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TechBytes with Greg Bennett, Conversation Design Lead at Salesforce

Please tell us about your current role and the team/technology you handle at Salesforce. I lead the Conversation Design practice within Salesforce Experience. My academic background is in Linguistics and my primary research focus was in Interactional Sociolinguistics, or the study of how people use language in everyday interaction. This is the lens through which I drive our strategy and vision for Conversation Design at Salesforce. Salesforce has several product offerings that facilitate and enable conversational…

MarTech Interview with John Cawdery, CEO of Incubeta US

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Hi John, congratulations on joining the Incubeta team as its new US CEO. Tell us about your journey in tech and how your professional milestones shaped your career so far. I joined the market-leading adtech company DoubleClick in 2006 to lead client relationships across their advertiser, publisher and software products. The industry was learning a lot about what…

Facebook Supports Sub-Saharan Africa Region with New Office in Lagos, Nigeria

Facebook has expressed its interest in opening a new office in Nigeria. Facebook Nigeria office will be home to various teams servicing the continent from across the business, including Sales, Partnerships, Policy, Communications as well as Engineers. Focus on Mentoring Young Martech Talent and Women Who can Code In the middle of the COVID-19 pandemic, Facebook has decided to expand to Africa with a new office in Lagos in Nigeria. The company aims at supporting the entire Sub-Saharan Africa region once the office becomes…

TechBytes with Peter Day, Chief Technology Officer at Quantcast

Tell us about your journey into technology and how you arrived at Quantcast. After getting a PhD in machine learning from the University of Liverpool, I worked in financial markets for 12 years before I joined Quantast in 2016. Tell us about the most fascinating aspects of advertising technology platforms? How do adtech solutions bolster marketing efforts in omnichannel? To me, the most exciting aspect of adtech is its role in fueling an efficient and effective economic model for ad funded content. This model shapes…

MarTech Interview with Julia Stead, CMO of Allocadia

"Content and email channels now bear a heavier load thanks to COVID and the switch to making everything digital. But their blueprints for success have changed." Hi, Julia. Please tell us about the role and team / technology you currently handle at Allocadia. As CMO,  I oversee our entire marketing function and partner with our executive team on our company’s vision and market strategy to drive growth. Our marketing team is broken down into three core areas - demand gen, corporate and product marketing, supported by a…

Spotify Brings Out “Music, Meet Podcasts” – the First Global Branding Campaign for 2020

By the sheer volume of audience and growth of subscribers, Spotify leads the market of music streaming and audio advertising. Others in the fray, Amazon Music, Apple Music, Soundcloud, Pandora, Jio Saavn, YouTube Music and others have also witnessed sizeable growth in the number of monthly subscribers and listeners - but Spotify is at a different plane altogether. Spotify has become a ubiquitous platform for music lovers and podcast aficionados to connect with great audio content.  In the last 6 months, a lot has changed…

MarTech Interview with Jared Alessandroni, Chief Technology Officer at sparks & honey

"AI solves a real problem – scale. Now I’d like to say that AI is not taking jobs away any time soon, but the reality is more complicated and certainly less rosy." Hi Jared, tell us about your role/team at sparks & honey. What inspired you to join the company? Thanks for the chance to shout about how much I love my team! They're diverse, brilliant and a great deal of fun. I lead a bifurcated team - with half focused on data science and half building out the product frontend. Q™ is in a sense a major AI play, so we…

MarTech Interview with Allison Metcalfe, Chief Revenue Officer, Demandbase

"The customer journey and Customer Success are not (or should not) be the sole responsibility of one executive or one group anymore. Everyone should feel very invested in customer success." Hi Allison, congratulations on joining the Demandbase team as its new CRO. Tell us about your journey in tech and how your professional milestones. I started in tech in earnest in 2007 doing account management for an executive compensation firm. In that role, I learned the ins and outs of the customer journey and Customer Success…

Morphixx Malvertising Credit Card Scam Attacks Japan, Europe, And The US

Morphixx Malvertising Credit Card Scam is a part of a Global Malicious Ad Campaign to Steal Credit Card Numbers and Potentially Generating $5 – 10 Billion in Duplicitous Credit Card Charges Globally GeoEdge security research team first uncovered the malicious Morphixx credit card scam attack ads in Europe in June, and a full-blown auto-redirect malvertising attack with millions of ad impressions was launched in Japan on August 15th and in the US on September 6th, which was thwarted by GeoEdge. Even before the COVID-19…

TechBytes with Anudit Vikram SVP of Product at MediaMath

Hi Anudit, tell us about your experience as a Product Management leader in AdTech during a lockdown crisis? Covid-19 has changed the rules of the game with businesses re-aligning their priorities to address the suddenly changed needs of their customers. The key to success in these times is clear communication across the organization, ensuring everyone understands and is on the same page with the new objectives. At MediaMath, our team is set up to change course in required direction swiftly. How do you relay your ideas…

MarTech Video Interview with Larry Allen – Comcast

https://youtu.be/pkMp4sJifqI Larry Allen is the VP & GM Addressable Enablement at Comcast. Larry participated in the MarTech Video Interview Series recently. Larry explained the tech behind Frequency Capping in Addressable. Prior to joining Comcast, Larry was part of Warner Media. He has more than 20 years of experience in Media, Marketing and Ad Technology. Larry has a deep understanding of the Advertising ecosystem, Product development, Product marketing, Media sales, and Media technology. He has held a…

MarTech Interview with David Greenberg, SVP of Marketing, Act-On

"AI, as a concept in Marketing, is still somewhat nebulous in the market, but companies are beginning to adopt it in innovative ways." Hi David, please tell us about your role and the team / technology you handle at Act-On. As Act-On Software’s SVP of Marketing, I drive and execute across the company’s growth and marketing strategies, and also focus on ensuring our customer and brand experience stands out in the market. Our marketing team brings world-class expertise to the table to ensure we are engaging and nurturing…

Gartner Honors TCS With 2020 Communications Award For Its Business 4.0 Digital Campaign

Global IT services, consulting and business solutions organization, TCS has won the 2020 Gartner Communications Award. Gartner recognized and honored TC for its excellent campaign Digital Transformation with Business 4.0™. TCS won the award in the category “Excellence in Building a Corporate Brand”. At the time of this announcement, TCS CMO, Rajashree R, said, “We are delighted to receive this recognition from the expert jury. To showcase how our Business 4.0 thought leadership framework helps enterprises draw up their…

MarTech Interview with Chris Kozup, CMO at Aruba Networks (a Hewlett Packard Enterprise Company)

"During a global pandemic, Marketing can play a leadership role in helping the sales process transform into a digital engagement model. While this approach has certainly existed in the B2C market, most B2B sellers – especially those in IT – are very accustomed to face-to-face interaction with customers." Hi Chris, please tell us about your role and the journey at HPE Aruba.  I have the honor of serving as the Chief Marketing Officer at Aruba, a Hewlett Packard Enterprise company. I have been in this role for close to a…

TechBytes with Adrian Johnston, SVP of Cloud Applications, Japan and Asia at Oracle

Hi Adrian, please tell us about your role and the journey at Oracle. I am the Senior Vice President of Cloud Applications for Oracle in Japan and Asia Pacific, and I lead the business for Oracle’s Cloud offerings in the apps space. I first joined Oracle in 2002 as Vice President of Applications and Product Operations for Asia Pacific before taking on several other positions, including Vice President of the Applications Midmarket business unit. How is the SaaS market in the APAC region different from North America and…

Salesforce Customer 360 Platform, Resilient Business Model, and Customer-First Approach Driving Strong Performance

Salesforce Records One of the Best Quarters in its History Despite Multiple Crises, Powered by the Cloud-based Salesforce Customer 360 Platform Businesses are extensively leveraging Cloud, AI and Customer Success Management platforms to amplify their digital transformation paths, creating innovative tactics and approaches to align their business goals in a heavily crowded ecosystem. Today, almost every business group is using at least one Cloud product, and the number increases as the size and revenue of the companies…

MarTech Interview with Teis Mikkelsen, Founder at Multiscription

"I can definitely see more focus on the digital side of marketing to compensate for COVID-19 losses - especially if we cannot return to a pre-COVID 19 world of travelling from event to event." Please tell us about your journey into the subscription services industry. How did you start at Multiscription? I started working with subscription-based gaming back in 2014 when I joined MovieStar Planet, a Danish company that had created a combination of a free-to-play game and social platform specifically for kids - we had…

TechBytes with Bernie Kassar, Chief Customer Officer at Xactly

Hi, please tell us about your role and the team/technology at Xactly. As chief customer officer at Xactly, I lead Xactly’s customer success, support, account management and business development teams and drive our customer acquisition pipeline. Xactly’s sales performance management (SPM) software delivers planning, execution and optimization to sales organizations across industries. We partner with the world’s top enterprises to clear roadblocks for their sales teams. Our unique, 15-year data set allows us to give…