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MarTech Interview with Sydney Sloan, CMO at SalesLoft

"When you have the ability to keep a history of all customer interactions, you will be able to serve your customers better, and as a result, drive more revenue, retention, and growth for your business." As a CMO of a Sales software company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? I’ve always thought of myself as a go-to-market and a sales-minded marketer. I’m fortunate to serve as the CMO at SalesLoft, where I get to work alongside our own high-powered Sales team, and…

It’s the End of the IT Service Desk as We Know it (and We Feel Fine)

Ayehu, a leader in intelligent automation, and Rulai (Rul.ai) announced a partnership to deliver a self-driving IT issue resolution offering powered by AI. The Rulai integration goes beyond the limitations of traditional chatbot communication capabilities to deliver Virtual Service AgentS (VSAs) that complete IT service desk work. “Let’s face it, people hate calling the service desk, experiencing long waits on IVR and sometimes waiting hours just to get a password reset,” said Gabby Nizri, CEO of Ayehu. Gabby added,…

MarTech Interview with Gio Gallo, Co-CEO at ComplianceLine

"The real magic in customer success is a longer-term effort building of your relationship and value with a customer." Could you tell us about your role and the team/technology you handle at ComplianceLine? I'm Co-CEO and Chief Development Officer, where my brother is the other Co-CEO. That generally means that we're deployed at any time on the things that serve our team best, so we all can serve our clients. I have generally focused on a rolling set of projects to upgrade our IT environment, implement new data systems, and…

TechBytes with Len Shneyder, VP of Industry Relations at Twilio SendGrid

Could you tell us about your current role and the team/technology you handle at Twilio SendGrid? As VP of Industry Relations at Twilio SendGrid, I represent the company among various industry trade groups that range from the anti-abuse community, such as the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG), to policy-focused organizations and Email Marketing forums. can has been part of the fabric and underlying growth of the internet since the first email was sent in 1971. As a result of email’s pervasive…

‘Yext Answers’ Launched to Help Brands Take Back Their Truth; Brings AI-Based Search to Business Websites

Leading Search Experience Cloud company, Yext, today launched Yext Answers. Yext Answers is a revolutionary new search product that turns any brand’s website into a powerful search engine capable of answering consumers’ questions directly with brand verified answers. This launch is the latest step furthering Yext’s mission to deliver "perfect answers everywhere". The customer journey starts with a question, and every day consumers search for answers about brands. However, they are increasingly served false or misleading…

Mobikon Raises US$ 12.5 Million Series B Round led by Binny Bansal

A Company which started as a customer engagement platform for the restaurants, is now transforming into a 360 degree Data Exchange platform for the F&B ecosystem. With over 6 years of experience in this ever evolving vertical, Mobikon is operating in 5 countries with 6000+ restaurants, on their platform. The company is now looking to transform its offering into a data exchange platform which will positively impact the F&B eco-system globally, keeping the restaurant business at the core. Read Also: Future of Brand…

IBM Watson Helps Lufthansa Group Optimize Its Customer Service

Lufthansa and IBM collaborate in the field of artificial intelligence (AI); new AI Studio leverages IBM Garage method IBM and the Lufthansa Group have joined forces to establish the Lufthansa AI Studio, a collaboration that will use artificial intelligence (AI) to help address the airline's business challenges, such as improving customer service. Leveraging the IBM Garage method, the Lufthansa AI Studio's interdisciplinary team consists of IBM Services professionals with diverse expertise working side by side with…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

TechBytes with Pete Mycock, GM APAC at Partnerize

You’ve been active in the technology arena all over the world. Could you tell us about your background? Yes, sometimes it’s hard for me to answer “where are you from” because I have lived and worked in the UK, USA, Southeast Asia and Australia, and I spend a great deal of time in Japan. I grew up in the UK, but have been working internationally for most of my life. My tech experience started with QAS, which was then acquired by Experian in the US. Then I returned to London to work for buy.at, then AOL, when they…

Sidetrade AI Sales & Marketing Launched on Salesforce AppExchange; Aimee AI Now Available to Martech Customers

Today, AI-driven customer acquisition platform Sidetrade launched Sidetrade AI Sales & Marketing on Salesforce AppExchange. The new launch will empower all marketing and sales teams ability to harness the power of Aimie, Sidetrade’s AI. Aimee AI has demonstrated its value in the martech ecosystem, delivering 57% boost in productivity through automated recommendations to customers. In its current role, Aimie combs the CRM data within Salesforce and cross-references it with external data on the target company, and with…

MarTech Interview with Michael Umansky, Co-Founder and CEO at INK

"Bots and AI are already ubiquitous in business - from Voice platforms like Alexa to customer support chatbots." Could you tell us about your role and journey into Technology? I’m the Co-Founder and CEO of INK. INK is a Content Technology company (built for writers!) dedicated to the future of Content Performance Optimization (CPO) and driven by a vision of a world where storytellers control their search destiny. As a seasoned ‘starter’ - driven by the power of Next Generation technology to shift the way businesses market…

Amazon Consolidates its Tech Behemoth Title Raking $70B Sales; Promises One-Day Delivery for Prime Customers

Multi-technology provider and retain giant, Amazon has announced the Q3 2019 Sales figures. It stood at $70 billion, growing the net sales by 24%, compared with $56.6 billion in third-quarter 2018. Amazon dominates the Retail, Cloud, Data storage and Voice commerce segments in the tech industry. Recently, Amazon also announced the acquisition of eHealth startup- Health Navigator – all these augurs well for Amazon partners and stakeholders. One-Day Delivery on the Cards For Jeff Bezos, CEO and Founder of Amazon, the Sales…

TechBytes with Rob Fox, CTO at HG Insights

Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Automation in the IT industry? As the CTO for a technology intelligence company trying to help our customers accelerate business outcomes, we are always experimenting with AI to find ways to bring innovation to our customers. Much of our intelligence is mined from document-based data and allows us to explore both “sides” of AI which is what makes my job so exciting. What I mean by this is the application of both…

TechBytes with Dmitri Lisitski, CEO and Co-Founder at Influ2

How much has the Account-Based Marketing evolved in the last 12-18 months? ABM is still a work in progress. It is a growing trend and there has definitely been more interest towards it in the industry. More companies are devoting resources to ABM, both people-wise and budget-wise. However, there is still a lot of confusion in regards to ABM's impact and how to measure it. I'd say there has been a lot more experimenting with ABM in the last year and that created even more demand for a more precise data and actionable…

MarTech Interview with Tom Logan, Co-Founder at Cohley

"Personalization is no longer a “nice to have” for marketers, particularly when targeting Millennial buyers." Could you tell us about your role and journey into Technology? I’m the Co-founder and CEO of a content generation platform called Cohley. My journey into tech has been an interesting one and I’ve been very fortunate to be connected to some awesome success stories. I started my career Wildfire Interactive where we were focused on helping brands run Facebook campaigns and attract visitors to their respective…

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…

Salesforce Clubs AI and Creativity to Transform Email Marketing Automation; Delivers Enhanced Interactive Features

Email Marketing is the most reliable investment that CIOs and CMOs make for their organizations. We often hear from our CMO guests during the Martech interview series how email marketing helps to connect with the customers and amplify sales through effective messaging. However, email marketing can certainly be better, especially when we are chasing the new definitions of Customer Experience everywhere else! In marketing, sales and customer service, email messaging with a personalized touch can help marketing teams to build a…

TechBytes with George Corugedo, CTO and Co-Founder at RedPoint

Could you tell us about your role and the team/technology you handle at RedPoint Global? As one of the Founders of RedPoint Global and the Chief Technology Officer, I have the opportunity to help materialize a vision of empowering marketers with a technology platform that defragments the world they work in. Every day marketers are mired in the logistical challenges of mastering data, deriving insights and precise execution. These are simple ideas in theory but hard to achieve in a world where every vendor wants to…

MarTech Interview with Elizabeth Cholawsky, President and CEO at HG Insights

"Technology Intelligence is unique in that it can not only help our customers identify which accounts have the highest propensity to buy, but also, through our spend intelligence, the accounts with the greatest revenue potential." Could you tell us about your role and journey into Technology? I’ve always been interested in how technology can be used to solve bigger and bigger problems. At university and grad school, and early in my career, I developed computer models to help understand various Social Science phenomena,…

Teradata Unifies IT, Marketing, and Customer Intelligence into Single CDP; Launches Vantage CX

Teradata Pushes the CDP Ecosystem with New ML-based Martech Offerings — Vantage Customer Experience and Vantage Analyst Global provider of Cloud and RDBMS solutions, Teradata has leaped into the vastly disruptive ecosystem of Marketing Technologies. This week, the Cloud analytics company announced the commercial availability of a new customer data platform (CDP) and advanced analytics for the business analysts. The new CDP offerings include Vantage Customer Experience and Vantage Analyst. Known for delivering Pervasive…