Socialbakers Launches Video Performance Benchmark for Social Networks

Video Performance Benchmarks Gives Marketers A Deeper Look At Their Overall Video Content Performance Within A Competitive Context Of Industry, Region Or Country Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world's first video performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions. These…

Goodway Group Named One of the 2017 Best Workplaces for Diversity

List Considered More Than 440,000 Employee Surveys at Great Place to Work-Certified Organizations Great Place to Work and FORTUNE have called out Goodway Group as one of the 2017 Best Workplaces for Diversity. The ranking considered more than 440,000 employee surveys from organizations in a wide range of industries across the U.S. Great Place to Work, a research and consulting firm, evaluated more than 50 elements of team members’ experience on the job. These included professional development, behaviors linked to…

NuORDER and Agenda Partner to Bring Digital Experience to Physical Trade Shows

NuORDER Online Trade Show Allows Agenda Brands and Retailers To Discover & Conduct Commerce 24/7 Even After the Tradeshow is Done NuORDER, the leading B2B eCommerce platform, and Agenda, the leading action sports & lifestyle trade show, announced a partnership that will provide show sponsor brands and attending retailers with a digital companion to complement the physical events. This collaboration enables brands and retailers to connect anytime and help them compete and win in this complex, rapidly evolving…

G2 Crowd Appoints Ryan Bonnici as Chief Marketing Officer

Seasoned Marketing Executive with Experience Leading Marketing at Hubspot, Salesforce, and Microsoft Joins G2 Crowd to Lead Global Marketing Strategy G2 Crowd, the world’s leading business solutions review website, announced the appointment of Ryan Bonnici as Chief Marketing Officer. Bringing more than a decade of experience developing cutting-edge sales and marketing programs for some of the world’s leading enterprise technology companies, Bonnici will serve a key role as a member of G2 Crowd’s executive team, focused on…

RedPoint Global Launches Data Management 8.0, A Platform For Optimizing Customer Engagement

Extended Open Garden Connectivity and Universal Cloud Support Provides Brands with the Most Flexible and Scalable Solution for Operationalizing Data RedPoint Global, a leading provider of data management and customer engagement technology, today announced the availability of RedPoint Data Management 8.0 within the RedPoint Customer Data Platform. With RedPoint Data Management 8.0, organizations can harness massive amounts of data from an ever-growing number of touchpoints to create a truly unified customer profile – all…

Point Inside Announces Retail Chatbot to Help Shoppers Find Products In-Store

New Retail Chatbot Leverages StoreMode Platform for In-Store Product Location and Integrates Natural Language Understanding (NLU) Providers to Decipher In-Store Shopper Questions Point Inside, the leading provider of digital mapping and indoor location-based services for top retailers, today announced their StoreMode-enabled chatbot. Available to all shoppers, the chatbot streamlines communication between retailers and shoppers, offering a seamless conversational in-store shopping experience. Shoppers can now answer the…

Monetate Partners with WBR Insights for Personalization Development Study

Marketers Overcome Organizational Hurdles to Personalization and Now Cite Data Quality as Number One Challenge Monetate, the worldwide leader in personalization, announced the availability of the second annual Personalization Development Study, a report that provides insight into the challenges, benefits, and best practices of personalization. The 2017 report, developed through a partnership with WBR Insights and based on input from more than 500 marketers in North America and the UK, found that a majority of those who…

Black Friday 2017: Volume of Publishers’ Commission Increased from $1.6M to $2.6M

According to admitad’s Study, the Number of Purchases Compared to Black Friday 2016 Increased from 919,000 to About 1.3 Million Units in 2017  Who were the largest winners this Black Friday? admitad’s study is based on in-house data collected from all over the world between Thursday, November 23 and Monday, November 27. Compared to the corresponding period in 2016, there was considerable turnover growth for trading platforms. The revenue of the shops that launched and promoted their own partnership programs powered by…

Metric Centric Sets New Performance Standard with Audience Impact Score

Data-rich Snapshot Provides Private Equity Held Companies With Actionable Market Intelligence Metric Centric, an advisory practice for private equity firms seeking to leverage market intelligence for their portfolio companies announced the creation of the Audience Impact Score (AIS). This new standard offers a combined view of market sentiment and perception towards a business, product, or service. This data-rich standard creates a new measure that provides the ability for ongoing monitoring of audience perception…

Cheetah Digital Director of Analytics Jacob Davis Named to DMN’s 40 Under 40 List

In the Last Year, Davis’ Work Has Doubled The Company’s Analytics Revenue, and Grown the Cheetah Digital Team and Service Offering By More Than 50% Cheetah Digital, a global enterprise cross-channel marketing solutions provider, announced that Director of Analytics, Jacob Davis, has been recognized as one of DMN’s 2017 40 Under 40 winners. Each year, Direct Marketing News honors 40 young marketing executives who are reshaping and redefining the marketing industry. Driven by a dramatic uptick in client interest and a…

InsideSales.com Delivers Vision of ‘Predictive for All’

Enterprises Benefit from the Power of Real Artificial Intelligence InsideSales.com, the sales acceleration SaaS software leader, announced new artificial intelligence (AI) and machine learning benefits in its latest versions of Predictive PowerDialer and Predictive Playbooks. These predictive features shorten and simplify the sales cycle while increasing revenue growth. “Our vision is clear—accelerate each step of the sales process to give our customers actionable predictive insights through the power of real AI…

Confirmit and Virgin Money Extend Ties for Customer Relationship Management

Confirmit Horizons Will Continue to Underpin the Award-Winning Customer Experience Programme Virgin Money, one of the UK’s leading financial services providers, has renewed its ongoing relationship with Confirmit to continue to support its highly successful Customer Experience programme. Virgin Money provides award-winning customer service to 3.3 million customers through a range of channels, including online and mobile, intermediaries, call centers, 74 stores and 7 lounges throughout the UK. Their Customer Experience…

dapulse Becomes monday.com to Reflect their Vision to Solve Work Challenges for All Teams

The New Name Signifies The Company’s Broader Commitment To Spark A Dialogue On How To Improve Working Together As Humans dapulse, one of the world’s fastest growing startups, announced it is renaming to monday.com. The new name signifies the company’s broader commitment to spark a dialogue on how to improve working together as humans. monday.com is a centralized platform for teams to manage every detail of their work, from high-level roadmap planning to the specifics of day-to-day tasks, while building a culture of…

Vemba Raises $6 Million in Series A-1 Funding from Time Warner Investments and Spotx

SpotX’s Investment Further Expands Vemba’s Relationship With The Video Advertising Platform Toronto-based Vemba announced that it has raised $6 million in series A-1 funding from Time Warner Investments and SpotX, with participation from existing investors Upfront Ventures and Bertelsmann Digital Media Investments. The funding will be used to further expand the company's technology offering for content owners and publishers and continue rollout of the platform to the world’s largest media companies. Global advertising…

Spotzer To Transform Service Experience For Global Customer Base With NewVoiceMedia

NewVoiceMedia’s Cloud Contact Centre Technology Integrates Seamlessly With Spotzer’s CRM Platform To Ensure All Customer Interactions Are Tracked And Service Levels Measured NewVoiceMedia, a leading provider of cloud contact centre and inside sales technology that enables businesses to have more successful conversations, is helping Spotzer enhance its contact centre operations and global customer service experience with its ContactWorld platform. Spotzer is a white-label provider of bespoke digital marketing solutions…

Live.Me Inc Releases Cheez, A New Social Video App

Cheez Introduces A Wide Range Of Interactive Features And A Revenue Model For Creators Live.me Inc, the developer behind leading live broadcasting video platform Live.me, announced the launch of Cheez, a new social video app for creating, sharing, and discovering short videos up to 17 seconds long. The app includes fun and unique functions like Dance Off, a game-like feature which displays a scrolling set of dance moves for users to replicate. The app then uses the front facing camera and image sensing technology to…

Astound Commerce Adds Digital Engagement Experts From Social Marketing Agency Groove

Astound Commerce Adds Customer Engagement And Social Marketing Services To Its Connected Commerce Suite Of Offerings Through Integration Of From Groove Astound Commerce, the world’s largest privately held digital commerce agency, has added customer engagement and social marketing services to its connected commerce suite of offerings through the integration of digital marketing experts from Groove, an award-winning digital and social marketing agency. With this addition, Astound Commerce now provides a comprehensive, fully…

LiveRamp Launches IdentityLink for Agencies

Marks Completion of LiveRamp’s Ecosystem-wide Identity Resolution Platform LiveRamp®, an Acxiom® company and leading provider of omnichannel identity resolution, announced the launch of IdentityLink™ for agencies. This solution allows agencies to scale people-based marketing capabilities across platforms and channels for their clients. The launch also marks the completion of a multi-year initiative to provide all of the key players in the marketing ecosystem - brands, technology platforms, data owners, publishers, and now…

Marchex Announces Accuracy Enhancements to Best-in-Class Conversation Analytics

Improves Components Of Speech Analytics Accuracy By Nearly 15%, Providing Actionable Insights From Phone Conversations Between Consumers And Brands Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, today announced new enhancements to its industry leading Marchex Speech Analytics solution, including updates to their Call DNA® user interface, which now accepts user input on Artificial Intelligence (AI) predicted outcomes. The direct in-app feedback from customers will…

Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale

New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement Protagonist, the Narrative Analytics company, announced newly expanded capabilities for understanding and engaging with audiences, leveraging deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform. Protagonist’s intellectual property,…