Get Smart Content and Bombora Introduce Audience Insights, the New B2B Intent-Based Personalization Tool

Get Smart Content, the leading provider of cross-channel personalization platform partnered with B2B intent data aggregator – Bombora. The pair will join forces to create a very innovative personalization solution based on intent data for marketing and sales teams. The new solution branded as “Audience Insights” combines the expertise of both companies to provide B2B marketers and sales teams with seamless access to the largest pipes of B2B intent data. Jim Eustace, CEO of Get Smart Content, says-- "Intent data is…

Interview with Christopher Dean, CEO – Swrve

""On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve been the CEO of Swrve for 3 years. I was recruited to Swrve by its two founders to take Swrve to the next level by bringing my go-to-market expertise to what was an engineering lead culture. I was the Chief Revenue Officer of Urban Airship (and the Chief Strategy Officer of Skype) before I joined Swrve and knew that the market was large and growing and could see that Swrve…

Interview with James Norwood, CMO – Episerver

"Work hard, be humble, good things will come."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As the head of strategy at Episerver, and the CMO I essentially wear two hats. I’m responsible for our product strategy and product management as well as our go-to-market approaches and marketing organization. I came to Episerver early in 2015, as part of a new management team to help grow the company from ostensibly northern European roots into a global organization. MTS: Given the…

Interview with Luca Di Persio, Head of Global Marketing Communications – Mosaicoon

"A good idea must be explained in the elevator time: from ground floor to tenth floor."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I’m in charge of Global Marketing and Communications at Mosaicoon, the award-winning tech company  - Facebook Marketing Partner - specialized in Video Advertising and Digital Marketing. I lead the overall marketing strategy, the local marketing mix - according to the different goals of each country - and the digital strategy. I have been working…

Interview with Tyson Quick, Founder & CEO – Instapage

"Never give up! Perseverance is the reason Instapage is now a 100+ person organization, and I believe far too many entrepreneurs fail because they gave up too early."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m the founder and CEO, and I started Instapage out of frustration with the inefficiency in paid advertising. Google and Facebook have made the purchasing of extremely targeted advertising so efficient that both are…

Interview with Anthony Reynolds, CEO – Altify

"Be Fearless. A mentor early in my career told me that I could tackle anything I set my mind to and that perseverance would always win."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. I began as CEO for Altify in February of this year. Before joining, I evaluated Altify for five months and examined all aspects of the operation. Over that period, I became was deeply impressed by the passion of the Altify people. I also fell in love with the company’s vision to create the best…

PacketZoom Unveils Retail App Performance Index for Better Customer Engagement

PacketZoom CEO talks to MTS to explain factors that affect app performance and help marketers identify CDNs to bring excellent CX without disruptions. CMOs are increasingly leveraging the power of mobile app to drive customer engagement in a more meaningful manner. For marketers who are yet to acknowledge the power of mobile app messaging and advertising, 2017 could turn out to be a major tearjerker for them. Despite advancements in predictive and customer behavior analytics, not many martech companies can help CMOs…

Interview with Lewis Gersh, Co-Founder & CEO – PebblePost

On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m PebblePost’s co-founder and CEO, but prefer to be known as the "Chief Stamp Licker". And by the way, you mean another martech company. I’ve been at this for more than 15 years, starting way back when I was on the venture side and I put together the largest portfolio of re-targeters. It’s funny — when I bring that up in presentations today, people groan and say, “Oh, you’re the…

Interview with Cyrus Gilbert-Rolfe, CEO – Movvo

"Be the change you want to see. I didn’t actually receive that advice directly, Gandhi died 20 years before I was born, but I do think that’s right."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As CEO at Movvo, I am accountable for all aspects of the business: owning the vision; enabling growth; delivering customer success; and building a culture of employee happiness. I have been in technology for about 20 years, and have been in the auto ID space for about 10. The…

5 Ways to Disrupt Video Marketing in 2017

Two mega events in 2017-- Super Bowl and the annual Oscars, left me wondering how many viewers watched the ceremonies online -- be it via live streaming apps, or on hosted TV channels! While it may take some time for data scientists to come up with accurate data for these kind of metrics, identifying the reasons why video marketing is the go-to martech solution for advertising in 2017 can be summed in the image below. What does Big Bang in martech look like? Closest analogy that I can draw in martech is today’s…

Interview with Paras Chopra, Founder & CEO – Wingify

"Marketing does not exist in a silo. It shares a symbiotic relationship with other functions like Customer Success, Sales and so on."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I founded Wingify back in 2009 with an aim to build tools that simplified decision-making processes for marketers. During my college days, I dabbled in a few start-up ventures. All of them leaned towards the B2C side of things and all of them failed to…

Mobile World Congress 2017: VideoTap Digital Brings Interactive Smart Video Platform for Fully Personalized Experience

When Facebook announced that it wants to show more ads to users and help advertisers monetize social media platforms, we knew 2017 will be a big year for “Video Advertising”. But wait! What if your customers don’t want to see those ads at all? Are you in a position to offer personalized video content to audiences, so that you can also place revenue-generating advertisements? If not, this upcoming event could well define how you stack your video marketing technologies in 2017. VideoTap Digital will be releasing its…

Interview with Ross Andrew Paquette, Founder & CEO – Maropost

"Secret to success is to never stop understanding your own business. When things go wrong, you know how to fix it. My original plan was to have a lifestyle business, with a few clients I could manage on the side."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I had quite a unique journey getting to my current role. I started in the SaaS and email industry and I quickly noticed an opportunity in the lack of an ESP with great…

Avaya Expands Global Alliance with Salesforce Service Cloud to Offer Connected Customer Experience

Avaya, the global leader in providing Customer and Team Engagement solutions, announced the expansion of its partnership with the Salesforce Service Cloud, bringing more comprehensive integration of the two companies. The announcement was made in the recently concluded event in Las Vegas – Avaya ENGAGE, which was attended by 2,300+ participants. The latest partnership expansion between the two companies will help Avaya’s prospects in moving forward through an extensive array of solutions, platforms, and solutions for Cloud,…

SoundCloud Doubles Its Programmatic Ad Inventory by Partnering with Rubicon Project

Advertisers are increasingly looking to gain healthy momentum in programmatic across mobile, video, audio, and other media formats. As advertisers continue to thrust internet’s power to connect with today’s audiences using interactive screens and content, the ad tech landscape will see a dramatic change in coming months, especially in Programmatic. To provide a programmatic customer-friendly ecosystem for ad publishers prompted online audio streaming platform SoundCloud to partner with Rubicon Project. “Together with…

Intercom Ups the Ante to Improve Customer Communications with Bugcrowd Bug Bounty Program

Intercom, the leading customer messaging platform, has announced a key partnership deal with the pioneer in crowd-sourced security testing – Bugcrowd. The latest partnership is important for marketers challenged by a drop in customer numbers due to bug-related issues. Building on the success of its private program, Intercom launched a public bug bounty program to leverage the full scope of Bugcrowd's curated crowd of 50,000 cyber security researchers to help implement a secure development lifecycle and protect customer data.…

Forrester Research names Bpm’online ‘Strong Performer’ in Lead-to-Revenue Management Category

Bpm’online, the provider of revolutionary process-driven unified CRM platform for marketing, sales, and services, announced that it has been named a ‘Strong Performer’ in Q4 2016 report by Forrester Research. The report, titled “The Forrester Wave™: Lead-To-Revenue Management Platform Vendors”, concluded bpm'online received the highest score for their current offering among Strong Performers. According to the report -- "The L2RM business system comprises integrated goals, processes, and metrics that reshape marketing…

AdParlor Introduces First AI-Powered Technology to Enhance Social Media Advertising Effectiveness

Investing in social media is not a viral content marketing strategy anymore. Marketers are taking serious efforts to leverage this platform to create enriching customer engagement and make predictive analytics on user behavior. Success in social media marketing, however, becomes ominous with the addition of the sixth element of MarTech –Artificial Intelligence (AI). AdParlor, the leading all-in-one shop for social media advertising platform, announced world’s first AI-powered analytical capability to test ad effectiveness.…

LogMeIn Founder Michael Simon Joins Mobile Tech Firm SessionM as Board Member

SessionM, the leading marketing automation platform for loyalty generation and customer engagement, announced the joining of MarTech veteran Michael Simon. Simon, the co-founder and Chairman of the Board of LogMeIn, will be part of SessionM’s board. He is known for his specialization in marketing analytics and personalization technology to product innovation. According to Lars Albright, Co-founder and CEO of SessionM, “Loyalty starts with context.” And Michael Simon is an exponent in customer experience using mobile…

InsideSales.com Study Reveals End-of-Month Sales Tactics Cost Businesses Millions

InsideSales.com, the leading sales acceleration platform that uses AI-powered predictive analytics, announced the release of a comprehensive study on sales wisdom for 2017. The report, titled "Time-based Closing Strategies: The High Cost of Procrastination", provides enriching insights on the challenges facing conventional sales wisdom. InsideSales.com released the study at Accelerate’17, the marquee event for sales and marketing professionals, and data scientists. The report revealed that end-of-month selling behaviors…