aegis Network announced that &c will become strategically aligned with Merkle in China. The combination of Merkle China and &c will create a fully integrated offering across digital and performance media, data, analytics, CRM, marketing technology, and loyalty programs. &c’s footprint and scale in China will accelerate Merkle’s global growth in China, while Merkle’s…

FotoWare and Imagga Partner to Deliver AI Auto-Tagging and Content-Aware Cropping for Photos

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AI/ML
This Partnership Also Enables the Possibility to Highlight Content in an Image Using Content-Aware Automatic Image Crop The seamless integration of Imagga’s visual AI technology enables FotoWare’s users to automatically add keywords and crop photos in a new way. The AI solution is now available to all in FotoWare products. Via its award-winning deep learning technology, Imagga suggests intelligent keywords by automatically analyzing the content of images. With one click, FotoWare's users can easily add relevant…

Vidalytics Releases Mobile & Latest-Safari Auto-Play

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Video
The Vidalytics Technology Is Going to Be a Huge Game Changer for Marketers and Their Business. Videos, in this digital age, are the most powerful tools any marketer can use to promote a product or a service. They are visually captivating and it can stimulate viewers both emotionally and mentally. Vidalytics will host your videos for you. Capture state of the art analytics showing you exactly where people are converting. And it has tools baked into it that help drive conversions unlike any other video platform out…

eGain Enables Conversational Customer Service through Facebook Messenger

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Customer Experience Management
eGain Has Integrated Support for Facebook Messenger into the eGain Advisor Call Center Agent Desktop eGain, the leading provider of cloud-based customer engagement solutions, announced its integration with Facebook Messenger. eGain has integrated support for Facebook Messenger into the eGain Advisor call center agent desktop. With so many brands and merchants using their Facebook company page to engage with customers, it's a natural progression for these customers to send customer service requests via Facebook…

Aki Technologies Appoints Orr Orenstein As COO

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Mobile Advertising
Mobile Ad Pioneer, Orenstein to Accelerate Mobile Marketing Science Platform’s Growth Aki Technologies, the moment marketing science platform, announced that Orr Orenstein has joined its executive management team as Chief Operating Officer. Offering a full suite of mobile targeting, reporting and analytics, Mobile Moments allow clients to deliver the most effective mobile marketing strategy. Orenstein had previously teamed up with Aki founders Scott Swanson and Alvaro Bravo on Mobile Theory, the industry’s first…

Brands Can Now Track Twitter Buzz with Talkwalker Alerts

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Social Media Monitoring
Talkwalker Alerts is an Essential Tool for Hundreds of Thousands of Communication Professionals Worldwide, Which Alerts Them to Mentions of Their Brand across the Internet Talkwalker, a leading social listening, and analytics company announced the launch of its Alerts product. Talkwalker Alerts delivers mentions of any keyword (i.e. brand name, hashtag, competitor) across the internet straight to your inbox. The revamped product also features brand mentions from Twitter, making it the only free alerts service that…

Performics Launches Caiman, a Proprietary Amazon Marketing Platform

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Analytics
The Premier Revenue Growth Driver’s Caiman Platform Enables Granular Reporting, Performance Pacing and Bid/Budget Forecasting to Extract Additional Performance from Amazon Ads for Clients Performics, the premier performance marketing revenue growth driver, has released Caiman, a proprietary Amazon marketing platform that powers new insights for marketers running Amazon search advertising campaigns. Caiman provides daily keyword-level campaign data, pulled from a direct data feed from Amazon. Caiman enables Performics…

Accenture Agrees to Acquire Mackevision

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Interactive Content
The Producer of Computer-Generated Imagery and Immersive Content Plan to Break New Ground for Accenture Interactive’s Content Practice By Adding 3D Visualization, Animation And Visual Effects Capabilities Accenture has entered into an agreement to acquire Germany-based Mackevision, a leading global producer of 3D-enabled and immersive product content. The acquisition will add state-of-the-art visualization capabilities to Accenture Interactive’s digital services portfolio – strengthening its ability to create compelling,…

InMobi Acquires AerServ for $90 Million to Create World’s Largest Programmatic Video Platform for Mobile Publishers

MTS Staff Writer 1
Video Platforms
Deliver Next-Generation Mediation Capabilities And Offer High Impact Mobile Video, At Scale, While Providing The Greatest Level Of Transparency & Control InMobi, the world's largest independent mobile advertising platform, today announced the acquisition of AerServ for $90 million in cash and stock to create the industry's first mediation platform with a unified programmatic auction for mobile in-app publishers. This acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange,…

Sigstr Powers 52 Million Marketing Impressions Per Month, Grows Team by 87%

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Email Marketing
Sigstr Added Several Key Hires To Its Executive Team, Including CEO Bryan Wade, VP of Marketing Justin Keller, VP of Engineering Robert Harris and VP of Customer Success John Klein Sigstr, a SaaS platform for employee email signature marketing, is pleased to announce significant growth in 2017, more than doubling their existing customer base, adding notable new customers such as AT&T, SendGrid, LA Galaxy, Shaw Industries, Yext and more. The Sigstr platform also powered over 625 million marketing impressions throughout…

TimeTrade, Mad Mobile Partner to Offer An Integrated Solution For Customer Engagement

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Sales Enablement
New Integration Gives Sales Reps Omni-Channel Appointments with Concierge Solution TimeTrade, the leader in omni-channel intelligent appointment scheduling, and Mad Mobile, a recognized leader in Unified Commerce, announced an integrated solution for optimized customer engagement through the Mad Mobile Concierge Solution and TimeTrade's industry-leading Appointments-as-a-Service platform. Retail store associates can now use Mad Mobile's leading Concierge Solution to access TimeTrade appointments with a calendar view of…

Merkle Named First Agency Global Specialized Partner for Adobe Campaign

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Customer Experience Management
Merkle Enables Brands To Maximize Their Adobe Experience Cloud Investments By Creating Precisely Tailored Customer Experiences With Innate Precision Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has been awarded the Global Specialized Partner status for Adobe Campaign, part of Adobe Marketing Cloud. Merkle is the only agency with the Global Specialized Partner status for Adobe Campaign. It achieved this by adding Asia Pacific regional specialization to its existing…

Ceros Becomes a HubSpot Connect Certified Partner

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Content
Connect Partners Are Independent Software Vendors Who Have Built An Integration With Hubspot And Passed Certification Ceros, the cloud-based interactive content creation platform, announced that it has joined HubSpot, a leading provider of inbound marketing and sales software, as a Connect Certified Partner. HubSpot works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers. Connect Partners are independent software vendors who…

Diennea Launches EmailSuccess For Sending High Volumes Of Emails

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Email Marketing
Diennea, a Leading Digital Direct Marketing Technology Provider, Launched EmailSuccess, a Proprietary Software Solution for Sending High Volumes of Emails, up to 15 Millions per Day Diennea, a company specialized in digital direct marketing technologies for over 20 years, recently launched EmailSuccess, a high-performance, on-premises MTA server solution that simplifies sending high volumes of emails and managing deliverability for companies. The company launched its proprietary software solution at Mailcon. The event,…

Qumu Appoints Chance Mason as New Executive VP of Worldwide Sales and Business Development

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Video Marketing
Enterprise Video Leader Adds Industry Veteran Chance Mason, Digital Media Pioneer, To Accelerate Revenue Growth And Drive New Customer Acquisition Qumu, a leader in enterprise video, announced the hiring of video delivery and new media innovator Chance Mason to lead worldwide sales and business development. As Executive Vice President of Worldwide Sales and Business Development, Mason will leverage his 15 years of sales and operational leadership experience in the video platform market to accelerate Qumu’s customer…

CoinDesk Partners with Revcontent to Monetize 1000% Traffic Growth

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Content Marketing
Because of the Exclusive Partnership with CoinDesk, Revcontent Advertisers Are Able to Reach an Audience of over 12 Million Unique Visitors per Month This past year, Bitcoin and Cryptocurrency took the world by storm when the value grew by over 1200 percent in just one year. As people scrambled to learn about this hot market, websites like CoinDeskprovided dedicated content to help teach people how to profit. CoinDesk is the leading digital media, events and information services company for the digital asset and…

Intema Solution Inc to Integrate Blockchain to its Predictive Marketing Products

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AI/ML
The First Project Will Be A Coupon Solution That Incorporates This Blockchain Solution into eFlyerMaker, Intema’s Email Marketing Application Intema Solutions Inc announced that it will launch a project to develop a Blockchain set of applications using its Artificial Intelligence and predictive marketing products. This will strengthen the company’s position in the marketing industry and open new avenues in complementary business lines. The first project will be a coupon solution that incorporates this Blockchain…

Drift Introduces Sequences: Email That Helps Customers Buy

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Programmatic Email
Conversational Marketing and Sales Platform Sets Out To Kill Spammy Sales Email Once And For All; Announces New Email Platform That Will Put The Buyer Experience First Drift, the world’s first and only conversational marketing and sales platform, announced the launch of Drift Sequences, a revolutionary new way for sales reps and prospects to communicate. With context of conversations happening outside of email, Machine Learning to manage unsubscribes automatically, and the ability to send personalized messages to each…

French Digital Commerce Agency Altima Joins Accenture Interactive

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Customer Experience Management
Altima is Known For Creating Engaging Customer Experiences For Digital Commerce, Mobile Commerce Accenture has completed the acquisition of Altima, a French agency specializing in digital commerce. Altima is known for creating engaging customer experiences for digital commerce, mobile commerce and in-store commerce for prestigious French and global brands. It offers a wide range of expertise including experience strategy, user experience design, digital marketing services and the implementation of multi-channel business…