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MarTech Interview with Lisa Kalscheur, CMO at Monetate (now acquired by Kibo)

"We have been bombarded with buzzwords like “Big Data” and even AI for years now, but we are finally at a point where technologies are able to better identify signals from the large amounts of data that we are collecting to make them actionable." Tell us about your role and journey into Technology. What inspired you to start at Monetate? I love the fast pace, innovation, and nerdiness of the tech world. I studied Journalism in college and started at Ziff Davis immediately thereafter and quickly gravitated to the Marketing…

TechBytes with John Bruno, VP of Product Management at Elastic Path

Tell us how eCommerce technologies have changed in the last 12-18 months. We’ve steadily seen the decline of full-stack commerce applications and the rise of commerce APIs. Full-stack commerce applications were designed for a world where eCommerce meant a webstore. Increasingly, buyers of all demographics are interacting with brands in all-new ways like mobile devices, voice assistants, social media platforms and more. Consumer demands are forcing businesses to change their technology strategies and APIs are allowing…

Explainable AI Company Diveplane Unveils GEMINAI to Meet Customer Data Regulations

Diveplane GEMINAI is the DMP Industry's First Verifiable Synthetic 'Twin' Dataset Global provider of Explainable AI software product, Diveplane announced the availability of GEMINAI, the industry's first verifiable synthetic 'twin' dataset. Diveplane GEMINAI empowers businesses and government organizations to easily and safely sell, share and analyze sensitive datasets without the fear of mishandling, loss or theft. Twin Data Sets and Their Modeling Diveplane's latest productcreates a verifiable synthetic ‘twin’ dataset…

MarTech Interview with Sandie Overtveld, VP APAC at Zendesk

"The expansion of our regional hub in Singapore is the next step in this continuing growth trajectory, Our Singapore product and engineering teams lead the end-to-end development responsibilities for Zendesk Chat." Why did you decide to expand your vision in developing tech talent in APAC? Do you have similar plans for other regions? Zendesk has seen consistently high growth in APAC - north of 30 percent year-on-year - since we opened our first regional office in Melbourne in 2011. Fast-forward to today, and we now have…

Monetate Acquired! What This Means for the Unified Cloud Commerce Industry?

Unified Commerce Cloud is a unique ecosystem. It keeps adding more and more Martech and AIOps players every year, mostly through CDPs, Mobile CRMs and BI tools. Funding is good, and so are sales and partnerships. When Splunk bought SignalFx for $1.05 billion, we knew that the digital businesses would take inspiration from the development. Today, Monetate is snapped by Kibo Commerce. Monetate is a leading testing and optimization provider. The deal would allow Monetate to join Kibo and Certona crews and empower retailers…

TechBytes with Stas Tushinskiy (Instreamatic) and Larry Leung (AirKast)

What is the draw of dialogue advertising to advertisers, publishers, and consumers? Can all three benefit? Stas Tushinskiy: Not only should all three – advertisers, publishers, and consumers – benefit from the emergence of dialogue advertising, I think all three will need to in order for there to be widespread adoption. But I think that’s exactly what we’ll see. For advertisers, early campaigns run through the Instreamatic platform by brands like IKEA, HP, Mastercard, and Infiniti have seen significantly higher ad…

MarTech Interview with Larry Kim, Founder and CEO at MobileMonkey

"AI, ML and Automation are helping businesses gain more efficiencies to become more competitive and scale faster with technology." Tell us about your journey into Technology. I studied Electrical Engineering from the University of Waterloo in Canada. In my Senior year, Mike Lazaridis, CEO of Research in Motion, the maker of the BlackBerry, which was a multi-hundred billion dollar mobile device company at the time, did a talk with my class about technology and entrepreneurship. I was blown away and vowed to one day create…

TechBytes with David Keane, CEO at Bigtincan

What was the driving force behind XINN’s acquisition? We were interested in acquiring Xinn’s technology for its capabilities around intelligent data-driven document automation and its deeper push into the Financial Services vertical. This included bringing on Xinn’s team of experts in the space who collectively have been implementing advanced automation scenarios for nearly two decades. How do you plan to extend the benefits of this acquisition jointly to your customers and partners? Xinn’s technology will be…

MarTech Interview with Simone Di Somma, Founder and CEO at Askdata

"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell us about your role and journey into Technology. I’m the CEO of Askdata: we make data searchable to everyone through natural language. What unique challenges did you meet and overcome in this journey? We started our journey in 2014 with the obsession of making data access as simple as searching for a restaurant on Google. We are radically changing how people can interact with data on a daily basis. In…

TechBytes with Katherine Kostereva, CEO and Managing Partner at bpm’online

Tell us how Customer Data Platforms and Analytics are changing CRM platforms? Customer Data Platforms pull data from various sources and make it available for other systems. While somewhat different in functionality, CDP can supplement CRM features. CDP and analytics make the customer data more sophisticated, enriched with more details that help marketing and sales professionals to make right decisions and precise estimates. Guestimates are so yesterday. Today software is capable of providing all the required information…

MarTech Interview with Ashley Fletcher, VP of Marketing at Adthena

"AI will continue to be a massive driver for adopting and executing effectively within search." Tell us why you decided to harvest insights from CMOs about Search Engine Marketing. We wanted to better understand CMOs' perceptions around the value of SEM and the strategic role it plays in driving growth for the enterprise. We know that SEM makes up the largest Digital Marketing budget line for CMOs, but globally ROI metrics have dipped - indicating evolving needs for both CMOs and consumers when it comes to this function.…

TechBytes with Mike Palmer, Chief Product Officer at Druva

Tell us about your interaction with smart technologies like AI and Cloud-based Ops platforms. The use of smart technologies is built on a foundation of clean, curated data that’s easily accessible to inform its outputs. Our goal at Druva is to transform backup data into an asset, making it more open and accessible so customers can streamline governance, improve cyber resiliency and gain critical insights to uncover opportunities and expedite decision making. By centralizing your backups with Druva, enterprises can…

MarTech Interview with Redickaa Subrammanian, CEO at Resulticks

"Brands and Marketing professionals looking for a competitive edge should look to invest in building their understanding of this technology as it can be leveraged in driving more engaging campaigns." Tell us about your role and journey into Technology. I have a rather diverse educational background, with a Diploma in Fine Arts, a B.A. in History from the University of Madras, and an MBA from the State University of New York, Buffalo. After school, I started out as a Xopywriter, then as an Account Manager with a couple of…

TechBytes with Jamie Bertasi Chief Operations Officer at Totango

Tell us about the benefits you and SAP are offering jointly to your customers? SAP has always been focused on helping their customers innovate and achieve optimal business results. The company clearly believes in empowering every person across an organization with data so they can do their job better and improve their performance with the customer. Totango’s relationship with SAP reinforces both companies’ mutual commitment to ensure our customers’ customers are successful by delivering on the value of experience,…

MarTech Interview with Lynn Browne and Mollie Kehoe, Co-Founders at BrandVerge

How did you get into technology? What inspired you to start BrandVerge? Lynn: I think what really inspired us to do both, is personal frustration in our professional careers. I come from the buy-side, and Mollie from the sell-side, and we were both experiencing a lot of friction in the current RFP process -  the way that media partnerships are traditionally bought and sold. It drove us to see the need and the white space in the market to then figure out the technology required to solve that problem, fill that gap and make…

Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…

Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal

"It’s important to remember that AI can’t tell you how to differentiate from your competitors and how to emotionally engage." Tell us about your role and journey into technology. What made you join Dynamic Signal? I have been in technology since 1996. I joined a company that helped people find books that they would enjoy. This company took books you already like and helped you find other books you would like. That technology was used to help drive more book sales. I love the fact that technology can help solve new,…

TechBytes with Anand Janefalkar, Founder and CEO at UJET

What mobile usage trends do you see amongst Millennials and Generation Z consumers that is transforming customer support? There are a handful of support trends that we are seeing that center around Millennial and Gen Z consumers. The first is that the value being placed on experience has never been higher. In fact, 80% of customers now see their experience with a company as valuable as the actual product. The second, is not just that Millennials and Gen Z are heavy users of mobile devices, they are using channels such…

CDPs and Analytics Take CRM Lead Management Providers to New Heights

Recently, Gartner released the Magic Quadrant 2019 for CRM Lead Management. The list includes the usual top-end Martech providers, Salesforce, Adobe's Marketo, Acoustic (IBM) and the low-code champion in this segment, bpm'online. As a global business software provider for Process Automation and CRM, bpm'online has carved a unique space for itself in the CRM Lead Management category this year. bpm'online is a MarTech RADAR Company 2019. SalesTech Star Primer: What Is Lead Generation? bpm'online was also a leader in…

TechBytes with Jeff Meglio, VP of Agency Partnerships at Sovrn

Have you been to DMEXCO before? This was my 4th consecutive year attending the conference and it’s definitely changed over that period. As the industry is evolving, there was plenty to discuss and many of the conversations that took place were aimed at sourcing solutions to the obstacles companies will soon be facing. DMEXCO is always a great reminder that the ad tech space is a global community innovating together. How was DMEXCO 2019 different from all its previous editions? The crowd was certainly thinner, so the…