TechBytes with Ben Howell, Director, Product Management at Veritone

Please tell us about your experience as a Product Management leader through the COVID-19 crisis.  I’ve been with Veritone through an acquisition of my previous company, Wazee Digital, for almost a decade. For the last two and half years, I’ve led product management for Digital Media Hub, a cloud-native, AI-enabled media management platform, specifically designed for content owners to help them organize and monetize their content. The last nine months has been an interesting yet creatively-challenging experience. The…

MarTech Interview with Umesh Sachdev, CEO and co-founder at Uniphore

"Working together with the Tech Mahindra team, we’ll be able to combine the power of AI, automation and analytics to help businesses around the world reduce costs, improve customer satisfaction and – especially important for the work from home era – improve security using advanced biometrics capabilities." Hi Umesh, please tell us about the role you handle and how you arrived at Uniphore. I am the CEO and co-founder at Uniphore. My cofounder Ravi and I worked together during our time as students at the Jaypee Institute…

MarTech Interview with Robin Bordoli, President at RollWorks

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Can you tell us about the importance of B2B martech partnerships, like the one you just had with HubSpot? To understand the importance of RollWorks’ partnerships with HubSpot and Marketo, it’s necessary to step into the shoes of the modern marketer. If you can picture the iconic “The Scream” by Edvard Munch then you have an idea of what most modern marketers…

MarTech Interview with Mark Elliot, CMO at BioCatch

"The beautiful thing about behavioral insights is that they can be applied to so many applications and industries. We are always talking to players in other sectors and are ready to innovate…trust me, we are just getting started!" Hi, please tell us about your journey into technology and how you started at BioCatch? Prior to joining BioCatch I spent my career at large organizations within the financial services industry – Capital One and TIAA to name a couple. I ran a digital/direct banking business as well as led…

2021 Mobile App Marketing Predictions with Adjust Martech Leaders

Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. However, the pandemic crisis and high cost of advertising continued to plague marketers from scaling their mobile app marketing efforts. To know how to scale further in 2021, we spoke to industry leaders from the mobile martech world. Today's Martech Predictions Series is special. We have managed to get together 3 top-level executives from a leading Mobile Marketing technology company, Adjust.…

Attendify Releases MeetNow to Smoothen Event Experience Management

Attendify, the leading platform provider of virtual and hybrid event applications and event data management tools, announced its new MeetNow feature. MeetNow empowers virtual event attendees to instantly interact one-on-one with sponsors and exhibitors, via its built-in, live video conferencing capabilities. MeetNow was created to further provide tangible value and increased ROI for sponsors and exhibitors, which has become a more prevalent challenge for virtual events. Recommended: ON24 Launches RevNEXT Marketplace…

Predictions Series 2021: MarTech Interview with Amit Bendov, CEO at Gong

"The sales industry has been completely overhauled in the last 2-3 years as automation alleviates administrative tasks for reps, and enterprises adopt artificial intelligence to glean better insights from data and so on. " Tell us about Gong’s 2020 Growth map – what has been your most decisive moment this year? This year was truly one like no other. As a result of the pandemic we saw our platform (that uses AI to draw data and insights from sales conversations wherever they happen) triple in revenue in the first half…

11 Compelling MarTech Predictions that Focus on the Data-Analytics Relationships in Marketing and Sales

Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales teams, in addition to the thousands of business analysts and researchers who mine data to keep their marketing and sales efforts "well oiled". This year, mostly due to the COVID-19 crisis, and economic slowdown due to the tense geopolitical reasons has been a challenging one -- not just for…

Top MarTech Predictions 2021 For Retail, E-commerce and AdTech

In today’s Predictions Series, we sat down with industry leaders with a combined experience of over 80 years in retail, e-commerce and adtech solutions. These include insights from the following leaders: Episerver CMO Kirsten Allegri Williams Greg Wasson, Co-Founder & Chairman, Cooler Screens, Co-Founder, Wasson Enterprise  & Former Chief Executive Officer, Walgreens Boots Alliance. David Wharram, CEO of Coast Digital Luke Taylor, founder and COO at TrafficGuard, Leena Iyar, chief brand officer at…

Predictions Series 2021: TechBytes with Luke Taylor, Founder and COO at TrafficGuard

Tell us what you think about Apple’s impact on the current Adtech businesses? I think Apple would take a bigger bite of the Search pie We are seeing increased Apple Bot activity across our clients’ traffic which points to Apple upping the ante on indexing the web. We don’t really think Apple will bin its $12 billion fees from Google to priorities its own search engine but interested to see if this is a backup plan in the unlikely event that the anti-trust suit prevents that arrangement from continuing. Or, do they have…

Why You Can’t Ignore Headless CMSs in 2021

According to the latest report on Content Management Systems (CMSs), nearly half of marketers say the switch to ‘headless’ tech has made marketing faster. CMS teams find headless CMSs to be agile and efficient in accelerating the overall pace of publishing content. They found marketers are able to increase the speed at which they publish content by using a headless CMS. The trends in the headless CMS market are evolving at a rampaging pace. According to Magnolia, "Today, headless adoption is at an all-time high – but…

Predictions Series 2021: TechBytes with Susan Thomas, CEO at 10Fold

Tell us your number 1 prediction for Marketing technology companies and how they should prepare for 2021? Budget Cuts Will Catch Up with Technology Companies    COVID-19 caused businesses to reduce costs and re-think their revenue and plans for 2020 and beyond. In 10Fold’s nationwide survey published this fall, the 2020 CMO Report, 61% of B2B technology companies reported their marketing budgets were cut during the pandemic.  Most surprisingly, 60% of the respondents reported that their key performance indicators (KPIs)…

Zendesk Becomes First CX Platform to Join Unity’s VSP

World's leading CRM company Zendesk has forged a partnership with Unity to enable integrated customer support within today’s most popular games. The Zendesk SDK is generally available today on the Unity Asset Store. Zendesk, Inc. (NYSE: ZEN) is building on its customer experience (CX) leadership by becoming a Unity (NYSE: U) Verified Solutions Partner. Being a Verified Solutions Partner (VSP) means Zendesk has been verified by Unity to ensure its SDK is optimized for the latest version of the Unity editor, providing a…

TechBytes with Diaz Nesamoney, CEO at Jivox

Hi Diaz, tell us about your adtech predictions and how Google continues to be top of every advertiser’s mind? For me, in 2021, Google gets out of ad tech. Due to concerns with being privacy compliant, Google is becoming less ad tech focused and more focused on being primarily a media platform like Facebook, who does not sell ad tech by itself. As a result, brands are turning towards 3rd party ad tech platforms, social media and Amazon to buy ads. Due to increased scrutiny from anti-trust and privacy regulators and…

Brands Stand to Waste a Staggering $917.2 Billion on Digital Banner Advertising by 2028

Digital messaging would be a bigger industry than mobile advertising and social media combined. Despite the growth in messaging and Rich Communication Services (RCS), brands are starting at a staggering loss of $917.2 billion from their Digital Banner Advertising campaign by 2028. This year alone, brands would waste 99.9 percent of their banner advertising budget. Solution: Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028. According to the findings of an…

6 AdTech Leaders Join Forces to Improve Programmatic DOOH Standards for 2021

The 6 adtech leaders include Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media. They join forces to deliver parameters for defining programmatic DOOH inventory. Ensuring a mutual understanding between the DOOH buyer and seller in the bid-stream and during the media transaction, these standards open up new inventory discovery opportunities, improve targeting, and promote greater knowledge equality within the programmatic DOOH industry. Six leading digital-out-of-home (DOOH) technology platforms -…

Predictions Series 2021: TechBytes with Holly Aresty, SVP of Customer Success at Rokt

Holly, please tell us about the Marketing- Sales alignment strategies during COVID-19. How did you cope with the expectations from your customers? Marketing and sales always need to be aligned in order to drive sales and revenue, but these teams also need to align with the customer team so we can ensure we are identifying opportunities for our existing customers to best leverage our technology. As COVID-19 has impacted our clients in various ways, (and continues to) it has become even more essential that the customer and…

Predictions Series 2021: TechBytes with Jon Miller, CPO at Demandbase

Tell us about your role at Demandbase and how you arrived here. I’m currently the Chief Product Officer (CPO) at Demandbase. I was a co-founder for Marketo and was previously the co-founder and CEO of Engagio. I became the CPO of Demandbase after the merger of Engagio and Demandbase in June, 2020. I lead the product team and oversee the innovation development we bring to our customers. Hear it from the pro: What’s so different about being a CPO of a Martech / ABM company compared to other SaaS-based companies? Coming…

Predictions Series 2021: 6 AdTech Leaders and their Powerful Performance Marketing Insights for 2021

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…

MarTech Interview with Yair Tal, CEO at OneHourTranslation

"My prioritization of deeply listening to what people have to say, rather than just offering solutions, is what I believe has contributed to my success." It's been almost a year since Yair Tal, former SVP Head of Payoneer Enterprise, stepped aboard as CEO of OneHourTranslation. With 12 years of on-the-ground business development experience growing what began as a small payment solution startup into a roaring international success, Yair's applying his know-how to his role at OHT. I interviewed Yair to learn a…