MarTech Series Interview with Bob Braham, CEO at Famous

Mobile shopping and mobile ecommerce trends have witnessed a significant shift during this ongoing pandemic, Bob Braham, CEO at mobile ecommerce experience platform - Famous discusses more about these changing dynamics in this MarTech Series chat: _______ Tell us a little about yourself Bob…we’d love to hear about the Famous platform and also, your most recent launch – Famous Pro? I’m currently the CEO of Famous, a mobile ecommerce experience platform, but before joining here I’ve led a 30 year career of working in…

Marketing Learnings to Keep in Mind for 2021!

How can marketing leaders make use of a smart combination of martech and salestech to lead effectively through the ongoing Covid-19 pandemic while creating better customer impact and business output? Here are a few ideas: The impact of the Covid-19 pandemic has led to drastic changes to consumer trends and digital marketing processes, requiring marketers across the hierarchy to invest in a different martech stack to help create better marketing ROI despite it. The year 2020 and in a lot of ways, even 2021 will be about…

MarTech Interview with Steven Kellam, SVP Marketing and Alliances at 360insights

Steven Kellam, SVP Marketing and Alliances at 360insights shares a few insights and tips to help scale channel partner management while diving into the projected growth of data and analytics in marketing and sales, in this quick QnA: _____ Hi Steven, welcome to this chat! Tell us about your journey through the years…we’d love to hear more about 360 Insights…  360’s story began over 12 years ago in recognition of the need for brands to better manage their incentive programs, provide a better user experience, protect…

MarTech Interview with Paul Azorin, Co-founder and Chief Brand Officer, BairesDev

Paul Azorin, Co-founder and Chief Brand Officer, BairesDev joins us in the chat to share a few thoughts on the changing trends in B2B IT Services while taking us through BairesDev's remote work culture: _____ Tell us a little about yourself Paul…we’d love to hear about BairesDev? I got into technology at a very young age, as I was always fascinated by all things digital. When I was a very young teenager my parents couldn’t afford to buy me a computer, so I did odd jobs and built my first computer piecemeal. That led me…

MarTech Interview With Daniel Sztutwojner, Chief Customer Officer And Co-founder, Beekeeper

The rise of digitization and its growing importance has been highlighted more significantly since 2020 due to the Covid-19 pandemic, Daniel Sztutwojner, Chief Customer Officer and Co-founder at Beekeeper shares a few thoughts on how this has also impacted the need for better communication channels for frontline teams in this quick chat: ______ Tell us a little about yourself Daniel…we’d love to hear about the Beekeeper platform? I’m the Chief Customer Officer and Co-Founder at Beekeeper, and in that role I’m…

MarTech Interview with Ché Wijesinghe, CEO at Cape Privacy

Ché Wijesinghe, CEO at Cape Privacy talks about some of the key data science and data privacy challenges facing B2B teams in tech while diving into the start-up story of Cape Privacy in this chat: ______ Tell us a little about yourself Ché, and tell us about Cape Privacy and how it’s solving the core problems in data science and privacy for business users? Thanks for the opportunity. I’m the CEO of Cape Privacy, a company that was founded in 2018 as an encrypted learning platform to help companies leverage external…

Why Should SaaS Companies Focus More On Better Security While Enhancing CX Initiatives?

The Covid-19 pandemic has not only brought out the need for marketing and sales teams to optimize use of their martech and salestech to drive better customer journeys and online buying experiences, it has also showcased the need for marketing, sales and especially IT leaders to focus on the security of their customer and in-house data and processes during this extended remote work phase. Aaron Wilmot from JumpCloud shares some thoughts: _______ Tell us a little about yourself Aaron…we’d love to hear a little bit about…

MarTech Interview with Shalin Jain, CEO at HappyFox

The Covid-19 pandemic changed the kind of technologies support teams and customer facing teams needed to invest in, in order to drive business productivity. Shalin Jain, CEO at HappyFox weighs in with a few thoughts: ______ Tell us a little about yourself Shalin…we’d love to hear a little bit about your journey as a tech founder...and the story of HappyFox…. HappyFox began in 2012 as a cloud-based help desk offering. Today, a little over 9 years later, we offer a suite of products for support teams that includes…

Takeaways From The 2020-2021 Covid-19 Pandemic: The Right Employee And Customer Initiatives Requires More Than Just A Focus On ‘’Balance’’!

David Sturt, EVP at O.C. Tanner talks about a few key shifts in everyday business and management trends in this casual chat with us: ______ 2020 and even 2021, will be a year where business leaders have to remodel how employee recognition initiatives are planned; can you share a few thoughts on the top trends you foresee? Employee recognition initiatives have shifted a bit due to the pandemic. By necessity there are far less physical recognition gatherings—both the smaller team variety, as well as more formal larger…

Diving into Early Stage Accelerator Programs and their Growth in the Marketplace

Elle Bruno, the Managing Director of the Techstars & Western Union Accelerator dives into early stage startup accelerator programs in this quick chat with us: _____ Elle, we’d love to hear more about you and the Techstars + Western Union Accelerator program? The Techstars and Western Union accelerator program focuses on bringing in the ten best early-stage startups in Fintech to work with Techstars and Western Union. The Western Union network and in-depth experience in moving money combined with the Techstars team’s…

MarTech Interview with Kaycee Lai, CEO and founder of Promethium

Kaycee Lai, CEO and founder of Promethium joins us for a quick chat to share a few thoughts on the impact of data analytics to solve key business and remote work problems while also talking about the company’s latest product release: ______ Tell us a little about yourself Kaycee…we’d love to hear a little bit about you, and the Promethium platform? Throughout my whole career I have been around data and data products.  I have been an analyst, so I know their pain.  I have worked with data storage, data virtualization,…

Balancing your Customer Experience and Employee Experience Through 2021

Marty Zalewski, Managing Director of Europe for Rightpoint talks about a few key organizational trends that can benefit business leaders as they try to shape their customer experience and employee experience practices: _____ We’d love to hear more about your Marty, your journey through the year during the pandemic in 2020, the biggest organizational trends you’ve observed and followed over time… 2020 made history books for a lot of reasons we've all experienced. To me, it's been about growth ever since, even when faced…

MarTech Interview with Clare Dorrian, Chief Marketing Officer, SugarCRM

Clare Dorrian, Chief Marketing Officer at SugarCRM joins us for a chat where she shares her thoughts on what it takes to stand out in a crowded market space while also talking about the top capabilities of SugarCRM’s newest product – SugarPredict: _______ Hi Clare, welcome to MarTech Series! Tell us about your journey through the years…what are the best parts about being in Marketing (within tech) today? I joined SugarCRM in January 2020. Starting a new CMO post is always challenging but doing this in the midst of a…

Are You Using Your Marketing Technology to Create a Better Website Experience?

In recent conversations with leading marketing and sales experts in the technology marketplace, there were many thoughts being exchanged on how the growing use and impact of marketing technology is meant to enhance the end user experience and not negatively impact it (in many cases, it still seems that the wrong use of martech is affecting the overall end user experience!). With the implementation of too many technologies, or, with disjointed workflows and lack of streamlining within teams (more so a concern in today’s times…

IT Security and Solutions in 2021

Stefan Auerbach, CEO at Utimaco talks about the evolution of cybersecurity and compliance solutions and how they’ve been the root of trust in IT and IT security in this quick chat: _____ Stefan, we’d love to hear more about you and more about Utimaco… Utimaco is a global platform provider of trusted Cybersecurity and Compliance solutions and services; the company has grown significantly over the past few years, both organically and through strategic M&A activities (most recently we acquired MYHSM, the leading…

MarTech Interview with Robert Glazer, CEO at Acceleration Partners

Robert Glazer, CEO at Acceleration Partners joins us in this quick chat to take us through his marketing agency’s growth story while sharing a few tips that can help sales and marketing leaders thrive in a remote working world.  _______ Tell us a little about yourself…we’d love to hear about Acceleration Partners? I’m founder and CEO of Acceleration Partners, the largest independent partner marketing agency in the world. We’ve received numerous awards for both our industry performance and company culture, and we have a…

Saluting A Few of the World’s Top Women Leaders, This Women’s Day!

Seeing the inspiring stories of these women leaders, everyone can grab a few Marketing lessons or two, this Women’s Day! Its women’s day – a day dedicated largely to celebrating the biggest achievements of women the world over while raising adequate awareness on core issues and challenges related to gender equality across sectors, globally.  But while the world uses the occasion to celebrate all the social, culture, political and culture achievements of women, we wanted to highlight a few women-from-the-top (past and…

Looking to Raise Startup Investments in 2021?

Billy Libby, CEO of Upper90, an alternative credit manager based in New York City that has deployed over $700m within 18 months of inception shares a few tips for startups looking for new investments in this chat, while diving into the deeper growth of fintech investments as well: _____ Billy, we’d love to hear about Upper90 and some of your top thoughts surrounding the latest fintech and other investment trends, around the world? It’s definitely an interesting time to be in the world of fintech - as an entrepreneur and…

The Importance And Impact Of IT Monitoring Solutions

Dave Link, Founder and CEO at ScienceLogic shares a few thoughts on the need for better monitoring solutions for HR, Sales and Marketing teams as remote work trends and processes get more focus in 2021: _______ The remote work concept is not new to the tech and SaaS industry: however, there has been more focus on using the right processes and technologies to enable stronger outcomes since last year, can you talk about the importance and impact of IT monitoring solutions in this mix and how businesses across key…

MarTech Interview with Cindy Goodrich, CMO at BetterUp

Cindy Goodrich recently joined people experience platform BetterUp as their new CMO, she chats with us about her new role and key marketing and leadership learnings in this QnA: _______ Hi Cindy, tell us a little about yourself …you must be excited about taking over as CMO at BetterUp, take us through the highlights you’re most looking forward to in this role through 2021? I’m really excited about joining BetterUp! I’ve been in marketing and tech for over two decades. I started my career in the consumer world with…