Interviews
"For enterprises looking to drive rapid growth, there’s only one answer — enterprise-wide commitment, investment, and focus on digital transformation …
Tech Bytes
Tell us about your role and the team/technology you handle at Interana. I’m co-founder and CTO at Interana, a platform …
Interviews
"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how …
Customer Experience Management
Feedvisor Study on E-Commerce Shopping Trends Finds, Three-Fourths of Consumers Go to Amazon When They Are Ready to Make a …
Take the MarTech Fitness Drill! Well, Adobe, Through Its Recent Announcements at the Adobe Summit 2019, Has Exemplified Why the …
Tell us about your interaction with smart technologies such as automation, RPA, AI and Machine Learning? I am a heavy …
Customer Data Platforms, Staff Writers
The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. …
Tell us about your role at Data Practitioners and the team/technology you handle. Our work at Data Practitioners focuses on …
Tech Bytes
Tell us about your role and the team/technology you handle at Hootsuite. I am the VP of Global Product Marketing …
Interviews
"Being technology-vendor agnostic allows for the experience of integrating data and analytics into our tools, for the automation of buying …
Tech Bytes
Tell us about your role and journey into Marketing Technology. How did you arrive at Templafy? I joined Templafy when …
Interviews
"Deeper knowledge of where a potential buyer is in their process, where they are likely to be found, and what …
Privacy and Regulations, Social Media Marketing, Social Media Platforms, Staff Writers
According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent …
What technology does Copytrack use to track photos? We use our powerful cloud-based image crawler with linear scalability. It is …
Interviews
"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather …
Interviews
"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." …
Tech Bytes
What is the difference between “real-time” and “live” content? How can this difference impact business? Common perception is that “live” …
Tech Bytes
Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising …
Interviews
"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation …
Account Based Marketing, Staff Writers
Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology …
