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Sudipto Ghosh

Sudipto is a technology research specialist who brings 11 years of professional blogging and technical writing experience. He has developed cutting-edge content for over 100 websites and mobile applications. Our ‘Wordsmith’ is an engaging conversationalist and has done more than 200 interviews with some of the leading names in automobile, digital advertising, IT/ITES, medical technology, real estate, gemstone certification, HVAC, tourism and food processing industries. Apart from technical writing, he loves to blow off steam by chronicling stories about top medical professionals, innovators, spiritual 'gurus', gym trainers, nutritionists, wedding planners, chefs and off-beat hobbyists. The best place to find him beyond work hours— the shadiest underground gym in the city. He is an ardent sports buff and contributes with his witty live commentary too.

TechBytes with Brice Chambraud, Managing Director at Blackbird.AI

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Tech Bytes
Could you tell us about your role and team you handle at Blackbird.ai? I am Managing Director of Blackbird.ai, APAC. As Managing Director, I am responsible for the commercial development of Blackbird.AI’s solutions across the region. From Singapore, the team and I work with multiple stakeholders in the region to provide organizations and society with the trained eye and vigilance needed to defend against disinformation before it causes irreparable harm. Our specific focus on disinformation campaigns stems from the…

MarTech Interview with David Turner, CMO at Sidetrade

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Interviews
"Marketers today are keen to use technology, the trick is to keep the focus on the outcomes and measurable benefits – not technology for its own sake!" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Sidetrade? Having run EMEA Marketing for a US tech company for the last 4 years, I was looking for a European-based scale-up where I could be at the heart of the business – building a global Marketing Operation but also part of the Executive team driving…

Prediction Series 2019: Interview with Scott Webb, CEO at Avionos

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Tech Bytes
Could you tell us how eCommerce technologies have changed in the last 12-18 months? Over the past 12-18 months, eCommerce technologies have become increasingly streamlined with customer experiences, putting an emphasis on blending both online and in-store experiences. This means that more suppliers are improving communication across touchpoints so each experience is informed by one another, presenting a consistent experience with the brand and 360-degree picture of each customer. While Omnichannel strategies have been…

MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce

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Interviews
"B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers" Could you tell us about your role and the team/technology you handle at your company? When it comes to the future of commerce, many organizations are just not thinking far enough ahead – they are too ‘heads-down’ thinking about this week’s, this month’s or maybe this year’s figures. But while they are ‘heads-down’, some major players in the market are very much ‘heads up’ – and are defining …

TechBytes with Robert McGovern, CEO at PreciseTarget

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Tech Bytes
What inspired you to start PreciseTarget? It all started with a question: why don't all retailers personalize their e-commerce experience? The journey led me to understand that retailers have sparse data about their customers. For example, the largest non-Amazon apparel retailer averages only two items sold per customer, per year. If you only buy a sweater and a pair of socks from a merchant, it barely knows you. Compare this with Amazon, which is selling over 100 items per year to its prime customers. PreciseTarget's…

MarTech Interview with Parker Morse, Founder and CEO at H Code

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Interviews
"Marketing campaigns can target audiences more effectively and address differences between segments with the right tools and knowledge." Could you tell us about your role and journey into Media and Marketing? Technological advancements like the internet, smartphones, mobile applications, and streaming services transformed the media industry and influenced my own journey into Media and Marketing. I knew that digital would be at the forefront of progress, so I chose to start my career in Investment Banking in the digital…

TechBytes with Daniel Winterstein, Co-Founder at Good-Loop

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Tech Bytes
Looking back at the year 2019, how did it unfurl for you and the AdTech industry? 2019 has been a turbulent year in AdTech. At the time of writing, Facebook is staring down four separate antitrust investigations, Apple is polishing its privacy credentials by cracking down on cookie workarounds and the six months the UK Information Commissioner’s Office (ICO) gave the AdTech industry to get its real-time bidding house in order is almost up. Given this backdrop, the year 2020 could be very challenging for every AdTech…

MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity

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Interviews
"I think that the misperception of AI is that it’s general and not understood that it’s specific." Could you tell us about your role and journey into technology? My role as CEO is self-explanatory. My journey into technology started at a very young age and that was the start of a lifelong love affair with technology. I had a genuine curiosity on how everything worked and started programming at a very early age.  As I got older, I was fortunate enough to study Computer Science during the dot-com era. From there, I started…

Salesforce Reveals Record-Breaking $31 Billion in U.S. Cyber Week Digital Sales

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Marketing Clouds
Salesforce has reported US Cyber Week Online Sales have Shattered Records Amid a Shorter Holiday Season Insights reveal U.S. Thanksgiving Day e-commerce revenue up 16 percent, Black Friday up 14 percent and Cyber Monday up 11 percent AI drove up to 9 percent of global digital orders on Thanksgiving Mobile devices globally drove 73 percent of all digital traffic and 55 percent of all orders across Cyber Week Salesforce, the global leader in CRM, today released its Cyber Week insights, unveiling a record $31…

Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification

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Customer Experience Management
Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens first U.S. office in Boston to accelerate growth Martech RADAR leader and a leading content personalization and experience platform (CEP), Uberflip has signed off on an agreement to buy SnapApp. Today, Uberflip announced the company’s acquisition of SnapApp. SnapApp is a martech solution company that helps marketers deliver the leads sales wants. By joining…

TechBytes with Priya Patel Dockerty, Marketing Director UKI and Nordics at Magnolia

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Tech Bytes
Could you tell us about your role and journey into technology? I’ve worked in technology for over 12 years but before that, my career started client-side with a creative flair as a graphic designer at IKEA. I’ve always had an interest in joining a start-up and to experience the thrill of the constant challenge. My determination led me to begin a journey into successful Silicon Valley start-ups where I headed up the EMEA Marketing division. The move from design to Marketing seemed like a very natural transition. I love…

MarTech Interview with Steve Gershik, CMO at inRiver

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Interviews
"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. " Could you tell us about your role and journey into B2B Marketing Technology? It’d be my pleasure. I've been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies. My journey into the miasma of Marketing Technology solutions started about 15 or 16 years ago with a company called Nuance Communications and in a…

TechBytes with Joe Toscano (BEACON) and Darren Guarnaccia (Crownpeak)

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Tech Bytes
What lead to the partnership between Crownpeak and BEACON? Darren: Crownpeak has been at the intersection of customer experience and privacy management for the past 10 years. Now, with new global regulations, such as Europe’s GDPR and the forthcoming CCPA, companies must engage with their consumers and ensure they not only agree to share their personal data but are informed enough to reasonably give consent, in order to be legally compliant. Too often though, brands are missing the need to also make this accessible, a…

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media…

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Staff Writers
The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC Barcelona's Instagram handle: 80 million and above. Interesting isn't it! It was a special Thanksgiving Sunday that we will remember for more than one sporting reason. First, 2019 Formula One (F1) season came to an end at Abu Dhabi with Brit Lewis Hamilton signing off the year with another win. And, second, the Spanish soccer giant, FC Barcelona had a ball yesterday, routing La Liga rivals Atlético de…

MarTech Interview with Howard Brown, Founder and CEO at ringDNA

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Interviews
"While Virtual Assistants and AI Bots will certainly have their place in the Sales landscape, we believe the future of Sales is one in which AI drives better human experiences." Could you tell us about your role and the team/technology you handle at ringDNA? I am the CEO and Founder of ringDNA, where I lead our incredible team of leaders and we deliver on our vision of transforming the Sales experience. Our AI-powered platform helps businesses scale revenue growth by providing tools to make teams more efficient and…

TechBytes with Jairam Ranganathan, VP of Product at KeepTruckin

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Tech Bytes
How have you interacted with smart technologies like AI and Cloud-based Analytics platforms. Prior to joining KeepTruckin, I worked at Uber where I served as Senior Director of Product and Data Science, managing Machine Learning and AI, Data, Marketing systems, and Operations tooling. Prior to joining Uber, I served as Senior Director of Product Management at Cloudera. How did you start in this space? What galvanized you to start at KeepTruckin? Without exaggeration, trucking is the life-blood of our modern economy.…

MarTech Interview with Alex Fly, Founder and CEO at Quickpath

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Interviews
"Machine Learning excels at taking all rich signals, detecting patterns within them, and providing algorithms to optimize outcomes to the desired target." Could you tell us about your journey through technology? What made you found Quickpath? I’ve been working in AI for the past 20 years, and prior to starting Quickpath, my co-founder, Trent McDaniel, and I worked in a consulting capacity. We realized that many businesses faced similar challenges when implementing Machine Learning projects, so we wanted to create software…

TechBytes with Chris Ricciuti, VP of Product, Financial Services at Veritone

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Tech Bytes
How would you best describe your journey through technology? My journey through technology is based on diverse experiences. I got my start in technology shortly after electronic trading began to permeate the financial services industry, focusing first on helping to create the plumbing that connects trading floors to exchanges and ultimately working on algorithmic trading systems in their early days. Eventually, I caught the startup bug and launched a company that built regulatory compliance software for financial…

MarTech Interview with Jean-Simon Venne, CTO at BrainBox AI

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Interviews
"Developing and running a sophisticated Machine Learning model and handling a number of data points in real-time requires immense computational power" How has your journey been through HVAC technology? What made you found BrainBox AI? My journey into HVAC technology began while working on energy efficiency projects throughout North America and Europe. During this stage of my life, I dealt with technology in a plethora of buildings. These were buildings of different sizes and purpose, anything from hotels all the way to…

Video Tool Loom Raises $30 Million; Instagram Co-founders Kevin Systrom and Mike Krieger Among Investors

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Video Platforms
This week, Work Communications and Video platform Loom, announced that it has raised $30 Million funding. Andrew Reed of Sequoia led the funding, Co-partnered by Kleiner Perkins and Dylan Field of Figma. The fascinating new funding round also saw the entry of Instagram’s co-founders, Kevin Systrom and Mike Krieger, and Front’s CEO and Co-founder, Mathilde Collin as investors. This is Loom's second-biggest funding since their Series A in late 2018. In an official blog, Loom Co-founder and CEO Joe Thomas said, "We believe…