Diving into Early Stage Accelerator Programs and their Growth in the Marketplace

Elle Bruno, the Managing Director of the Techstars & Western Union Accelerator dives into early stage startup accelerator programs in this quick chat with us: _____ Elle, we’d love to hear more about you and the Techstars + Western Union Accelerator program? The Techstars and Western Union accelerator program focuses on bringing in the ten best early-stage startups in Fintech to work with Techstars and Western Union. The Western Union network and in-depth experience in moving money combined with the Techstars team’s…

MarTech Interview with Kaycee Lai, CEO and founder of Promethium

Kaycee Lai, CEO and founder of Promethium joins us for a quick chat to share a few thoughts on the impact of data analytics to solve key business and remote work problems while also talking about the company’s latest product release: ______ Tell us a little about yourself Kaycee…we’d love to hear a little bit about you, and the Promethium platform? Throughout my whole career I have been around data and data products.  I have been an analyst, so I know their pain.  I have worked with data storage, data virtualization,…

Balancing your Customer Experience and Employee Experience Through 2021

Marty Zalewski, Managing Director of Europe for Rightpoint talks about a few key organizational trends that can benefit business leaders as they try to shape their customer experience and employee experience practices: _____ We’d love to hear more about your Marty, your journey through the year during the pandemic in 2020, the biggest organizational trends you’ve observed and followed over time… 2020 made history books for a lot of reasons we've all experienced. To me, it's been about growth ever since, even when faced…

MarTech Interview with Clare Dorrian, Chief Marketing Officer, SugarCRM

Clare Dorrian, Chief Marketing Officer at SugarCRM joins us for a chat where she shares her thoughts on what it takes to stand out in a crowded market space while also talking about the top capabilities of SugarCRM’s newest product – SugarPredict: _______ Hi Clare, welcome to MarTech Series! Tell us about your journey through the years…what are the best parts about being in Marketing (within tech) today? I joined SugarCRM in January 2020. Starting a new CMO post is always challenging but doing this in the midst of a…

Are You Using Your Marketing Technology to Create a Better Website Experience?

In recent conversations with leading marketing and sales experts in the technology marketplace, there were many thoughts being exchanged on how the growing use and impact of marketing technology is meant to enhance the end user experience and not negatively impact it (in many cases, it still seems that the wrong use of martech is affecting the overall end user experience!). With the implementation of too many technologies, or, with disjointed workflows and lack of streamlining within teams (more so a concern in today’s times…

IT Security and Solutions in 2021

Stefan Auerbach, CEO at Utimaco talks about the evolution of cybersecurity and compliance solutions and how they’ve been the root of trust in IT and IT security in this quick chat: _____ Stefan, we’d love to hear more about you and more about Utimaco… Utimaco is a global platform provider of trusted Cybersecurity and Compliance solutions and services; the company has grown significantly over the past few years, both organically and through strategic M&A activities (most recently we acquired MYHSM, the leading…

MarTech Interview with Robert Glazer, CEO at Acceleration Partners

Robert Glazer, CEO at Acceleration Partners joins us in this quick chat to take us through his marketing agency’s growth story while sharing a few tips that can help sales and marketing leaders thrive in a remote working world.  _______ Tell us a little about yourself…we’d love to hear about Acceleration Partners? I’m founder and CEO of Acceleration Partners, the largest independent partner marketing agency in the world. We’ve received numerous awards for both our industry performance and company culture, and we have a…

Saluting A Few of the World’s Top Women Leaders, This Women’s Day!

Seeing the inspiring stories of these women leaders, everyone can grab a few Marketing lessons or two, this Women’s Day! Its women’s day – a day dedicated largely to celebrating the biggest achievements of women the world over while raising adequate awareness on core issues and challenges related to gender equality across sectors, globally.  But while the world uses the occasion to celebrate all the social, culture, political and culture achievements of women, we wanted to highlight a few women-from-the-top (past and…

Looking to Raise Startup Investments in 2021?

Billy Libby, CEO of Upper90, an alternative credit manager based in New York City that has deployed over $700m within 18 months of inception shares a few tips for startups looking for new investments in this chat, while diving into the deeper growth of fintech investments as well: _____ Billy, we’d love to hear about Upper90 and some of your top thoughts surrounding the latest fintech and other investment trends, around the world? It’s definitely an interesting time to be in the world of fintech - as an entrepreneur and…

The Importance And Impact Of IT Monitoring Solutions

Dave Link, Founder and CEO at ScienceLogic shares a few thoughts on the need for better monitoring solutions for HR, Sales and Marketing teams as remote work trends and processes get more focus in 2021: _______ The remote work concept is not new to the tech and SaaS industry: however, there has been more focus on using the right processes and technologies to enable stronger outcomes since last year, can you talk about the importance and impact of IT monitoring solutions in this mix and how businesses across key…

MarTech Interview with Cindy Goodrich, CMO at BetterUp

Cindy Goodrich recently joined people experience platform BetterUp as their new CMO, she chats with us about her new role and key marketing and leadership learnings in this QnA: _______ Hi Cindy, tell us a little about yourself …you must be excited about taking over as CMO at BetterUp, take us through the highlights you’re most looking forward to in this role through 2021? I’m really excited about joining BetterUp! I’ve been in marketing and tech for over two decades. I started my career in the consumer world with…

Exploring Evolving Customer Experience Trends In Financial Services

Ken Arakelian, SVP and Chief Product Officer at ENACOMM shares a few thoughts on the key customer experience measures and trends that financial institutions need to highlight and focus on in this quick QnA with MarTech Series: ______ Ken, we’d love to hear about your journey through the years in tech, what are you most looking forward to (or planning!) at your new role at ENACOMM? My career has been centered around creating and optimizing great customer experiences.  I’ve been immersed in the tools, technologies,…

MarTech Interview with Jake Weatherly, CEO at SheerID

Personalization has become a key driver for marketing leaders, across industries today, even more so in today’s largely remote selling and digital marketing environment; Jake Weatherly, CEO at SheerID dives into the growing use and benefits of Identity Marketing in this QnA: ______ Jake, we’d love to hear about the SheerID platform…and how companies/teams use the platform to improve customer acquisition processes? Let me start with the problem we solve: simply put, getting the attention of consumers has never been…

Using Cloud Applications to Help Support Agile Business Processes During a Pandemic

Todd Riesterer, Chief People Officer at LogicMonitor shared a few thoughts on the key technologies that helps boost LogicMonitor’s agile business operations while diving into a few tools that can help drive seamless processes across departments in 2021: ______ Hi Todd! Welcome here! How have you seen businesses’ needs for Tech change in 2020? What are some of the ways in which you feel tech innovators can enhance their offerings to suit today’s changing needs for teams in 2021 and beyond. 2020 certainly redefined what…

MarTech Interview with Eden Dhaliwal, Global Managing Director at Conflux Network

The ongoing pandemic has highlighted the need for accurate data and identity management systems, Eden Dhaliwal, Global Managing Director at Conflux Network dives deeper in this chat: _______ Tell us a little about yourself Eden, we’d love to hear about Conflux Network and some of your recent developments with the platform? I’m the Global Managing Director at Conflux Network, which is currently the only public blockchain operating in China that is permissionless – something we worked very strategically to accomplish…

MarTech Interview with Eric Theobald, SVP of Products and Engineering at CareerBuilder

One of the greatest learnings from the ongoing Covid-19 pandemic is that now is the time for teams across industries to capitalize on better internal processes while driving productivity and change. Eric Theobald, SVP of Products and Engineering at CareerBuilder discusses a few thoughts in this quick chat: ________ Tell us a little about yourself Eric…we’d love to hear about your journey so far…how has the 2020 pandemic been for you and your dev team at CareerBuilder? I’ve spent the last 22 years in the HR and Human…