Paroma Sen

Is SMS marketing a fruitful messaging channel in today’s business environment? Lauren Weinberg, Global Head of Marketing and Comms at Square weighs in with a few thoughts while sharing a few key marketing tips in this chat: _____ Tell…
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Clarence Kam, Chief Product Officer at JW Player talks about the top evolving trends in adtech while sharing a few best practices for first-time adtech adopters in this chat: ______ Tell us a little about yourself Clarence…we’d love to…
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Marketing (and even!) sales activities today require deeper targeted efforts to enable better business ROI. At a time when the world is still reeling from the second year of an ongoing pandemic, the onus lies on marketing and sales teams to…
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Contentful rececently announced the release of their Compose + Launch feature; in this quick chat, Paul Biggs, Director of Product Marketing takes us through its top features while sharing a few martech and marketing best practices:…
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In what ways should marketers be preparing for the rest of 2021? Hunter Montgomery, Chief Marketing Officer at ChurnZero shares his thoughts while taking us through a few marketing learnings in this quick chat: ______ Tell us a little…
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Streaming services and video technologies are evolving rapidly to meet customer expectations as the rise of video consumption becomes more commonplace, Navdeep Saini, Co-founder and CEO at DistroScale weighs in with a few thoughts:…
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George Donovan, Chief Revenue Officer at Allego chats about a few top sales and marketing predictions he has in mind for 2021 while taking us through the core benefits of the Allego platform in this chat: ______ Tell us a little about…
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Marketers today have to be more dependent on online behavioural data to understand their customers better, Armen Adjemian, Co-Founder and CEO at DISQO shares a few key points on this growing importance in this chat: ________ Tell us a…
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Advertising trends and investments in adtech took a shift during the pandemic as more and more marketers saw the need to change the outlets they used to reach customers in 2020. How will adtech and marketing trends shift through 2021 as…
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In 2020, marketers had to undergo rapid changes to their processes (and even choice of martech!). The pandemic which is still showing its effects in several parts of the world also led consumers to be pickier in the way they chose to…
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Ajay Gupta, CEO at Stirista shares his thoughts on the top marketing technologies that will become a priority for marketers in 2021 while taking us through Stirista’s journey and startup story: _______ Tell us a little about yourself…
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A strong understanding of customer sentiments and predictions into customer buying behavior are two key factors that are crucial for marketing leaders to focus on to ensure better marketing ROI; Fara Haron, Regional CEO at Majorel shares…
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The growing popularity of video in business is not only changing the way teams communicate but also influencing the way marketing and sales leaders are redefining their strategies with enhanced video marketing and video prospecting…
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Benefits of Organic Social Media Marketing There will always be a never-ending debate among marketers surrounding paid social media and organic social media plans. While many marketing leaders of some of the more renowned companies would…
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How can marketers fix a knowledge-gap (if it exists) between their team while optimizing team efficiences for better results to drive more customer impact? Christine Moore, Managing Director – North America at FirmDecisions shares some…
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Covid-19 has been a reminder for marketers to refocus efforts on core marketing basics feels Sumit Virmani, CMO at Infosys; catch this complete QnA where he dives deeper into Infosys’s marketing journey during this pandemic while…
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Hiring trends in tech have undergone a shift during the Covid-19 pandemic, moreover, with the changing needs involved while shaping teams across multiple departments, for instance, marketing and sales, in light of the pandemic and in light…
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Today’s Out-of-home advertising and media plans need a strong digital backing and its integral that marketing and advertising leaders ensure they team the right technologies with proven best practices to achieve ROI. Matt Schmitt,…
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Vladimir Poletaev, Chief Marketing Officer of Generali Global Assistance shares his thoughts on a few top concerns that face every marketing team today while talking about a few proven marketing and martech tips that can help in this…
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 How will cookie based targeting and advertising and marketing evolve given today’s changes to the adtech and martech ecosystem? Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion weighs in with a few thoughts: ________…
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