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TechBytes with Pegah Ebrahimi, COO at Cisco

Hi Pegah, please tell us about your journey in technology and how you started at Cisco. I was appointed as COO of Collaboration at Cisco over a year ago. But in many ways, my entire career has prepared me for this role. I’ve always had a love for technology and solving new problems in some form, given the exposure I got from going to a school like MIT that was leading the way in so many areas of technology. I started my career at Morgan Stanley as an analyst in Investment Banking, focused on strategic advice to technology…

MarTech Interview with Barbara Lawler, Chief Privacy and Data Ethics Officer at Looker

"Data ethics is doing the right thing with data, considering the human impact from all sides, and making decisions based on your brand values." Hi Barbara. Tell us about your journey into data protection and how you started at Looker. My journey into data security and privacy began more than two decades ago, where I previously served as Chief Privacy Officer for Intuit, Inc. and the Hewlett-Packard Company. In fact, I was Hewlett-Packard’s first-ever CPO, where I led a global team that drove global privacy policy and…

MarTech Interview with Mark Emond, President at Demand Spring

"As a business leader, I think it’s critical that you continue to assess how you leverage the mix of assets available to you to drive performance." Journey into Tech Hi Mark, tell us about your journey into Revenue Marketing? What inspired you to be part of a Marketing Technology company? A big gap in the market inspired me to start Demand Spring. We are a Revenue Marketing consultancy. We help B2B marketers optimize their practices for building pipeline and contributing to revenue. I was a marketing leader on the…

TechBytes with Ben John, Chief Technology Officer at Xandr

Know Me Hi Ben, please tell us about your journey in technology and how you started at Xandr. What inspired you to be part of a global digital advertising company? I have always been fascinated by technology and its potential to transform or reimagine the status quo. While studying computer science 25 years ago, I realized theoretical knowledge is not enough to build a strong foundation. So, I launched a software company dedicated to building innovative software and providing employee training, which I ran for more than…

Introducing Microsoft Bing COVID-19 Tracker

As per Bing COVID-19 Tracker, there are 85,377 active cases and 6518 deaths. COVID-19 is exposing the frail connection between health, technology, people and data science. Within a month, COVID-19 has reached every nook and corner of the planet, throwing off daily lives, businesses, and events. To accurately understand the extent of this pandemic, The Microsoft Bing Team has announced a web portal– COVID-19 Tracker. What is Bing COVID-19 Tracker? Bing COVID-19 tracker shows a real-time extent of the novel coronavirus…

MarTech Interview with Ian James, Founder and CEO at Silverbullet

"Businesses must start to think smarter and better in order to establish a sustainable, long-lasting Marketing future – especially when it comes to the use of customer data." Journey into Tech Hi Ian. Tell us about your journey into tech and how you started at Silverbullet. I first entered the world of Advertising and Technology firmly on the direct brand side, where I was the first Global Head of Digital for Bacardi, the world's largest privately held, family-owned spirits company. During my time with Bacardi, I…

MarTech Video Interview with Adam Bergman- Vizio Ads

Adam Bergman is responsible for forging buy-side relationships and driving VIZIO Ads' direct-to-TV ad sales business. Currently, Adam reports directly to Mike O'Donnell, SVP of VIZIO's Platform Business, who leads VIZIO's recently opened New York City office. VIZIO, the #1 American-based TV brand and #1 Sound Bar Brand in America. It owns Vizio Ads. Today, it delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree,…

MarTech Interview with Liam McCance, Chief Strategy Officer at Singlife

"With ride-sharing and gaming companies entering the financial industry, we will see an adoption of technology coming from various other industries, making for an exciting space to watch. Journey into Tech Hi Liam, tell us about your role and journey into Technology. What inspired you to take up the role at Singlife? My journey into technology was through Marketing. I began my career in an Advertising agency before joining a new AdTech start-up, which was my first professional exposure to technology. Through this…

Affinity Acquires Nudge.ai; Brings AI to the Center of Every Sales Deal

New Relationship Intelligence product for sales teams due out later this year; Affinity expands to open a Canadian office AI in sales is a fast-growing category within the martech and sales tech economies. Affinity, the leading Relationship Intelligence platform, announced today the acquisition of Nudge.ai. Nudge.ai is a Revenue Intelligence platform designed to build relationships and grow sales. In a Martech Interview, Co-founder of Affinity, Shubham Goel had said - "We think the biggest disruption will occur due to…

MarTech Interview with Adam Carte, CEO at Luminoso

"Business leaders should invest time understanding where AI works and where AI struggles." Hi Adam.You come from a very interesting background where you have managed vastly different portfolios. Could you tell us about this enriching journey and how you landed at Luminoso? I think of my career as a sequence of small steps in which I applied what I learned in the past to something new – that, combined with a difficulty saying "no" when asked to do something. When I graduated from college in 1991, we were in a recession;…

TechBytes with Bill Swift, EVP and CTO at Brierley+Partners

Hi Bill, tell us about your role and the team/technology you handle at Brierley. I’m the CTO at Brierley and my primary responsibilities are product direction/strategy/development, sales presentations, global expansion, partnerships, client delivery, and ongoing support. In terms of the technology I handle in my role, I focus on transformation initiatives. Specifically, product architecture, client delivery models, organization/team structure, methodology, automation, and employee satisfaction and growth. How much has…

MarTech Interview with Ben Hindman, Co-Founder and CEO at Splash

"When you build assets and a marketing database that are yours, the sites you publish become much more valuable and the people you reach become much more targeted and engaged." Hi Ben. Tell us about your role at Splash and the team/technology you handle. Splash is the Event Marketing platform that’s powering scaled event programs. We know there’s a growing group of people inside an organization focused on connecting in-person with prospects and customers because the data shows that in-person event experiences drive…

TechBytes with Nima Mirbakhsh, CTO at Morphio

Tell us about the team and technology you handle at Morphio. We have a nimble and highly motivated team of Digital Marketers, Software Engineers, and Data Scientists. We’re working together to change the way Agencies and Marketing teams approach digital data and decision making. Core AI technologies include TensorFlow for anomaly detection and forecasting. We also integrate a handful of  ‘off the shelf’ scalable technologies and custom technologies that we have created to protect digital marketers against their unexpected…

MarTech Interview with Marianella Mace, CEO at Email Meter

"We think email is still the king. In all seriousness, the reports of its death have been greatly exaggerated." Tell us a bit about Email Meter? Specifically, tell us how it can help team leaders gauge a pulse on employee productivity and engagement? Email is ubiquitous at work, but it’s still a black box. CRM or helpdesk ticketing solutions replace email for some use cases and have limited built-in KPIs; but the costs, customization and change management are high. And sometimes these solutions are just not a good…

TechBytes with Greg Wester, CMO at Mobile Posse (now part of Digital Turbine)

Hi Greg, Mobile is the most addictive device ever-made by humans. What makes mobile commerce so effective in retaining its audience? “The winners in mobile have always been those that create ‘frictionless’ experiences. Removing the obstacles from getting the things we want - be it commerce (Amazon), food (Grubhub) or a taxi (Uber) - has become a societal trend and changed how we live our lives day to day. Previously, commerce was a scheduled, time-oriented activity, but mobile has allowed shopping to become a behavior to…

TechBytes with Chris Warnock, Content Analyst at GetApp (now part of Gartner)

Could you tell us about your role and the industry/technology you cover at GetApp? I’m an Analyst at GetApp where I cover trends in Sales, Marketing and Customer Experience—including Marketing Psychology and Consumer data privacy. How have consumer attitudes towards personal data shifted in the last few years? Consumer concerns around privacy and personal data are on the rise. A recent GetApp survey found 91% of U.S. consumers feel ads know too much personal information about them. Additionally, many people seek to…

New Ways of Seeing: Playform Launches AI-Powered “Creative Soulmate” for Visual Artists and Designers

Artists have long used technology--from photography to Photoshop--to push their ideas into new territory. Playform offers the latest opportunity for artists and creators to explore the edge of technological possibility and express their humanity. It harnesses AI’s power and turns it into the perfect co-creating companion. Read More: Best Tools to Connect with Gen Z on Instagram Playform gives artists a variety of ways to experiment with generative AI. Using groundbreaking technology, Playform can take a simple…

TechBytes with Kumaran Sambandam, VP of International Demand Partnerships at RhythmOne

Hi Kumar, tell us about the major milestones in your career as an Adtech professional? I was a part of the digital advertising industry in 2006 with AOL — when ad servers and networks were a big thing, like AI is a big thing today. I had the opportunity to move to mobile advertising in 2011, which gave me a holistic view between desktop and mobile, and its unique offering in digital advertising. I then joined Mobfox to drive it from an ad network to ad exchange. I earned the opportunity to grow the business to $50…

MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

Salesforce Acquires The CMO Club to Unify Marketing Thoughts with B2B Practices

The world's number one martech company- Salesforce has acquired The CMO Club. The latest acquisition marks a new chapter in the B2B publication industry where a martech company has acquired a member-based Content Marketing and Media company. Read Also: Latest Salesforce Updates Stephanie Buscemi, CMO of Salesforce announced the latest Salesforce acquisition through an official blog. Stephanie said, "Today I am excited to announce that Salesforce has acquired The CMO Club."She also added that founder and CEO Pete…