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Windsor Circle Predictive Analytics Now Open To Omnichannel Advertisers

Windsor Circle, the Durham NC-based predictive lifecycle analytics, and retention marketing company announced its latest martech offering for clients. Retailers can now leverage Windsor Circle Predictive Analytics data seamlessly from its 1:1 retention automation platform to drive omnichannel advertising campaigns. The latest addition into its predictive analytics lifecycle platform will enable marketers to create impactful marketing campaigns using actionable data. Windsor Circle Predictive Analytics is powered by its…

Facebook Copyright ID System To Curb Infringements and Fake News

If YouTube can do it, why can't Facebook? Oh, wait! Facebook does request its users to take down copyrighted content "if" its software manages to pick any infringements. In 2017, things will change. World's most popular and most active social networking site is currently developing a cutting-edge content recognition system to effectively stem the issue of copyright infringements proactively. With its own in-house content recognition system, the social media giant is expected to curb the growing notoriety of “fake news” as…

AppDynamics IPO Officially Confirmed, Aims Raising $100 Million

San-Francisco, CA-based company startup AppDynamics finally commenced its Initial Public Offering (IPO) process. The application performance monitoring and management solutions company filed the mandatory S-1 form with the Securities and Exchange Commission (SEC) last week. AppDynamics, which provides real-time business and application performance management technology to Salesforce and IBM, is aiming to raise $100 million through US IPO. As per the S-1 filing guidelines, AppDynamics will be listed on NASDAQ under the…

Avetex Becomes Genesys Value Add Reseller; Will Amplify Seamless Customer Experience

Avtex, a renowned end-to-end customer experience (CX) deployment partner for Microsoft, will now cater to Genesys. It will offer premium CX technology solutions to Genesys as part of its strategic collaboration. It will now feature as Genesys Value Add Reseller; building, delivering and supporting products and solutions available on the Genesys Customer Experience Platform. Genesys is an omnichannel CX optimization and workload management platform that sells cloud-based and SaaS to mid-sized and large businesses.  …

TimesSquare Acquires 50,740 New Shares in Salesforce.com Inc (CRM)

TimesSquare Capital Management LLC, a leading research-oriented investment management company, has acquired fresh shares of Salesforce.com Inc. It was revealed from its latest filing of Form 13F with the Securities and Exchange Commission (SEC) for the third quarter of 2016. According to the filing, TimesSquare has acquired 50,740 Salesforce shares stock with an estimated evaluation of US $3.6 million. On the opening day of 2017, Salesforce shares traded at $68.46, 1 per cent down from its last recorded standing.…

Facebook Pouncing On Offline User Data to Consolidate Its Ad Targeting Efforts

Without Facebook, marketing would be a mistake. To strengthen this belief, Facebook is refining its ad targeting methodology. In 2017, it will pounce on user's offline data to maximize ROI from ad-spend campaigns done on Facebook. It will collaborate with six mega-data collection, verification and analytics firms in 2017. From a purely social media and networking site, the Menlo Park-based company has grown into a major advertising platform in recent years. In a bid to consolidate its ad targeting efforts, Facebook now…

New Year Surprise: Amazon Testing Waters with Google PLAs?

Amazon is gearing up for the New Year 2017 in a rather unprecedented manner. The e-commerce giant was seen testing its Product Listing Ads (PLAs) on Google AdWords. This is the first time Amazon has put its product search using texts and images across all e-commerce platforms on AdWords since 2012. Most contemporary retailers are opting for PLAs as the primary platform for Google Shopping. Amazon advertisers are keen on growing their PLA footing to dominate desktop and mobile search results. In 2012, Google’s Product…

Meet FlockOS, World’s First Enterprise Chat Operating System

Move aside desktop and mobile operating systems. 2017 will see the rise of chat operating systems. Flock, the leading enterprise messaging platform, announced the arrival of its latest innovation—FlockOS, just a week before 2016 ended. With its debut, FlockOS becomes the world’s first Chat Operating System (COS). Flock switched territories from a live message platform provider to an app-based ultra-powerful COS developer swiftly. The latest COS will enable app developers to build enterprise-centric chatbots, intelligent…

Yeahmobi Raises $91.9 Million; Big Push to Its Global Expansion Aspirations

World's leading monetization platform for app developers Yeahmobi raised close to $91.9 million to boost its global expansion plans. The intelligent mobile advertising platform is based in China and currently has offices in India, Japan, US and Germany. With the latest funding, Yeahmobi will be able to focus on expanding its M & A aspirations in mobile advertising domain. This new move consolidates its aspiration to become the global leader in results-oriented mobile advertising. Details of Previous Funding In its…

MediaMath Brings Programmatic Influencer Marketing Solution to Its Stable

MediaMath, the leading independent programmatic company for marketers, announced its strategic partnership with ROI Influencer Media. This heralds the convergence of adtech strategies with influencer marketing in MediaMath's existing host of services. The partnership will amplify marketers’ capabilities to purchase influencer solutions programmatically using CPMs. It will enable customers to make real-time bidding on influencer marketing using adtech-driven programmatic solutions. MediaMath partnering with ROI Influencer…

Martech Series Primer: How to Create a Mobile Marketing Strategy in 2017

23 days in a year - That’s the time an average mobile user spent browsing and interacting with online media since 2013. Convergence of social, mobile, analytics and Big Data has opened up a rather dynamic marketing landscape element for the marketers in recent months. Statistically, the mobile marketing industry is slated to grow from US $28 billion in 2016 to US $98 billion in 2021. This projection reveals that the mobile marketing hype is not a bubble; rather, it’s a big wave every marketer had best learn to surf by 2017.…

Everything You Wanted to Know About Marketing Attribution

“The best marketing doesn't feel like marketing.”  - Tom Fishburne, Chief Marketoonist While the marketing ecosystem continues to evolve at a dramatic pace, the crux of every business remains unchanged. That is, to improve satisfaction across the customer journey. The art and science of Marketing Attribution exemplifies this objective. With customer analytics coming from multiple channels across multiple devices, finding the exact impact of each interaction on your objectives is tricky. However, getting marketing…