Banner Before Header

Author

Sudipto Ghosh

Sudipto is a technology research specialist who brings 11 years of professional blogging and technical writing experience. He has developed cutting-edge content for over 100 websites and mobile applications. Our ‘Wordsmith’ is an engaging conversationalist and has done more than 200 interviews with some of the leading names in automobile, digital advertising, IT/ITES, medical technology, real estate, gemstone certification, HVAC, tourism and food processing industries. Apart from technical writing, he loves to blow off steam by chronicling stories about top medical professionals, innovators, spiritual 'gurus', gym trainers, nutritionists, wedding planners, chefs and off-beat hobbyists. The best place to find him beyond work hours— the shadiest underground gym in the city. He is an ardent sports buff and contributes with his witty live commentary too.

Dreamforce Interview with Keelin McDonell, General Manager of Business Intelligence & Integrations at Narrative Science

Sudipto Ghosh 0
Tech Bytes
Could you tell us about your role and the team/technology you handle at Narrative Science? I’m the General Manager on the Integrations and Business Intelligence business. I manage our AI-powered products that are integrated with Tableau, Qlik, and Power BI. What is the data engine driving your next-gen AI platform? How does your product help companies to make more accurate data-driven decisions? Our hypothesis is that the easiest way to understand data and insights is through stories and language. We have two products…

CMOs Asked for Voice Call Integration with CRM. Salesforce Delivers It with a Touch of AI.

Sudipto Ghosh 0
Staff Writers
Martech Leader Salesforce Announced Service Cloud Voice to Sync Voice Calls and Digital Channels into CRM Data Salesforce's latest product launch would put any Customer Success agent on a high. Salesforce customers can now leverage Salesforce CRM to harness voice call data and analytics for their marketing and sales campaigns. The new Cloud platform is laced with new-age capabilities, including AI recommendations, speech-to-text transcription, omni-channel Customer Intelligence connected to the Salesforce CRM.…

TechBytes with Dan Cohen, Group Commercial Director at Savings United GmbH

Sudipto Ghosh 0
Tech Bytes
Could you tell us about your role and the team/technology you handle at Savings United? As Group Commercial Director at Savings United, I oversee our commercial relationships with media houses and advertisers in 13 countries, with a particular focus on the US. Together with our media partners, our joint coupon platforms help advertisers achieve their business goals and ensure shoppers find the best discounts and deals. How do you see Retail Technology (Retail Tech) evolving with the maturity of Mobile? Mobile is…

MarTech Interview with Erez Yereslove, Chief Marketing Officer at Globality

Sudipto Ghosh
Interviews
" I think Chatbots will evolve to become tools that truly add value to businesses and their customers." Could you tell us about your role and journey into technology? I’ve been somewhat obsessed with technology, and specifically communications-related technology, from a very young age; I’m still quite proud of being an adopter of the pre-browser internet. Over time, I developed and managed databases, including coding of SPSS, SAS, and then sites using good old ColdFusion and early HTML. While at Disney, I started leaning…

Former CMO of Calvin Klein, Marie Gulin-Merle Joins Google as Global VP of Ads Marketing

Sudipto Ghosh 0
B2B Commerce
The former CMO of global fashion brand Calvin Klein, Marie Gulin-Merle is now part of the Ads Marketing business at Google. Marie served as the CMO and Chief Digital Officer of CK. CK is owned by PVH Corp. PVH also owns fashion brand- Tommy Hilfiger. Last month, Tommy Hilfiger announced their CMO- Michael Scheiner. It is still not confirmed if Michael will take on Marketing leadership for CK as well. PVH manages a diversified portfolio of brands — including CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo,…

TechBytes with Jody Spusta, COO, Provider Market at Welltok

Sudipto Ghosh 0
Tech Bytes
Could you tell us about your role and journey into Technology? I have been working in CRM Healthcare Marketing, Sales and Client Strategy my whole career, with nearly two decades of experience in Account and Client Relationship Management. I helped start Tea Leaves Health in 2011 to address a gap in the market for a Customer Relationship Management platform (CRM) designed to address the unique needs in Healthcare – acquiring and retaining high-value patients. We also created the industry’s leading Physician…

MarTech Interview with Matthew Baier, CMO and COO at Contentstack

Sudipto Ghosh 0
Interviews
"Nearly every aspect of Marketing represents an opportunity for AI to add insights for better decision making and automation for faster results and more efficiency. " Could you tell us about your role and journey into Technology? I am COO and CMO of Contentstack, where I oversee Marketing, Product Management, and Operational functions such as legal. I am an astrophysicist by trade and have been working in tech for most of my career. I’ve always been drawn to understanding and dissecting big ideas, questions and…

David Beckham Joins Salesforce Dreamforce (#DF19) as a Speaker

Sudipto Ghosh 0
Staff Writers
Martech's biggest annual conference will kick-start in some hours from now. When you can bend it like David Beckham, you can do anything. Former English national soccer player David Beckham will be speaking at Dreamforce 2019 in San Francisco. Beckham, who also signed a five-year contract with Major League Soccer club LA Galaxy in 2007, represented the Club as a global sporting icon. David Beckham will join United Nations Secretary-General’s Advocate for the Sustainable Development Goals, Eddie Ndopu and other luminaries…

TechBytes with Vanessa Cartwright, Chief Client Success Officer at Astound Commerce

Sudipto Ghosh 0
Tech Bytes
Could you you tell us about your journey into digital commerce and your role at Astound Commerce? I cut my career-teeth in the world of book clubs and direct marketing in the UK, just as Amazon began its own journey, seismically disrupting not just publishing, but every vertical it took on. Direct Marketing is the precursor to digital commerce, founded upon the principles of using customer data to build highly targeted engagement strategies, driving transactions and measurable, profitable long-term relationships. However,…

Interview with Megan Yelaney, Life and Business Coach

Sudipto Ghosh 0
Interviews
"Seeing women into their power, up-level in their beliefs in themselves, and truly go after goals and dreams they never thought possible is the most rewarding feeling as a coach." Could you tell us about your role and journey as an entrepreneur? What inspired you to start as a Wellness coach? My journey as an entrepreneur began back in 2011 when I signed up to be a distributor for the Network Marketing company that helped me focus on my health. I was so inspired to become a wellness coach because prioritizing my health…

Adobe Experience Platform Brings a Real-Time CDP; Launches Context-Based Journey Orchestration

Sudipto Ghosh 0
Customer Data Platforms
Almost every CMO has equivocally agreed that MARTECH's future is tightly intertwined with CDPs and Customer Experience platforms. Today, it's Adobe's turn to announce their CX + CDP plan. Adobe Experience Platform announced new innovations to deliver great customer experiences at scale, with the power of Adobe Experience Platform, the industry’s first open and extensible platform for Customer Experience Management (CXM). Innovations include industry-first data governance capabilities, general availability of Adobe’s…

LinkedIn Sales Navigator Adds New Feature ‘Data Validation’ to Sync with CRM Data

Sudipto Ghosh 0
CRM
Yesterday, LinkedIn announced the launch of their new sync-with-CRM data feature. This new feature is called Data Validation. This will help current Salesforce CRM and Microsoft 365 customers to connect their Sales Navigator with the rest of the B2B Sales stack. In short, LinkedIn Sales Navigator will become CRM’s best friend. What is LinkedIn's Data Validation? Sales Navigator's Data Validation feature links LinkedIn data to your existing CRM, enabling B2B Sales teams to identify pipeline quality and validate the…

5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood

Sudipto Ghosh 0
Marketing Clouds
The world's most creative and successful MarTech and SalesTech platform, Salesforce is organizing its annual conference - Dreamforce, between 19 and 22 November. The venue - Downtown SF, which is expected to be packed with some of the biggest names in the tech business. The period between 2011 and 2019 can be called the 'Salesforce economy'. The Salesforce economy witnessed the birth, evolution, and maturity of three big technology platforms - Marketing Clouds, Sales Intelligence, Retail, and Customer Data Management. 5…

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

Sudipto Ghosh 0
Tech Bytes
You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP and what attracted you to the commerce ecosystem? I joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit, but prior to joining SAP, I was the Managing Director and Partner in the Commerce practice at Accenture. It was during my four-year tenure that I built a commerce practice in Europe and managed the global relationship with…

MarTech Interview with Olivier Chanoux, Co-Founder and CMO at LumApps

Sudipto Ghosh 0
Interviews
"Fully-engaged employees can play a leading role in brand advocacy by building a brand’s image both internally and externally." Could you tell us about LumApps? Specifically, tell us how it helps enterprises turn employees into brand advocates? We’re a digital workplace company originally founded in 2012 in France with offices around the world including New York, Austin, San Francisco, Paris, Lyon, London, and Tokyo. Our flagship product is a social intranet that sits at the core of a company’s communications and workflows…

TechBytes with Ross Freedman, Co-Founder and Co-CEO at Rightpoint

Sudipto Ghosh 0
Tech Bytes
What common ground of operation and market expansion did you both (Rightpoint and Genpact) discuss before the acquisition deal? We are both companies that put people and culture first. This was the common ground we found from day 1. Additionally, we both saw a unique opportunity to own the Digital Transformation market but we were coming at it from different ends of the spectrum. Rightpoint historically focused on front-office customer experience. Genpact historically focused on back-office Operational processes and…

MarTech Interview with Todd Goldman, VP of Marketing at Infoworks

Sudipto Ghosh 0
Interviews
"Volume of data is important, but it is more important to be able to add new analytics use cases quickly" Could you tell us about your journey into Marketing Technologies and how you started at Infoworks? I was trained as Engineer years ago but was curious about how the product feature sets were defined so I moved into Product Management. I liked talking to customers and doing public speaking so I moved into Product Marketing and from there, things just evolved as I moved into more executive-level positions. I joined…

TechBytes with Lidiane Jones, SVP Product at Salesforce Commerce Cloud

Sudipto Ghosh
Tech Bytes
Could you tell us how you identified the various online and offline channels for the report? At the broadest level, we wanted to look at physical and digital stores. We realized we needed to look at e-commerce more granularly though, and settled on three types of properties: Online marketplaces, like Amazon Retailers’ e-commerce properties, like Walmart.com Brands, themselves, like adidas.com, which are taking a greater share of wallet as direct-to-consumer (D2C) business models gain in popularity When we…

MarTech Interview with Terri Herrmann, VP of Marketing at Modern Hire

Sudipto Ghosh 0
Interviews
"Our MarTech stack continues to evolve as we look to become more targeted and personalized in our touchpoints with potential customers." Could you tell us about your journey into HR Technology? As a marketer, I’ve always been drawn to purpose-driven, mission-based organizations. With each leadership role I have taken on, I have always felt a connection to the people and purpose of the organization. My love for HR was born from spending nearly 13 years at ManpowerGroup, where our goal was to connect the potential of people…

CMOs Asked for an Ever-Evolving CMS. Salesforce Delivers It.

Sudipto Ghosh 0
Staff Writers
Regardless of the nature of the business, Content Management Systems (CMS) are central to any CMO's Marketing Technology stack. Today, a CMS is expected to run in sync with every online Marketing campaign planned. Web CMS Managers are constantly harried by the growing demands to perpetually deliver contextual content and personalization to a highly diversified segment of audience. But, we all know that it is a difficult task to sync your web CMS back-end with the front-end Marketing campaigns. Yes, a lot can be achieved…