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TechBytes with Jeff Meglio, VP of Agency Partnerships at Sovrn

Have you been to DMEXCO before? This was my 4th consecutive year attending the conference and it’s definitely changed over that period. As the industry is evolving, there was plenty to discuss and many of the conversations that took place were aimed at sourcing solutions to the obstacles companies will soon be facing. DMEXCO is always a great reminder that the ad tech space is a global community innovating together. How was DMEXCO 2019 different from all its previous editions? The crowd was certainly thinner, so the…

MarTech Interview with Sean King, EVP at Veritone One

"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about your role and journey into technology. What inspired you to be part of Veritone One? I’ve always loved how technology evolves, changes and sometimes disrupts how we do things – whether that is in my personal or professional life. Technology has the power to make the complex simpler, allowing people to spend more time in ideation and gain additional valuable insights, which ultimately provides the time…

TechBytes with David Shaw, Global SVP, Enterprise Solutions at Teads

Tell us about your role and the team/technology you handle at Teads. I am the Global Senior Vice President of Enterprise Solutions and my team is focused on streamlining all commercial client-side tech initiatives for the company in order to provide advertisers with new innovation and seamless access to our inventory such as our latest offering which I will highlight below. What is the technology driving your recent collaboration with Oracle Moat? We recently released a new product enabling advertisers to transact on…

MarTech Interview with Stephanie Bohn, CMO at Vidmob

"Diversity holds tremendous value, so own and share your truth." Tell us about your career journey. The first 15 years of my career were spent on the client side at American Express, Warner Bros. and Netflix. I loved my experiences at each of those companies, but always had an interest in starting a company or joining a start-up. I’ve kept a running list of inventions and company ideas in my nightstand drawer since 1998. In 2014, the founders of VidMob, who I’ve known and admired for years, told me about their amazing new…

Google Health Brings DeepMind to Break New Grounds in AI ML and Security Applications

DeepMind’s Health team joins Google Health. Google Health will be able to tap into DeepMind’s global expertise in areas like AI, DevOps, data security, Cloud storage, and user design. Google Health family has announced adding DeepMind’s experts to tackle some of the most challenging and complex problems in the Healthcare sector. The technology research group would leverage DeepMind’s expertise in developing AI and Machine Learning applications, mobile tools, and data security platforms to boost adoption in the…

Will Facebook’s Gesture Recognition Tool Make the Cut in AR VR Market?

Virtual tools would rule the future. For all those who are high on sci-fi intersecting with the world of commercial gaming, here's a big announcement for you. Facebook is bringing alive its Virtual Reality-focused Gesture Recognition tool. Last week from Oculus Connect conference, the leading technology enabler confirmed building the future of Hand Gesture simulation. This includes mixing powerful computing, AI and VR techniques into their Oculus device. Oculus Link will now bring a truly VR-gaming experience to Quest and a…

TechBytes with Bryan Van Dyke, EVP of Delivery at Rightpoint

Tell us about your current role at Rightpoint and your journey into this position? My responsibilities include the oversight of all our disciplines, including Strategy, Experience, Project Management, Product Management, and Technology. My role includes working with the leadership team from these different disciplines to ensure we are focused on building the right skills within our teams to solve critical problems for our clients. My relevant journey includes spending time at a Big 5 Consulting firm before transitioning…

MarTech Interview with Jay Baum, Chief Commercial Officer at Tremor Video

"With each campaign mandating nuanced KPIs and demonstrating different traffic behaviors, its only natural to strive for a personalized buying approach based on the unique needs of each campaign." Tell us about your role and journey into Technology. What inspired you to be part of Tremor Video? I am the Chief Commercial Officer at Tremor Video. I oversee Data Partnerships, Data Operations, Corporate Partnerships, Supply Operations, Ad Operations, and Creative. A little over five years ago, I was working on the agency side…

Will AI Spawn a Smart Superintelligent ‘Synthetic Genius Machine’?

We have surpassed the realm of sci-fi for superhuman capabilities in computing and automation. With the advent of new advanced technologies and Machine Learning capabilities, humans are finding new avenues to scale cognitive neuroscience and augmented learning to build  Synthetic Genius Machine. In the latest piece of news, AI pioneer and KYield’s founder announced the arrival of a new artificial intelligence system to accelerate superintelligence. What is Synthetic Genius Machine? KYield has unveiled a new AI system,…

TigerGraph Carves a New Niche with $32 Million Funding, Market Expansion and Latest Product Launch

In a series of announcements that are backed by customer growth and unprecedented revenue boost, TigerGraph announced the general availability of TigerGraph Cloud, a new funding round worth $32 million. These are marked with new footprints in Europe with expansions in offices and senior leadership. As part of the expansive drive in its Operations, TigerGraph announced the appointment of Martin Darling as GM for EMEA and Zeljko Dodlek as Director of Sales for DACH. The company also announced the opening of new offices in…

$10.2 Million Funding and Tag of Explainable AI Engine: How Fiddler Labs Sees the Enterprise Market

Fiddler Labs has become the latest champion to plug the gap in Explainable AI. The Explainable AI engine announced raising $10.2 million in Series A funding this week. Fiddler currently helps enterprise customers “unlock the mysteries of black-box AI to better understand why these platforms make the decisions they do.” With this funding, the company takes its total financing to $13.2 million since inception in October 2018. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow Fiddle Labs is…

TechBytes with Jim Scott, Director, Enterprise Architecture at MapR

How did you start in this space? What galvanized you to start at MapR? I use to work in Digital Ad Tech. While in that industry we had requirements for very low latency and high-volume throughput. We needed a new, better scaling database and ended up selecting MapR. We were able to scale up to 60 billion ad requests per day on MapR. I fell in the love with the technology and jumped at the chance to work at MapR to help customers like me. What is MapR and how does it transform Cloud Management for businesses? The MapR…

TechBytes with Melinda Han Williams, Chief Data Scientist at Dstillery

Tell us about your interaction with smart technologies like AI and Data Science. AI has always been at the core of what we do at Dstillery. We are an applied Data Science company, so our core – our bread and butter – has been built on Machine Learning from the very beginning. Everything we do is an outgrowth of Machine Learning in some way or another. We’re an audience company, and we use algorithms to find the best customers for advertisers. The sort of exhaust that comes from that process is that we actually learn a…

MarTech Interview with Ashley Fauset, VP of Marketing at Stardust

"AI and Machine Learning are both growing at a rapid pace within the Entertainment industry." Tell us about your role and the team/technology you handle at Stardust. As VP of Marketing at an early-stage startup, I am acutely focused on tactics that have potential to pack the biggest punch. I have a small, tightly-knit, cross-functional, interdisciplinary team that operates like any Growth Team would within a larger tech organization. Our efforts are aimed at impacting user retention - our North Star - from user onboarding…

What is Deloitte’s New Public Data Visualization Tool All About?

Recently, global Advisory firm Deloitte launched the world's most advanced public Data Visualization tool. Deloitte's Open Source Compass (OSC) is intended to help C-suite leaders, Product Managers, and Software Engineers grasp the ever-expanding gap between Open Source technology development and its enterprise application. The new public Data Visualization tool provides insights to inform key business decisions based on developer's talent, coding algorithms, and visualization techniques refined with AI, Machine Learning,…

Arm Treasure Data Brings Advanced AI ML-Based Analytics to its CDP

Customer Data Platform landscape has been a busy space with maturing technologies and new innovations breaking the threshold of competitiveness every quarter. Today, it’s time for Arm Treasure Data to make the buzz. Arm Treasure Data is turning a new chapter in its Customer Data Platform with enhanced Artificial Intelligence and Machine Learning capabilities. The CDP provider has announced new product capabilities and features. These include Treasure Boxes and Custom Scripts. The new features would enable accelerate…

Immuta Announces New Features to Strengthen Automated Data Governance

In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To enable companies to meet benchmark data governance standards and detect sensitive data lakes, Immuta announced advanced privacy-enhancing features to its industry-acclaimed Automated Data Governance platform. Immuta announced new updates to the Automated Data Governance platform at the ongoing Strata Data Conference, September 23-26, 2019.…

TechBytes with Jason Klein Co-Founder and Co-CEO at ListenFirst

Tell us about your role and the team/technology you handle at ListenFirst Media. Our goal for ListenFirst was to create the most comprehensive social analytics solution. ListenFirst’s technology combines earned, organic, and paid content and campaign analysis, across every social channel, to give brands a single source of truth to drive results. We empower marketers and researchers with meaningful social insights to power the entire Marketing funnel, from strategy and planning to real-time tracking, optimization, and…

MarTech Interview with Saurabh Bhatia, CEO at Chocolate Platform

"With real-time reporting and optimizations, the performance of digital advertising has improved significantly." Tell us about your role and journey into technology. What galvanized you to start Chocolate Platform? I am a Co-Founder at Chocolate and currently serving as the CEO. I oversee the complete company strategy, operations, and short-term and long-term objectives. Chocolate originated from the need to offer a technologically sound and robust advertising solution that transcends traditional advertising. We started…

AccuWeather Reveals How Weather Info Dictates Consumer Behavior

To enable brands and advertisers with targeted advertising opportunities, AccuWeather announced the launch of AccuWeatherIQ™. What happens to the shopping experience when it rains or snows in the US? Would a flood-like situation impact online grocery sales on weekly sales in India? What would it look like for advertisers who invested millions on targeted advertising campaigns to suddenly realize it’s going to lose because of a typhoon or a hurricane? How is the consumer behavior related to weather information, and how…