Paroma Sen

Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority: __________ Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your…
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Amid the global big tech layoffs that have been a consistent feature in the tech market, something that is in part being attributed to a global recession and fall in customer sentiment and demand, marketers and sales people as well as every…
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Assaf Baciu, Chief Operating Officer and Co-founder of Persado highlights more on the importance of hyper-personalization in today's marketing sphere while taking us through Persado's growth story in this quick chat: _______ Welcome to…
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Bogdan Carlescu, VP of Marketing at Creatopy chats about the modern state of digital advertising in this catch-up with MarTechSeries: _________ Welcome to this MarTech Series chat, Bogdan, tell us about yourself and more about your…
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Reeve Collins, Co-Founder at SmartMedia Technologies (SMT) chats about the growing power of NFTs and Web3 in today's digital ecosystem: ________ Welcome to this MarTech Series chat, Reeve, tell us about yourself and more about the…
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A not so dated 2022 report once established that over 80% of B2B brands find success with influencer marketing campaigns. A well run influencer marketing campaign can also contribute to increased ROI and revenue: two important facets of any…
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Brian Thomas, VP of Product and Design at Customer.io shares a few proven product marketing must-dos and best practices in this quick catch-up: ___________ Welcome to this MarTech Series chat, Brian, tell us about yourself and more…
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Emerson Welch, Vice President of Marketing at Quark Software Inc chats about a few ways for marketers to create better digital journeys and presence in a crowded market: _________ Welcome to this MarTech Series chat, Emerson, tell us…
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Heidi Arkinstall, CMO at G-P catches up with MarTechSeries to talk about the company's recent rebranding initiatives and what it takes for global brands today to drive a stronger market presence: ___________ Heidi, tell us about…
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Ray Zhou, co-founder and co-CEO at Affinity catches up with MarTechSeries to chat about the growth and evolution of Affinity: ________ Welcome to this MarTech Series chat, Ray, tell us more about the Affinity platform and how its…
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Lindsay (Boyajian) Hagan, VP – Marketing at Conductor shares a few pertinent thoughts on what B2B marketing teams can do to solidify their brand marketing journeys: ________ Tell us about yourself and what inspires you about being in…
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Mary Gilbert (Kerford), CMO at Folloze chats about a few ways for marketers to align better on priorities to help them gain more ''quick wins'': ________ Welcome to this MarTech Series chat, Mary, tell us about yourself and your B2B…
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In a digital-first working and marketing environment, it’s sometimes crucial to ask: how can brands safeguard themselves when a significant channel or platform that they use often suffers a massive outage? Despite the world economy…
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Rémy Claret, CMO and Co-founder at Odaseva talks about the need for marketers and salespeople to imbibe better data protection practices: ________ Welcome to this MarTech Series chat, Remy, tell us about yourself and more about your…
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Laura Ritchey, EVP and COO at Radial talks about the aspects that eCommerce brands should keep in mind to build better customer shopping journeys: _________ Welcome to this MarTech Series chat, Laura, tell us about yourself and more…
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It’s happened before and it might happen again; your marketing ops team scheduled an email for the wrong time or date or with the wrong CTA/link and now you’re wondering what to do to fix the issue. With all the advancement in marketing…
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Andrew (Andy) Kieffer, CEO of Voxfeed highlights more on how brands today can drive a more impactful social media strategy to boost their overall marketing impact: ____________ Welcome to this MarTech Series chat, Andrew, tell us about…
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Zohar Gilad, Co-Founder and CEO at Fast Simon talks about the changing digital commerce experience in this short conversation: _________ Welcome to this MarTech Series chat, Zohar. Tell us more about yourself…we’d love to hear about…
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How can marketers use AI to drive better future predictions on what their customers will want? Zohar Bronfman, CEO and Co-Founder at Pecan shares more: __________ Welcome to this MarTech Series chat, Zohar, tell us more about yourself…
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B2B marketing or sales disconnects can affect customer relationships and eventually impact potential revenue in the long run. Here are a few internal or external disconnects that could be affecting your marketing goals. The online…
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