MarTech Interview with Tyson Quick, Founder and CEO, Instapage
"If you’re not paying attention to AI, it is going to render you and your business obsolete in 5 years." …
TechBytes with Dr. Stefan Birrer, CEO, Phenix
What is the difference between “real-time” and “live” content? How can this difference impact business? Common perception is that “live” …
TechBytes with Graeme Finneberg, Country Manager, UK, mediarithmics
Tell us about your role at mediarithmics and the team/technology you handle. mediarithmics is an end-to-end Data Marketing Platform (comprising …
MarTech Interview with Rich Kahn, CEO, Anura.io
"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation …
Account-Based Marketing (ABM) is Your Growth Opportunity in 2019
Account-Based Marketing (ABM) has been in the Sales Technology horizon for some time now. The dynamic nature of Sales Technology …
MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys
"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." …
Ineffective Data Management Dents Business Opportunities, Cuts into Revenue Options
Today, data is an expensive resource. Collecting, maintaining and leveraging data for various business operations is putting an unprecedented amount …
MarTech Interview with Aaron Brooks, Co-Founder and Co-CEO, Vamp
"The best way to optimize influencer content is amplifying it through channels such as Facebook, Google and even OOH." Tell …
TechBytes with Bob Phibbs, CEO, The Retail Doctor
Tell us about your role and how you earned the moniker, “The Retail Doctor.” I am a retail expert, sales …
TechBytes with Mark Gorman, CEO, Matrix Solutions
Tell us about your role at Matrix and the team/technology you handle. My role as CEO at Matrix Solutions is …
MarTech Interview with Christophe Collet, Chief Executive Officer, S4M
"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make …
InboundPune19: HubSpot Flywheel at Play; Proves Funnels are Dead in MarTech
At an APAC-Focused MarTech Event, HubSpot’s Channel Sales and Content Executives Demonstrated the Power of HubSpot Flywheel and How It …
MarTech Interview with Jaime Punishill, CMO, Lionbridge
"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need …
TechBytes with Peter Isaacson, CMO, Demandbase
Tell us how you conceived the idea of launching a book on ABM. CEO Chris Golec, VP of ABM Strategy …
MarTech Interview with Tony Chen, CEO, Channel Factory
"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic …
TechBytes with Randy Frisch, CMO, Uberflip
Tell us about your vision for ABM and the role it plays in the current Marketing-Sales alignment. Talking vision in …
The ‘C’ in Customer Experience (CX) Means Consistency
Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business …
#PowerOfWomen Infographic: Featuring Top Women In SalesTech
On International Women’s Day, we feature the top women in Sales Technology and Marketing Technology who have carved a niche …
MarTech Interview Series with Zvi Guterman, Founder and CEO, CloudShare
"In marketing, change comes quick — whether it’s advancements in AI or requirements such as GDPR — so you have …
TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert
What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called …