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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

We publish high quality, relevant Marketing Technology Insights to help the business community advance martech knowledge and develop new martech skills. Our focus is on bringing marketers the latest business trends, products and practices affecting their marketing strategy.

We help our readers make sense of the rapidly evolving martech landscape, and cover the incredible impact of marketing technologies adoption on the way we do business.

Informa Engage Identifies Key B2B Marketing Trends in 2018

MTS Staff Writer 0
B2B Commerce
Based on a Direct Survey of Companies in Sectors Like Automotive, Technology, Aviation, Manufacturing, Infrastructure, Wealth Management and Others, Informa Engage Compiled an Incisive Look at What's on the Minds of B2B Marketers  Informa Engage, the global leader in marketing services, releases a new “B2B Marketing Trends Report,” which examines the key trends, challenges, and priorities facing B2B marketers in 11 high-growth markets. Results show that marketers’ priorities differ by industry. For example, the…

Cyara Honoured with Frost & Sullivan Excellence Award

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Customer Experience Management
Cyara Selected as Global Customer Experience Testing Platform Vendor of the Year Cyara, provider of the leading customer experience (CX) assurance platform, announced that it has been selected as a Frost & Sullivan Excellence Award recipient. The Frost & Sullivan Excellence Awards recognize companies around the globe that have risen above the competition and demonstrate outstanding performance. “Frost & Sullivan recognizes best-in-class companies and Cyara is a standout in the rapidly growing CX market…

NewVoiceMedia wins Frost & Sullivan Excellence Award

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Marketing Clouds
NewVoiceMedia Won a Frost & Sullivan Excellence Award in the Cloud Contact Centre Services Growth Excellence Leadership Category NewVoiceMedia, a leading global provider of cloud contact center and inside sales technology that enables businesses to have more successful conversations, has won a Frost & Sullivan Excellence Award in the Cloud Contact Centre Services Growth Excellence Leadership category. Founded in 2006, The Frost & Sullivan Excellence Awards is now in its 12th consecutive year and seeks to…

Connekt Brings Interactivity and T-Commerce to Hisense Smart TVs

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AI/ML
Hisense Smart TV Viewers Now Able to Purchase the Brands They Love through Connekt's ShopTV App Connekt, the AI-driven technology company transforming TV advertising for the connected world, announced the integration of its ShopTV application into new Smart TVs made by Hisense, a global technology leader and consumer electronics manufacturer. The integration means that consumers can interact and engage with brands and content on their Hisense Smart TV platform, and personalize their interactions by opting to receive…

PublicRelay and PR News Survey Highlights Critical Deficiencies in Media Data

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Analytics
Survey of Communication Leaders Reveals Lack of Confidence and Absence of Insightful Data PublicRelay, in partnership with PR News, released the results of the study ‘The State of Data-Driven Communications Strategies,’ which surveyed corporate communications professionals at both Vice President/CCO and director levels to identify how they perceive metrics and the role data is playing in their communications strategies. The study found that, when asked how prepared they are with data to make actionable decisions, nearly …

Cisco Selects DWA Media As Its Media Agency Of Record

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Digital Asset Management
DWA Team to Spearhead Digital Planning and Buying for Cisco, the IT and Networking Leader DWA, an award-winning, independent media, and marketing agency, just won the global media business of Cisco. Cisco chose DWA following a competitive, months-long comprehensive vetting process. Brazil, Canada, Mexico, France, Germany, the UK, Australia, New Zealand, Japan, India, and China are among the markets represented in this account. Talking about the collaboration with DWA, Jitka Petrickova, Senior Director of Global Media…

TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads

MTS Staff Writer 2
Native & Programmatic Advertising
This Partnership Brings TripleLift's Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry's largest comScore ranked native advertising company, announced today a strategic partnership with AdRoll, the most widely-adopted independent performance marketing platform. This partnership brings TripleLift's premium native inventory and more than 35,000 premium results-oriented AdRoll customers together to offer new and effective advertising solutions for…

Dailymotion Expands Distribution with Google’s Android TV

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Video
Following Global Relaunch, Vivendi-Owned Video Platform Dailymotion Brings High-Profile Publisher Partnerships to Google’s Smart TV Product Dailymotion, the leading destination for video discovery and exploration, has expanded its distribution to Google’s smart TV platform, Android TV. Dailymotion on Android TV allows users to discover the web’s best video content based on their expressed interests and curated feed of trending topics and channels. The arrival of Dailymotion on Android TV follows a major global relaunch…

How to Attract Online Shoppers During The Holidays

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Audience Data
Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…

DiscoverOrg Wins Record-Breaking Four 2017 Company CODiE Award

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Analytics
Winner of CEO of the Year, Company of the Year, Sales Team of the Year, and Marketing Team of the Year Awards from SIIA  DiscoverOrg, the world’s leading sales and marketing intelligence solution, announced the company has won four 2017 Company CODiE Awards from the Software and Information Industry Association (SIIA), in the categories of: Company of the Year, Growth Segment CEO of the Year, Growth Segment Marketing Team of the Year Sales Team of the Year No other company has ever won four Company CODIE…

Sprout Social Acquires Social Analytics Leader Simply Measured

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Social Media Marketing
Purchase Unites Social Engagement, Listening and Analytics Providers to Offer Reliable, Scalable Social Solutions to More Than 21,000 Brands Globally Sprout Social, a global provider of social media management, analytics and advocacy solutions has acquired industry-leading social analytics firm, Simply Measured. Grounded in full-funnel analytics, Simply Measured gives social teams better intelligence to reach the right people, content marketers insight to create more relevant materials and digital agencies…

CtrlShift and iPinYou Join Forces to Provide Global Brands Access to Chinese Audiences

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Audience Data
The Hub, CtrlShift’s Cloud-Based Media Management And Buying Application, Is The First Platform Outside Of China To Be Integrated With iPinYou’s Demand Side Platform CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media buying technology platform with The Hub, CtrlShift’s flagship media…

Cyber Week: Mobile Sees 14% Increase in Conversion Rates, Page Views Up 21%

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Audience Data
Average Order Values up 5% Across All Channels, Indicating a Happy Holiday Shopping Season, According to Monetate Analysis Monetate, the leader in personalization for brands worldwide, has unveiled its analysis of e-commerce activity during which mobile was the channel of choice for holiday shoppers. With analysis representing more than one billion U.S. consumer touchpoints across desktop, mobile, and tablet during the Saturday after Thanksgiving (Nov. 25) until Friday, Dec. 1, data indicates that mobile conversions…

Identity Is The Next Competitive Battleground: Signal’s 2018 Prediction

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Customer Identity Management
An Increasing Number of Identity-Driven Marketers Will Invest in Building and Maintaining Customer Data Graphs That They Own And Control Says Signal About the Coming Year Customer data continues to separate winners and losers across every sector, from retail to publishing to politics. In 2018, this trend will accelerate even further as brands look to develop direct relationships with their customers in order to thrive in increasingly competitive business landscapes. This forecast is among the findings outlined in Signal’s…

HG Data Announces Its HG Data App on the Salesforce AppExchange

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Data Management Platforms
HG Data Is a New Lightning Data App That Allows Customers Access to Technographics in Salesforce HG Data, a global leader in company intelligence for B2B technology marketers, announced the launch of its newly enhanced HG Data App on the Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Techno-graphic data provides sales and marketing teams with valuable insights on the competing and complementary software and hardware products used by their…

Mass² Launches Deal IQ to Help Brands Generate Precise Attribution Models

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Technology
Advertiser Solutions Provide Clarity of First-Party Data to Curate Audiences Specific to Campaign Needs Mass², a wholly-owned subsidiary of Nexstar Digital LLC, and premium provider of multi-screen digital advertising announced the launch of its Deal IQ technology. Built on data science and machine learning tech, Deal IQ leverages proprietary audience and inventory data from Nexstar’s owned and brand safe supply of 171 local broadcast stations and 2,000 direct publisher integrations. This unique approach maximizes ROI and…

Certain Acquires Gather Digital, Investing in the Next Generation of Mobile Event Applications

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Audience Data
Certain’s Acquisition of Gather Digital Will Help Marketers Understand All the Touchpoints Between Marketer and Attendee/Buyer in the Context of the Event Certain, the leader in enterprise event automation, announced that it has acquired Gather Digital, a mobile event application suite for enterprises, associations and educational institutions. With this acquisition, Certain is further strengthening its mobile development and data integration capabilities, taking advantage of the experience that Gather Digital’s extended…

Adoreboard’s Emotion AI Feted For Enabling CX Improvements

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AI/ML
October 2017 Forrester Report - The Future of CX Measurement, Names Adoreboard for Using Common Sense Reasoning with Effective Computing Adoreboard, a leading Emotion AI software solution, has been named for using "common sense reasoning with effective computing," for customer experience improvements, according to the October 2017 Forrester report, The Future of CX Measurement. Adoreboard is cited in a section of the report entitled "Upgrade to Analytics That Drive Action". Adoreboard's Emotion AI…

Datonics Partners with Kochava Collective, Allowing Mobile Marketers to Reach Desired Audiences

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Mobile Marketing
Data from Datonics Is Integrated within Kochava's Mobile Data Marketplace, Giving Marketers Access to More Audience Data, Helping Reach Desired Audiences Online data company Datonics has partnered with Kochava, an industry leader providing holistic measurement solutions for connected devices. This new agreement provides mobile marketers with access to even more audience data to help them reach specific consumers who are most likely to be interested in their products. Mobile marketers can access Datonics data through…

NGDATA Raises $19 Million to Fuel Global Growth

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Customer Experience Management
HPE Growth Capital Leads Latest Funding Round; Capital to Accelerate Customer Experience Management Company’s International Expansion and Continued Product Innovation NGDATA, the customer experience management solutions company, announced that it has raised just over $19 million in Series C funding. HPE Growth Capital led the round with participation from existing investors including Idinvest Partners, Pamica, SmartFin Capital, Capricorn Venture Partners and Nausicaa Ventures. This latest investment comes on the heels…