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Ampersand Launches New Audience-Based TV Advertising Solution

Ampersand's New Multi-Screen Platform Provides Centralized TV Advertising Solution with Ad Planning, Buying and Measurement Across 85 Million Households and 55 Percent of All Addressable Households Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform. The AND Platform is a new TV Advertising Solution for planning, buying and measurement linked to the audience-based TV advertising. Ampersand was earlier NCC Media. At launch, advertisers will be able to work…

ActiveCampaign Announces 14-Pointer Customer Success Commitment to Grow CX Value, Service, and Trust

ActiveCampaign Shares Its Fourteen-Point Commitment to Delivering a Best-In-Class Customer Experience to Earn Value from Customer Success Efforts ActiveCampaign, the leader in Customer Experience Automation (CXA), announced the ActiveCampaign Customer Success Commitment.  ActiveCampaign Customer Success Commitment is  the industry's first officially announced charter to honor a Martech company's dedication to value, service, and trust. Martech Blog: 2020 Is the Year of Integration As part of being the leading provider…

2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect. From AI to Identity Management, AdTech technologies are redefining what it means to be modern digital marketing and advertising…

MarTech Interview with Rob Woollen, CEO and Co-Founder at Sigma Computing

"Data Analytics and Business Intelligence (A&BI) is no longer a nice to have - but a must, if you want to compete." Tell us about your journey into Data Analytics and Business Intelligence. Prior to founding Sigma, I had always built platforms that developers could use in pretty generic ways. At BEA, I built JAVA applications servers, which are essentially platforms to build applications on. Then I went to Salesforce. I was excited to build a platform in the Cloud where applications could be built on top of it fairly,…

TechBytes with Ryan Pfenninger, Chief Technology Officer at 250ok

Tell us about your role and the team/technology you handle at 250ok. I’m the Chief Technology Officer of 250ok, where I oversee all progress of our Product and Engineering teams. I still maintain a very hands-on role, with much of my day in the product, improving it, fixing issues that arise, and overall ensuring the 250ok platform is everything we want it to be. Can you talk us through the decision process of setting the new integration in place? What was the “tipping point” that made you realize 250ok needed to have…

MarTech Interview with Marcin Cichon, CEO at Pricefx

"As Machine Learning and AI continue to rapidly improve and evolve, we are looking to refine and implement these technologies across our products." Hi Marcin, Tell us about your role and journey into Technology. What inspired the idea of Pricefx? I am the CEO and Co-founder of Pricefx and I started the company because I saw a huge opportunity in the Pricing software industry. I had been in the software business for over 20 years already with 5 years in Pricing software. I knew that the industry had to change to meet the…

Quantum Computing is a Viable Alternative to Encryption, Says Sundar Pichai

Google is going after Quantum Computing to consolidate its supremacy in the tech business. Though small in size, the Quantum Computing (QC) market is rapidly becoming mainstream. Data scientists have been discussing the potential of QC applications for over 30 years now. But, the technology got attention only after Google made its vision clear about the market. They released a 54-qubit processor, named “Sycamore” in 2019. Google’s Chief Sundar Pichai went a step further in crowning QC as the new threshold to sustain business…

TechBytes with Brian Byer, Vice President, GM at Blue Fountain Media

Tell us about your role and the team/technology you handle at Blue Fountain Media. I am Vice President and General Manager of Blue Fountain Media (BFM). I oversee all agency activities from Revenue Generation to Expense Management. BFM has a strong history of growth through our technology partnerships. While we love Drupal on Acquia, we are also strong proponents of WP Engine, Sitecore and Adobe for CMS. On the commerce front, BigCommerce has a great product that’s growing very quickly ever since Adobe acquired…

SAP Concur Closing Down Hipmunk Business from Jan 23.

On January 23, Hipmunk by SAP Concur will officially cease to operate in the travel search industry. In less than a decade, the company has seen many highs, but the good run of events has ended. SAP Concur acquired Hipmunk in 2016, reshaping it as a top-tier meta-search travel website and app. In an official blog, Hipmunk confirmed the news. The blog read, "Today, we have important news to share. After nine years of being a travel search innovator, Hipmunk is being retired. The current plan is to stop supporting the…

MarTech Interview with Amnon Siev, CEO at GeoEdge

"When a user visits a publisher, they’re expressing a level of trust in the publisher, and each publisher must repay that trust by providing a safe and clean user experience." Tell us about your role and journey into technology. What galvanized you to join GeoEdge? I always found the tech industry very interesting. Growing up in Israel, I watched the Israeli tech companies as they made a huge impact on the Israeli economy and built the start-up nation ecosystem. I knew this is the place I want to be. After completing my…

Primer Series: The Marketing Attribution Ladder

While the marketing ecosystem continues to evolve at a dramatic pace, the crux of every business remains unchanged. That is, to improve satisfaction across the customer journey. The art and science of Marketing Attribution exemplifies this objective. Read the full blog here.Subscribe to our Infographics and Primer Series to get familiar with the latest in Marketing, Sales and Customer Support. Write to us at news@martechseries-67ee47.ingress-bonde.easywp.com to share your insights.

MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information. What is Sales Enablement? Various departments in the company could use Enablement techniques for a wide array of purposes to sell its ideas, insights, services, and products. In a purely SaaS or Cloud economy, we would…

Zomato Raises its Stake in Food Delivery Business; Buys Out Uber Eats in India for $350 Million in All-Stock Deal

Uber Eats India has ceased to exist. Reason: Zomato has acquired it from Uber for an unprecedented $350 million deal in the digital food delivery business category. In a major development in the Indian food delivery business in India, Zomato has officially announced that it has acquired its rival Uber Eats. With this Uber Eats acquisition, Zomato has reaffirmed its position as a market leader in the food delivery business category in India. The acquisition validates how fiercely these competitions are shaping up in India,…

Vervotech Continues to Expand Market Base with AI in Travel Technology

Vervotech, the emerging Travel Technology Company is growing its AI-based offerings by adding 8 more suppliers to its leading product, NEXUS – A Hotel content aggregation API Platform. Travel tech industry is witnessing a boom. Vervotech is a key player in the market. Recently integrated suppliers include GetARoom, TBO, EET Global, Hotel Do, Amadeus, Sabre, Bonotel, and TravelLanda. Vervotech now offers a total of 960,000 unique hotel properties across more than 200 countries to its clients through NEXUS – A Hotel content…

Virtual Reality and Augmented Reality Projected as a ‘Game-Changer’ for Future of Content

Newly Launched Cross-Platform Content Management System (CMS) for Virtual Reality and Augmented Reality Projected as a ‘Game Changer’ for Future of Content While Virtual Reality — a fully simulated experience — and Augmented Reality— the art of overlaying simulation onto a real-world environment — are becoming increasingly utilized within the business and school setting, these technologies are still very much in their early days, and many apps that are being developed are designed exclusively for a single platform or a…

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

MarTech Interview with Thomas Saunders, Chief Engineering Officer at Nash

"As Blockchain becomes more prevalent, it will continue to enable people around the world to exchange value freely and easily without expensive or invasive intermediaries or relying on fiat currencies managed by governments." Tell us about your interaction with the latest Fintech like Crypto, Ethernet and Blockchain? I became interested in the technology behind the Ethereum Blockchain around four years ago, after which I began thinking and reading about its potential to change and shape how society approaches information,…

TechBytes with Jude McColgan, CEO at Localytics

What is the CCPA law? What are the consequences of not complying? Similar to the Massachusetts data breach notification law that went into effect in April, and GDPR before that, CCPA is the latest in a line of user data compliance regulations designed to better protect the data of consumers while they browse the internet. These laws are a direct response to the lack of progress at the federal level for appropriate consumer protections and should serve as a reminder for companies to conduct privacy audits and cross-checks…

MarTech Interview with Rick Erwin, CEO at ALC

"Consumer and business data has become a critical ingredient in every form of Marketing and Advertising." Could you tell us about your role and journey that brought you to ALC? What inspired you to take up your current post? What lessons did you learn from your journey in Marketing Technology?  I’ve spent most of my career in the data space, in leadership roles at some of the world’s largest information companies. The past twenty years have seen incredible changes in the way data is applied to the Marketing discipline.…

TechBytes with Lizzy Glazer, General Manager at CodeAudio, SocialCode

Hi Lizzy, tell us about your role and the team/technology you handle at CodeAudio.  As General Manager of CodeAudio, I am building an offering dedicated to best in class Audio and Voice advertising that brands can leverage to help their businesses grow. We know that brands need help creating and finding their voice (pun intended) in this medium, figuring out ways to connect effectively with listeners across all platforms by understanding them better, and finally, by connecting what they do in audio to other channels.…