Paroma Sen

Today’s Out-of-home advertising and media plans need a strong digital backing and its integral that marketing and advertising leaders ensure they team the right technologies with proven best practices to achieve ROI. Matt Schmitt, President and Co-Founder, Reflect Systems, shares more in this chat: _________ Tell us a little about yourself Matt…we’d love to hear about your role, a typical day at work? I’ve enjoyed a career where I’ve always worked in media and digital content, from broadcast to internet, and in digital…

Vladimir Poletaev, Chief Marketing Officer of Generali Global Assistance shares his thoughts on a few top concerns that face every marketing team today while talking about a few proven marketing and martech tips that can help in this casual chat: _______ Tell us a little about yourself Vladimir…we’d love to hear about your role as CMO, a typical day at work? With disruption and change being a constant factor in our lives, I like to stay productive and find joy in the work that I do leading my team to success. A typical…

 How will cookie based targeting and advertising and marketing evolve given today’s changes to the adtech and martech ecosystem? Bichoï Bastha, Chief Revenue and Business Officer at Dailymotion weighs in with a few thoughts: ________ Tell us a little about yourself Bichoi…we’d love to hear about your role, a typical day at work? My role at Dailymotion is CBO (Chief Business & Revenue Officer). At Dailymotion, I support and oversee various teams that work to provide the best solutions to our advertisers and to help…

 Data is everywhere and forms a core part of most marketing and sales strategies today, Lynn Girotto, Chief Marketing Officer, Heap delves deeper while sharing a few observations on what key trends marketing teams need to follow given today’s business dynamics.  ______ Tell us a little about yourself Lynn…we’d love to hear about Heap? We’d also love to dive into your role as CMO and how a typical day at work is in the Marketing team at Heap? Heap is the leader in digital product analytics, and our mission is to power…

More use of videos in your content and content marketing strategy can help potential customers understand the core nuances of your business and product with a lot more ease. Videos also help strengthen your brand image in the market while creating more engaging relationships with prospects and customers. The basic fundamental to maximizing ROI from your video content is by planning what kind of videos and how you implement it as part of your overall marketing strategy. Marketing Technology News: MarTech Interview with…

Bryan Walkey, CEO of GainShare shares his thoughts on the growing importance of first-party data in marketing while telling us about GainShare’s marketing experience in today’s ‘’new normal’’ in this quick chat: ______ Tell us a little about yourself Bryan…we’d love to hear about GainShare? We’d also love to dive into your role as CEO and how a typical day at work is? I have over 35 years of experience leading senior business development as well as marketing and technology teams. I’ve worked in an advisory capacity to…

While most customers across industries have been showing signs of wanting improved interactions between them and the brands they deal with, how is this need leading to a change in processes and customer communications in the banking industry? John Nash, Chief Marketing and Strategy Officer at Redpoint Global dives into this topic in our chat: _______ Tell us a little about yourself John…we’d love to hear about your role, a typical day at work. How has that changed for you and your team in light of the ongoing global…

Despite all the 2020 marketing budget cuts, every marketer knows how crucial it is to leverage the right marketing technologies to cut through the noise and achieve marketing ROI within a shorter timeframe. The Covid-19 pandemic has had a negative impact on not just marketing budgets but martech investments as well, a recent survey by Gartner signified that 58% of the reviewed marketers had decreased their martech budget in 2020. While on the one hand, every business leader including marketing, sales, operations and other…

Christopher Wiseman, Head of Marketing Practice at ADA shares a few key highlights on ADA’s new martech-as-a-service offering in this quick chat while taking us through his biggest marketing and martech moments through his journey: _______ Tell us a little about yourself Chris, we’d love to hear about your (new!) marketing technology role at ADA. What’s a typical day at work? Also, take us through your biggest MarTech and marketing moments through the years? It's definitely been a unique journey for me. Before joining…

How can product led growth oriented companies drive better customer conversions with the right value add content and events? Chen Guter, VP of Marketing at Lusha joins us for a chat to share a few thoughts: _____ Hi Chen, welcome to MarTech Series! Tell us about your journey through the years…we’d love to hear about the Lusha platform…and how it’s evolved over the years… I started my marketing career as a brand manager in Procter & Gamble. I was responsible for managing some of B2C’s most loved brands, like…

With most marketers aiming to create stronger online marketing initiatives today, will marketing leaders now start to also realize the importance of paying attention to the various kinds of online marketing frauds prevalent today? Dan Lowden, Chief Marketing Officer at White Ops weighs in: ______ Tell us a little about yourself Dan…we’d love to hear about your role as CMO at White OPs, take us through a typical day at work? I’ve been a storyteller in technology marketing for over 25 years, and am fortunate to have…

Mobile shopping and mobile ecommerce trends have witnessed a significant shift during this ongoing pandemic, Bob Braham, CEO at mobile ecommerce experience platform - Famous discusses more about these changing dynamics in this MarTech Series chat: _______ Tell us a little about yourself Bob…we’d love to hear about the Famous platform and also, your most recent launch – Famous Pro? I’m currently the CEO of Famous, a mobile ecommerce experience platform, but before joining here I’ve led a 30 year career of working in…

How can marketing leaders make use of a smart combination of martech and salestech to lead effectively through the ongoing Covid-19 pandemic while creating better customer impact and business output? Here are a few ideas: The impact of the Covid-19 pandemic has led to drastic changes to consumer trends and digital marketing processes, requiring marketers across the hierarchy to invest in a different martech stack to help create better marketing ROI despite it. The year 2020 and in a lot of ways, even 2021 will be about…

Steven Kellam, SVP Marketing and Alliances at 360insights shares a few insights and tips to help scale channel partner management while diving into the projected growth of data and analytics in marketing and sales, in this quick QnA: _____ Hi Steven, welcome to this chat! Tell us about your journey through the years…we’d love to hear more about 360 Insights…  360’s story began over 12 years ago in recognition of the need for brands to better manage their incentive programs, provide a better user experience, protect…

Paul Azorin, Co-founder and Chief Brand Officer, BairesDev joins us in the chat to share a few thoughts on the changing trends in B2B IT Services while taking us through BairesDev's remote work culture: _____ Tell us a little about yourself Paul…we’d love to hear about BairesDev? I got into technology at a very young age, as I was always fascinated by all things digital. When I was a very young teenager my parents couldn’t afford to buy me a computer, so I did odd jobs and built my first computer piecemeal. That led me…

The rise of digitization and its growing importance has been highlighted more significantly since 2020 due to the Covid-19 pandemic, Daniel Sztutwojner, Chief Customer Officer and Co-founder at Beekeeper shares a few thoughts on how this has also impacted the need for better communication channels for frontline teams in this quick chat: ______ Tell us a little about yourself Daniel…we’d love to hear about the Beekeeper platform? I’m the Chief Customer Officer and Co-Founder at Beekeeper, and in that role I’m…

Ché Wijesinghe, CEO at Cape Privacy talks about some of the key data science and data privacy challenges facing B2B teams in tech while diving into the start-up story of Cape Privacy in this chat: ______ Tell us a little about yourself Ché, and tell us about Cape Privacy and how it’s solving the core problems in data science and privacy for business users? Thanks for the opportunity. I’m the CEO of Cape Privacy, a company that was founded in 2018 as an encrypted learning platform to help companies leverage external…

The Covid-19 pandemic has not only brought out the need for marketing and sales teams to optimize use of their martech and salestech to drive better customer journeys and online buying experiences, it has also showcased the need for marketing, sales and especially IT leaders to focus on the security of their customer and in-house data and processes during this extended remote work phase. Aaron Wilmot from JumpCloud shares some thoughts: _______ Tell us a little about yourself Aaron…we’d love to hear a little bit about…

The Covid-19 pandemic changed the kind of technologies support teams and customer facing teams needed to invest in, in order to drive business productivity. Shalin Jain, CEO at HappyFox weighs in with a few thoughts: ______ Tell us a little about yourself Shalin…we’d love to hear a little bit about your journey as a tech founder...and the story of HappyFox…. HappyFox began in 2012 as a cloud-based help desk offering. Today, a little over 9 years later, we offer a suite of products for support teams that includes…

David Sturt, EVP at O.C. Tanner talks about a few key shifts in everyday business and management trends in this casual chat with us: ______ 2020 and even 2021, will be a year where business leaders have to remodel how employee recognition initiatives are planned; can you share a few thoughts on the top trends you foresee? Employee recognition initiatives have shifted a bit due to the pandemic. By necessity there are far less physical recognition gatherings—both the smaller team variety, as well as more formal larger…