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Interview with Peter Isaacson, Chief Marketing Officer at Demandbase

"The combination of ABM and AI will give marketers the ability to deliver the one thing all marketers crave: a personalized, one-to-one customer experience—at scale."On Marketing Technology MTS: Tell us a little bit about your role at Demandbase and how you got here. I started at Demandbase as Chief Marketing Officer (CMO) in 2014, prior to which I served as CMO at Castlight Health, where I helped scale the company and build the marketing team in advance of an IPO. I’ve also held leadership positions at Microstrategy…

Interview with Pini Yakuel, Founder & CEO at Optimove

"A lot of marketing automation companies claim to have AI abilities, but very few use real machine intelligence that can significantly change the marketing game."On Marketing Cloud Technology MTS: Tell us a little bit about your role at Optimove and how you got here. What inspired you to start a marketing cloud company? I am the founder and CEO of Optimove, a successful software company built on big data technologies. Back in 2009, when I initially started the company with my partner – who had just earned his Ph.D. in…

Tech Bytes with Ray Grady, President & CCO at CloudCraze Commerce on Salesforce

MarTech Series speaks to Ray Grady, newly appointed Chief Customer Officer and President at CloudCraze, the native e-commerce platform which recently raised $20 million in funding. On the heels of a $20 million funding announcement to kick off 2017, Chicago-based CloudCraze has made their first major investment post-funding, adding four new faces in key leadership positions to its executive team. Funding from notable martech investors such as Salesforce Ventures and Insight Venture Partners indicates the confidence VCs …

Tech Bytes with Scott Swanson, CEO of Aki Technologies

Modern customers act differently across various digital channels. 2016 was the year of the mobile, and 2017 is most likely to be no different either, thanks to the proliferation of AI and newly added definitions of mobile customer experience. According to this report, with over $25 billion in spending in the US alone, mobile internet advertising now accounts for a 3rd of all internet ad spend. In spite of this, most marketers continue to fall short in deciphering customer needs and creating micro-moments throughout the…

Social Media TechBytes with Nik Pai, CoFounder of LiftMetrix, a HootSuite Company

Last month, Hootsuite announced the launch of Hootsuite Impact and Hootsuite Value Realization services to help enterprises understand how to best measure and maximize the business impact of their investment in social media. In February 2017, the leading social media management platform acquired LiftMetrix, a social media ROI solutions provider for mobile. Nik Pai, the co-founder and CEO at LiftMetri, spoke to MarTech Series on how marketers can leverage social media analytics to improve B2B engagements and impact the…

Interview with Penny Wilson, Chief Marketing Officer at Hootsuite

"Social media management technologies need to keep pace with the increasing adoption of social across job functions."On Marketing Technology MTS: Tell us a little bit about your role at Hootsuite and how you got here. I’m the chief marketing officer at Hootsuite, where I focus on improving the customer journey and experience across the entire organization. I began my career in the financial services industry, working in IT at Merrill Lynch and transitioned into marketing enterprise software. I served as the CMO at…

Fireside Chat with R. J. Talyor, CEO at Quantifi

"Marketing is the new finance." And, Quantifi has taken the first step towards making it true. The marketing R&D and digital ad experimentation platform announced its launch and the $2 million seed funding today. Of course, the latest funding is the result of a phenomenal team that Quantifi has. However, I wanted to know more about their journey. So, I went a step ahead to ask the pilot himself, who is at the helm at Quantifi—  R. J. Talyor, the CEO (R. J.). Here is what played out last evening between me and R. J.…

Interview with Tod Loofbourrow, CEO at ViralGains

"Muddled thinking leads to muddled technology implementation and subpar results."On Video Marketing Technology MTS: Tell us a little bit about your role at ViralGains and how you got here I am the CEO and Chairman of ViralGains. Dan Levin, President and Co-Founder of ViralGains and I shared a common vision of building a world where brands and consumers can build authentic connections through the power of video storytelling. MTS: Given how quickly video marketing strategies have been accepted, how do you see this…

Interview with Monica C. Smith, Founder & CEO of Marketsmith Inc.

"Technologies like predictive analytics, big data, behavioral targeting and the Internet of things are just a few of the technologies a modern CMO requires to survive."On Marketing Technology MTS: Tell us about your journey as a marketing leader I founded Marketsmith, Inc. in 1999 and the agency is now a leader in data-driven direct marketing strategy.  Marketsmith was ranked by Inc. Magazine as the #1 Woman-Led Company in the New York metropolitan area and #5 nationwide. In August 2015, Marketsmith was ranked #97 in…

Interview with David Shadpour, CEO at Social Native

"To build great teams, prioritize EQ over IQ"On Marketing Technology MTS: Tell us about your role at Social Native and how you got here. I am the CEO at Social Native. My primary role is to ensure everyone on our team loves their job. We all have good and bad days, but when I think about every job I’ve had in my life, this is by far the best. That blessing carries with it the responsibility to ensure my team, investors, and clients, all love their experience with Social Native. How? Relentless tenacity and…

Interview with Jennifer Grant, Chief Marketing Officer at Looker

"Without a clear, shared view of the data and metrics of the business, Sales and Marketing leaders have been set against each other, fighting to prove their worth with different silos of data."On Marketing Technology MTS: Tell us a little bit about your role at Looker and how you got here. After experiencing the wild amazing journey of growing Box from 30 employees to almost 1,000 employees, I was looking for another company with similar potential. When I found Looker, not only did they have a product that customers…

Interview with Steve Lucas – CEO at Marketo

"With the ever more crowded MarTech landscape, it’s somewhat self-fulfilling in that the weight of complexity will cause marketers to have a near allergic reaction to all this technology."On Marketing Technology MTS: Tell us about your role at Marketo and how you got here (what inspired you to join a martech company). It’s always been a dream of mine to run a high impact software company that makes a difference in the world, and Marketo is one of those great companies. That and the future for Marketo is incredibly…

Interview with Jennifer Shambroom, Chief Marketing Officer at YouAppi

"We can only improve campaign performance when we understand which customers converted based on which data points, and that means having access to the relevant marketing data."On Mobile Ad Technology MTS: Tell us a little bit about your role at YouAppi and how you got here. As the Chief Marketing Officer at mobile growth solution YouAppi, I lead global marketing offices worldwide. I own the marketing strategy including branding, messaging and positioning, lead generation, product marketing, events, public relations,…

Viant Advertising Cloud Recognized as Best Performance Marketing Technology 2017

Viant, a Time Inc. people-based advertising technology company, has been awarded the Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform. The platform provides a comprehensive suite of advertising applications available on-demand in the cloud. It was launched in the US in January 2015 and in the UK later that year. Recommended Read: Programmatic Advertising Best for Audience-Based Buying Campaigns The panel of judges recognized…

Interview with Anthony Botibol – Group Marketing Director at BlueVenn

"A CDP becomes necessary when your data sources start to become too fragmented and you are struggling to maintain data quality and campaign effectiveness."On Marketing Technology MTS: Tell us a little bit about your role at BlueVenn and how you got here. My own journey to CMO is a 14 year journey starting from the ground up initially as the ‘Assistant to the Marketing Manager’ at a small startup in Bristol, UK. Over the initial 5 years in the world of ‘execution’. I joined as Marketing Director of BlueVenn in…

Pluralsight and Adobe Empower Digital Marketing Professionals to Master Adobe Experience Cloud

Pluralsight, the technology learning platform, today announced a new partnership with Adobe to provide digital marketing professionals with the technology learning tools they need to maximize their Adobe Experience Cloud investments. Through a subscription service, Adobe customers will be empowered to move at the speed of technology, increasing proficiency, innovation, and efficiency. Together, the companies provide digital marketing professionals with new beginner- to advanced-level courseware on core Adobe…

Interview with Ed King, Founder & CEO of Openprise

"Bringing data together from different silos and mashing it together to make it useful and available in the various operating platforms is still too hard and too technical."On Marketing Technology MTS: What inspired the creation of Openprise, how did you get here? Prior to founding Openprise, I was VP of Marketing and Product Management at a number of startups. Over the years, I deployed marketing automation technologies three times at different companies. Each time, our team was frustrated at not being able to do more…

Interview with Jared Blank, SVP Data Analysis and Insights at Bluecore

"Typically, e-commerce players are great at pulling data in and they are terrible at exporting data. That’s where we fit in."On Marketing Technology MTS: MarTech Series caught up with Jared Blank, Senior VP, Data Analysis at Bluecore, to talk about the new Bluecore Decisioning Platform for Commerce. New York based Bluecore started out as a triggered email marketing service in 2013, and the company launched a a rebranding effort at the annual eTail West conference in Palm Springs in February. MTS spoke to Bluecore…

Interview with Shahar Kaminitz, Founder & CEO at Insert

"AI is fueled by data. Marketing leaders should ensure that the right data is available to fuel an AI approach and then understand how that data maps to specific customer interactions with their brands."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here. (what inspired you to start an in-app marketing company)             Eleven years ago, I founded Worklight, a platform that helped large corporations build robust mobile apps and integrate them with various backend…

Interview with Bart Heilbron, CEO at BlueConic

"Marketing technology is as much a “people problem” as it is a technology problem: skillsets and organizing for getting the most out of the tech is a major challenge for CMOs."On Marketing Technology MTS: Tell us about your role at BlueConic and how you got here. ( what inspired you to join a martech company) BlueConic is a customer data platform which works for B2B-B2C marketers to deliver equal benefits to our customers. Richer and more actionable customer data helps businesses grow customer loyalty, increase…