Predictions Series 2021: TechBytes with Jon Miller, CPO at Demandbase

Tell us about your role at Demandbase and how you arrived here. I’m currently the Chief Product Officer (CPO) at Demandbase. I was a co-founder for Marketo and was previously the co-founder and CEO of Engagio. I became the CPO of Demandbase after the merger of Engagio and Demandbase in June, 2020. I lead the product team and oversee the innovation development we bring to our customers. Hear it from the pro: What’s so different about being a CPO of a Martech / ABM company compared to other SaaS-based companies? Coming…

Predictions Series 2021: 6 AdTech Leaders and their Powerful Performance Marketing Insights for 2021

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…

What Slack’s Entry into Salesforce Family Means for Enterprise App Community

In 2019, it was Tableau and Mulesoft that got acquired by Salesforce. This year, it's Slack's turn.  At $27.7 Billion, the Salesforce- Slack deal is Martech's most prized integration ever; beating last year's mega acquisition deal of Tableau ($15.7 billion). Salesforce is getting good at mergers and acquisitions, targeting the app economy that could further bolster Salesforce Connected Economy benchmarks for 2021. For some, Slack's sell-off to Salesforce is the end of an era in productivity-focused business apps. After…

Voice-based Zest Software Helps Customers to Build Better Products with Instant Feedback and Service

Customer testimonials and feedback data are found to be very important in building a great product and in designing a highly contextual and personalized user experience. Many companies are relying on online customer feedback tracking solutions and survey management tools to meet these demands. However, only a handful of product designers actually manage to fulfill the demands, that too in the stipulated timeline. Zest is a powerful no-code computer software (simply worth mentioning here!) for screen recording/casting and…

Rapidus Forms Strategic Partnership With ‘Slack’ to Reach 12 Million Customers

Rapidus will Offer Fast, Affordable and Professional B2B Local Delivery Technology that Seamlessly Integrates With Slack Workspace to Help Companies Overcome Pandemic Delivery Challenges Rapidus has recently announced a strategic partnership with communication hub, Slack, to provide same-day local delivery service for over 12 million Slack business users. Accessed directly from the Slack Workspace, Rapidus offers integration without the need to use a separate app or Web service, empowering Slack users with convenient…

SAP Veteran Ingrid Burton is Quantcast’s New Chief Marketing Officer

Former CMO of H20.ai and SAP veteran Ingrid Burton has joined Audience Intelligence company Quantcast as their new Chief Marketing Officer. Quantcast has also announced the arrival of General Counsel Ileana Falticeni to drive the company’s next phase of growth in the highly volatile global business scenario. The expansion of Quantcast’s executive team caps an exciting year for the company. In August, Quantcast appointed advertising and Diversity, Equity, and Inclusion (DEI) expert Constance Cannon Frazier to its Board…

Advertising in Pharma Trends: Specialists Engage More With Digital Advertising Than Generalists

Advertising in Pharma trends has evolved significantly since the infantile days of Native and Programmatic technologies. Today, pharma companies are among the highest bidders of digital advertising inventories. In the pharma industry itself, specialists seem to engage more with Pharmaceutical brand messaging than General Physicians or Consulting Physician. This has been reported as per the latest "100-day Report" of Doceree, the first global network of Physician-only platforms for programmatic marketing. According to the…

Rakuten Acquires Fillr to Smoothen E-commerce Auto-fill Payment Experience

Rakuten acquired Melbourne-based Fillr to expand its current suite of E-Commerce Solutions and to Increase Customer and Transaction Value E-commerce payment transactions have evolved significantly in the last 12-18 months, especially during the COVID-19 crisis where customers preferred to shop online from e-commerce platforms that offer seamless e-commerce payment and auto-fill options. Many customers opt-out of the payment journey due to poor transaction experience, or due to the cumbersome fill-in possibilities. In…

Phew!!! Salesforce Data Confirms It Was the Biggest Cyber Week Ever

Salesforce Data Revealed an All-Time High $60 Billion in U.S. Cyber Week Digital Sales Salesforce, the company that recently acquired Slack, has announced its Cyber Week insights. According to the Salesforce data, US Cyber Week Digital Sales accounted for $60 billion, analyzed using the Salesforce Customer 360 platform. The CRM leader analyzed the global shopping behavior of more than one billion global shoppers on the Salesforce Customer 360 platform. Overall, global online sales hit a new record with $270 billion, up…

MarTech Interview with Nick Boyle, Vice President Asia at Sitecore

"Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. In order to meet this demand, businesses will need to be able to create personalised experiences." Hi Nick, please tell us about your role at Sitecore and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? I’m currently the Regional Vice President, Asia at Sitecore. I lead our presence in the region with the goal of helping businesses and government agencies elevate the digital…

Prioritize on Customer Experience (CX) to Recover Faster from Pandemic Crisis

In the latest research on Singapore’s resilience in recovering from the pandemic crisis, Zendesk has placed the highest priority on Customer Experience or CX Management. According to the Zendesk survey, the businesses in Singapore that prioritize CX are expected to recover faster from the challenges of the pandemic. Zendesk jointly conducted the research with Ecosystm, revealing that of the local companies that plan to decrease CX spend, 88% will only see recovery in the second half of 2021 or later. Here’s what the…

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

TechBytes with Ayal Steiner, VP of Global Ad Revenue at Outbrain

Please tell us how Outbrain is preparing for the FIRST biggest Sales season of the COVID-19 era. We are seeing a clear trend of established brands moving into Direct-To-Consumer models and leveraging digital channels such as Search, Social and Discovery to reach customers. Historically we have always seen a surge in advertiser activity towards global sales events such as black friday / cyber Monday etc, but with Covid-19 we expect an unprecedented surge in activity. We are running workshops and online webinars to…

What Will Happen to E-commerce After the Pandemic Is Over?

By now, the market trends are clear — industries that are conducive to social distancing are thriving, and others aren’t. E-commerce is a major beneficiary of the pandemic, with e-commerce growth said to have accelerated the equivalent of 4 to 6 years under non-pandemic projections. However, now that a coronavirus vaccine emerges, there’s an end in sight to the pandemic — and to “the new normal.” So, what’s going to happen to the e-commerce industry after the pandemic is over? Will consumers go back to their old ways, or…

TechBytes with Kevin Cochrane, SVP of Product Marketing, Acquia

Tell us about the Martech consolidation and compliance goals for 2021. More than ever, marketing and IT leaders need to navigate not only accelerating demands for digital transformation but also the ever-changing regulatory requirements around consumer data protection and privacy.  This is a further accelerant to the need to consolidate the number of vendors in a company’s martech stack, and there will be an unprecedented collaboration between the CISO and the CMO around the proper use of customer data. The CDP wars have…

MarTech Interview with Steve Kristy, CEO at LiquidPixels

"E-Commerce businesses in particular profit from advanced colorization techniques, product customization and personalization, and image optimization." Hi Steve, please tell us about your journey into the imaging/technology space and how you started at LiquidPixels. After 18 years in the yellow box of Eastman Kodak, trying to push them into the digital era, I left my position at Kodak.com. During the ensuing four months, I investigated a half-dozen different ideas, eventually drafting business plans for two of them.…

TechBytes with John Landsman, Manager, Research Analytics at SparkPost

Please tell us about the major factors that affect customer behavior on digital platforms? Key factors are: easy access; control of content/contact; useful and relevant information; timely response; and privacy, along with an assurance that shared personal data will actually be used to create personalized communications and experiences. How do ecommerce companies like Amazon and Walmart influence shopping trends across all retail channels? Their strength lies in the competitive power of their size, assortments,…

MarTech Interview Series with Lynne Capozzi, Chief Marketing Officer at Acquia

"Practical applications of machine learning will take off in 2021, as marketers develop higher volumes of content targeting each stage in the customer lifecycle." Tell us about the way Marketing messages are evolving? Marketing messages will lose the jargon. In 2021, the marketing language will continue to see less use of jargon and be more genuine. COVID has taught marketers the value of straight talk and the appreciation of value-based messaging. Consumers are faced with a barrage of messaging from a variety of…

TechBytes with Christian Monberg, CTO and Head of Product at Zeta Global

Hi Chris, please tell us how much your role and functions changed in the last 6-8 months. In my role as CTO and Head of Product, I’m responsible for ensuring our product strategy and vision align with our business strategy. As you can imagine, our customers’ needs rapidly changed in the last eight months, requiring us to adapt quickly. Our Product Advisory Board and group of Product Advisor SMEs are more important than ever. To succeed, we’re spending more time with our customers to learn about their evolving…

Predictions Series 2021: AdTech is Moving Unbelievably Fast to Dislodge Cookies and Everything Else You Use to Track Consumer Behavior

Consumer behavior is a hot-topic in 2020. It would remain so in 2021 as well. One of the biggest outcomes of the COVID-19 crisis is the demand for a user data revolution that is pushing Ethical web scraping needs among the C-suite decision-makers. We are back with our popular "Prediction Series" for the coming year. In the current year, we endured a tough economic and pandemic crisis that left us eons trailing behind our targets and plans -- but, does time stop? We know the answer, isn't it! In Part 1 of AdTech trends…