Revel Partners with Adobe to “Keep Innovation Flywheel Spinning” in B2B Digital Transformation

Revel Consulting, the leading collaboration platform for digital disruption, announced a key partnership with Adobe to help B2B enterprises create new and effective ways to engage customers. The latest partnership with Adobe is an extension and expansion of Revel’s strategy to integrate new technology platforms, products and services across its core capabilities in digital disruptions. The partnership will initially focus on sales and marketing technology, with Revel leveraging the full technical capabilities of Adobe…

New Version of Invisible.io SmartCloud Connect for Salesforce Announced within Outlook for iOS

Invisible.io, the leading enterprise automation platform, has announced a powerful extension for its product SmartCloud Connect for Salesforce to support mobile email app Outlook for iOS. Email marketing and mobile form an interesting pair. Despite the significant growth in mobile marketing, email apps are yet to deliver the expected ROIs from marketing campaigns. Invisible.io seems to have identified the gap between mobile customer experience and email marketing by allowing email marketers to automate campaigns for…

Audiense Receives $4.75 Million Funding from Internet Entrepreneur and Tech Investor Mel Morris

Mel Morris, a renowned tech investor and entrepreneur, has invested $4.75 million in Audiense, a SaaS for customer experience and engagement. Mel was the former long-term chairman of King Digital (creators of Candy Crush). The latest investment in the SaaS platform will boost its growth plans, which include scaling-up its sales and marketing functions. The funding will enable the firm to expand into North America. Javier Burón, co-founder and CEO of Audiense, said: “Four thousand Audiense customers are already enjoying…

Confirmit Launches New Survey Designer to Improve Customer Engagement Campaigns

Confirmit, the leading market research and customer feedback platform, has launched a cutting-edge survey designer for online survey publishers and marketers. The new Confirmit Survey Designer tool will remove the complexity of advanced survey creation, enabling marketer researchers and surveyors to build interactive questionnaire in less than half the time. Confirmit’s survey designer will help surveys to tackle declining response rates using easy-to-use advanced design capabilities. Voice of the Customer (VOC) is a…

CMOs Own Initiatives in Customer Experience; Focus Sharply Moving Towards No-Screen Engagement

The Economist Intelligence Unit (EIU) has released a ground-breaking report on how CMOs are change drivers in martech and which technologies will impact their businesses in next five years. Following the trend on how marketers envision customer experience (CX) in their martech adoption, the report titled, “The path to 2020: Marketers seize the customer experience” explores how CMOs are aligning their direct action to magnify brand equity through personalized CX. One of the most startling outcomes of the report is the…

Hootsuite Injects Social Ad Optimization Platform AdEspresso into Its Paid Content Inventory

How does Hootsuite intend to tackle the growing ambiguity in social content? By offering social marketers a “shot of caffeine – AdEspresso”. The growing malice of Fake News has prompted the most widely used social media engagement platform to embrace paid content strategy with enhanced ad optimization. Hootsuite injected its ingeniously curated Enterprise-strength social advertising optimization with AdEspresso. Hootsuite Ads will now be optimized for Facebook and Instagram. Today, the Vancouver-based social media…

Elite Veteran Ad Tech Advisor and Investor Dr. Mark Grether Appointed as Sizmek’s Executive Chairman

Sizmek, the leading Open Ad Management firm for programmatic, announced the appointment of Dr. Mark Grether as its Executive Chairman. Dr. Grether is replacing outgoing President and CEO Neil Nguyen, who will be staying through April-end to see the smooth transition of power at Sizmek. The latest transfer of power at the top management comes barely a week after Sizmek announced the launch of Data Hub, a data-centralizing ad tech ecosystem offered with its Programmatic Creative solution. Dr. Mark Grether introduced himself…

Israeli Ad Tech Firm Spotad Scoops $3.5 Million in Series A Funding; Moves into China to Scale Its AI Technology for Mobile

Spotad, the leading mobile advertising technology provider, announced its recent acquisition of $3.5 million in Series A funding from Hong Kong-based VLTCM. The latest funding will allow the mobile ad tech firm to scale its self-learning AI technology using real-time Big Data into Chinese ad exchanges. In addition to expanding into China, the funding will be used to accelerate development in Japan, South Korea, and India, as well as to hire new developers and data scientists. Spotad, founded in 2014, combines advertisers’…

CallidusCloud and Salesforce Expand their Vision to Unify Sales and Marketing Automation

CallidusCloud®, best known for its cloud-based sales effectiveness and sales performance management software solutions, announced its decision to extend its partnership agreement with Salesforce. The new deal with leading marketing automation company will allow CallidusCloud to enhance its position in martech industry as a leading cloud-based customer experience solutions firm. The latest Salesforce Platinum ISV Partner will collaborate on new martech investments, joint sales activities and technical alignment, in addition…

NetBase Brings Natural Language Processing to Social Media Monitoring; Launches “Instant Search” Solution for On-Demand Social…

According to a market research report, natural language processing market size is estimated to grow from $7.63 billion in 2016 to $16.07 billion by 2021, at a Compound Annual Growth Rate (CAGR) of 16.1%. Social media monitoring segment is expected to be among the top investors in natural processing market. NetBase, by introducing natural language processing for social monitoring, reveals how this cognitive technology adds power and balance to existing martech stacks. NetBase, the leading provider of social media…

Maropost Adds an Intuitive Email Editor to Its Enterprise Marketing Cloud

Last time MarTech Series covered a news release about Maropost, I saw a lot of potential in this ingeniously built email automation platform. Living up to its promising spree of innovations, the company released a new user-friendly addition to its digital messaging and email solutions platform. The latest drag-and-drop intuitive email editor in Maropost Marketing Cloud offers seamless integration with existing email suites, allowing marketers to create highly interactive and intuitive campaigns using powerful…

A.S. Watson Partners with Retail Intelligence Platform Rubikloud to Leverage Machine Learning Capabilities

One of the world’s oldest retailers A.S. Watson Group will be pumping $70 million in Big Data technologies to optimize marketing campaigns and drive powerful sales promotion activities. Established in 1841, the Hong Kong-based retail group revealed its intention to expand Big Data capabilities, investing significantly in a Canadian AI venture firm. It has partnered Toronto-based retail intelligence platform – Rubikloud to achieve scalable Big Data objectives. The A.S. Watson Group or ASW will consolidate its retail brands…

5 Marketing Technologies Every CMO Should Have in Their Stack

The rise of tech-savvy CMOs is an ominous sign of how quickly marketing teams are adopting new technologies to fine-tune business decisions. Technology in marketing campaigns drives brand awareness and keeps CMOs accountable, enabling them to focus on strategic business goals rather than spending (unprofitable) attention over silos. While digital marketing in 2005-2015 was largely confined to B2C and e-commerce, the latest statistics on marketing automation reveal how quickly B2B marketing professionals are inflating their…

WhiteSmoke Buys Israeli Ad Monetization Platform Wise Data Media; Reveals Plan to Expand into Video Advertising

WhiteSmoke, the leading all-in-one English content writing tool, announced the acquisition of Tel Aviv-based ad monetization platform – Wise Data Media. The buyout will help the digital marketing services provider to expand its business from web and mobile to video and programmatic in the coming months. The terms of the deal remained undisclosed at the time of reporting. WhiteSmoke, founded in 2002, provides linguistic services that assist users to generate grammatically accurate and well-organized English content. The…

inMarket Names Mobile Veteran Cameron V. Peebles as First CMO; To Debut with a Webinar on Location-Based Marketing

inMarket, the leading beacon proximity platform based, has its first CMO to lead global integrated mobile marketing strategies in 2017. The mobile-at-retail marketing platform acquired award-winning mobile and creative digital marketing veteran Cameron V. Peebles. inMarket’s first CMO will lead a team in integrated marketing, strategy, pipeline optimization, creative design, public relations and strategic positioning. “The strategies and technologies that brands use to engage with consumers in mobile have been…

IPG Mediabrands Unveils AI-Based Social Media Content Agency; Hires Rob Bernstein as EVP

IPG Mediabrands, the leading digital media, and automated buying platform unveiled a global social media and digital content agency called Mediabrands Society. The announcement comes following the media firms latest hiring of Rob Bernstein as EVP, managing director at IPG. Bernstein will report to COO Chris Loll, IPG Mediabrands. The global leadership program at Mediabrands Society is yet to be announced. IPG Mediabrands will offer a comprehensive suite of social media tools and on-demand media agency operation designed…

Linkfluence Partners with Spredfast to Enhance Social Media Intelligence Capabilities

Linkfluence, the leading social media monitoring platform, has announced a key partnership deal with social marketing platform Spredfast. The international agreement between the two social data intelligence firms will enable marketers to capture and analyze real-time consumer data to enhance brand engagement across channels. "Linkfluence and Spredfast share strong technological standards and performance, a deep sense of customer service and a DNA where innovation is omnipresent. We are proud to be able to offer our…

Marketo 2017 Marketing Benchmark Report: Centers of Excellence Key to Boost MarTech Adoption and Maturity

Leading marketing automation software firm Marketo released its first marketing survey on the maturity of contemporary marketers. The report titled, “2017 Marketing Benchmark Report: North America” carries survey results seeking insights from 1300+ Marketo customers on adoption of marketing technologies and integration. Marketing Benchmark Report: North America measures the maturity of marketers based on their marketing strategies and how they execute campaigns using technologies. According to the report, 60% modern…

App Integration Startup Button Scoops $20 Million in Series B Funding

Button, a mobile app monetization platform, scooped $20 million in Series B funding from Norwest Partners and its existing investors Redpoint, DCM, and Greycroft. The NYC-based mobile app marketing firm uses deep-thinking algorithm to integrate multiple apps, delivering improved user experience and switching. The latest Series B funding will allow Button to focus on developing products that help solve ambiguity in the mobile app industry. Button enables marketers to make meaningful revenue by connecting people to actions…

Snapchat Taps in mParticle as Partner to Ease Onboarding for Brands using comScore SDK

mParticle, the leading multi-screen API provider, has been selected as Snapchat Partner to enable easy onboarding for brands. The NYC-based mobile marketing accelerator platform will feature as an Audience Match API partner, providing Snapchat clients to seamless connect to first-party customer data. Marketers can toggle Snapchat’s ad API to create 1:1 customizable cross-device ad experiences using mParticle’s customer data platform. The latest integration with Snapchat’s Ad API will allow marketers to build mobile-first…