WorkWave Marketing Releases Mobile-First Automation Tools for On-Field Lead Management

WorkWave, the leading SaaS provider for field service lead management and “last mile” fleet management, has announced the release of indigenously-built marketing automation tool services within its core offering – PestPac. The new WorkWave Marketing integration will enable its customers to track and manage all their leads at one centralized location using intelligent sales and marketing automation processes. From a MarTech perspective, sales reporting and sales intelligence solutions on mobile integrated through WorkWave…

Latest Snaplytics Report Offers Unique Insights on Snapchat Engagement Metrics

Snaplytics, the foremost analytics and marketing platform for social media insights, has released the most comprehensive survey on Snapchat data. The Snaplytics report combines insights from 500 brands with 24,000+ Snapchat stories and 217,000 Snaps. The purpose of the report is to enable organizations with powerful analytics on how to leverage Snapchat to improve audience reach and engagement at a more “eye level”.  “Snapchat is unique because it allows businesses to connect with people in the moment and offer a different…

Tutela Study: Ads and App Charges Detrimental to Mobile App Monetization

According to the latest findings, 63% adult mobile users avoid mobile apps because of too many advertisements. The research was carried out by Tutela, the leading Canadian crowdsourcing and analytics monetization platform. The independent study reports mobile users in the US and UK are least likely to pay for apps or extra features on mobile. “Users are up to four times more likely to favor apps collecting usage statistics (45%) than apps which they have to pay to download (17%) and apps which charge for full functionality…

Mavrck Report: Creating User-Generated Content About Your Brand is Key to Facebook Marketing Initiatives in 2017

Every marketer understands the impact of engaging customers on Facebook but lacks the inability to sustain interest through organic and sponsored posts. Conversely, Facebook users are responding more to News Feeds compared to paid marketing content. As consumers are increasingly adopting ad blockers to keep away disruptive ads from spoiling their experiences, marketers have begun to acknowledge the power of Facebook marketing as a key driver in generating consumer engagement, especially in the 'original content' category.…

XNOR.ai: The Newbie That Wants to Make Artificial Intelligence Ubiquitous

Seattle is turning into the cradle of AI revolution. In a recent development, XNOR.ai, a computer-native AI startup has managed to scoop $2.6 million seed funding early this month from Madrona Venture Group. The Seattle-based AI startup intends to utilize the funds to expand its product innovation into MarTech domain, enabling mobile marketers to leverage the power of deep learning across devices. A spin-off from Paul Allen’s Allen Institute for Artificial Intelligence, XNOR.ai aims at making state-of-the-art AI capabilities…

Velocify ReportHub, An Intelligent “Fitness Tracker” for Sales Organizations to Achieve Peak Performance

Velocify, the leading cloud-based sales intelligence platform, has introduced a new business performance analytics solution to track and improve the health of sales efforts across the enterprise. Called the ReportHub, the sales intelligence tool provides real-time actionable insights on sales performances across reps, campaigns, and lead sources. ReportHub is now readily available at no additional cost to customers using Velocify LeadManager. Velocify ReportHub’s dashboard is very similar to a digital fitness tracker. Its…

Salesforce Introduces Service Cloud Einstein AI to Transform Customer Service Interaction

Meet Service Cloud Einstein, Salesforce’s latest offering. Conceived as the world’s first intelligent customer service platform, the introduction of Salesforce’s Service Cloud Einstein is an electrifying development for marketers who are perennially challenged to deliver proactive, personalized service to their customers. The intelligent customer service platform offers SMBs seamless opportunity across all marketing channels, enabling them to deliver services that are responsive, intuitive, personalized and smart. Most…

Telecom Giant Proximus Opts for Neustar MarketShare to Optimize Its Sales and Marketing Campaigns

Neustar, Inc., the leading provider of cloud-based real-time information services, today announced its selection as a partner by Belgium’s largest telecom operator Proximus. By opting for the Neustar MarketShare DecisionCloud digital enablement platform, the telecom enterprise will be able to understand and optimize its marketing and ad campaigns across Belgium. Neustar offers a range of solutions and services for website performance and fraud detection. Neustar MarketShare DecisionCloud is a robust, next-gen marketing…

Nimble CRM’s New Add-In for Outlook on iOS Will Deliver Unique Social Relationship Insights

MarTech companies are increasingly focusing on making the enterprise collaboration tools more user-friendly. As email marketing gets more personalized and mobile-centric, marketers chose from a wide range of third-party apps for task management. Outlook, easily the most preferred email app for iOS, now gets more integration in MarTech than other third-party apps. One of the latest platforms to offer Outlook for iOS is Nimble, the leading CRM solutions provider for social sales and marketing. Nimble is a pioneer in…

AI-Powered Content Enablement Platform Bigtincan Hub Now Available on the Salesforce AppExchange

Bigtincan, the leading unified mobile content enablement platform for B2B enterprises has announced its integration with the Salesforce AppExchange. This will allow Bigtincan users to leverage the power of AI and machine learning of the leading B2B app marketplace. The Boston-based mobile-centric business intelligence company will offer Bigtincan Hub, its mobile content enablement solution, through the Salesforce AppExchange. “We are thrilled to offer Bigtincan Hub via the Salesforce AppExchange and provide intelligent…

HiPay Joins Salesforce Partner Program; Commits to Bring Enriching E-Commerce Experience over Salesforce Commerce Cloud

HiPay Group, the leading data analytics, and omnichannel payment platform joined the Salesforce Partner Program to enrich e-commerce experience for its users. The Paris-based financial services automation company will integrate with Salesforce Commerce Cloud, enabling marketers to launch personalized e-commerce campaigns for the web, mobile, social and in-store. By unifying its services over the Salesforce Commerce Cloud, HiPay intends to extend its capabilities beyond marketing and customer service across Europe, North…

Cleverbot Makes Debut on Amazon Echo as Alexa Skill; Offers Voice Conversation and Enhanced Companionship

Evident from the recent innovations in the industry, AI will touch every aspect of life in 2017. Amazon Alexa devices are engaging humans now than they ever did. Cleverbot, a unique social-bot with its own website API, has been integrated with Amazon Echo as an Alexa Skill. The introduction of this AI-based social bot in Amazon Echo allows users to converse using voice chat.  Surprisingly, Cleverbot did not claim its spot for Amazon’s 2016-2017 Alexa Prize – an annual university-level competition for conversational AI bot…

News Corp Chief Executive Blames Programmatic Networks for Eroding the Content Legitimacy

Brands are increasingly playing like media companies, trying to compete in a hyper-personalized marketplace by leveraging accelerate content discovery platforms. Marketers no longer wait for campaigns to generate traffic; rather it’s programmatic algorithm that runs the campaign performance using customer data from multiple devices. In a bid to promote brand content at a breakneck pace, marketers overlook the quality of the content. That’s exactly what Robert Thomson, the Chief Executive of News Corp, has to say about…

GroupM Interaction 2017: How Businesses Are Moving from Information Age to Intelligence Age

GroupM, the leading digital media investment firm, has released the preview version of its annual report on the state of digital marketing and its impact on marketers and advertisers. The report, titled “Interaction: Preview Edition for Clients and Partners February 2017”, is published by GroupM’s Worldwide Media and Marketing Forecast, highlighting the challenges in digital marketing across channels. On a positive note, the report predicts the digital share of ad investment in 2017 will jump to around 33%. Interaction…

Interaction 2017: GroupM Explains the Disruptive Forces in Paid Ads Ecosystem

GroupM has released its latest annual insight on digital transformation occurring across the organization. The report, titled “Interaction: Preview Edition for Clients and Partners February 2017”, which is part of GroupM’s Worldwide Media and Marketing Forecast, identified the primary disruptors in paid ads ecosystem. Interaction 2017 quotes the duopoly of Facebook and Google in online advertising, trends in ad blocking and the malice of fake news. The critical approach adopted by Interaction 2017 demonstrates the ambiguity…

Maropost Introduces Da Vinci to Herald AI Renaissance in MarTech

“Innovation is the specific instrument of entrepreneurship…” Maropost evidently takes it very earnestly, even as it keeps releasing series of cutting-edge innovations for holistic B2B digital transformation. Now, the leading enterprise software provider for email messaging and marketing collaboration has officially entered the AI race for dominance in marketing automation with its latest product. On Tuesday, Maropost introduced Da Vinci into its proprietary marketing cloud inventory. Why would you love Da Vinci in your…

Revel Partners with Adobe to “Keep Innovation Flywheel Spinning” in B2B Digital Transformation

Revel Consulting, the leading collaboration platform for digital disruption, announced a key partnership with Adobe to help B2B enterprises create new and effective ways to engage customers. The latest partnership with Adobe is an extension and expansion of Revel’s strategy to integrate new technology platforms, products and services across its core capabilities in digital disruptions. The partnership will initially focus on sales and marketing technology, with Revel leveraging the full technical capabilities of Adobe…

New Version of Invisible.io SmartCloud Connect for Salesforce Announced within Outlook for iOS

Invisible.io, the leading enterprise automation platform, has announced a powerful extension for its product SmartCloud Connect for Salesforce to support mobile email app Outlook for iOS. Email marketing and mobile form an interesting pair. Despite the significant growth in mobile marketing, email apps are yet to deliver the expected ROIs from marketing campaigns. Invisible.io seems to have identified the gap between mobile customer experience and email marketing by allowing email marketers to automate campaigns for…

Audiense Receives $4.75 Million Funding from Internet Entrepreneur and Tech Investor Mel Morris

Mel Morris, a renowned tech investor and entrepreneur, has invested $4.75 million in Audiense, a SaaS for customer experience and engagement. Mel was the former long-term chairman of King Digital (creators of Candy Crush). The latest investment in the SaaS platform will boost its growth plans, which include scaling-up its sales and marketing functions. The funding will enable the firm to expand into North America. Javier Burón, co-founder and CEO of Audiense, said: “Four thousand Audiense customers are already enjoying…

Confirmit Launches New Survey Designer to Improve Customer Engagement Campaigns

Confirmit, the leading market research and customer feedback platform, has launched a cutting-edge survey designer for online survey publishers and marketers. The new Confirmit Survey Designer tool will remove the complexity of advanced survey creation, enabling marketer researchers and surveyors to build interactive questionnaire in less than half the time. Confirmit’s survey designer will help surveys to tackle declining response rates using easy-to-use advanced design capabilities. Voice of the Customer (VOC) is a…