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Contentsquare’s New Analytics Platform Pinpoints Negative Customer Experiences

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to…

TechBytes with Ryan Lester, Senior Director of Customer Engagement Technologies at LogMeIn

Tell us about your role and the team/technology you handle at LogMeIn. I am the Senior Director of Customer Engagement Technologies at LogMeIn. This role gives me the opportunity to work on both our Bold360 Product strategy and roadmap while improving the experiences we deliver to our current, and potential future, customers each day. I have the unique advantage of working every day on delivering a better CX while also working closely with our product team to build solutions that help our customers create a differentiated…

MarTech Interview with Anna Belous, CMO at Competera

"AI is famous for ensuring fast results. I believe it will be fully embedded in our daily routine regardless of industry. In retail, AI is likely to influence pricing heavily as it is the area which can bring the fastest ROI once optimized" Could you tell us about your current role and your journey to Competera? What inspired you to join the company? As CMO at Competera, I am in-charge of the “gold” Marketing strategy, the company’s scaling and recognition across our key markets. Our Marketing team helps Competera…

TechBytes with Nisa Bayindir, Independent Consumer Psychologist and Integrated Strategy Director

Could you tell us about your role and journey into Technology? I have been in the Digital Enterprise and Marketing world for over a decade now so technology has always been intertwined with my roles. My fascination and curiosity towards psychological drivers behind online interactions and what lies beneath surface-level consumer-brand engagement date back to my undergraduate years. Following a few years in the field of strategy in the agency world, my interest and involvement in data and consumer research grew. I soon…

MarTech Interview with Marcel Hollerbach, CMO at Productsup

"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable experience and service." Tell us about your role and journey into Technology. What inspired you to start at Productsup? At heart, I’ve always been a nerd. I started to teach myself coding in Pascal and Delphi and later PHP and HTML when I was 14. After studying IT Business the regular career path for me would have been to start working as an SAP consultant. However, I was lucky to meet my college…

Fireside Chat with Brandon Logsdon President and GM, Marketing Cloud Solutions at PDI

Brandon Logsdon talks about how PDI is committed to community partnerships   How was this partnership established? The National Association of Convenience Stores (NACS) is always looking for ways to proactively address the needs of the convenience and fuel retail and supplier industry. Training and nurturing the next generation of industry leaders and visionaries is part of that need. When the opportunity came up to partner with the Massachusetts Institute of Technology’s (MIT) Sloan School of Management, NACS turned…

TechBytes with Ryan Steelberg, President at Veritone

What makes Veritone’s latest partnership with SF Giants so unique in the Digital Marketing space?  Veritone provides the San Francisco Giants with the ability to maximize the utilization and monetization of its rich media assets. By ingesting their archive content into our Cloud-based DMH (Digital Media Hub), powered by aiWARE cognition, we provide an indexed, searchable and actional media library. Now, this content is immediately available for Marketing campaigns and sponsorships, consumer experience, social media…

Accenture Continues Aggressive Acquisition Spree; Scoops UK-Based Innovation Firm ‘Happen’ to Boost Products Industry X.0…

Accenture has acquired Happen to boost its front-end innovation and analytics capabilities to help clients introduce transformational products and services. Happen is a privately-owned innovation firm that uses proprietary methods, frameworks and digital tools to help clients generate new ideas, products and services that drive business growth. The transactional details are yet to be publicized. Happen’s employees will join the innovation practice within Accenture’s Products Industry X.0 business, which helps clients use…

Tech Mahindra Picks InMobi to Offer Industry’s First Video Adtech for Mobile Devices

Tech Mahindra and InMobi Collaborate to Transform Mobile Video Advertising for Telecom Providers, Media and Entertainment Companies Indian Digital Transformation enabler, Tech Mahindra Ltd. announced a key collaboration with mobile adtech solution provider, InMobi. InMobi is recognized as world's leading mobile-focused Marketing Cloud. The pair will collaborate to offer the industry’s first video advertising solution for mobile for advertisers like telecom providers and media and entertainment companies. The solution will…

Flashtalking Continues to Lead as a Top Independent Primary Ad Server

Flashtalking, the leading global independent primary ad server and analytics technology company, announced over a dozen new primary ad serving wins -- including McDonald’s and Shutterfly -- as the company continues to build its global leadership. The flurry of wins takes hold following a strong 1H 2019 in which the company deepened its partnership with Adobe Advertising Cloud, among other integrations, sealing its reputation as the only credible global primary ad serving alternative for sophisticated marketers and their…

$1 Billion Evaluation for a Product Experience Company! Now, We’re Talking Serious MarTech

Pendo has just announced $100 million funding, taking its evaluation to $1 Billion. This is a major development in the Martech category that Pendo operates in - Product Experience. Despite competition from players such as Gainsight, Mixpanel, and Amplitude Analytics, Pendo has managed to raise $100 million in Series E funding to help companies become centrally product-led. Sapphire Ventures led the round, with participation from new investors General Atlantic and Tiger Global, along with existing investors Battery Ventures,…

TechBytes with Jerome Underhill, SVP EMEA, APAC and LATAM at Xandr

Tell us about your role and your journey into the Advertising/Marketing industry? My first foray into the Digital Ad space came after nine years in consumer finance with Capital One, for who I built businesses in the UK, across Europe and in South Africa, where I lived for three years. The move into digital came from a desire to apply the data-driven decisioning skills I’d developed in a new space and looking for a high growth sector to test the belief that these were transferable. This led me to Advertising.com and…

Salesforce Takes the Pulse on the Future of Retail; Finds Connected Shopping Experience Driving the Industry

Salesforce has come out with its third edition of the Connected Shopping Experience to describe how retail industry is faring in the modern context of delivering connected shopping experiences to consumers - across physical stores and online. Navigating the modern retail and e-commerce ecosystem is turning trickier day by day. Modern shoppers are getting smarter and faster with their purchasing decisions. Every purchasing interaction, whether it's with their favorite brands or with the ones they are recently made aware of,…

MarTech Interview with Didi Horn, Founder and CEO at SkyX

"I do believe that multiple industries are going to be affected by drones. It will not happen overnight but we do see regulation starting to catch up to the technology." Hi Didi. Tell us about your role and the team/technology you handle at SkyX. In the early days of SkyX, I had the privilege of setting the company’s vision, goals, and milestones, all the while assembling a team of highly talented individuals, each coming from diverse cultural and professional backgrounds. Throughout, it has been my responsibility to lead…

Maruti Suzuki Turns into a Start-up Growth Hacker for Five Companies

One of the world’s most preferred and valuable car brand, Maruti Suzuki, is expanding its horizon in the startup ecosystem. According to the latest news brief, the Indian auto-giant has announced collaborating with startups – Enmovil, Docketrun, Eyedentify, Xane, and SenseGiz. This partnership includes the startups for proof of concept (PoC) under its MAIL Program. MAIL stands for the Mobility and Automobile Innovation Lab (MAIL) program, which is conceived to help PoCs toward real-time applications in the business and…

TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

MarTech Interview with Sumant Kawale, VP Customer Success at Cerebri AI

"The latest AI-powered technology use customer journeys as the raw material to fuel the new science of customer journey analytics." Tell us about your role and journey into Technology.  I have been dabbling in technology from an early age and ended up studying Electrical and Telecom Engineering in college and grad school. My first job out of school was writing DSP and VHDL code for large, expensive test machines that subjected cell phones to all sorts of scenarios, such as bad reception, interference and so on. It was the…

The Future of SaaS and Content Marketing in the Subscription Economy

In a latest report highlighting the growth of subscription economy, SaaS and IoT have achieved the highest level of subscription revenue growth since Q2 2017. The report also marks entry of Manufacturing, Telecommunications and Publishing industries. No two subscribers are same. They have different levels of interest in a product, and are more than willing to pay for their choice. Recommended: How Well Does Amazon's MarTech Understand Its Customers? SaaS Organizations Selling in the Subscription Economy Bring…

TechBytes with Kulmeet Bawa, COO at Resulticks

Tell us more about your journey into Marketing and Sales technology. How did you arrive at Resulticks? I have spent more than 14 years in the enterprise technology space and have the cross-functional experience of steering business transformations for clients across industries. I have been driven by a mission of helping brands catalyze their growth through successful Digital Transformation. Before Resulticks, I was the Vice President and Managing Director, South Asia at Adobe and have earlier taken on leadership…

MarTech Interview with Benoit Grouchko, CEO and Founder at Teemo

"Location data lets marketers measure in-store performance with similar accuracy as they would measure eCommerce performance." Tell us a bit about Teemo? How and why did you found the company? Teemo is a Performance Marketing company built for brands with a significant physical footprint. We deliver digital ads and measure real-world visits. My Co-Founders and I Founded the company in 2014. We realized there was a big need in the brick-and-mortar ecosystem to better leverage Digital Marketing. We wanted to build a bridge…