MTS Staff Writer

Bizible Discover Is a New Product That Gives B2B Marketers Unprecedented Visibility into Marketing and Sales Performance and Revenue Generation MarTech 150 Company, Bizible, has announced the upcoming debut of its new product, Bizible…
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Account-Based Measurement Functionality to Provide Comprehensive Performance Metrics for Audiences and Programs Across the Funnel Demandbase, the leader in Account-Based Marketing (ABM), announced the launch of ABM Analytics, a new…
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Cogint Inc, a leading data-driven marketing services firm uniquely built on a pay-for-performance model, today announced it will change its name to Fluent Inc. This rebranding is the culmination of recent strategic changes at the company,…
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The Partnership Also Allows Marketers to Create DoubleClick Clickserver URLs Within the AdMarketplace Platform In a move that will help search advertisers centralize performance metrics and coordinate investment strategy, DoubleClick…
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Company’s Focus on Innovation Further Establishes ‘Journey by CAKE’ as Foundation for Industry-Leading Marketing Intelligence Technology Accelerize and its digital marketing software division CAKE announced the availability of its…
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Oracle Honors the Best of the Best Customer Experience Heroes at the 2018 Markie Awards To celebrate the legendary efforts of the people and organizations that push the boundaries of innovation to create closer connections with their…
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Ethereum Blockchain Delivers Supply Chain Transparency & Resolves Data Discrepancies Lucidity, the digital advertising blockchain protocol to deliver transparency and trust, announced the public launch of its marketing analytics…
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Leading Content Services Platform Provider Becomes Member of Industry Think Tank Dedicated to Shaping the Future of Information Management Nuxeo, the leading cloud-native Content Services Platform, announced the company has joined the…
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The OM SDK Works in Tandem With the Existing ComScore SDK comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns…
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Growth Investment to Accelerate Growth, Platform Development, and Post-Click Optimization Adoption Instapage, the landing page and post-click optimization solution for digital advertisers, has announced a $15 million growth investment…
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Mark Benioff Will Participate in a Fireside Chat With Rakuten Inc Chairman and CEO Hiroshi Mikitani Salesforce, the global leader in CRM, announced that the Salesforce Chairman and CEO Marc Benioff will speak at the New Economy Summit…
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Native Online Ordering, Self-Service Content Management System and New User Interface Streamline Mobile Engagement Paytronix Systems Inc, an innovator in mobile loyalty and online ordering applications, mobile payment, and digital…
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Proof+ Templates Help Marketing Teams Rapidly Instrument and Compute Results From the Most Popular SiriusDecisions Marketing Value Frameworks Thousands of marketers around the world use marketing value frameworks developed by…
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The Joint Kaltura-Massive Targeted TV Solution Helps TV Operators Find Cost-Effective Ways to Improve Customer Loyalty and Increase Conversion Massive, the specialist UX vendor for the OTT industry, and Kaltura, the leading video…
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New Updates Help Ensure Brand Safety and Increased Customer Engagement at Scale SundaySky, the company that combines the power of personalization with the emotion of video, announced a series of enhancements for ad viewability, fraud and…
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Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion.…
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Spectrio Provides One-Stop-Shop Solution to Improve Customer Satisfaction Spectrio, one of the leading end-to-end technology-enabled audio and video marketing company, has innovated top-tier marketing services aimed to increase customer…
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Wright's Media Partnership with Meredith Corporation to Deliver Unrivaled Award and Editorial Licensing to Consumers Wright's Media, an industry-leading content licensing provider, announced a partnership with Meredith Corporation to…
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Rumble CEO to Deliver Remarks on Blockchain, TV Innovation at NAB Show Rumble announced it is on pace to invest $20 million into its community of global video creators and professional producers in 2018. Rumble’s community more than…
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Yroo Will Focus on Aggressive Customer Acquisition Program in 2018 Yroo, the world's most powerful meta-search shopping platform, announced the addition of two executives who will lead the company's efforts to grow its customer base.…
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