MTS Staff Writer

Advertisers Can Now Access Premium Mobile App Inventory and Location Data Programmatically via Rubicon Project, with High Levels of Data Precision and Accuracy Verve, the leading location-based mobile platform, has set its sights on…
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Industry Leading Social Media Analytics Solution Tracks Engagement Across Twitter, Facebook, Instagram, and YouTube NetBase, a global leader in enterprise social analytics, recently announced it is the first global social media analytics…
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Lucy, The AI-Powered Assistant, Now Includes Workflow Automation and Predictive Media Modeling Equals 3, a marketing-technology solutions provider leveraging the power of AI, announced the beta launch of Lucy 2.0. Building off of Lucy’s…
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Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform Playbuzz announced that Rob Norman has joined the company’s board of…
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Continuously Self-Learning Algorithm Uncovers High-Value Personalization Opportunities Dynamic Yield, the first personalization technology stack, announced the launch of its AI-driven solution for automated personalization: Predictive…
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prescriptiveIQSets New Standards for Marketing Data Insights Collective Bias, Inc., the leader in shopper-focused influencer marketing, and an Inmar company announced prescriptiveIQ, a suite of analytic solutions using first-party…
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Popular Scheduling App Generates 40% Higher Booking Conversions, 34% Lower Cost-Per-Registration Rates with Optimized Video Creative Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced…
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The New Stories Are Vetted for Originality and Packaged in a Way That Resounds with Top-Tier Media Publishers In 2018, we can expect to see digital marketing experts roll out breakthrough strategies to capture consumer audiences in…
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Confirmit Research Reveals Critical Areas That Drive Customer Experience Success The State of CX survey, run by Confirmit and Engage Business Media, has revealed that CX professionals are right to put ROI, data integration and executive…
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To Create Its Q4 2017 Digital Benchmark Report, Marin Software Aggregated Data from Customers Who Invest Billions of Dollars Combined in Annualized Ad Spend on Paid Search, Display, Social, and Mobile Marin Software Inc., a leading…
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Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global leader in data-driven media and marketing, continues to lead the way in the application of…
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Key Partners report Receptiv Platform Engagement Levels Double Google and Facebook and Viewability and Human Attention Scores Similar to Traditional TV viewership. ReceptivTM, the leading mobile video advertising platform focused on…
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North America’s Largest Mobile-only Growth Conference To Include Sessions on Cryptocurrency, Virtual Reality and More Mobile Growth Fellowship, the mobile industry's largest network of user acquisition and growth leaders, announced an…
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Zoominfo’s Salesforce Plugin Accelerates Opportunity Generation Through Perfected Outreach Zoom Information, Inc., the world’s leading corporate contact database, was named a Finalist in the Sales Enablement category for Best Sales…
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SiriusDecisions’ Study Empowers Audience-Centric Marketing by Offering Detailed Insights into Engagement Levels, Decision Drivers, Content Impact, Interaction Preferences and More SiriusDecisions, the leading global B2B research and…
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Survey Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken Any Action GumGum, an artificial intelligence company with deep expertise in computer vision, today released market…
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Japan’s Cyber Communications Inc Is First to Complete Audit & Secure Verification The IAB Technology Laboratory officially launched the new IAB Tech Lab Measurement Compliance program, providing a new option for assessing companies’…
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H Code Media Cracks the Code Delivering Culturally Relevant Content Marketing Campaigns to US Hispanics at Scale H Code Media, the leader in digital advertising for the US Hispanic market, announced the launch of a new division called H…
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Data Collection, Panel Management and Analytics to Underpin Global Growth Leading provider of data, insights, programmatic and lead generation solutions, Pureprofile has announced it will extend its 10-year relationship with Confirmit,…
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New Solution Works in Parallel with User Acquisition Tools to Accelerate Growth and Deliver Higher Return on Ad Spend YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement…
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