Paroma Sen

Is marketing attribution really a necessity in today’s digitized marketing environment? In short, the answer to this has to be yes – simply because, without measuring and assessing the kind of ROI, visitors or traffic that each marketing…
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Alexandre de Vigan, Founder & CEO at nfinite chats about the rising importance of visual trends and how they influence sales-marketing experiences: _______ Welcome to this MarTech Series chat, Alexandre. Tell us about nfinite and…
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How can tools like chatbots enable better online booking and customer service experiences? Werner Kunz-Cho, CEO at Fareportal shares a few observations on how these technologies have started empowering the travel and tourism industry in a…
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Marc Ginsberg, CEO at CallRail talks about the key benefits of call tracking and conversation intelligence capabilities for sales-marketing teams: _________ Welcome to this MarTech Series chat Marc, tell us more about your…
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Greg Sheppard, CMO at Templafy chats about a few top content marketing trends in this catch-up with MarTech Series: _________ Welcome to this MarTech Series chat Greg, take us through your marketing journey through the years and what…
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There have often been comparisons between B2C and B2B marketing, focused on how B2C marketers experiment with various messaging concepts and angles to broadcast exciting offers or details about their product while B2B tends to be a bit…
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Myles Kleeger, President & Chief Customer Officer at Braze chats about a few top customer engagement trends and practices in this Q&A with MarTech Series: _________ Welcome to this MarTech Series chat Myles, tell us about your…
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Eric Vermillion, CEO at Helpshift chats about the benefits of automation to customer service processes in today's digitized marketplace in this quick catch-up: _________ Welcome to this MarTech Series chat Eric, take us through the key…
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Justin McDonald, Senior VP and GM of Conversational Marketing at Terminus chats about the growing benefits of conversational experiences in today's marketing sphere in this quick catch-up: ________ Welcome to this MarTech Series chat…
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Josh Grau, CMO at Yext chats about the benefits of location-base data to modern day customer experiences in this quick catchup: _________ Welcome to this MarTech Series chat Josh, tell us about your marketing journey and more about…
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With all the various sources and types of data and customer insights available to marketers today, marketing teams can actually deepen the use of real-time consumer feedback and insights to fuel future marketing campaigns and even boost…
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While considering the use of marketing technology, what are some of the core repetitive functions that marketers should always automate? Margaret Wise, Chief Growth Officer at ClickDimensions shares a few thoughts: ________ What…
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The audio-streaming startup plans to expand services to new languages, scale its community of audio content creators and help boost monetisation initiatives through the platform. Indian OTT platform, Pocket FM announced funding of $65…
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Rob Sanchez, CEO at MeritB2B chats about MeritB2B's recent acquisitions and the growing importance of intent signals and data in today's B2B marketing ecosystem in this quick chat: _________ Welcome to this MarTech Series chat Rob, tell…
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Far too many marketers today work within a marketing ecosystem that is too fragmented; Jeff Fagel, CMO at MadHive shares a few pointers and practices that can help prevent this from being a roadblock to future marketing ROI and goals:…
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Improved capabilities will drive demand for virtual contact centers thereby influencing the future of customer service; Greg Hanover, CEO at Liveops delves deeper in this chat with MarTech Series: _________ Welcome to this MarTech…
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Professional networking site LinkedIn (that now boasts of over 800 million users) just announced its acquisition of Israeli based web analytics startup – Oribi. Oribi, is a Tel Aviv based company that specializes in marketing…
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Jeff Winter, CMO at Duck Creek Technologies chats about the use and importance of data in today's marketing process and what CMOs and marketers need to consider when implementing new martech: ___________ Welcome to this MarTech Series…
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Steve Wind-Mozley, CMO of Vizrt Group chats about how the future of marketing will be driven by extended reality in this quick chat with MarTech Series: _________ Welcome to this MarTech Series chat Steve, tell us about yourself and…
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Annie Wissner, CMO at Whispir shares a few tips and best practices on driving better omnichannel marketing practices in this catch-up with MarTech Series: _________ Welcome to this MarTech Series chat Annie, tell us about your foray…
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