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Demandbase Acquires Engagio to Reinvent ABM for B2B Everything

Post-acquisition, Jon Miller is now Chief  Product Officer at Demandbase Today, two of my favorite MarTech RADAR-listed companies are getting together to redefine the art of Account Based Marketing. Demandbase has acquired Engagio. We picked the new from Jon Miller’s LinkedIn post. Jon is the CEO and Co-founder of Engagio. He also co-started Marketo, which is now owned by Adobe. This week, Demandbase is hosting with Engagio and others a very unique ABM-centric Leadership Alliance Virtual Summit to fulfill the mission of…

Top ABM Interview: TechBytes with Gabe Rogol, CEO at Demandbase

Journey into Tech Hi Gabe. You come from a fascinating Sales background where you have managed vastly different portfolios. You recently celebrated your 7th work anniversary at Demandbase. Could you tell us about this enriching journey and how you landed at Demandbase? Yes, I’ve had a long career in the Publishing, Martech, and Adtech worlds. The first, nearly 15 years of my career, was spent in the B2B publishing world, focusing on enabling marketers to achieve their brand, demand, and revenue goals by reaching unique…

MarTech Interview with Robert C. Johnson, Founder and CEO at TeamSupport

"Customer self-service is valuable to businesses of any size and, given the increase of its usage, it won’t be long before a self-service customer portal becomes a requirement for success." Please tell us about your role and the team/technology at TeamSupport. In 2008, when working for a former company where they could not find a true B2B (business-to-business) customer support solution, my colleague and TeamSupport Co-founder, Eric Harrington, and I set out to build one. We determined the market desperately needed a…

Sports Broadcasting Trends: How ESPN is taking The Lead with its SportsCenter Special Show Today

Sports is the biggest unifying factor in our growth as a socially-well rounded race. ESPN is hosting a SportsCenter Special to discuss COVID-19's impact on the lives of athletes and how they cope with it. Things will take time to get back to normal, even as the COVID-19 induced economic slowdown continues. Almost every business activity has been pushed to “working from home”, and in these challenging times, we are witnessing a host of innovations in the broadcasting industry. ESPN Inc., currently owned by ABC, Inc., an…

How ZoomInfo Became the Most-Talked IPO of 2020 within 7 Days!

Within a week of its announcement, ZoomInfo has become the most celebrated tech IPO of 2020. ZoomInfo, the leading market intelligence platform for marketing and sales teams, powered by DiscoverOrg, is currently trading at $52.90 per share at the time of writing this story. A rocketship in B2B marketing and sales intelligence, ZoomInfo has grown remarkably in the last 2 years. Despite the uncertainties in the business, the company decided to pitch for an IPO in May-end and finally took the leap on 4 June. On 4 June,…

Digital Media and Document Cloud Services are Adobe’s Strong Revenue Generation Centers

Adobe has announced its Q2 2020 revenue results. In the second quarter of fiscal year 2020 ending 29 May, the world’s leading digital media and most respected customer experience management company, Adobe has earned a quarterly revenue of $3.13 billion, out of which digital media made up for a lion share ($2.23 billion). Creative and Document Cloud segment continued to play their part as Adobe’s most preferred solutions, even as Digital Experience and Advertising Cloud have a good run in a very competitive territory. At…

MarTech Interview with Christine Rimer, VP of Customer Experience and Advocacy at SurveyMonkey

"Convenience is not separate from experience but rather a critical aspect of the customer experience." Tell us about your role as SurveyMonkey’s CX and advocacy leader?  As the leader of customer experience and advocacy at SurveyMonkey, my work focuses on innovating CX for three specific areas: SurveyMonkey, our customers and the industry as a whole. First, I’m responsible for improving the customer journey at SurveyMonkey through a holistic CX program. I work together with my team and across departments to ensure a…

Amazon Advertising Simplified: Stay on Top of Competition with Amazin’ Amazon DSP

Amazon DSP is a powerful Demand-side platform that allows Amazon advertisers to programmatically buy and place their display and video ads. Amazon DSP was launched to break the duopoly of Facebook and Google, and since 2018, when Amazon DSP was rebranded from APP, it has become a reliable medium for advertisers to feature multi-language ads and content on Amazon website. In the last 3 months, Amazon DSP has announced some key features and enhancements for advertisers. These updates are helping advertiers to…

TechBytes with Sara Larsen, CMO at Brightcove

Tell us about your current role and the team/technology you handle at Brightcove. As the CMO of Brightcove, I oversee Marketing Communications, Demand Generation, Field Marketing, Product Marketing, and Go-To-Market activities. This includes anything from branding, public relations, content development, and pipeline generation. How have your marketing and sales teams regrouped to continue customer success benchmarks? Our marketing and sales teams are aligned at every level, top to bottom. Our CRO and I believe sales and…

MarTech Interview with Kenny Kim, CMO at Udacity

"As educational content becomes more pervasive and accessible, customers will likely gravitate toward brands they recognize and trust will deliver quality." Tell us about your roles and journey before joining Udacity. My career path has been a unique one. I started on the engineering side as a web developer. Having a technical background actually enabled me to make the transition into marketing at Hotwire, where I helped build a more scalable and personalized CRM program. I wanted to continue to find opportunities…

Zendesk Joins Salesforce and Microsoft in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Zendesk has been named as a leader in Gartner’s 2020 Magic Quadrant for the CRM Customer Engagement Center. Gartner has named Salesforce as a clear leader in the quadrant, with other CRM systems like Pega, Oracle, ServiceNow and Microsoft also maintaining their leadership positions. In recent times, we have seen significant innovations and investments into the CRM Customer Engagement Centers. Interestingly, Gartner has named SAP as a challenger, and SugarCRM, and Zoho CRM as the niche players in its latest report.…

Latest MarTech Acquisition: Consumer Intelligence Platform to Tap 4 Billion Recommendations on Appnext’s App Discovery Solution

Affle India has announced that it has signed a deal to acquire Tel Aviv-based Appnext, to strengthen the app recommendation technologies across the mobile industry. As part of the martech acquisition deal, Affle would acquire 66.67 percent of Appnext Singapore, and later on acquire 100% equity ownership. Together, Affle and Appnext are expected to merge their intelligence platform with app discovery and recommendation solutions to drive seamless experiences on mobile devices. Currently, Appnext has a user base of over 300…

CIB Report: Facebook Confirms It Removed Close to 800 Pages in May Across Major Platforms

The world’s largest social media community and leading advertising platform Facebook has released the findings of its May Coordinated Inauthentic Behavior. According to the May CIB report, Facebook has removed multiple pages, accounts and groups linked to the users in the middle-east countries of Tunisia and Iraq. These pages were found to be flouting Facebook’s networking norms. These groups specifically targeted people in other countries by misleading them with fake accounts, circulating misinformation and involving in…

Time to Rethink your CRM Advertising Strategy, Courtesy Latest IAB Report

Advertising measurement is a terrific science. When done right, it can drive sustained revenues with a retained customer base for a very long period of time. Even in 2020, CPM remains the most preferred choice of ad sales payment, despite programmatic specialists nailing down on new-age ad performance metrics such as the number of clicks, installs, completed views, and buy-ins. Ad sales growth has made the most daunting impact on the current CRM and Customer Experience Management systems. Modern CRMs are working in sync…

MarTech Interview with Bob Lord, SVP of Cognitive Applications at IBM

"Companies can conduct business as usual remotely because Cloud service data centers manage processing power, connectivity, memory, storage and access to applications and programs." Please tell us about your role and the team/technology at IBM. As Senior Vice President, Cognitive Applications, Blockchain, and Ecosystems at IBM, I’m responsible for delivering market-leading products on our Cloud that create greater value for clients and partners. As we move further into 2020, I am focused on two key strategies to…

AT&T México Selects MATRIXX Digital Commerce for Prepaid Platform Replacement

MATRIXX Digital Commerce is providing cloud-native, 5G-ready BSS to support AT&T Mexico prepaid customer base Today, the leading provider of the Cloud-native digital commerce platform for 5G customers MATRIXX Software has announced a new feat in the Mexican market. AT&T® México, a subsidiary of AT&T® USA and one of the largest mobile players in the Mexican market, is deploying MATRIXX Software’s cloud-native digital commerce platform for its prepaid customers. Last week, AT&T selected Salesforce Marketing…

NetApp Mobilizes Force to Strengthen App-driven Infrastructure; Announces Plan to Acquire Spot

Today, major Cloud data service provider NetApp has announced its interest to acquire Cloud Computing and Cost Optimization platform - Spot. Spot, which was recently rebranded from Spotist, is a leading provider of computing management and cost optimization solutions for the public Clouds. Getting Bold with Public Clouds When the risks grow, agility and flexibility are the key factors that customers look in their service providers. Public Cloud business is no different. Today, speed is the new benchmark for Public Cloud…

TechBytes with Chad Engelgau, CEO at Acxiom

How is adtech in 2020 much more closely linked to a CMO’s marketing technology stack? In 2020, we see CMOs seeking more integration between their adtech and martech stacks because their organizations cannot definitively answer how many times each person has received their ad. Marketers want to reach real people with tailored messages that thoughtfully and meaningfully engage them. But, that’s hard when adtech and martech are disconnected, meaning your marketing intelligence is disconnected. For many CMOs, the…