Citrix Workspace and Google Cloud Extend Unified Collaboration; Empower Customers Adapt to the ‘Neo-normal’ Times

Citrix itself acknowledges that Google Cloud has always been the best place to run Citrix Workspace. That's why they are now extending their deep collaboration to include Google’s BeyondCorp solution as a member of the BeyondCorp Alliance to provide a user-centric unified experience to access their applications in a remote environment. Citrix Workspace allows the unification of applications within the same workspace portal. Citrix Workspace users can access desktops, Windows and Linux applications to expand usage of…

New Google Analytics Brings in Customer-centric Measurement, YouTube Conversions Reports and Much More

The world's most trusted website and mobile webpage analytics tool, Google Analytics has announced a series of new features and Machine-learning based consumer behavior tracking capabilities. These ML-based website analytics features would help millions of Google Marketing Cloud users who use Google Analytics to track, analyze and plan their content marketing and mobile marketing strategies. By enabling superior customer behavior analysis and creating suitable customer experiences across all platforms, Google is transforming…

MarTech Video Interview with Adam Gaynor – VIZIO

https://youtu.be/e3UkvSRa19Y VIZIO is a high-performance consumer electronics product manufacturer headquartered in Irvine, California. VIZIO is the #1 American-based TV brand. VIZIO's ad business - VIZIO Ads,  delivers a more relevant TV advertising experience to consumers and brands alike. It is offering premium, addressable advertising inventory inside of WatchFree, SmartCast and within popular TV apps. It is leading the adtech adoption trends in the US by offering high performance, smarter products with the latest…

TechBytes with Krish Mantripragada, Chief Product Officer at Seismic

Please tell us about your journey into technology and how you started in the industry? I always knew I wanted to go into technology. I graduated from the Indian Institute of Technology in Delhi, which is one of the top technology schools globally. I came to the US and got my Ph.D. at MIT, building algorithms for assembly sequence analysis and supply chain management. I started working in product management, product strategy, and R&D for software companies, building products to optimize supply chains, enable…

MarTech Interview with Eric Hochberger, CEO at Mediavine

"I know “data” is a vague-sounding buzzword in our industry, but CEOs should invest in actual data science as early as possible." Hi Eric, please tell us about your journey into advertising and content management. How did you start at Mediavine? When I co-founded Mediavine in 2004 (not a typo), we were primarily content creators as the publishers of websites like The Hollywood Gossip. Back then, WordPress was not the dominant market Content Management System (CMS) it is today, so we built our own lightweight CMS,…

MarTech Interview with Jürgen Galler, CEO & Co-Founder at 1plusX

"When we talk to businesses all over the world, the frustration towards old DMP technology is evident. They now have to compete with solutions that can build audiences in real-time." Please tell us about your journey into marketing data technology and how you started at 1PlusX. I started working in the digital advertising space in 2000 when I joined Bertelsmann Media company. While there, I oversaw the design and implementation of digital products and services. In 2009, at Google, I led the product management team of…

YouTube Select Opens Its Platform For UK Advertisers

YouTube has announced that YouTube Select, the platform’s reimaged content solution, is now available to British advertisers. This would help the UK advertisers to feature their ads in a brand-safe ecosystem. Now for the first time, UK brands will be able to access exclusive creator lineups as well as bespoke content experiences, helping advertisers reach the audiences they want through the content most relevant to their brand. This follows the global launch of YouTube Select earlier in the year. 96% of Online Adults in…

Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards

Advertising Research Foundation or ARF David Ogilvy Awards recognizes the research and creativity behind the most innovative advertising campaigns across a variety of categories. The Courageous Conversation Global Foundation’s (CCGF) “Not A Gun” campaign was announced as the Grand Winner of the 2020 ARF (Advertising Research Foundation) David Ogilvy Awards during a virtual ceremony this evening, sponsored by Ipsos and Twitter.  Celebrating over 25 years, the ARF David Ogilvy Awards honor the research and analytics…

TechBytes with Ayal Steiner, VP of Global Ad Revenue at Outbrain

Please tell us how Outbrain is preparing for the FIRST biggest Sales season of the COVID-19 era. We are seeing a clear trend of established brands moving into Direct-To-Consumer models and leveraging digital channels such as Search, Social and Discovery to reach customers. Historically we have always seen a surge in advertiser activity towards global sales events such as black friday / cyber Monday etc, but with Covid-19 we expect an unprecedented surge in activity. We are running workshops and online webinars to…

MarTech Interview with Doug Winter, CEO and Co-founder, Seismic

"Along with looking into opportunities to expand internationally, we will continue to look at opportunities to enhance and expand our platform through strategic, targeted acquisitions." What is the driving force behind your latest tech funding? How did you plan to pull this feat in the middle of a pandemic? Simply put, we’re experiencing a period of high growth and momentum right now. We’ve built a reputation as a best-in-class sales enablement and marketing orchestration platform. That said, we still have much more…

TechBytes with Travis Clinger, SVP Addressability & Ecosystem at LiveRamp

Hi Travis, welcome back to MarTech Series. Tell us about your COVID-19 business continuity plans at LiveRamp. The recessionary environment brought on by the pandemic has forced marketers and publishers to do more with less, thus acting as a catalyst for accountability. As every marketing activity is further scrutinized, our customers are turning to LiveRamp to ensure every dollar spent is addressable and measurable. Further, they have entrusted us, and our technology, to help ensure their messages are reaching the right…

Australia Safest for Video Impressions; APAC has Lower Ad Fraud Rates on Programmatic Buys Across All Channels

In its latest report on ad fraud risks, Integral Ad Science (IAS) has reported key statistics on adtech and brand safety trends in the APAC and Australia. According to the report titled, “Media Quality Report for H1 2020”, Australia had notable reductions in total brand risk for video impressions — both desktop video and mobile web video. Compared to this startling trend in Australia, Japan was facing quite the opposite. Advertisers in Japan witnessed a spike in brand safety violations due to complex issues in the…

Trace Partners with Molotov Solutions to Develop its OTT Platform Worldwide

Using the Molotov platform, TracePlay will offer more than 25 live TV channels, 100 radio channels and some 1,000 hours of on-demand content Trace, the international media group dedicated to empowerment and entertainment of afro-urban people, has entrusted Molotov Solutions to develop and operate the new version of its OTT platform, TracePlay. Trace will soon launch Trace Academia, the world's first free online edutainment platform dedicated to vocational training. Molotov is an OTT distribution platform that has…

Twilio Introduces Microvisor IoT Platform To Solve Edge Infra Challenges

Twilio Microvisor IoT Platform has expanded beyond cellular connectivity to solve end-to-end infrastructure challenges for IoT builders. Twilio, the leading cloud communications platform, today announced a major expansion of the company’s IoT offerings with the launch of Microvisor, an IoT connectivity and device management platform that offers embedded developers a one stop shop for building connected devices, keeping them secure, and managing them through their lifetime. Twilio aims to significantly accelerate IoT…

TechBytes with Matt Spiegel, EVP of Marketing Solutions at TransUnion

Tell us about your business continuity plans through COVID-19?  Many businesses have faced uncharted disruption and have felt the material impact of this crisis. TransUnion has been uniquely equipped with data and insights to help our customers respond in this evolving marketplace. You acquired Tru Optik, an adtech data management firm that deals in OTT business. What is the drive behind making such a big announcement during the pandemic? While it’s true that this pandemic, and the resulting stay-at-home orders,…

Twilio Banks on Customer Intelligence, Agility and Cloud Contact Center to Meet ‘New-Normal’ Demands

Customer intelligence and cloud contact centers have come together as a novel science in solving major challenges that the marketers face during a pandemic. Leading Cloud communication platform Twilio has made significant enhancements to its modern contact center, bringing new mobile innovation to enable the remote, agile workforce with state-of-the-art customer intelligence. It is an unchallenged fac today that customer intelligence fuels the future of customer engagement across all industries, and this intelligence is…

MarTech Interview with Brian Atwood, CEO at NOM

"Advertisers are doing publisher direct deals, and then running them through programmatic channels to ensure content quality and accountability." Hi, please tell us about your current role and the team/technology that you handle? I am the CEO of NOM. Brands utilize our contextual targeting technology on YouTube to ensure their ads; 1) show up next to the content that the brand is specifically targeting; and, 2) don’t show up next to content that is not brand-suitable, or potentially offensive. Furthermore,…

Leverage NLP-based UniMRCP Integration To Power Modern Customer Experience

Clients can now implement state of the art speech recognition into their IVR solutions using Deepgram’s UniMRCP  IVR technology is witnessing a tectonic shift toward becoming a full-blown virtually managed deep science technique for contact centers and customer support management platforms. And, it’s the customer preference that’s pushing IVR platforms to leverage more of AI ML and marketer’s behavioral marketing intelligence capabilities to solve Customer experience issues commonly linked to IVRs. Business analysts…