Interview with Shahar Kaminitz, Founder & CEO at Insert

"AI is fueled by data. Marketing leaders should ensure that the right data is available to fuel an AI approach and then understand how that data maps to specific customer interactions with their brands."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here. (what inspired you to start an in-app marketing company)             Eleven years ago, I founded Worklight, a platform that helped large corporations build robust mobile apps and integrate them with various backend…

Interview with Bart Heilbron, CEO at BlueConic

"Marketing technology is as much a “people problem” as it is a technology problem: skillsets and organizing for getting the most out of the tech is a major challenge for CMOs."On Marketing Technology MTS: Tell us about your role at BlueConic and how you got here. ( what inspired you to join a martech company) BlueConic is a customer data platform which works for B2B-B2C marketers to deliver equal benefits to our customers. Richer and more actionable customer data helps businesses grow customer loyalty, increase…

Actifio Promotes Brian Reagan as Chief Marketing Officer

Brian Reagan's unique mix of skill, experience, and passion for customer advocacy are critical to accelerating the next phase of Actifio growth Actifio, the leading enterprise data virtualization platform, announced the promotion of Brian Reagan as Chief Marketing Officer (CMO). Reagan, in his new role, will be responsible for accelerating the adoption and usage of the Actifio platform worldwide, promoting business impact with customer experience, and expanding Actifio's strategic partner ecosystem. "For the past five…

Interview with Andrew Humber, Vice President of Marketing – Webscale

"Embrace positive change! As marketing professionals, the concept of trial and error is, or should be, baked into your DNA."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’ve been neck deep in tech for more than 20 years, and wouldn’t have it any other way. I started out at a small marketing and PR agency in London back in 1996. After a move in-house, I ended up spending 10 years at NVIDIA working with, and learning from, probably the best technology marketing people in the…

Interview with Allen Pogorzelski, Vice President, Marketing at Openprise

"22When you’ve got all the information you’re going to get, you always make a decision. You might be right or wrong, but straddling a picket fence hurts you and everybody else. Make a decision."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. 
 I run marketing at Openprise. Our data automation solution solves the “garbage-in/garbage-out” problem for data-driven marketers by automating the process of analyzing, cleaning, enriching, and unifying marketing and sales data. In my…

Get “Personalized-Everything” with the Next Generation Marketo ABM

Marketing Nation Summit 2017 is Live. The organizer of the event – Marketo, announced the event with an “ABM Big Bang” Marketo, the leading provider of marketing automation and ABM technology solutions, today announced the launch of next-gen Marketo Account-Based Marketing (ABM). The new product features a new Marketo ABM expansion enabler, called the Account Insight. Marketo aims at enabling customers with great alignment between sales and marketing teams, as well as feature enhancements to power coordinated customer…

Interview with Cree Lawson, Founder & CEO, Arrivalist

"CMOs’ Catch-22 is that they want consolidated marketing stacks—where impressions, placements, ad operations, billing and attribution are all tied to the same common units of measurement and attribution."On Marketing Technology MTS: Tell us about your role at Arrivalist and how you got here. (what inspired you to join/start a martech company) 
 For nearly a decade, measuring offline responses to online advertising has become near and dear to me—it’s a major, painful problem that all marketers need to eventually…

Gannett Acquires SweetIQ to Expand the Scope of ReachLocal

Deal Enhances Gannett’s Digital Marketing Suite for Local Businesses and National Brands Gannett, the leading media and digital marketing company, announced today that it has acquired SweetIQ Analytics Corp. The acquisition will help Gannett in expanding the ReachLocal digital Gannett Acquires SweetIQ to Expand the Scope of ReachLocal marketing suite of products. SweetIQ is a leading provider of location and reputation management Software-as-a-Service (“SaaS”) solutions that enable businesses to manage their location…

SandSIV Announces Release Of Enterprise Customer Experience App For Salesforce

New Salesforce app launched by European Customer Experience Management (CXM) pioneer SandSIV to improve the customer experience through deeper, more holistic insight, and provide greater staff motivation and engagement SandSIV, the European leader of integrated Customer Experience (CX) and Voice of the Customer (VOC) enterprise solutions, today announced the release of ECX for Salesforce, a powerful Customer Experience Management app which integrates SandSIV’s CX functionality into Salesforce’s operational…

Programmatic Advertising Best for Audience-Based Buying Campaigns

Latest report by Videology finds cross-screen audience buying and measurement capabilities make Advanced TV the fastest growing advertising platform Videology, the leading software provider for converged TV and video advertising, today announced the findings of a commissioned study conducted by Advertiser Perceptions on behalf of Videology on the topic of Advanced TV. The report, titled “Videology AdvancedTV Study 2017” identifies Programmatic as the major advertising category that will see more than 50% of total TV…

Lionbridge Translation App Now Available on Oracle Cloud Marketplace for Local Content Marketing Campaigns

The Gold Level member of Oracle PartnerNetwork will provide a multilingual solution to marketers across Oracle Marketing Cloud application Oracle Cloud Marketplace is getting more localized and effective than ever before. Lionbridge Technologies, Inc., the world's most trusted translation and digital communications company and a Gold Level member of Oracle PartnerNetwork (OPN), today announced that it has released version 1.5 of its Oracle Marketing Cloud application, available on the Oracle Cloud Marketplace. Oracle…

Interview with “Mo” El-Barachi, Co-Founder & CEO – SweetIQ

"After having spent most of my career building technology solutions that focus on automation, I can unequivocally tell you that we’re still far away from programmatic being 100% automated."On Marketing Technology MTS: Tell us about your role at SweetIQ and how you got here. (What inspired you to co-found a martech company) About 7 years ago, I connected with Mike, my co-founder, where he introduced me to this intriguing new world called location-based marketing. Back then, iPhones and Google Maps were starting to…

Brandlive Unveils New Version of Omni-channel Live Video Platform for Brands and Retailers

Company unveils a slate of new platform features as it reaches a new milestone of powering over 6,000 live video events Live video marketing is the way for content marketers planning to build branded syndicated content. The same week Brightcove unveiled its live streaming platform—Brightcove Live, Brandlive has announced the public availability of its next-gen Live Video Platform. The new version of the video marketing platform is aimed at brands and retailers who interact with audiences for training, marketing, and…

Interview with Manu Mathew, Co-Founder & CEO – Visual IQ

"It’s important to always move forward knowing the best is yet to come. In the process, always be happy, as nothing else matters."On Marketing Technology MTS: Tell us a little bit about your role at Visual IQ and how you got here. (what inspired you to co-found a martech company) Back in the early 2000s when digital was taking off, I was working on the Vonage account at a leading advertising agency. I was frustrated by my inability to use data to demonstrate how our campaigns impacted Vonage’s overall business goals…

Interview with Kevin Tan, CEO – Eyeota

"Ultimately, everything – on some degree – is about providing a level of personalization."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m the CEO of Eyeota – an audience data technology company. Adtech and martech are only two of the many uses for audience data. I firmly believe that audience data is essential to everything we do. Ultimately, everything – on some degree – is about providing a level of personalization. To provide this personalization, this level of insight…

Interview with Irv Shapiro, Founder & CEO – DialogTech

"Most CMOs today spend as much, if not more, time thinking about data and marketing stacks as they do building creative content."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) The role of a high-tech founder evolves over time. When I started Ifbyphone, now known as DialogTech, I did it in response to a personal experience. In 2006, I was shopping for a professional grade digital camera and found the majority of e-commerce sites I…

Interview with Shlomi Gian, CEO – PacketZoom

"Get as much insight about your target market as possible: what motivates them, what frustrates them, when are you losing them and what can be done to gain back their trust."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I have spent the past twelve years building and selling solutions that improve the digital experience on mobile devices. In the past few years mobile became the dominant channel, and I witnessed how speed and reliability of mobile networks were starting to…

Programmatic Tech Bytes with David Kashak, Founder and CEO of Connatix

Last week, we covered the launch of Connatix Programmatic Syndication, the first-of-its-kind programmatic solution in the market. Yes, we mentioned that the new solution will provide an end-to-end audience extension for publishers, giving them the ability to scale their programmatic video monetization by distributing content and programmatic demand as a package across Connatix’ brand safe network. To know what the company has in store for the programmatic space, we interviewed David Kashak, Founder and CEO of Connatix.…

Leadspace Introduces AI-Powered B2B Audience Management Platform to Boost ABM Campaigns

To help marketers crack the puzzle of engaging B2B customers more effectively, Leadspace announced the launch of world’s first B2B Audience Management Platform in the martech industry. The Audience Management Platform leverages Artificial Intelligence (AI) capabilities to derive meaningful insights on how to engage customers and prospects for effective conversion. The AI platform combines the power of Audience Discovery, Data Management, and Predictive Modeling within the single technology solution. "We've built a smart…

Interview with Kevin Bobowski, SVP Marketing – BrightEdge

"In a world where there is so much parity –– product, price, skills –– the repertoire and culture you build within your team will determine success or mediocrity."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I arrived at BrightEdge in November 2016 to head up marketing. I had been the CMO of Act-On Software before that, and VP of Demand Generation prior to that. I have been in the martech space now for almost 15 years. I love the transformation happening now in marketing. I…